Connect with us
728x90 banner available here

Latest News

Department of Trust serves up the BetBudget Café in multi-channel Cheltenham Festival consumer marketing push

Published

on

Reading Time: 2 minutes

 

Campaign features BetBudget ambassadors Harry Skelton and Stephen ‘Racing Blogger’ Power

BetBudget, the easy-to-use budgeting app for punters, has launched its first consumer marketing campaign for the 2023 Cheltenham Festival.

The campaign – fronted by four-time Festival winner Harry Skelton – features experiential marketing, brand ambassador activation and social media content, as well as digital and print advertising. It aims to recruit consumers to download and use the app which tracks gambling spend across multiple betting and bank accounts.

During the four-day event, Festival-goers that have downloaded the BetBudget app can visit the BetBudget Café and collect a free bacon bap. The café is prominently located directly opposite Cheltenham Spa station.

Fellow BetBudget ambassador, influencer Stephen Power aka ‘Racing Blogger’, is making appearances at the BetBudget Café to drive awareness and interact with customers.

Skelton and Power are also using their high-profile social media platforms to share exclusive BetBudget content and highlight the importance of tracking gambling spend to their followers.

A digital and print advertising campaign across national and regional Reach plc sites has been supported by a competition to win cash prizes of up to £500 for people who download the app via the Mirror.

Skelton, the 2020/21 Champion Jockey, who has a number of chances at the Festival this week, said: “As a free app, downloading BetBudget is a simple step that horse racing bettors can take to help stay in control of their spending. I’m pleased to be working with BetBudget and Department of Trust to demonstrate the benefits it brings during the highlight of the racing calendar.”

Department of Trust CEO Charles Cohen said: “While BetBudget is relevant for all bettors, it is of particular appeal to regular horse racing punters. Using BetBudget, they can track their spend and ensure they bet within their means across different operators and bank accounts.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Continue Reading
Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)
Click to comment

You must be logged in to post a comment Login

Leave a Reply

Latest News

THE BATTLE OF POLYTOPIA ANNOUNCES GLOBAL WORLD CHAMPIONSHIPS WITH $10,000 PRIZE POOL

Published

on

Reading Time: < 1 minute

 

Midjiwan, the award-winning independent studio behind The Battle of Polytopia has today announced The Polytopia World Championship with a prize pool of $10,000 USD and a live final broadcast from Stockholm.

The Polytopia World Championship is set to launch this fall, uniting players from across the globe in an epic showdown of fast-paced strategic mastery. The tournament will be themed to Battle of the Tribes. Players will choose to compete with one of Polytopia’s 12 in-game tribes; each with a unique regional theme and skillset.

The tournament will begin with open qualifiers, giving everyone a chance to prove themselves. From there, players will advance through tribe-specific playoffs and head-to-head elimination rounds, each match bringing them one step closer to glory.

The top six players will earn a spot in the live finals in Stockholm on December 6: an in-person event streamed online for fans worldwide. In addition to live commentary of the tournament, the fan event will also provide behind-the-scenes content from the Midjiwan team.

The winner will be awarded a prize pool of $10,000; making this tournament the biggest competitive event in The Battle of Polytopia’s nine year history.

Christian Lovstedt, CEO of Midjiwan AB, commented: “This marks a major new step for Polytopia’s competitive scene, featuring a fresh tournament format and enhanced broadcasting that makes it even more exciting for viewers to watch, learn, and get inspired by the world’s top players.“

The matches will be played on the Polytopia Official Space on the Challengermode esports Platform.

The planned dates are:

September:

  • Sep 13–14

  • Sep 20–21

  • Sep 27–28

October:

  • Oct 4–5

  • Oct 11–12

  • Oct 18–19

November:

  • Oct 25–26

  • Nov 1–2

  • Nov 8–9

Nov 22–23

  • Faceoff

  • Final Qualifier

Dec 6

  • World Championship Live Event

The post THE BATTLE OF POLYTOPIA ANNOUNCES GLOBAL WORLD CHAMPIONSHIPS WITH $10,000 PRIZE POOL appeared first on European Gaming Industry News.

Continue Reading

Latest News

Electrifying twist on the traditional Roulette

Published

on

Reading Time: < 1 minute

 

SA Gaming is thrilled to announce the launch of Ultra Roulette! It is a thrilling new twist on traditional Roulette! Instead of giving a fixed payout like traditional Roulette offers, Ultra Roulette gives random numbers each round with “Ultra” bonus multipliers!

Ultra Roulette uses a single-zero Roulette, and comes with all available bet options offered in traditional Roulette – Split Bets, Street Bets, Corner Bets, etc. The biggest twist comes when the betting time ends – 1 to 5 random numbers will be assigned with a special multiplier known as an “Ultra” bonus multiplier, ranging from 50x to 1,000x – applied to straight bets only. This is truly a breathtaking experience as the payout is known after the countdown ends, giving unprecedented fun and excitement!

The post Electrifying twist on the traditional Roulette appeared first on European Gaming Industry News.

Continue Reading

Latest News

Wildz Group: iGaming Industry Leaders

Published

on

Reading Time: < 1 minute

A brand-new industry-facing name has been announced: Wildz Group™, powered by award-winning iGaming platform Rootz. In recognition of industry developments and company growth, Wildz Group™ has formed, as a collective of leading gambling entertainment brands.

The name directly references the Group’s iconic online casino and sports superbrand, Wildz.

Highlighting Our Products

The new Group will contain the Rootz Platform, powering the six existing gambling brands – Wildz™ Casino, Caxino™ Casino, Wheelz™ Casino, Spinz™ Casino, Chipz™ Casino, and Tuplaus™ Casino – with some exciting new additions in 2025 and beyond.

The leadership team believes Wildz Group will be the catalyst for even greater growth with suppliers, business partners, and collaborators across the gaming industry.

The post Wildz Group: iGaming Industry Leaders appeared first on European Gaming Industry News.

Continue Reading

Trending

EEGaming.org is part of HIPTHER, parent brand of various prominent news outlets and international conferences. These platforms and events span a wide range of industries, including Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports, and several others. This indicates that EEGaming.org is part of a larger network that focuses on a diverse array of sectors, particularly those related to cutting-edge technology and modern lifestyle trends.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2025 HIPTHER. All Rights Reserved. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.