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Kwalee Embraces Artificial Intelligence In Its Games Studios.

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Kwalee, a leading UK games publisher, announces Kwalee Artificial Intelligence (KAI), an employee programme enabling anyone in the company to pitch ideas for how AI can be used to enhance productivity at the workplace, or bring innovation to their future games.

The programme encourages every Kwalee employee to use open-source artificial intelligence tools — including ChatGPT, Dall-E, and Midjourney — to produce new, innovative ideas that contribute to the company’s core business goals, including game design, data science, marketing, and customer support. Every contribution is evaluated by a panel of senior leaders and signed off in exchange for benefits including giveaways and financial incentives.

The scheme is similar to the company’s weekly Creative Wednesdays event, where any team member is encouraged to pitch their dream mobile game to a company-wide vote, take two days out to manage the production of a prototype and then share in the financial success of the game.

Kwalee has long advocated for innovation in the industry, championed by CEO David Darling, co-creator of the revolutionary Game Genie modification tech for Nintendo systems, during his time as co-founder of Codemasters. With AI tools picking up in popularity in 2023, this news marks the first time a games company has come out fully embracing it as part of its mainstream business strategies.

The UK-based games publisher first experimented with artificial intelligence and machine learning in 2019, when making Draw it, their most popular game with over 115 million installs. To commemorate its chart-topping success, a documentary was released that explored the making of the game and how expert tech teams helped make it a reality.

On the growing use of AI, David Darling said: ‘The use of tools, from the chisel, to the printing press has shaped the course of human history, and will continue to do so in the future. They allow us to perform tasks more efficiently and effectively, and have the ability to multiply our strength and abilities. AI has shown tremendous potential as a tool for companies to use to gain a competitive advantage. By offering our team an opportunity to pitch ideas to integrate AI in our work at Kwalee, we can boost our productivity and help us create the next generation of entertaining games.’

In the latest blog post about the emergenceof AI in marketing, Kwalee’s Vice President of Marketing Harry Lang wrote largely in support of it, stating that marketers must, at least, embrace AI as a moderated assistant and an ideas sketchpad for the work they produce, going further to suggest that those who reject it may ‘find themselves, and the games they represent, left out in the cold.’

The integration of AI technology into Kwalee’s daily work processes will not only streamline game development and improve player satisfaction, but it will also lead to cost savings and increased profitability for the company.

Kwalee’s commitment to AI underscores its commitment to leading at the forefront of the rapidly-evolving games industry and to delivering the best possible games experiences to players worldwide.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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MASTER THE ELEMENTS IN ZITRO’S LATEST RELEASE “SPIN FU”

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Enter the world of Spin Fu, where the four unique titles—Earth, Air, Water, and Fire—come alive with spins full of surprises. Trigger the Bonus Free Spins or the Bonus Wheel and aim for jackpots from Mini and Minor to Super and Mega in all games, with FIRE offering Mini x5 and Minor x3! Theme-specific Bonus Spins feature EARTH, marking central symbols; AIR, adding multipliers to random symbols; and WATER, multiplying random columns. Every spin is a chance to boost your multipliers and spin for the ultimate fortune. Spin Fu is available exclusively on CONCEPT!
MORE CONCEPT. MORE GAMES. MORE FUN.
Catch us next at ICE Barcelona for our next wave of releases!

The post MASTER THE ELEMENTS IN ZITRO’S LATEST RELEASE “SPIN FU” appeared first on European Gaming Industry News.

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Blueprint Gaming introduces new Volcano feature in explosive Lava Lock Jackpot King™

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Blueprint Gaming has turned up the heat in its latest release, Lava Lock Jackpot King, with the sweltering title leading with a new Volcano feature and a host of refreshed modifiers for an enriched gameplay experience.

Pele, the goddess of volcanoes, takes centre stage in the 5×3, 30 payline slot. Landing solely on the central position, if she appears alongside a volcano scatter symbol, the newly introduced Volcano feature is triggered, which results in a respin where random positions turn into instant cash rewards.

The Hawaiian princess also holds the key to the Free Spins bonus. If landed, there is a chance that one or two of the Tiki heads above the reels will light up, resulting in either six or 12 Pele spins, respectively, with her position remaining fixed throughout the bonus round.

In an intriguing development to base play, the Pele symbol also has the power to grant rewards from locked symbols, including one of four in-game jackpots rising to 2,500x. Cash add, Pele add, and Cash spin also stand as three bonus modifiers available in both the main game and bonus game, optimising the chance for increased win potential.

The volcanic offering also offers the pull of the industry’s most recognisable and lucrative progressive jackpot systems, Jackpot King, ramping up the anticipation with an array of prize-filled pots.

Marking the award-winning studio’s latest addition to its offering, Lava Lock Jackpot King reinforces Blueprint’s ability to cleverly craft fresh themed, bountiful titles for its operators’ players to enjoy worldwide.

Jo Purvis, Director of Marketing, PR and Events, said:Lava Lock Jackpot King showcases Blueprint’s commitment to constant creativity. By introducing the Volcano Feature and new gameplay mechanics, we have delivered another dynamic title that keeps our Jackpot King portfolio feeling fresh and energetic.

“With an array of immersive releases still to come during the festive months, our fiery Pele offering kickstarts November in style.”

The post Blueprint Gaming introduces new Volcano feature in explosive Lava Lock Jackpot King™ appeared first on European Gaming Industry News.

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Enhanced Collect Feature electrifies gameplay in Playson’s More Energy Coins: Hold and Win

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Collect Feature now active in base and bonus play for enriched win potential

Playson, the accomplished digital entertainment supplier, ups the ante in its electric new release, More Energy Coins: Hold and Win, with an enlarged 5×4 reelset, special Collect Feature and 10,000x Royal Jackpot supercharging the excitement on offer.

Inspired by Playson’s data-proven mechanics, the game’s starring Energy Bonus symbol unlocks the Collect Feature if it combines with any Bonus Symbol. In a thrilling twist, the Collect Feature adds the value of all Bonus and Energy Bonus symbols, including four in-game Jackpot Symbols, to the total winning for the spin in the Main Game or the Total Win in the Bonus Game.

Landing six Bonus Symbols, or their combination with an Energy Bonus Symbol, provides entry to the Hold and Win Bonus Game, where only Bonus and Energy Bonus Symbols are in play. Adding an extra dynamic to bonus play, fortunate players who fill the grid in its entirety will see the 10,000x Royal Jackpot awarded, offering an extra spark to win potential.

Players also benefit from the Pile of Gold Feature which can be randomly triggered by any Bonus Symbol landing on the reels during the Main Game. This feature adds Bonus and Energy Bonus symbols in quantity enough or more to activate the Bonus Game.

An Extra Bet Feature can also be activated, which applies a 1.5x multiplier to the player’s bet as well as increasing the chance of entry to Bonus play.

Playson’s thunderous release underlines the supplier’s expertise in advancing its portfolio with exciting twists, developing fresh concepts for operators’ players to enjoy worldwide.

Tamas Kusztos, CCO at Playson, said: “With More Energy Coins: Hold and Win, we have supercharged one of our most popular mechanics to deliver a truly immersive gameplay experience.

“The introduction of the Collect Feature in both base and bonus play, and easier access to the in-game jackpots, adds an exciting layer of unpredictability and win potential. This title reinforces our commitment to providing partners with titles that introduce stimulating new advancements, and enhance those that have already proven a success with players.”

The post Enhanced Collect Feature electrifies gameplay in Playson’s More Energy Coins: Hold and Win appeared first on European Gaming Industry News.

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