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BETEGY interview: How Creative Studio can be a game-changer for programmatic advertising

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Over the years, there have been numerous attempts to transform the way programmatic advertising is produced by marketers.

Creative Studio is likely to be the missing piece of the jigsaw on both sides of the Atlantic. But how will it change the landscape across different jurisdictions in Europe? We sat down with BETEGY’s award-winning CEO, Alex Kornilov, to gain his insights into how this will give Europe a huge push in the right direction.

 

Congratulations on the launch of Creative Studio! You first demonstrated the Creative Studio at ICE in Feburary. How much interest did you gain from delegates at the event?

The main aim for us in launching Creative Studio was to completely revolutionise the way marketers approach programmatic advertising in our industry.

The use-case for our technology is clear – marketing spend on acquisition and retention needs to become far more efficient. Operators know this, and this is where Creative Studio comes in – providing a completely new way to automate marketing campaigns. Of course, it was fantastic to unveil it at ICE in February, arguably the biggest European gaming show, with anything up to 30,000 delegates.

The lure of ICE and other trade shows is that we can get feedback and initial views in real time – making it an invaluable part of the development process, as we were able to take it “into the wild” and show it off to customers. We were also able to find out challenges / weakness / areas of improvement for the product, and this is incredibly vital for us, as such an approach can never be replicated just by beta testing internally.

For our European Gaming readers – talk us through Europe, how will this be a game-changer for European brands? Which region in Europe might benefit most from this?

In terms of development, Europe is far more advanced over the US in media buying strategies, so therefore, when we talk to European brands – they instantly understand what we do and any advantages that Creative Studio brings or has the edge over the competition.

Creative Studio is designed to deliver targeted with Swiss-level efficiency. In principle, the advantage that Europe has over the US is the cost of advertising, which is cheaper. Conversely, marketing, and the acquisition of betting customers, are incredibly expensive across the US – just look at DraftKing’s strategy of offering 1,000 USD as a sign-up bonus. Conversely, Europe is a far more mature market in terms of this – with a very different playing field. Given that we can transform efficiency and cost even more, we truly believe that we have the perfect product, and this aligns well with what we want to do in Europe. The cost of implementing this is much lower, and that is what makes the continent such a game-changer in using the technology.

Over 1,000 ads can be created from imported images without coding. Why is being able to import images without coding such a vital tool?

In a nutshell, it radically reduces costs and time. This is such a unique product for the industry that we’ll be able to revolutionise the entire process around using tools and deploying strategies.

So – when creating Creative Studio – we created it with the perspective of “how can we solve pain points for the design and wider marketing department”. In effect, we’re providing the technology that can remove the need for engineers in the process.

After all, we all know that it’s all about the personalisation of ads and targeted demographics – and I have no doubt that Creative Studio will transform results, as well as putting in-house marketers in the driving seat for managing campaigns, rather than the need to outsource to agencies.

How much of a challenge was it to design the Creative Studio and add it onto BETEGY’s award-winning platform?

There were three key steps in how we wanted to take designing Creative Studio forward. The first was approaching the thinking of what our design department requires to facilitate this process were they to undertake programmatic for themselves. We felt Creative Studio, although hugely innovative, would be a relatively quick fix to design and be made available to our partners within 12 months of inception. Which it has been!

We then wanted to create the product in a way that leaves the door open for it to continuously evolve as time goes on. Was it challenging? It really was – but we approached this with a specific goal and a plan in place. I have no doubt, given that such technology is entering new space, and we’ll be upgrading it as time goes on – just like any new technology. For myself, I am intrigued to see how Creative Studio can continue to add value as it develops further, as I feel we will be in a different ballpark altogether by the time 2024 comes around. After all – greatness comes from creating an innovation and then scaling it in real time.

Are there any other projects in the pipeline that could grow BETEGY’s platform further?

That’s a great follow-on question. Our key strength as a company is the personalisation technology we put in the hands of our partner.

When it comes to plans for the future – we’ve got a serious pipeline in place, so much so – we have to be careful over which routes to go down first!

We know exactly what we’ll be delivering in each quarter over the next year – each of those are designed to provide products and solutions with a real use-case, as well as truly fill gaps in demand we know exist in the market. However, for now, Creative Studio is the jewel in our innovation crown for 2023, and we have high hopes for this feature to prove to be a real game-changer for marketing departments across every vertical in the industry.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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S8UL makes StarCraft II debut with the signing of veteran South Korean player GuMiho

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S8UL strengthens its EWC roster following the announcement of their participation in multiple titles, including Chess, EAFC 25, Tekken 8, Call of Duty (COD): Warzone, and Apex Legends Mumbai, May 8, 2025: S8UL, a global force in esports and gaming content, is proud to announce its entry into the legendary world of StarCraft II with the signing of veteran South Korean player Pyung Jae Koh, better known by his iconic gamer tag GuMiho, a.k.a. “The Towel Terran.”

This marks S8UL’s first foray into the real-time strategy (RTS) genre and signals its continued commitment to global expansion across esports titles that have defined competitive gaming history.

A fan-favorite and master tactician, GuMiho is recognised across the global StarCraft community for his creative playstyle, unorthodox strategies, and trailblazing use of mech-based unit compositions. A staple of the Global StarCraft II League (GSL) since the Wings of Liberty era, GuMiho rose to global prominence after winning the GSL Code S

Championship in 2017, defeating soO in a 4–2 final that etched his name in StarCraft history. His unique style of playing with a towel draped over his hands to absorb sweat and maintain precision earned him the moniker “The Towel Terran,” while his dominance with mechanical Terran builds gave rise to another title: “The Mech God.”

GuMiho’s recent achievements reaffirm his elite status in the competitive StarCraft II scene. In December 2024, he edged out Protoss standout Clem in a tense 3–2 series at HomeStory Cup XXVI, building on the momentum of his nail-biting 4–3 grand final victory over ShoWTimE (also Protoss) at HomeStory Cup XXV just months earlier. Earlier in the year, he delivered a commanding run to the finals of WardiTV 2023, ultimately finishing second after a hard-fought series against Zerg titan Dark. These standout results reinforce GuMiho’s reputation as one of the scene’s most resilient and inventive players, proving that even after years at the top, he continues to evolve and compete at the highest level.

Speaking about his new journey with S8UL, GuMiho said: “Joining S8UL feels like stepping onto a new playing field with the same hunger to win. Their drive to break barriers in esports matches my own competitive spirit. I’m ready to give it my all and compete at the highest level again, this time with S8UL by my side.”

Animesh Agarwal a.k.a. 8Bit Thug, Co-founder and CEO of S8UL, commented on the signing: “GuMiho is a living legend, and we’re beyond thrilled to welcome him to the S8UL family. Our journey into StarCraft II is about paying homage to the roots of esports and competing with the best. GuMiho’s legacy of innovation, consistency, and competitive spirit embodies everything S8UL stands for. This is a proud moment for Indian esports as we strengthen our EWC aspirations with one of the game’s all-time greats.”

As S8UL prepares to compete across multiple titles at EWC 2025, including Apex Legends, EAFC 25, Call of Duty: Warzone, Tekken 8, Chess, and now StarCraft II, the organization continues to demonstrate that excellence in esports knows no borders, no genres, and no limits.

With three consecutive ‘Esports Content Group of the Year’ wins at the Esports Awards and global recognition through initiatives like the MOBIES Global Impact Award, S8UL is now writing a new chapter in the global esports story.

 

The post S8UL makes StarCraft II debut with the signing of veteran South Korean player GuMiho appeared first on European Gaming Industry News.

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FBMDS Elevates Video Bingo with New Jackpot System, Boosting Player Engagement and Operator’s Success

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FBMDS, the industry leader in Video Bingo, is raising the stakes with a never-before-seen jackpot dynamic in the industry designed to enhance engagement, increase player retention, and drive profitability for online casino operators.

This exclusive jackpot system, available only in FBMDS’ video bingo gaming portfolio, creates a more immersive and rewarding experience, reinforcing the company’s influence in this category. With more prize opportunities and an adaptive jackpot that grows with player bets, the new system introduces an unmatched level of thrill to online Video Bingo in the industry. The new FBMDS Video Bingo jackpot system offers:

  • Exclusive Jackpot – FBMDS is the only casino gaming provider that offers jackpots in the video bingo segment, offering innovative solutions which will make your portfolio standout.
  • Higher Player Engagement – Players stay more engaged with dynamic jackpot growth and frequent prize opportunities.
  • Proportional Betting Impact – The more players bet, the more exciting the jackpot becomes, increasing anticipation and excitement.
  • Stronger Operator Performance – Enhanced retention and player satisfaction drive longer play sessions and revenue growth.
  • Leading Video Bingo – FBMDS solidifies its leadership with the only Video Bingo jackpot of its kind.

“We are committed to continuously innovating in Video Bingo, and this new jackpot system is a game-changer for both operators and players,” said Renato Almeida, Director at FBMDS. “By delivering a more interactive and rewarding experience, we’re reinforcing our market leadership and giving operators a powerful tool to attract and retain players like we haven’t yet seen happening in the market”.

FBMDS has always been at the forefront of Video Bingo innovation, and this new jackpot system is proof to its commitment to elevating player experiences. These jackpots create a more immersive, dynamic, and engaging gameplay, ensuring more thrilling moments and increased loyalty.

As part of its global expansion strategy, FBMDS is entering key markets like Brazil, where Video Bingo has a passionate player base, and where it has taken a part on SBC Summit Rio’s event. The company is also preparing to reveal new game releases, further strengthening its diverse and engaging portfolio.

For operators looking to attract and retain Video Bingo players with the most exciting jackpot mechanics on the market, now is the time to partner with FBMDS.

 

The post FBMDS Elevates Video Bingo with New Jackpot System, Boosting Player Engagement and Operator’s Success appeared first on European Gaming Industry News.

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Golden Matrix Posts Strong Q1; Eliminates Debt and Accelerates Market Expansion

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Golden Matrix Group Inc. (NASDAQ: GMGI) (“Golden Matrix” or the “Company”), a developer, licensor, and global operator of online gaming platforms, today announced financial and operational results for the first quarter ended March 31, 2025. The quarter reflects the Company’s strong group execution, platform innovation, and continued expansion across regulated gaming markets.

Brian Goodman, CEO of Golden Matrix, commented, “We entered fiscal 2025 with elevated operating efficiency and diversified revenue streams that continue to scale across high-growth markets. Our raffle segment reached all-time highs, our debt profile strengthened meaningfully, and our B2B and B2C businesses are both operating from positions of renewed financial and strategic strength.”

Financial and Strategic Highlights

  • Record Raffle Segment Performance: The Company’s raffle businesses reported all-time highs in revenue, ticket sales, and prize values. User growth surged 146% year-over-year, with 26,000 new registrations in Q1.

  • Strategic Balance Sheet Optimization: GMGI eliminated approximately $9.6 million in Lind Global debt and converted over $9.5 million in Meridianbet acquisition-related debt into equity this year, enhancing financial flexibility.

  • Revenue Growth: Q1 2025 consolidated revenue was $42.7 million, up 72% year-over-year, partially impacted by a negative 4% FX headwind

  • Gross Profit: Gross profit reached $24.2 million, with a consolidated gross margin of approximately 57%. Meridianbet gross margin improved to 72%, while the combined GMAG and Rkings/CFAC segments improved to 29%.

  • The Company had a net loss of $300,000 or a 0-cent loss per share. This was a decline of $4.2 million, or 5-cents a share, from the same period last year. The decline was due to an increase in acquisition-related amortization of $1.7 million, interest expense of $1.5 million, and stock-based compensation of $1 million.

  • Adjusted EBITDA(1) declined by $0.3 million, or 5%, to $5.6 million, as increased gross profit was offset by an operating spend increase to expand our business geographically, improve our market share, and advance our gaming technology in support of full-year growth initiatives.

Meridianbet Performance

Zoran Milosevic, CEO of Meridianbet, commented, “Our Q1 results demonstrate focused execution across regulated markets, bolstered by operational efficiency and continuous innovation. We are deepening user engagement, expanding licensing coverage, and strengthening our position as a global operator of choice.”

  • Brazil: Secured a permanent online betting license, unlocking full national access in a projected $5.6 billion gross gaming revenue market for 2025.

  • Africa: Launched B2B operations in Nigeria through a fully licensed local entity, entering one of Africa’s most dynamic gaming economies.

  • Serbia: Renewed a 10-year online license, preserving regulatory continuity in a mature and profitable core market.

  • User Metrics: First-time deposits grew 56%, new registrations rose 22%, and total deposits increased 12% compared to Q1 2024.

  • Expanse Studios: Meridianbet’s proprietary game development arm expanded its North American footprint with five new integrations into U.S.-based sweepstakes casinos. The studio also advanced its in-house content roadmap, including an enhanced crash games portfolio and anticipates licensing in Romania for Q2.

Financial Outlook

Golden Matrix expects full-year 2025 revenue to range between $190 million and $195 million, reflecting a growth rate of 26% to 29% over 2024. The Company continues to invest in technology, content, and international licenses to drive long-term shareholder value.

Rich Christensen, CFO of Golden Matrix, added, “We’re executing on disciplined capital allocation and long-term strategic investments. Our improving net leverage, healthy free cash flow, and scalable platform position us to accelerate growth across 2025 and beyond.”

(1)Adjusted EBITDA is a non-GAAP financial measure. See also “Non-GAAP Financial Measures” and “Reconciliation of Net Income to Adjusted Earnings excluding Interest Expense, Interest Income, Tax, Depreciation Expense, Amortization Expense, Stock-based Compensation Expense and Restructuring Costs”, included in the tables at the end of this release.

In terms of GAAP accounting and Meridianbet being the accounting acquirer, the comparisons presented are correctly stated and are reflective of our new structure. Comparisons presented in terms of GAAP are the consolidated Company’s results against Meridianbet Group historical results and not against Golden Matrix Group’s, historical results.

The full visual presentation and the earnings call can be accessed at 8:00am ET on the Golden Matrix Group IR website at goldenmatrix.com/events-presentations/.

For more information, please visit goldenmatrix.com.

 

The post Golden Matrix Posts Strong Q1; Eliminates Debt and Accelerates Market Expansion appeared first on European Gaming Industry News.

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