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MALTA NATIONAL LOTTERY PLC LAUNCHES NEW RETAIL STORE CONCEPT

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National Lottery plc inaugurated its new retail store concept in the same week when the company was commemorating the 100 years since the first Lotto draw.

The inauguration of the new National Lottery retail store concept forms an integral part of the investment programme that will see National Lottery plc invest €10 Million in the next two years to upgrade its retail network across Malta and Gozo. This investment programme will also create employment opportunities in a dynamic and evolving industry as an estimated 200 new jobs will be created in the process.

National Lottery plc took over the operations of the national lottery of Malta in July 2022 and since then has embarked on a comprehensive investment programme in a bid to modernize and expand the retail distribution network of the national lottery of Malta. The robust investment in the retail distribution network is considered as one of the strategic pillars through which National Lottery plc aims to grow the popularity of the national lottery.

During the inauguration of the new store concept National Lottery plc Chief Commercial Officer, Mr. Franco De Gabriele commented; “The expansion and upgrade of the retail distribution network and the creation of a new store concept was always an essential part of our growth strategy,” commented Mr. De Gabriele. “Over the past year we have been working tirelessly to create a comprehensive retail distribution plan that would allow the company to service the strong demand for our products. Through this new store concept, the creation of a network of new stores and through the continued investments undertaken with our lottery agents, we are confident that the market demand will be fulfilled in the best manner possible. We aim to upgrade all of our current retail distribution network and launch 60 new stores over the next 2 years. This will create job opportunities for those that would like to form part of the National Lottery family.”

The unveiling of the first new concept store comes a week after the national lottery commemorates 100 years since the first draw of the lotto game in Malta that took place on 10th February 1923. The historic perspective of the game of lotto exemplifies the strong roots that Maltese society has towards lottery games.

For this commemoration, National Lottery plc in collaboration with MaltaPost plc, Malta’s postal service company, launched a booklet containing six Lotto 100 year edition stamps. The designs of these stamps represent the evolution of the Maltese National Lottery and the evolution of the Lotto brand.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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THE MONEYMAKER TOUR HEADS TO CANADA FOR THE FIRST TIME WITH OVER CAD$1.4 MILLION IN GUARANTEES

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The Moneymaker Tour will partner with Playground for its second international stop to offer 23 trophy events for the May series

Get ready to shuffle up and deal with the man who turned an $86 online satellite into a $2.5 million payday, Chris Moneymaker, the 2003 World Series of Poker Main Event champion and Poker Hall of Famer, is set to make his debut at Playground in Kahnawake, just minutes south of downtown Montreal.

From May 7-20, 2025 poker players from Canada, the U.S., and beyond will compete for CAD$1 million guaranteed prize pool. This is your chance to play alongside the legend who sparked the “Moneymaker Effect,” inspiring millions to pursue their poker dreams.

“I’m thrilled to finally play at Playground and meet the passionate poker community in Montreal,” said Moneymaker. “This festival promises great action, and I can’t wait to see new faces at the tables.”

The series boasts a total guaranteed prize pool of over CAD$1.4 million across 23 trophy events, headlined by the CAD$1,150 Main Event with a CAD$500,000 guarantee, running from May 16-20.

“Chris Moneymaker remains one of the most inspirational players in history and we are excited to bring him to Playground,” said Ryan Bevens, VP of Gaming Operations at Playground, winners of the 6th Annual Global Poker Awards for Best Poker Room.

“This collaboration with the Moneymaker Tour is an incredible first step in what we hope will be a long-term partnership. As a company dedicated to providing top-tier poker events and festivals, we’re excited to be a part of an initiative that brings the magic of poker to new audiences and helps grow the game we all love,” Bevens continued.

Founded in 2023 by 2003 WSOP Main Event Champion and ACR Poker Pro, Chris Moneymaker and Moneymaker Tour Executive Manager, Tony Burns, the Moneymaker Tour was conceived as a way to give poker players the chance to experience their own ordinary to extraordinary moments, just as Moneymaker did. Since then, the tour has hosted various events across the US, including in Florida, Cincinnati, Houston and Ohio, as well as internationally in Aruba and now Canada.

“The Moneymaker Tour continues to expand not only in the US, but now with our friends to the North in Canada,” said Tony Burns, Executive Manager. “Playground has a rich history of having one of the most prestigious poker rooms in the world. Solidifying why they were nominated and voted in the top four rooms by the GPI.”

After a milestone 2024 featuring 10 stops across the US and its first international series in Aruba, the Moneymaker Tour continues its rapid growth. Recent highlights include successful events in Florida, such as Palm Beach Kennel Club, currently running until February 25 with over $500,000 in guarantees, and upcoming stops at Dania Beach on March 6 – 9 and Daytona Beach on April 2 – 14 before heading to Canada. The tour will then head back to Aruba from September 18 – 28, alongside the Caribbean Poker Series.

2025 Moneymaker Tour Schedule: 

  • Palm Beach Kennel Club, Florida, February 12 – 25
  • The Casino at Dania Beach, Florida, March 6 – 9
  • Daytona Beach Racing & Card Club, Florida, April 2 – 14
  • Playground, Quebec, May 7 – 20
  • The Casino Aruba at Hilton, Aruba, September 18 – 28

For more information visit: https://moneymakerpt.com

 

The post THE MONEYMAKER TOUR HEADS TO CANADA FOR THE FIRST TIME WITH OVER CAD$1.4 MILLION IN GUARANTEES appeared first on European Gaming Industry News.

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BIG BOLA CASINOS QUERÉTARO ADDS ZITRO’S CONCEPT CABINET LINE AND LEGENDARY SWORD

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The renowned Mexican group Big Bola has added Zitro’s new CONCEPT cabinets to its casino in Santiago de Querétaro. These cabinets, along with the successful Legendary Sword multigame, are achieving spectacular performance worldwide.

Legendary Sword, with its medieval theme, features a large 6×5 reel, offering players numerous chances to win. The excitement is amplified by several bonus features: “Honor” multiplies prizes, “Glory” awards extra spins, and the “Magic Sword” doubles all prizes in its column.

Rafael Blanco, Commercial Director of Big Bola, commented, “Adding CONCEPT and Legendary Sword has been a huge hit in our casinos. Players love the game’s innovative mechanics, stunning graphics, and immersive sound effects.”

Johnny Viveiros Ortiz, Founder of Zitro, added, “We appreciate Big Bola Casinos’ ongoing support. Their partnership has been instrumental in the success of our products and has strengthened our business relationship.”

 

The post BIG BOLA CASINOS QUERÉTARO ADDS ZITRO’S CONCEPT CABINET LINE AND LEGENDARY SWORD appeared first on European Gaming Industry News.

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In the Game with Betandyou: major updates and what to expect this season

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Betandyou is entering the new season refreshed. The changes have touched every aspect: new positioning, an updated team, ambitious goals, and even more rewards for players. The company aims to create the best experience for everyone who joins its community.

“In the Game” – the new slogan of Betandyou

Betandyou is becoming an even more player-centric brand. The new slogan, “In the Game,” reflects the company’s mission: to make the gaming experience as exciting and comfortable as possible. To achieve this, not only has the brand communication changed, but the internal structure has also been reorganized—new departments for player interaction have been introduced, ensuring faster issue resolution and personalized offers.

“We are evolving to become even more convenient and to provide a top-tier service for our players. Every update is aimed at enhancing user experience and making Betandyou the best place to play,” commented the CEO of Betandyou.

A renewed approach to player interaction

Over the past six months, the Betandyou team has conducted in-depth research into its audience, their interests, and needs. Based on this research, new special offers, personalized promotions, and enhanced communication have been introduced. Communication is now simpler, more accessible, and easier to understand. Additionally, the company has localized the platform for key regions, ensuring players from all over the world feel at home.

Technical updates

  • New homepage – everything players need on one screen.
  • Simplified navigation – favorite games are accessible in one click.
  • Visual refresh – bright colors and modern design to please even the most discerning aesthetes.

Bonus and Promo Updates
Key regions now feature improved welcome bonus conditions, and the range of promotions has grown significantly. Betandyou offers even more rewards and activities, making the gaming experience even more exciting.

Welcome Package

  • 1st Deposit – 100% Bonus
  • 2nd Deposit – 50% Bonus
  • 3rd Deposit – 25% Bonus
  • 4th Deposit – 25% Bonus

These updated bonus conditions are part of Betandyou’s broader strategy to enhance player engagement and provide more value. Continuing to refine its promotions to meet the needs of a growing audience.

The post In the Game with Betandyou: major updates and what to expect this season appeared first on European Gaming Industry News.

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