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Women Breaking Stereotypes In Gaming Ecosystem

Published

2 years ago

March 8, 2023

Reading Time: 3 minutes

For a long time, gaming has been considered a male-dominated field. Women who are passionate about gaming have often faced gender-based discrimination and stereotypes that hindered their progress in the gaming ecosystem. However, in recent years, women have been breaking down barriers and changing the narrative around female gamers. They have been actively pursuing their passion for gaming and making their mark in the industry, pushing back against the stereotypes and biases they have faced.

According to the “Gaming India Report 2022 – For The Game” by Dentsu, 46% of the gamers in India are females. Payal Dhare a.k.a “Payal Gaming”, a well-renowned creator of 8Bit Creatives believes that women bring unique perspectives, ideas, and creativity to the industry which helps to drive innovation and progress. Women’s contribution to the gaming industry has been proven to be instrumental in bringing in a new audience and increasing revenue., she says.

Concurring with Payal’s point of view, Krutika Ojha a.k.a “Krutika Plays”, another creator of 8Bit Creatives says, “Embracing diversity and inclusion in the gaming industry is a goal that we are constantly striving towards. The gaming industry can tap into a wider pool of talent, ideas, and perspectives, and create games that appeal to a more diverse audience. This not only helps to drive the growth of the industry, but it also helps to break down barriers and stereotypes associated with gaming. The push for greater diversity and inclusion in the gaming industry is not only important for women, but for the industry as a whole.”

Making great strides in the industry as video game designers, programmers, animators, video game testers, game writers, and audio engineers, women are chasing their dreams by taking up a career in this exciting industry. There are also a few notable gaming creators like Kaashvi Hiranandani a.k.a “Kaash Plays” who have left their financially secure jobs to pursue a career in gaming. Working as a finance consultant, she started streaming video games on Youtube at the age of 25 but later left her job to become a full-time streamer.

“It was a tough choice for sure, especially being a woman getting into a male-dominated industry, but I followed my passion and have never regretted it. When I started, there were hardly any women players but glad that things have changed in a really short span of time. It’s encouraging to see that perceptions are changing and that women are becoming more confident in taking risks and pursuing their passions,” she says.

Kaashvi further adds that there is a lot of scope for youngsters to get into the business of Esports like as a video game writer who pens down the stories and dialogues, a video game producer who manages the development of video games from concept to completion while virtual reality is another space anyone can explore and benefit out of.

The prominence of women in gaming is not just limited to Esports athletes or streamers as they are also making their presence felt in the sector by establishing their own startups. Richa Singh, the co-founder, and CEO of FanClash, Asia’s largest fantasy Esports platform has debunked the widespread stereotypical notions and proved that women can lead in the business of gaming and become among the key industry players.

“In recent years, there has been a huge shift in the gaming industry, with a remarkable stride towards gender equality as women showed their ability to compete with male gamers on an equal footing. Women are an active part of the gaming community, working to bridge the gap between themselves and their male counterparts. The priority should be crafting safe spaces for leadership identity where women should be able to focus on the job, not overthink regarding invisible barriers, and to create jobs for those women who are passionate about gaming and want to make a career out of it, from game designers and developers to content creators and influencers,” says Richa.

Not only are women breaking stereotypes in the gaming ecosystem but they are proving that they belong in the industry and changing the narrative. It is vital to continue pushing for inclusivity and diversity in gaming to ensure that everyone feels welcome and represented in this rapidly growing industry.

Latest News

In the Game with Betandyou: major updates and what to expect this season

Published

24 minutes ago

February 27, 2025

George Miller

Reading Time: 2 minutes

Betandyou is entering the new season refreshed. The changes have touched every aspect: new positioning, an updated team, ambitious goals, and even more rewards for players. The company aims to create the best experience for everyone who joins its community.

“In the Game” – the new slogan of Betandyou

Betandyou is becoming an even more player-centric brand. The new slogan, “In the Game,” reflects the company’s mission: to make the gaming experience as exciting and comfortable as possible. To achieve this, not only has the brand communication changed, but the internal structure has also been reorganized—new departments for player interaction have been introduced, ensuring faster issue resolution and personalized offers.

“We are evolving to become even more convenient and to provide a top-tier service for our players. Every update is aimed at enhancing user experience and making Betandyou the best place to play,” commented the CEO of Betandyou.

A renewed approach to player interaction

Over the past six months, the Betandyou team has conducted in-depth research into its audience, their interests, and needs. Based on this research, new special offers, personalized promotions, and enhanced communication have been introduced. Communication is now simpler, more accessible, and easier to understand. Additionally, the company has localized the platform for key regions, ensuring players from all over the world feel at home.

Technical updates

New homepage – everything players need on one screen.
Simplified navigation – favorite games are accessible in one click.
Visual refresh – bright colors and modern design to please even the most discerning aesthetes.

Bonus and Promo Updates
Key regions now feature improved welcome bonus conditions, and the range of promotions has grown significantly. Betandyou offers even more rewards and activities, making the gaming experience even more exciting.

Welcome Package

1st Deposit – 100% Bonus
2nd Deposit – 50% Bonus
3rd Deposit – 25% Bonus
4th Deposit – 25% Bonus

These updated bonus conditions are part of Betandyou’s broader strategy to enhance player engagement and provide more value. Continuing to refine its promotions to meet the needs of a growing audience.

The post In the Game with Betandyou: major updates and what to expect this season appeared first on European Gaming Industry News.

Latest News

Tower Rush by Galaxsys Wins ‘Best New Game 2025’ at AIBC Eurasia Awards

Published

24 minutes ago

February 27, 2025

George Miller

Reading Time: < 1 minute

Galaxsys is proud to announce that one of its latest game releases, Tower Rush, has been named “Best New Game 2025” at the AIBC Eurasia Awards.

The AIBC Eurasia Awards celebrate the best in innovation and excellence across the iGaming industry, bringing together industry leaders to recognise the year’s top performers. Galaxsys is proud to be among this year’s winners, with its new turbo game, Tower Rush, receiving its second award as “Best New Game 2025”.

Tower Rush, a unique blend of strategy and thrill, has quickly gained popularity across multiple regions. The game’s unique mechanics challenge players to think strategically while keeping the gameplay fun and intuitive.
By making quick decisions and balancing risk and reward, players build an endless chain of floors, stacking them to achieve the highest possible odds. This combination of intuition and strategy has made Tower Rush a standout addition to Galaxsys’ portfolio.

Hayk Sargsyan, CEO of Galaxsys, commented, “Tower Rush receiving its second industry award, this time at AIBC Eurasia, is a proud moment and a great achievement for us. It’s also a clear sign that our vision for engaging, high-quality games resonates with both players and industry experts. We’re thankful for this recognition and feel even more motivated to continue pushing forward. With the new releases we have planned for this year, we’re determined to keep raising the bar with each game, bringing fresh and innovative experiences to players around the world.”

Galaxsys is passionate about developing innovative, engaging, and visually attractive games. Tower Rush exemplifies this dedication, combining dynamic gameplay with interactive design to offer players a thrilling and rewarding experience.

The post Tower Rush by Galaxsys Wins ‘Best New Game 2025’ at AIBC Eurasia Awards appeared first on European Gaming Industry News.

Latest News

A new report from Slotegrator: 10 myths about gambling

Published

1 hour ago

February 27, 2025

George Miller

Reading Time: 2 minutes

Slotegrator releases its downloadable reports on a monthly basis. This time, it’s an overview of some common misconceptions about running a gambling business, essential reading for new operators.

Is running an online casino or sportsbook a foolproof enterprise? Are all players addicts? Is geographical expansion the only way operators can grow their business? Plenty of new operators might think so — and they won’t be the ones who last.

An online casino or sportsbook can be a fantastic and flourishing business. But if you build your platform on a foundation of false beliefs, it will never withstand the test of time. New iGaming operators who base their strategies on misconceptions will make wrong decision after wrong decision, ultimately leading to a very short-lived business.

That’s why it’s best to take a beat and do some research before diving in. They should find out which laws actually apply to their business, the different risks they’ll face once their platform is up and running (and there are plenty), what kind of player acquisition and retention strategies will work for them, and — most importantly — what kind of help they’ll need, and where and how to get it.

In Slotegrator’s latest report, the company collected 10 common myths about the online gambling industry and tore each one apart, revealing the truth behind them and clearing up any wrong ideas a reader might have. As an added bonus, they indicate which of their products and solutions correlate with the best efforts to avoid falling victim to each stereotype, like how their Telegram Casino solution can help iGaming companies expand their business, and how their APIgrator game integration solution can give you the game portfolio you need to keep players coming back (because offering a few favorite games isn’t enough anymore).

Any new operator in the early stages of planning, preparing, or launching an online business would find it well worth their time to learn everything they can from the insightful report, from the nuances of running an international business to the complexities of planning an effective marketing strategy for an online casino or sportsbook.

“We have experience in responding to various gambling operators’ requests in different regions and niches, and we know what ideas normally end in failure. Our mission is to minimize mistakes and help businesses to prevent crises. That’s why we developed our solutions for online casinos and sportsbooks, and that’s also the reason why we keep generating informative articles and other Academy materials,” comments Yana Khaidukova, the Managing Director of Slotegrator.

Download the PDF on the Slotegrator’s website and contact the company team to ask any additional questions.

The post A new report from Slotegrator: 10 myths about gambling appeared first on European Gaming Industry News.