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Guild launches new creative services arm ‘Guild Studios’
Guild Esports, the esports teams organisation co-owned by David Beckham, today announces the launch of Guild Studios, the Company’s new production and creative services division, delivering innovative campaign-led solutions for brands and media owners looking to connect with esports, gaming, Gen-Z and Gen-Alpha audiences.
Guild Studios sells end-to-end creative services, production and consultation in esports marketing directly to brands, agencies and media owners. Studios’ launch enables Guild to monetise its vast in-house expertise in esports by supporting brand owners and sponsors with esports and gaming marketing solutions that resonate with the young audiences Guild engages with every day.
This campaign-led approach is independent from the selling of branding rights to Guild assets or IP, providing limitless opportunities for Guild to champion new and creative forms of engagement. Guild’s state-of-the-art physical facility in Shoreditch, housing a dedicated content and editing suite and streaming rooms, as well as its connection to the UK gaming community through its leading Academy, College and world-renowned professional teams, make Guild Studios uniquely positioned to become the premier agency to consult and execute gaming and esports briefs for brands across the board.
Guild Studios’ campaigns are intended to connect with younger audiences more effectively than traditional advertising. 94% of Gen-Alpha – anyone born after 2010 – consider themselves gaming enthusiasts, and Gen-Z consumers are increasingly engaging with gaming IP outside of playing video games; 53% of the time Gen-Z consumers spend engaging with gaming IP is in other ways than playing, such as watching tournaments or content creators.
This new revenue stream for the Company launches with secured campaigns and projects with major brands including Samsung Mobile, that have generated a combined six-figure revenue for the Company.
Guild Studios partnered with Samsung to support the launch of the Samsung Galaxy S23 at Westfield White City on 16 and 17 February 2023, where Guild created an influencer talent-led event, followed by a ‘Roll-Up’ Mobile Esports day on 25 February to showcase the powerful gaming capabilities of the Galaxy S23.
This is the third time Guild has partnered with Samsung: Samsung Display has been Guild’s Official Display partner since June 2021 and Samsung TV/AV division has been Guild’s Official TV partner for the UK and Ireland since June 2022.
Jasmine Skee, CEO of Guild Esports, commented: “Creating new revenue streams and generating value for investors are the Company’s key objectives for 2023. Guild Studios enables us to monetise our vast in-house expertise in esports by supporting brand owners and sponsors with innovative campaigns, branded content and advertising to a range of companies looking to grow their engagement.
“We were delighted to work with Samsung for the launch of the new Galaxy S23. This is the third time they have partnered with us since becoming a major sponsor in June 2021, highlighting the strength of our value proposition and ability to engage with otherwise hard-to-reach Gen-Z and Gen-Alpha consumers.’’
Nick Westwood, Senior Vice-President of Creative and Strategy at Guild, said: “If there is one thing that young people have in common, it is that they play games. At a time when brands are pushing to reach future purchasers in youth demographics, gaming is the one entertainment sector they can guarantee resonance. Guild Studios has been created to provide our expertise, audience and growing delivery team to brands and media owners. Our unique position as a rights holder, network and producer means we can deliver direct results. The market opportunity has been proven by the major brands and six figure revenues we have already brought in since beginning this sales process in mid-January.”
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THE MONEYMAKER TOUR HEADS TO CANADA FOR THE FIRST TIME WITH OVER CAD$1.4 MILLION IN GUARANTEES
The Moneymaker Tour will partner with Playground for its second international stop to offer 23 trophy events for the May series
Get ready to shuffle up and deal with the man who turned an $86 online satellite into a $2.5 million payday, Chris Moneymaker, the 2003 World Series of Poker Main Event champion and Poker Hall of Famer, is set to make his debut at Playground in Kahnawake, just minutes south of downtown Montreal.
From May 7-20, 2025 poker players from Canada, the U.S., and beyond will compete for CAD$1 million guaranteed prize pool. This is your chance to play alongside the legend who sparked the “Moneymaker Effect,” inspiring millions to pursue their poker dreams.
“I’m thrilled to finally play at Playground and meet the passionate poker community in Montreal,” said Moneymaker. “This festival promises great action, and I can’t wait to see new faces at the tables.”
The series boasts a total guaranteed prize pool of over CAD$1.4 million across 23 trophy events, headlined by the CAD$1,150 Main Event with a CAD$500,000 guarantee, running from May 16-20.
“Chris Moneymaker remains one of the most inspirational players in history and we are excited to bring him to Playground,” said Ryan Bevens, VP of Gaming Operations at Playground, winners of the 6th Annual Global Poker Awards for Best Poker Room.
“This collaboration with the Moneymaker Tour is an incredible first step in what we hope will be a long-term partnership. As a company dedicated to providing top-tier poker events and festivals, we’re excited to be a part of an initiative that brings the magic of poker to new audiences and helps grow the game we all love,” Bevens continued.
Founded in 2023 by 2003 WSOP Main Event Champion and ACR Poker Pro, Chris Moneymaker and Moneymaker Tour Executive Manager, Tony Burns, the Moneymaker Tour was conceived as a way to give poker players the chance to experience their own ordinary to extraordinary moments, just as Moneymaker did. Since then, the tour has hosted various events across the US, including in Florida, Cincinnati, Houston and Ohio, as well as internationally in Aruba and now Canada.
“The Moneymaker Tour continues to expand not only in the US, but now with our friends to the North in Canada,” said Tony Burns, Executive Manager. “Playground has a rich history of having one of the most prestigious poker rooms in the world. Solidifying why they were nominated and voted in the top four rooms by the GPI.”
After a milestone 2024 featuring 10 stops across the US and its first international series in Aruba, the Moneymaker Tour continues its rapid growth. Recent highlights include successful events in Florida, such as Palm Beach Kennel Club, currently running until February 25 with over $500,000 in guarantees, and upcoming stops at Dania Beach on March 6 – 9 and Daytona Beach on April 2 – 14 before heading to Canada. The tour will then head back to Aruba from September 18 – 28, alongside the Caribbean Poker Series.
2025 Moneymaker Tour Schedule:
- Palm Beach Kennel Club, Florida, February 12 – 25
- The Casino at Dania Beach, Florida, March 6 – 9
- Daytona Beach Racing & Card Club, Florida, April 2 – 14
- Playground, Quebec, May 7 – 20
- The Casino Aruba at Hilton, Aruba, September 18 – 28
For more information visit: https://moneymakerpt.com
The post THE MONEYMAKER TOUR HEADS TO CANADA FOR THE FIRST TIME WITH OVER CAD$1.4 MILLION IN GUARANTEES appeared first on European Gaming Industry News.
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BIG BOLA CASINOS QUERÉTARO ADDS ZITRO’S CONCEPT CABINET LINE AND LEGENDARY SWORD
The renowned Mexican group Big Bola has added Zitro’s new CONCEPT cabinets to its casino in Santiago de Querétaro. These cabinets, along with the successful Legendary Sword multigame, are achieving spectacular performance worldwide.
Legendary Sword, with its medieval theme, features a large 6×5 reel, offering players numerous chances to win. The excitement is amplified by several bonus features: “Honor” multiplies prizes, “Glory” awards extra spins, and the “Magic Sword” doubles all prizes in its column.
Rafael Blanco, Commercial Director of Big Bola, commented, “Adding CONCEPT and Legendary Sword has been a huge hit in our casinos. Players love the game’s innovative mechanics, stunning graphics, and immersive sound effects.”
Johnny Viveiros Ortiz, Founder of Zitro, added, “We appreciate Big Bola Casinos’ ongoing support. Their partnership has been instrumental in the success of our products and has strengthened our business relationship.”
The post BIG BOLA CASINOS QUERÉTARO ADDS ZITRO’S CONCEPT CABINET LINE AND LEGENDARY SWORD appeared first on European Gaming Industry News.
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In the Game with Betandyou: major updates and what to expect this season
Betandyou is entering the new season refreshed. The changes have touched every aspect: new positioning, an updated team, ambitious goals, and even more rewards for players. The company aims to create the best experience for everyone who joins its community.
“In the Game” – the new slogan of Betandyou
Betandyou is becoming an even more player-centric brand. The new slogan, “In the Game,” reflects the company’s mission: to make the gaming experience as exciting and comfortable as possible. To achieve this, not only has the brand communication changed, but the internal structure has also been reorganized—new departments for player interaction have been introduced, ensuring faster issue resolution and personalized offers.
“We are evolving to become even more convenient and to provide a top-tier service for our players. Every update is aimed at enhancing user experience and making Betandyou the best place to play,” commented the CEO of Betandyou.
A renewed approach to player interaction
Over the past six months, the Betandyou team has conducted in-depth research into its audience, their interests, and needs. Based on this research, new special offers, personalized promotions, and enhanced communication have been introduced. Communication is now simpler, more accessible, and easier to understand. Additionally, the company has localized the platform for key regions, ensuring players from all over the world feel at home.
Technical updates
- New homepage – everything players need on one screen.
- Simplified navigation – favorite games are accessible in one click.
- Visual refresh – bright colors and modern design to please even the most discerning aesthetes.
Bonus and Promo Updates
Key regions now feature improved welcome bonus conditions, and the range of promotions has grown significantly. Betandyou offers even more rewards and activities, making the gaming experience even more exciting.
Welcome Package
- 1st Deposit – 100% Bonus
- 2nd Deposit – 50% Bonus
- 3rd Deposit – 25% Bonus
- 4th Deposit – 25% Bonus
These updated bonus conditions are part of Betandyou’s broader strategy to enhance player engagement and provide more value. Continuing to refine its promotions to meet the needs of a growing audience.
The post In the Game with Betandyou: major updates and what to expect this season appeared first on European Gaming Industry News.
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