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Unity Gaming Report 2023 Highlights the Resilience of the Gaming Industry
Unity NYSE U, the world’s leading platform for creating and growing real-time 3D RT3D content, today released the Unity Gaming Report 2023 revealing that while 2022 was marked by shifting economic headwinds, creativity and innovation in the gaming industry remained strong. The report features fresh, actionable insights on the state of game development to support studios of all sizes as they navigate the complexities of making games. The data is pulled from the Unity real-time development platform and Unity Gaming Services, through solutions that span mobile, PC, and console gaming, providing a unique view of the many parts of the gaming industry. New to this year’s report are insights and advice from respected studios including Zynga, the leading entertainment publisher behind the world’s most popular mobile games, Second Dinner, the award-winning developer behind the popular mobile hit, MARVEL SNAP, and Ramen VR, the creators of the highly acclaimed MMO VR game, Zenith: The Last City.
The Unity Gaming Report 2023 highlights that while 2022 delivered economic change and challenges, game developers and the industry as a whole, showed resilience and strength. Developers focused on efficiencies, optimization and post launch efforts. Most smaller studios shipped games in under twelve months and they did it while working fewer hours. Different sized studios were also strategic about platform investment. Large studios drove year over year growth in multiplatform and cross-platform development, while the majority of smaller studios 90% opted to develop for a single platform. What was consistent for studios of all sizes though, was prioritizing post-launch support, as developers doubled down on extending the lifespan of their games by 33% to retain their existing player base for longer. Looking ahead, the Unity Gaming Report 2023 predicts that generative AI will be more involved in the development process to amplify productivity for creators and to reduce the time and resources required to make a game.
“It’s inspiring to witness the passion, ingenuity and persistence from our developer community as they continue to make incredible games in a tough macroeconomic environment,” said Marc Whitten, SVP & GM, Unity Create. “At Unity, we are committed to delivering a deep and best-in-class platform that helps them at every stage of their journey – from creating their game, to scaling with their players, to growing their business.”
Some key findings from the Unity Gaming Report 2023 include:
Efficiency is key with smaller studios shipping games quickly and working fewer hours – 62% of indies shipped games in less than a year, and smaller studios in general worked 1.2% fewer hours on average (equates to 5 years of total work hours).
To optimize investment, different size studios are being strategic about the number of platforms to develop for Nearly 90% of small studios are releasing on a single platform, while large studios have increased the number of multiplatform games produced in 2022 by 16% compared to 2021. 88% of large studios also invest in crossplatform.
Developers are doubling down on extending the lifespan of existing games and retaining players The lifespan of mobile games increased 33% over the last year. Approximately 84% of studios with more than 50 people update their games for more than six months.

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Thunderkick launches debut crash game Heads Will Roll
Studio combines arcade and dice mechanics in ominous release
Independent slots studio Thunderkick has marked its first foray into a new product vertical with the release of Heads Will Roll.
The crash game, set in an eerie underground vault, tasks players with climbing a multiplier ladder by rolling a die with three possible outcomes: level-up, Fate Mode, or game over.
The level-up icon progresses the player to the next rung of the prize ladder, boosting the available cash out, Fate Mode replaces the standard die, increasing both the number of steps climbed and the chance of landing a game over symbol, which ends the betting round instantly.
Four difficulty variants each present a unique risk level, granting the user complete control over their experience. The likelihood of rolling a game over symbol increases with each difficulty level, as does the maximum multiplier, which ranges from 35x in Easy mode up to 2,400x in Brutal mode.
Once the player moves within one or two steps of the final multiplier, the All or Nothing round is triggered. Played on a red and gold die, the number of sides is determined by the active difficulty level, and there are just two possible outcomes: maximum win or game over.
Following a successful cashout, the multiplier which would have been reached if the player kept rolling is revealed, providing a unique opportunity for the development of game strategy.
Heads Will Roll is Thunderkick’s first venture outside of the slots vertical, demonstrating the studio’s commitment to diversifying its product portfolio in alignment with the latest industry trends.
Mike Collins, Game Product Owner at Thunderkick, said: “There has been a huge increase in the number of players opting for crash and arcade-style games in 2025, with the fast-paced betting rounds providing that instant gratification they are seeking.
“Heads Will Roll marks our first step outside of the world of slots, offering Thunderkick players a distinct, action-packed experience where the player has complete autonomy over how they play.
“While the gameplay moves away from our classic slots, visually, it feels reassuringly familiar, retaining the signature Thunderkick flair.”
The post Thunderkick launches debut crash game Heads Will Roll appeared first on European Gaming Industry News.
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CT Interactive Partners with Mr Bit, Strengthening Position in Bosnia and Herzegovina
CT Interactive has officially launched its certified content on Mr Bit, a new licensed casino platform for a young audience, marking another significant step in its expansion across the regulated markets of Southeastern Europe. This move strengthens CT Interactive’s presence in Bosnia and Herzegovina, following the successful partnership between the two companies in Romania.
As part of this launch, 50 of CT Interactive’s top-performing slot games — including popular titles like Win Storm, 40 Treasures, Lucky Clover, and Hot 7’s x2 — are now available to Mr Bit’s players in Bosnia and Herzegovina. The integration also includes CT Interactive’s Hot Luck jackpot system, bringing an added layer of excitement and engagement to the platform.
“Expanding our partnership with Mr Bit into Bosnia and Herzegovina is a strategic move aligned with our broader European growth strategy,” said Antonio Donov, Head of Business Development EMEA and Asia, COO at CT Interactive. “The success we achieved together in Romania laid the foundation for this next step. We’re excited to deliver our engaging, certified content to even more players in this promising market.”
This launch underscores CT Interactive’s continued commitment to expanding its reach in regulated jurisdictions and providing operators with top-tier, market-adapted content that drives engagement and retention.
The post CT Interactive Partners with Mr Bit, Strengthening Position in Bosnia and Herzegovina appeared first on European Gaming Industry News.
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REEVO Games Go Live on NetBet
REEVO is proud to announce its new partnership with NetBet, one of the world’s leading online casino platforms.
Through this collaboration, NetBet customers will now gain access to REEVO’s full portfolio of immersive slot and table games, showcasing REEVO’s commitment to delivering cutting-edge technology, exciting gameplay mechanics, and unforgettable player experiences.
Founded in 2021, REEVO has quickly established itself as a trusted and forward-thinking provider, developing a diverse range of high-quality titles that combine innovative features with striking visuals. This partnership with NetBet marks another important milestone in REEVO’s mission to expand its global footprint and bring its growing collection of games to more players around the world.
Shared Vision for Excellence
Commenting on the partnership, Claudia Georgevici, PR Manager at NetBet, said: “REEVO is an innovative company which really caught our eye. Once we looked through their product range, we agreed that their core values and business goals align perfectly with ours. We look forward to our players experiencing REEVO and all their incredible games.
Karl Grech, Head of Business Development at REEVO, added: “As a relatively new company within the iGaming world, this partnership with NetBet means so much to us. It shows we’re well and truly on the right path, and we have so many new, exciting ideas ready to unleash. Of course, our current selection of casino games is almost unparalleled, which is just perfectly suited to the players at NetBet.”
The post REEVO Games Go Live on NetBet appeared first on European Gaming Industry News.
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