Latest News

BETEGY interview: How Creative Studio can be a game-changer for programmatic advertising

Published

2 years ago

March 8, 2023

Reading Time: 4 minutes

Over the years, there have been numerous attempts to transform the way programmatic advertising is produced by marketers.

Creative Studio is likely to be the missing piece of the jigsaw on both sides of the Atlantic. But how will it change the landscape across different jurisdictions in Europe? We sat down with BETEGY’s award-winning CEO, Alex Kornilov, to gain his insights into how this will give Europe a huge push in the right direction.

Congratulations on the launch of Creative Studio! You first demonstrated the Creative Studio at ICE in Feburary. How much interest did you gain from delegates at the event?

The main aim for us in launching Creative Studio was to completely revolutionise the way marketers approach programmatic advertising in our industry.

The use-case for our technology is clear – marketing spend on acquisition and retention needs to become far more efficient. Operators know this, and this is where Creative Studio comes in – providing a completely new way to automate marketing campaigns. Of course, it was fantastic to unveil it at ICE in February, arguably the biggest European gaming show, with anything up to 30,000 delegates.

The lure of ICE and other trade shows is that we can get feedback and initial views in real time – making it an invaluable part of the development process, as we were able to take it “into the wild” and show it off to customers. We were also able to find out challenges / weakness / areas of improvement for the product, and this is incredibly vital for us, as such an approach can never be replicated just by beta testing internally.

For our European Gaming readers – talk us through Europe, how will this be a game-changer for European brands? Which region in Europe might benefit most from this?

In terms of development, Europe is far more advanced over the US in media buying strategies, so therefore, when we talk to European brands – they instantly understand what we do and any advantages that Creative Studio brings or has the edge over the competition.

Creative Studio is designed to deliver targeted with Swiss-level efficiency. In principle, the advantage that Europe has over the US is the cost of advertising, which is cheaper. Conversely, marketing, and the acquisition of betting customers, are incredibly expensive across the US – just look at DraftKing’s strategy of offering 1,000 USD as a sign-up bonus. Conversely, Europe is a far more mature market in terms of this – with a very different playing field. Given that we can transform efficiency and cost even more, we truly believe that we have the perfect product, and this aligns well with what we want to do in Europe. The cost of implementing this is much lower, and that is what makes the continent such a game-changer in using the technology.

Over 1,000 ads can be created from imported images without coding. Why is being able to import images without coding such a vital tool?

In a nutshell, it radically reduces costs and time. This is such a unique product for the industry that we’ll be able to revolutionise the entire process around using tools and deploying strategies.

So – when creating Creative Studio – we created it with the perspective of “how can we solve pain points for the design and wider marketing department”. In effect, we’re providing the technology that can remove the need for engineers in the process.

After all, we all know that it’s all about the personalisation of ads and targeted demographics – and I have no doubt that Creative Studio will transform results, as well as putting in-house marketers in the driving seat for managing campaigns, rather than the need to outsource to agencies.

How much of a challenge was it to design the Creative Studio and add it onto BETEGY’s award-winning platform?

There were three key steps in how we wanted to take designing Creative Studio forward. The first was approaching the thinking of what our design department requires to facilitate this process were they to undertake programmatic for themselves. We felt Creative Studio, although hugely innovative, would be a relatively quick fix to design and be made available to our partners within 12 months of inception. Which it has been!

We then wanted to create the product in a way that leaves the door open for it to continuously evolve as time goes on. Was it challenging? It really was – but we approached this with a specific goal and a plan in place. I have no doubt, given that such technology is entering new space, and we’ll be upgrading it as time goes on – just like any new technology. For myself, I am intrigued to see how Creative Studio can continue to add value as it develops further, as I feel we will be in a different ballpark altogether by the time 2024 comes around. After all – greatness comes from creating an innovation and then scaling it in real time.

Are there any other projects in the pipeline that could grow BETEGY’s platform further?

That’s a great follow-on question. Our key strength as a company is the personalisation technology we put in the hands of our partner.

When it comes to plans for the future – we’ve got a serious pipeline in place, so much so – we have to be careful over which routes to go down first!

We know exactly what we’ll be delivering in each quarter over the next year – each of those are designed to provide products and solutions with a real use-case, as well as truly fill gaps in demand we know exist in the market. However, for now, Creative Studio is the jewel in our innovation crown for 2023, and we have high hopes for this feature to prove to be a real game-changer for marketing departments across every vertical in the industry.

Latest News

NetBet signs with Flows to boost its Global operations

Published

20 hours ago

December 30, 2024

George Miller

Reading Time: 2 minutes

Leading Sports and Casino operator selects Flows to accelerate innovation and streamline operations

Flows, the leading automation platform, welcomes NetBet as its latest customer. By integrating Flows’ no-code automation solution, NetBet aims to streamline operations, boost player engagement, and strengthen their market position. NetBet, with a strong presence in regulated markets, offers extensive online sports and casino products. Renowned for its dedication to quality and entertainment, NetBet serves a global audience, consistently delivering exceptional gaming experiences.

Flows exists to make businesses more proactive, productive and profitable by giving them the power of digital automation and the freedom to create without code. By eliminating technical barriers and helping businesses to innovate without constraint, Flows accelerates their growth and enables them to realise their true potential quicker. The platform will provide NetBet with a solution that eliminates development barriers and reduces resource demands allowing them to build new products and features from gamification through to player protection. By implementing this technology, NetBet can efficiently deploy custom promotions, organise tournaments, and handle compliance requirements seamlessly, all in real time. This integration will also enable NetBet to improve operations and rapidly deliver engaging new features to its players.

James King, CEO at Flows, said: “It’s fantastic to see a leading operator like NetBet truly recognise the value add that Flows can bring to the table. From the very start, our mission has always been to simplify and accelerate the delivery of innovation throughout the digital landscape and it’s wonderful to see more and more companies adopting Flows into their tech stacks to do just that.”

Anna Olrik Wallenstein, Head of Operations at NetBet, said: “Partnering with Flows is a key step forward, enhancing our efficiency and allowing us to deliver tailored player experiences faster. This collaboration underscores our commitment to staying a top choice in the online sports and casino markets.“

The post NetBet signs with Flows to boost its Global operations appeared first on European Gaming Industry News.

Latest News

Be victorious with VinciSpin, a brand-new online casino launched by Betmen Affiliates

Published

20 hours ago

December 30, 2024

George Miller

Reading Time: 3 minutes

Say hello to VinciSpin, a new and exciting online casino brand with a strong focus on delivering the classic, traditional games that players know and love. Inspired by the legendary Leonardo da Vinci, VinciSpin combines a luxurious, elegant design with simplicity, making it a highly engaging and user-friendly gaming platform. Whether you’re a slots enthusiast or a live casino fan, VinciSpin offers something for everyone.

A New Era in Online Gaming

Launched in December 2024 by Betmen Affiliates, VinciSpin has quickly made a name for itself in the competitive online casino industry. Despite being new to the market, VinciSpin has achieved impressive results in its first few weeks, with conversion rates such as a 48% Reg2Dep via Google PPC and a 22–28% Reg2Dep from Facebook campaigns.

What Makes VinciSpin Unique?

At VinciSpin, players can expect a superior gaming experience that blends generous promotions, a vast array of games, and exciting gamification features. Here’s what sets it apart:

Generous Welcome Bonuses: New players can unlock up to €10,000 in bonuses across their first five deposits, plus 500 Free Spins.
Daily Offers & Cashbacks: Stay rewarded with daily promotions and weekly cashbacks that come with a low 5x wagering requirement.
Gamification Features: Enjoy unique features like the Wheel of Fortune for extra chances to win.
Wide Game Selection: From top-tier providers, VinciSpin offers a rich selection of slots and live casino games, catering to every player’s preferences.

Join the Elite: The VinciSpin Loyalty Program

Ready to level up? VinciSpin offers an exclusive VIP loyalty program known as the Illuminati VIPs, featuring six rewarding tiers:

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Vinci Legend – The ultimate VIP status

To climb the ranks, players simply need to accumulate loyalty points. For every €40 bet, players earn 1 point, moving them closer to VIP benefits, including tailored promotions, faster withdrawals, and exclusive events.

Personalized Gameplay and Offers

At VinciSpin, personalization is key. Players can take advantage of the Always On system, a smart promotional feature that recommends games and offers tailored to individual preferences. Using advanced data analysis and audience segmentation, VinciSpin ensures every player enjoys a customized and rewarding experience.

Affiliates working with Betmen Affiliates benefit from similar audience insights, allowing them to segment players effectively based on game preferences, time spent on-site, and actions performed. This powerful tool also helps affiliates distinguish VIP players, identify bonus hunters, and even reactivate inactive users.

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VinciSpin guarantees a seamless and secure payment experience, supporting a variety of popular methods such as:

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With fast deposits and withdrawals, players can focus on what matters most—enjoying their favorite games.

How to Get Started with VinciSpin

Betmen Affiliates drives high-quality traffic to VinciSpin through multiple channels. If you’re interested in promoting VinciSpin or need assistance with promotional materials, segmentation, or offers, their team is ready to help. Contact them directly on Telegram at @vladi_betonred3 for personalized support.

Why Choose VinciSpin?

VinciSpin offers the perfect blend of classic games, modern features, and unmatched loyalty rewards, making it a standout choice for players looking for an engaging and secure gaming experience. With its user-friendly layout, exceptional promotions, and dedication to player satisfaction, VinciSpin is quickly becoming a top destination in the online casino world.

Sign up today, claim your Welcome Bonus of €10,000 and 500 Free Spins, and join the elite ranks of the Vinci Legend!

The post Be victorious with VinciSpin, a brand-new online casino launched by Betmen Affiliates appeared first on European Gaming Industry News.

Latest News

Imagine Live Partners with King.rs

Published

4 days ago

December 27, 2024

George Miller

Reading Time: < 1 minute

Imagine Live the live casino provider launches with Serbian brand King.rs

Imagine Live is thrilled to announce its innovative entry into the Serbia market, made possible through a strategic partnership with the operator King.rs.

The collaboration is aimed at delivering King.rs players a premium gaming experience. Two Blackjack and one Roulette table will be equipped with the latest technology, allowing seamless gameplay and interactive features catering to Serbian players’ localised preferences.

Hakob Manukyan, CEO of Imagine Live Armenia, commented: “King.rs is an established brand throughout Serbia focused on delivering exceptional products and gaming experiences by putting the player at the centre of their brand story. Imagine Live is equally committed to providing premium and customised live dealer solutions with bespoke tables and studios for our operator partners to ensure a complete brand experience that players enjoy and return, which drives deeper engagement and revenue opportunities. We look forward to supporting and growing the live dealer experience with King.rs over the coming months.”

Dragan Djordjevic, COO King, said, “Working with Imagine Live has been an absolute thrill. Their unique mix of live performances, tech, and real-time interactivity is a game-changer in entertainment. It’s exactly the kind of creative energy we love at King.rs, where we’re all about reimagining live gaming. This partnership feels like a natural fit—two teams, both passionate about pushing boundaries and creating something fresh. I can’t wait to see what we come up with together and how we’ll keep surprising and exciting players around the world”.

The post Imagine Live Partners with King.rs appeared first on European Gaming Industry News.