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Affilka by SOFTSWISS Reconfirms Best Software Status at SiGMA Awards
SOFTSWISS, a leading tech provider with 10 years of iGaming expertise, has added a new trophy to its award portfolio. Affilka by SOFTSWISS was recognised as the Affiliate Tracking Software of the Year at the recent SiGMA Eurasia Awards ceremony held on 14 March 2023.
The good tradition of winning awards every year started in 2022 when Affilka by SOFTSWISS bagged the Best Affiliate Tracking Software Award at the SiGMA Balkans & CIS. 2023 began on a high note for the lauded iGaming affiliate software and promises to be no less rewarding as the team never rests on its laurels.
Since its launch five years ago, Affilka by SOFTSWISS has been providing reliable support to over 200 live brands. Last year, 56,000 new affiliate accounts were registered on the platform through which 10 million new players were brought to operators. As a result, the total affiliate GGR increased by 60% and total player deposits – by 53% YoY.
In addition to the rapid growth of its metrics, last year Affilka by SOFTSWISS onboarded a number of progressive enhancements such as a CPL commission model, Reports API tool and cryptocurrency affiliate cashout option.
Alpha Affiliates comments: “Having scrutinised the platform capabilities, team performance and feedback from partners, we migrated to Affilka by SOFTSWISS at the end of 2022. Our team noted such advantages associated with the affiliate platform software as professional support, an intuitive interface, extended customisation options, and quick payments to partners. Of course, there are certain points for further growth, and we see that Affilka is moving step by step in the right direction, addressing and solving complex issues.”
Anastasia Borovaya, Head of Affilka by SOFTSWISS, says: “We are absolutely delighted that our product, Affilka by SOFTSWISS, received yet another award. 2022 has been our biggest year since we went live five years ago, and the growth we have seen across all parts of the business is truly incredible. With two awards won, we are now more motivated than ever to continue our developments to unlock new horizons for Affilka by SOFTSWISS.”
Alongside Affilka’s string of successes, SOFTSWISS has also been at the forefront of innovation over the past 12 months, with its products and solutions being named Rising Star in Sports Betting at the SBC Awards Latinoamerica, Game Aggregator of the Year at the EGR B2B Awards 2022 and Starlet Awards and Crypto Company of the Year at the International Gaming Awards.
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,400 employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.
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Novabet96 Casino Enhances Player Experience with Data-Driven Insights and Responsible Gaming
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Novabet96 Casino has introduced a modernized player engagement framework that integrates responsible gaming practices, advanced analytics, and recognized slot content to improve the digital casino experience. The platform aims to offer an entertainment environment grounded in fairness, transparency, and user control—prioritizing both innovation and ethical standards in the online gaming sector.
A core part of this evolution is the expansion of its content portfolio, featuring premium titles like aristocrat pokies, a global favorite among slot enthusiasts. By incorporating Aristocrat Pokies online, Novabet96 Casino seamlessly connects nostalgic gameplay with cutting-edge design. Each game, optimized for engagement and fairness, enhances the platform’s reputation as a trusted environment where players experience both excitement and reliability.
As part of this initiative, Novabet96 has expanded its game portfolio to include a wide variety of popular slot titles, including games inspired by the iconic design style of Aristocrat machines. These games, known for their recognizable gameplay mechanics and visual themes, are offered in a format that emphasizes reliability and compliance. The inclusion of such content enhances the platform’s offering while maintaining legal and brand clarity.
“Engagement in online gaming goes beyond variety; it’s about relevance and responsible delivery,” said the company’s Head of Product. “Our platform uses aggregated player insights to recommend content that aligns with user preferences while preserving transparency and control. From classic slots to live dealer experiences, our technology helps shape a more informed and adaptable gaming environment.”
Central to the platform’s evolution is a data-informed approach to user interaction. Novabet96 uses behavioral trends—not individual tracking—to optimize content recommendations and user experience. These insights help streamline platform navigation, refine bonus structures, and support responsive design across mobile and desktop devices. By focusing on aggregated data patterns, Novabet96 balances personalization with privacy awareness and compliance.
Responsible gaming is a foundational element of Novabet96’s approach. The platform offers built-in player protection tools such as deposit limits, session reminders, and self-exclusion features—designed to empower users to manage their activity in a safe and informed manner. By integrating these controls early in the player journey, Novabet96 reinforces its commitment to ethical entertainment practices and long-term sustainability in the gaming industry.
Platform accessibility has also been improved through interface upgrades that reduce friction in the sign-up, deposit, and withdrawal processes. These refinements ensure users can navigate the site with ease while maintaining secure transactions and clear promotional terms. Every feature reflects a streamlined, responsible approach to digital engagement—eliminating ambiguity and reinforcing trust.
Novabet96’s transparent operations, responsible gaming features, and recognizable game titles support its goal of delivering a user-first experience without overstating outcomes. With an emphasis on integrity, the company continues to shape a standard of excellence in Southeast Asia’s competitive online casino market.
The post Novabet96 Casino Enhances Player Experience with Data-Driven Insights and Responsible Gaming appeared first on European Gaming Industry News.
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Top 5 Gaming Creators You Can’t Miss at Hyderabad Comic Con X DreamHack India
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The worlds of gaming and pop culture are set to collide in spectacular fashion as Hyderabad Comic Con X DreamHack India arrives at the HITEX Exhibition Centre from October 31 to November 2. For the second time, India’s biggest gaming festival and its most-loved pop culture celebration unite under one massive roof, promising three days of non-stop esports, cosplay, tech showcases, and unforgettable creator experiences.
And while there’ll be plenty to see across the halls, it’s the creators who’ll truly bring the heart and soul of the event to life. From esports legends to streaming icons, here are the top five creators you absolutely can’t miss at Hyderabad Comic Con X DreamHack India.
1. Scout – The Icon
Few names command the kind of respect and fandom that Tanmay “Scout” Singh does. A pioneer of India’s BGMI scene, Scout has become a symbol of passion, grit, and growth in Indian gaming. His journey from competitive esports to streaming superstardom has inspired millions, and meeting him in person is an experience every BGMI esports fan dreams of. Expect the crowds to roar, the cameras to flash, and the energy to skyrocket the moment he steps in.
2. Ghatak – The Mentor Who Built a Legacy
The strategist, the leader, the voice of experience, Abhijeet “Ghatak” Andhare has been at the core of India’s esports evolution. From commanding the battlefield to coaching some of the nation’s finest players, Ghatak’s story is one of resilience and reinvention. Catch him at DreamHack for insightful conversations, community moments, and a rare chance to hear stories from one of the sharpest minds in gaming.
3. Kaashvi – The Star of Style and Skill
Kaashvi Hiranandani continues to break barriers and redefine what it means to be a creator in Indian gaming. A fierce competitor and a charismatic personality, she’s built a community that celebrates both her skill and authenticity. Whether she’s streaming, chatting with fans, or taking part in DreamHack’s creator showcases, Kaashvi brings an energy that makes every moment feel personal and unforgettable.
4. Sensei – The Calm, Calculated Competitor
For fans of precision and control, Deepak “Sensei” Negi is a masterclass in focus. Known for his calculated gameplay and consistent performances, Sensei has earned a reputation as one of India’s most respected esports athletes. DreamHack gives fans the chance to see his composure up close, whether in a competitive arena or during meet-and-greets where he shares what it takes to compete at the highest level.
5. Spraygod – The People’s Champion
Harsh ‘SPRAYGOD’ Malik has carved out his own corner of the gaming community with charisma, humour, and pure entertainment. His gameplay keeps fans hooked, but it’s his infectious personality that turns casual followers into loyal supporters. DreamHack is the perfect place to catch him in his element, interacting, laughing, and celebrating the community that built him.
And That’s Just The Start –
Beyond the headline names, a stacked roster of creators is set to light up the DreamHack floor, including Vanshaj, Hastar, Abhinav, Tracegod, Mr Spike, Adit, Pardhan, and Amya. Each brings their own flair, community, and unmistakable energy, from competitive intensity to laugh-out-loud moments that fans can’t get enough of.
Whether you’re chasing a selfie, a quick chat, or that spontaneous viral moment, Hyderabad Comic Con X DreamHack India is where creators and fans come face to face, to share stories, celebrate the grind, and revel in the pure joy of gaming together.
The post Top 5 Gaming Creators You Can’t Miss at Hyderabad Comic Con X DreamHack India appeared first on European Gaming Industry News.
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BETBY LAUNCHES SECOND PHASE OF GLOBAL CAMPAIGN WITH MAGNUS CARLSEN: “LEADERS CHOOSE LEADERS
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BETBY, a top-tier sportsbook supplier, has unveiled the second chapter of its global campaign featuring world chess champion Magnus Carlsen, reinforcing the message that in every field, from chess to business, true leaders recognize and choose excellence.
Building on the success of the campaign’s first launch, this new phase delves deeper into the themes of leadership, trust, and strategic decision-making. It draws a powerful parallel between Carlsen’s mastery on the chessboard and BETBY’s role as a trusted leader in the world of sportsbook solutions.
At the heart of this creative platform is the message “Leaders Choose Leaders.” Just as Magnus chooses the best moves in chess, businesses and operators choose BETBY for innovation, reliability, and performance. BETBY positions itself as the strategic advisor and trusted partner in the same way Magnus approaches the game, with insight, precision, and a drive to win.
Commenting on the campaign, Pierre Pulis, Head of Marketing at BETBY said: “Magnus represents the essence of leadership… mastery, resilience, and strategic brilliance. At BETBY, we share that same mindset in how we empower our partners to make confident, data-driven decisions. ‘Leaders Choose Leaders’ captures that connection perfectly.”
Pulis added: “Magnus Carlsen is not only a world champion but a symbol of intellect, precision, and leadership. The campaign captures the idea that even the greatest minds can stumble when stepping outside their area of expertise, yet when it comes to strategy and calculated moves, Carlsen always prevails. This mirrors BETBY’s philosophy: in the fast-paced and competitive world of sports betting technology, industry leaders rely on BETBY to make the right moves and stay ahead.”
With this new campaign phase launching alongside BETBY’s presence at SiGMA Central Europe, the company continues to strengthen its position as an innovator and leader in the sportsbook industry, where strategy, expertise, and leadership define its every move.
To find out more about BETBY’s cutting-edge sportsbook solution visit booth 4045 during SiGMA Central Europe. Attendees will have the opportunity to engage with BETBY’s team, and discover how the company’s solutions and services can be their winning aspect for their iGaming project.
The post BETBY LAUNCHES SECOND PHASE OF GLOBAL CAMPAIGN WITH MAGNUS CARLSEN: “LEADERS CHOOSE LEADERS appeared first on European Gaming Industry News.
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