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Women Breaking Stereotypes In Gaming Ecosystem

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For a long time, gaming has been considered a male-dominated field. Women who are passionate about gaming have often faced gender-based discrimination and stereotypes that hindered their progress in the gaming ecosystem. However, in recent years, women have been breaking down barriers and changing the narrative around female gamers. They have been actively pursuing their passion for gaming and making their mark in the industry, pushing back against the stereotypes and biases they have faced.

 

According to the “Gaming India Report 2022 – For The Game” by Dentsu, 46% of the gamers in India are females. Payal Dhare a.k.a “Payal Gaming”, a well-renowned creator of 8Bit Creatives believes that women bring unique perspectives, ideas, and creativity to the industry which helps to drive innovation and progress. Women’s contribution to the gaming industry has been proven to be instrumental in bringing in a new audience and increasing revenue., she says.

Concurring with Payal’s point of view, Krutika Ojha a.k.a “Krutika Plays”, another creator of 8Bit Creatives says, “Embracing diversity and inclusion in the gaming industry is a goal that we are constantly striving towards. The gaming industry can tap into a wider pool of talent, ideas, and perspectives, and create games that appeal to a more diverse audience. This not only helps to drive the growth of the industry, but it also helps to break down barriers and stereotypes associated with gaming. The push for greater diversity and inclusion in the gaming industry is not only important for women, but for the industry as a whole.”

Making great strides in the industry as video game designers, programmers, animators, video game testers, game writers, and audio engineers, women are chasing their dreams by taking up a career in this exciting industry. There are also a few notable gaming creators like Kaashvi Hiranandani a.k.a “Kaash Plays” who have left their financially secure jobs to pursue a career in gaming. Working as a finance consultant, she started streaming video games on Youtube at the age of 25 but later left her job to become a full-time streamer.

“It was a tough choice for sure, especially being a woman getting into a male-dominated industry, but I followed my passion and have never regretted it. When I started, there were hardly any women players but glad that things have changed in a really short span of time. It’s encouraging to see that perceptions are changing and that women are becoming more confident in taking risks and pursuing their passions,” she says.

Kaashvi further adds that there is a lot of scope for youngsters to get into the business of Esports like as a video game writer who pens down the stories and dialogues, a video game producer who manages the development of video games from concept to completion while virtual reality is another space anyone can explore and benefit out of.

The prominence of women in gaming is not just limited to Esports athletes or streamers as they are also making their presence felt in the sector by establishing their own startups. Richa Singh, the co-founder, and CEO of FanClash, Asia’s largest fantasy Esports platform has debunked the widespread stereotypical notions and proved that women can lead in the business of gaming and become among the key industry players.

“In recent years, there has been a huge shift in the gaming industry, with a remarkable stride towards gender equality as women showed their ability to compete with male gamers on an equal footing. Women are an active part of the gaming community, working to bridge the gap between themselves and their male counterparts. The priority should be crafting safe spaces for leadership identity where women should be able to focus on the job, not overthink regarding invisible barriers, and to create jobs for those women who are passionate about gaming and want to make a career out of it, from game designers and developers to content creators and influencers,” says Richa.

Not only are women breaking stereotypes in the gaming ecosystem but they are proving that they belong in the industry and changing the narrative. It is vital to continue pushing for inclusivity and diversity in gaming to ensure that everyone feels welcome and represented in this rapidly growing industry.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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NetBet Partners with Fight Disciples

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NetBet, a leading online gaming platform, has announced an exciting new partnership with world-renowned boxing & MMA podcast the Fight Disciples, co-hosted by award-winning broadcasters Adam Catterall and Nick Peet.

The partnership will span some of the UFC’s biggest events, including Max Holloway vs. Dustin Poirier at UFC 318, as well as major upcoming boxing bouts.

This partnership builds on NetBet’s recent announcement as the official betting partner of the UFC in the UK and other parts of Europe. It will play a key role in boosting visibility for NetBet’s popular UFC Predictor Game. As part of the collaboration, NetBet branding will feature across all Fight Disciples UFC content, including behind-the-scenes access and exclusive fighter interviews.

Part of this deal will also see the Fight Disciples and NetBet team up to provide all-encompassing coverage for three huge upcoming boxing fights; Oleksandr Usyk vs Daniel Dubois, Katie Taylor vs Amanda Serrano and Saul ‘Canelo’ Alvarez vs Terrance Crawford.

Adam Catterall, co-host of the Fight Disciples Podcast, said: “We’ve always prided ourselves on being the voice of the fight fan, so teaming up with NetBet – the official sportsbook and betting partner of the UFC – is a massive moment for us. This partnership gives us the opportunity to get even closer to the action and, more importantly, bring our audience along with us. Whether it’s behind-the-scenes insight, exclusive content, or on-the-ground access at the biggest events, it’s all about delivering that front-row feeling to our listeners.”

Tristan Wootton, Head of UK at NetBet added: “With NetBet making huge waves in the world of fight sports, this partnership with the Fight Disciples represents another exciting opportunity with regard to brand development. We feel confident that our players will enjoy the engaging content produced from this partnership, with so many brilliant UFC and boxing shows just on the horizon!”

The post NetBet Partners with Fight Disciples appeared first on European Gaming Industry News.

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Soft2Bet’s brand Don.ro Becomes Main Sponsor of CFR Cluj in Multi-Year Agreement

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Soft2Bet continues its strategic expansion in Romania through its rapidly growing online entertainment brand, Don.ro, which has entered a multi-year agreement as the main sponsor of CFR 1907 Cluj, one of Romania’s leading football clubs.

Beginning with the 2025-26 Liga 1 season, leading Romanian brand Don.ro’s logo will feature prominently on CFR Cluj’s home and away kits, training gear, and throughout the “Dr. Constantin Rădulescu” stadium. The partnership with CFR Cluj also includes a slate of live and digital activations powered by Soft2Bet’s innovative platform, designed to deepen fan engagement.

“We are excited to announce our partnership with Don.ro, a Romanian brand that shares our values of performance, professionalism, and the desire to build something lasting. The fact that Don.ro is becoming the main partner of our club is both a validation of the work we do every day and an important step in strengthening CFR Cluj’s image both nationally and internationally.

We are pleased to have a dynamic partner by our side, one with a modern vision who believes in the power of sport to inspire and bring people together. Moreover, Don.ro has chosen to offer each season ticket holder this season an official jersey — a gesture of appreciation for the passion and loyalty with which they support us.” — Cristian Balaj, CFR Cluj President.

The partnership between Soft2Bet and CFR Cluj brings together Don.ro’s award-winning online gaming brand and a club with a rich history of success, including eight league titles, four Romanian Cups, and four Super Cups. Both sides are driven by a commitment to high performance, bold ambition, and fresh ideas, which makes this collaboration especially well-aligned.

“We are honored to join the CFR Cluj family, a symbol of excellence in Romanian football. This partnership reflects the shared values that bring us together — performance, responsibility, and respect for the community.

At Don.ro, we are committed to promoting a safe and balanced entertainment environment, and through our collaboration with CFR Cluj, we aim to deliver a strong message about the importance of responsible play, both on and off the field.”  — Marius Mirasovici, Official representative of Don.ro brand

The partnership is designed to deliver real value to Don.ro’s players and the wider local community. With Soft2Bet’s backing, Don.ro will launch a range of activations tailored to Romanian audiences, such as exclusive match-day experiences, localised campaigns, community events, and responsible gaming initiatives, bringing fans closer to the action and rewarding their loyalty in meaningful ways.

Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, highlighted: “At Soft2Bet, we excel in building powerful and award-winning brands that forge deep connections with players through localised experiences. Don.ro’s partnership with CFR Cluj embodies this vision,combining a top-performing club with our drive for tailored gamified experiences, product excellence, and a passion for performance.”

Launched in 2024 and recognised as “Best Launch of the Year” at the 12th Meeting of Gambling Professionals, Don.ro delivers over 3,484 casino games, a full live-dealer lineup, and a complete sportsbook. The platform runs on Soft2Bet’s proprietary MEGA (Motivational Engineering Gaming Application) technology, which enhances player engagement through mission-based features and in-game challenges.

The post Soft2Bet’s brand Don.ro Becomes Main Sponsor of CFR Cluj in Multi-Year Agreement appeared first on European Gaming Industry News.

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Week 27/2025 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

PG Soft has served up a classic slot with its Diner Frenzy Spins. This is a 5-reel, 4-rows video slot featuring connecting ways and sticky symbol respins. Diner Frenzy Spins is set within a vibrant, retro-futuristic diner with a buzzy atmosphere thanks to a playful soundtrack. During any spin, the Mystery Respin may be randomly triggered while the reels are spinning.

ELA Games calls back to a classic yet luxurious gaming experience with its new title, Juicy Crystal. The game offers a unique and modern twist on the beloved and familiar fruit machine format, featuring timeless symbols and rich visuals. The studio’s trademark attention to detail and quality delivers a game that’s exciting, memorable and elegant.

Amusnet presents its newest Online Casino portfolio expansion – a royal-themed slot filled with exciting bonus features. The release adds to the fun of the player-favourite Extra Crown game series, this time with six reels and 100 paylines, top-notch graphics and a vibrant soundtrack. A total of 11 symbols are scattered across the now six reels and 40 fixed paylines, along with some special features that make the gameplay more engaging and fun.

Play’n GO illuminate their classic Moon Princess universe once more with Moon Princess Stargazing, a grid slot set among icy stars and rising multipliers. Set beyond Neptune in the icy reaches of the Kuiper Belt, Moon Princess Stargazing marks a radiant new chapter in one of Play’n GO’s most celebrated series. Players reunite with Star, Nova and Astra – the celestial trio whose powers help forge constellation connections and unlock sky-high wins.

 

Step into the golden sands of Ancient Egypt with Ra’s Relics Bonanza, a thrilling 6×5 cascading slot adventure from Booming Games! Land 8 or more matching symbols anywhere on the reels to secure a win, as winning symbols vanish and new ones tumble down, unlocking endless chances for treasure. Keep an eye on the Divine Scarab, collecting scatter symbols throughout the base game and triggering Free Spins at any moment.

 

The post Week 27/2025 slot games releases appeared first on European Gaming Industry News.

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