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The Pinball and Modern Art Museum “Dino Merluzzi” A SPACE WHERE CULTURE, EDUCATION AND ENTERTAINMENT MEET
A space where culture, education and entertainment meet. All of this is enclosed in the “Dino Merluzzi” Pinball and Modern Art Museum, which celebrates its debut on Saturday, February, the 18th, in an official ceremony crowned by the patronage of the Ministry of Culture and the Umbria Region. The Museum is dedicated Dino Merluzzi, one of the first Italians collector of vintage gaming machines, nurturing the dream of being able to put them in a museum one day. Today that dream is being realized by the Ifpa Italia Association, in cooperation with the Municipality of Terni, the Marmore turist office and the ARCI of Terni, which thanks to the contribution of the Fondazione Carit, has managed to make the Pinball and modern ant museum real, dedicated to the passed away collector from Terni, in the spaces of the former elementary school of Marmore, in Via Montesi 59.
Today, the Museum is a unique place in Italy and aims to perform various functions, in the cultural, educational and recreational fields. Promising to obtain a role of attraction at national and international level, since it is in an already tourist context such as that of the Marmore Falls, going to be one more reason to go to this wonderful place, contributing to the further enhancement of the territory.
From a cultural point of view, it is a real museum of modern art, able to offer a series of pinball machines from different eras: from the very first examples of the 1950s to the current ones of our times, covering all the different eras that have occured (60s and 70s electo-mechanical ones, 80s and 90s electronic ones, modern, 2000s), in a thematic itinerary in which set the technological progress that has taken place over the last seventy years, describing in detail the change of the customs and traditions of society during the same period, described through the settings of pinball machines and other material of the time proposed together with the gaming machines (posters, window decals, records, books, vintage juke boxes and various vintage material). In addition to offering old movies on the history of the pinball machine.
From an educational point of view, the Museum offers a permanent location that aims to become a point of reference for schools and institutes in the area (and beyond), for a real and concrete approach to understanding science, technology, engineering and mathematics. Creating a “EduFun” program that would provide an exciting opportunity for teachers, students and various stakeholders to look at the inner operation of real, working pinball machines and learn how thousands of files and of electronic and mechanical parts work together to create complex electromechanical systems.
From a recreational and social point of view, the Museum offers a permanent location for organizing entertainment events, which perfectly fit with the tourist destination of the area. Also hosting international pinball tournaments, through the permanent activity of Ifpa Italia. All this in order to exploit the unique power of the pinball machine, which is one of the few games capable of being used by both children and the elderly people, belonging to practically any era.
Over 25 amusement machines are inside the building, including pinball machines, juke boxes and various types of vintage games, together with other collector’s items, including rare ones. But the permanent collection will be continuously enriched and updated thanks to loans and donations. The Museum is a non-profit one and even the recreational activities do not require payment for the game to play, but can be freely tested by visitors. It is therefore an ideal location for families and for any type of user. The entrance is totally free, by reservation only. The facility is temporarily not open to the public.
THE ORGANIZATION OF THE MUSEUM
The museum is spread over a total area of over 260 square meters, located on the first floor of the building of the former Marmore elementary school. The structure consists of six different rooms, thematically organized.
The first is the “Electromechanical Room”, dedicated to these games, hosting pinball machines from the 60s and 70s and other vintage games (such as Rotamint and Rotomat and other automatic games).
The second, which represents the main room, is the “Electronic Room”. Here you can find over 15 games from the 70s to the 2000s, with some collector’s items.
The third is the “Projection and Conference Room”, where there is a multifunctional space used as a cinema and conference center, where movies, documentary or historical movies, presentations, debates and various activities are held.
In the “Arcade Space” there are some video games from the 80s and 90s, available to the visitors of the Museum.
The Museum is also equipped with a “Restoration Room”, located next to the Electromechanical Room, where repairs and maintenance of individual devices are carried out.
While in the “warehouse room” games and various materials are kept for future installations and updates of the permanent collection.
All the games shown in the Museum are fully working and can be evaluated in terms of their game dynamics. The venue does not pursue any profit: it is not a game room or a private club and does not require the payment of any ticket.
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Play’n GO games now live with Ivy Casino in the UK
Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino
Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK.
Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others.
Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market.
The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards.
Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said:
“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.”
Mark Good, representing Ivy Casino, said:
“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.”
Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO.
In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company.
The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.
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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals
Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.
New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.
“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”
Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.
The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.
Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.
The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.
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Holi Primed For Emerging Markets Via New QTech Games Partnership
Emerging-markets leader expands its live-games offering with new games from rising star supplier
QTech Games, the leading game aggregator for all emerging markets, has announced its latest partnership with live-games provider Holi, allowing its platform clients access to another positively delineated portfolio.
Integrating content from one of the more colourful and creative digital slots providers adds yet more variety to QTech Games’ premier platform, which is taking the widest range of online games to emerging territories with established names sitting alongside the industry’s most exciting up-and-coming providers.
Holi is the absolute embodiment in the latter rising-star category, reimagining the live-gaming experience through the power of aesthetics in content which delivers a unique and simplified gambling experience, underscored by reliability. Colourful-yet-familiar “light” table games, such as roulette and baccarat, are now overcoming local obstacles to engagement in emerging markets, like handset quality limitations, restricted access to fast networks, and high data costs.
Philip Doftvik, QTech Games’ CEO, said: “We will continue to add fresh content to the platform, prioritising suppliers who provide unique, localised content – and Holi’s light, colourful live games fit the bill perfectly. Their content brings a new level of energy and engagement that we’re thrilled to share across our growing network.”
Inga Vakulcika, Chief Product Officer at Holi, added: “Holi is artfully fusing craft and technology to create more aesthetically pleasing live games that turn local players’ heads – that means captivating, colourful graphics for a top-notch gaming experience. We look forward to seeing how our unique games perform when placed in front of new audiences via QTech’s emerging-market operators.”
The post Holi Primed For Emerging Markets Via New QTech Games Partnership appeared first on Gaming and Gambling Industry Newsroom.
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