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British Esports Announces Further Investment in Sunderland
British Esports has announced its plans to increase investment in the state-of-the-art National Esports Performance Campus (NEPC), the UK’s most advanced esports and education performance and training centre.
To complement the globally-recognised esports facilities, capable of attracting and developing the UK’s very best esports and creative talent, British Esports has announced it has now acquired a multi-purpose entertainment venue, as well as brand new esports and gaming accommodation.
Combined with the multi-functional sporting, creative and educational facility, the National Esports Performance Campus, now a multi-site venue, represents a multi-million-pound investment in the city of Sunderland and takes the total footprint to over 30,000 sq.ft.
Located within easy reach of the NEPC, the hub and the Grade II listed townhouses are situated in a conservation area, first established in the 17th century. Split over four floors and currently undergoing extensive renovation and internal refurbishment to restore them to separate residential dwellings, the esports and gaming houses are scheduled to open in late Spring 2023.
Providing accommodation for up to 25 people, the fully self-contained properties will feature separate living and leisure areas, plus a cutting edge digital performance and gaming room, kitted out with the very latest in gaming and creative technology.
Designed to stimulate team and player performance as well as a healthy, balanced lifestyle, the fully managed accommodation alongside the National Esports Performance Campus will seek to deliver greater success on the international esports stage.
The National Esports Performance Campus, scheduled to open in late 2023, is an 11,000 sq.ft esports training and educational complex, split across two floors, featuring state-of-the art creative, educational, coaching and training facilities, with provision for over 150 students.
The venue will feature the very latest in digital and computing technology, a 100 seater esports arena, dedicated esports stage, classrooms, performance and training rooms, broadcast and content production facilities, sim racing and much more.
As a founding member of the Global Esports Federation, British Esports will be the first amongst its 120 members to have its own dedicated esports campus, ensuring that the UK is continuing to lead the development of esports education, infrastructure and opportunity.
“We are proud to be making a significant investment in Sunderland and the North East with a new multi-site venue capable of attracting and developing the digital forward society of tomorrow. We are excited to be developing infrastructure for the UK esports ecosystem, but, as part of the UK’s national levelling up campaign, we are equally thrilled that the people of the North East will have an incredible facility on their doorstep,” said Andy Payne OBE, Chair, British Esports.
“Sunderland is a hugely ambitious city, and one that fully embraces the transformative power of digital to bring communities together, so it is fitting that a sport that is built on digital and technology is investing so significantly here. British Esports’ investment in Riverside Sunderland with its Performance Campus and in Sunniside with the gaming accommodation, fits perfectly with our regeneration programme, which is transforming both of these parts of the city centre, and we’re delighted to be working closely with them to support them with their plans,” said Councillor Graeme Miller, leader of Sunderland City Council.

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Fast Track releases new AI Player Churn Model
Fast Track has announced the release of a new AI-driven Player Churn Prediction Model, now available to all partners within its CRM platform. The model enables operators to identify players at risk of churning as early as the first day of inactivity, supporting more proactive and efficient retention strategies.
Built on Fast Track’s proprietary machine learning platform, FTML, the model uses seven sub-models to analyse player behaviour and make accurate predictions tailored to each operator’s player base. The system continuously trains itself on live data, ensuring predictions remain relevant and effective over time.
The Churn Model is already in use by several Fast Track partners and is fully integrated into the platform’s core workflows. Once activated, operators receive clear, actionable insights into which players are likely to churn, along with data-informed recommendations on timing and incentive levels for re-engagement.
“Churn is one of the most impactful use cases for AI in player engagement,” said Simon Lidzén, Co-Founder and CEO of Fast Track. “With this model, operators can focus their efforts where it matters most; targeting players who are truly at risk with the right offer at the right time. It’s a smarter, more cost-effective approach to retention.”
The Churn Model addresses a common challenge in the industry – overuse of reactivation bonuses – by helping teams deliver more relevant and timely incentives based on predictive insights, not guesswork.
To support the launch, Fast Track will host a live webinar on Thursday, 10 July 2025 at 16:00 CEST, offering a walkthrough of the new Churn Model and its practical applications. Save your spot at app.livestorm.co/fast-track/save-your-players.
The post Fast Track releases new AI Player Churn Model appeared first on European Gaming Industry News.
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Evolution and Hasbro sign exclusive online live casino and slots partnership agreement
Evolution today announced it has signed a multi-year agreement with Hasbro, a leading games, IP and toy company, to be their exclusive licensing partner for online live casino and slot games for MONOPOLY and other Hasbro Games titles.
The worldwide deal, including the USA, covers online content from all Evolution brands, including Evolution, Ezugi, NetEnt, Red Tiger, Big Time Gaming (BTG), Nolimit City and Livespins.
The new exclusive partnership for MONOPOLY and other Hasbro Games titles builds on a highly successful working relationship between the two companies. Evolution has already developed MONOPOLY Live and MONOPOLY Big Baller, two innovative online live casino game shows based on Hasbro’s world famous board game. Both are at the top of Evolution’s game line-up and are two of the best-performing games in all of online gaming.
As a result of the new partnership, Evolution will be the exclusive licensing partner for online casino games based on much-loved Hasbro Games properties. New games will launch from January 2026 onwards and will be showcased at ICE Barcelona 2026. Amongst the new Hasbro-based titles from Evolution brands will be Game Night, MONOPOLY Filthy Rich, MONOPOLY Roulette (all live online games with live presenters), and a number of online slot titles.
At Hasbro, we’re all about play—whether it’s classic board games or casino experiences. After a thorough RFP process, we’ve chosen Evolution as our exclusive partner for online live casino and online slots for Hasbro Games titles,” said Claire Hunter Gregson, Director Gaming Relationships. “We trust them to bring our brands to life in fresh, exciting ways for our adult fans and look forward to our partnership.
Todd Haushalter, Evolution’s Chief Product Officer, commented: “The combining of Hasbro and Evolution just feels right — we will make magic together! The bidding process was extremely competitive, but showing our commitment to innovation and excellence with MONOPOLY Live and MONOPOLY Big Baller, really helped! The team and I are incredibly excited to bring the Hasbro Games brands to all our various brands. I think MONOPOLY is the world’s best casino game brand, and we can do so many great things with it, and, of course, with many other Hasbro Games brands. It is hard to believe, but these are still the early days of online gaming, and with Hasbro we will forge a new chapter in our industry.”
The post Evolution and Hasbro sign exclusive online live casino and slots partnership agreement appeared first on European Gaming Industry News.
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Expanse Studios (GMGI) Obtains Croatian iGaming Certification
Expanse Studios, the B2B game development division of Golden Matrix Group Inc. (NASDAQ: GMGI), has received official certification from Croatia’s Ministry of Finance for its flagship game Super Heli, with additional titles in the company’s 56-game portfolio expected to receive approval in the coming weeks for the EU member state.
The certification marks a strategic entry into a market that generated US$484.70m in 2024, with projected growth at a CAGR of 8.4% during 2024-2030. Super Heli, Expanse’s most popular crash-style game, becomes the first of the studio’s titles approved for the Croatian market, paving the way for broader portfolio distribution.
Tapping Into High-Growth European Market
Croatia represents a compelling opportunity for B2B gaming suppliers, with the Online Casinos segment alone projected at US$218.10m in 2024. According to iGamingToday’s latest market research, Croatia’s gambling market will reach €720.42 million by 2025, making it one of Europe’s fastest-growing regulated markets.
Among the key market benefits are:
- Accelerating digital adoption – Internet penetration jumped from 76% in 2020 to 83% in 2023
- Over 20.6 million tourist arrivals in 2023 following Schengen Zone entry
- Over 500,000 Croatians expected to engage in regular online gambling by 2027
Strategic Value for the Company
The certification strengthens Expanse Studios’ European footprint at a critical juncture. With 56 proprietary titles and 500+ B2B partners globally, Expanse is expected to capture a meaningful share in the growing EU market.
“Croatia certification is more than market access—it’s validation of our content quality and compliance capabilities in demanding EU jurisdictions,” said Damjan Stamenkovic, CEO of Expanse Studios. “With our flagship title Super Heli already approved and more games in the pipeline, we’re very excited for the opportunities this markets brings us”
Competitive Advantage in Regulated Markets
Croatia’s regulatory framework favors established, compliant B2B providers. Operators must obtain licenses requiring significant capital investment, and only licensed casino games operators who have at least one brick-and-mortar casino can offer online gambling. This creates high barriers to entry and positions certified B2B suppliers like Expanse as essential partners for operators.
The post Expanse Studios (GMGI) Obtains Croatian iGaming Certification appeared first on European Gaming Industry News.
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