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Better Collective Joins as Founding Member of All-In Diversity Project to Further its DEI Agenda
Better Collective is on a journey to become the leading digital sports media group and with +900 employees across 18 international offices the group acknowledges the importance of working actively with creating a workplace that is diverse, fair and inclusive. To further this agenda, Better Collective has joined the All-In Diversity project – an industry-driven initiative to benchmark diversity, equality and inclusion for the global igaming sector – in a landmark move as its first non-sportsbook founding member.
Better Collective is constantly looking to widen its scope to encompass DEI in its widest sense, and play a pivotal part in shaping the role played by media agencies in building an industry that is accessible to all. As one of the leading players within digital sports media, Better Collective is a role model, and by joining forces with All-In they can push the DEI agenda across the industry.
Currently, Better Collective works towards a gender balance across top management and the group of 35% of the underrepresented gender by 2030. The group believes that changes start “from the top”, which is why its board of directors already is made up of a diverse group of experts. Across Better Collective, roughly 40 employees are already actively working with DEI related activities as part of the group’s value around “Respect”.
Better Collective’s Co-founder and CEO Jesper Søgaard said: “By combining great minds and bringing different perspectives to the table, we will be more innovative and create even better solutions. Products will further appeal to more sports fans all around the world, while also attracting the best talents. That is also why we approach diversity and inclusion as drivers that make financial sense and are good for business.”
Mr. Søgaard added: “As a listed company we feel we have an even greater responsibility not only towards our employees, partners and sport fans but also towards our shareholders. We want them to feel assured that DEI is part of our long-term strategy in building a sustainable business that is here to perform not only today and tomorrow but also far into the future.”
Kelly Kehn, Co-Founder of All-in Diversity Project, said: “Diversity, equity and inclusion is more relevant now than ever before. For an industry that has customers in every part of the world, the need to embrace diversity in all its forms is key to future growth and sustainability. Media has the power to change perceptions and those platforms with DEI at the heart of their business have the power to impact both customers and our reputation as an industry overall. With a Tier 1 brand like Better Collective who shares our values and goals on board, we will have the fuel and reach to rocket this industry forward.”

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AI-Powered Gamification Arrives on Vegangster Platform via Smartico
iGaming operators can now access CRM automation, hyper-personalisation, and engagement tools to maximise player lifetime value. Platform provider Vegangster has partnered with Smartico, a multi-channel engagement marketing platform, to integrate AI-powered gamification and CRM technology across its ecosystem.
The partnership equips Vegangster’s operator clients with a complete suite of retention tools, including missions, leaderboards, loyalty funnels and mini-games. Powered by AI-driven automation and segmentation, these tools enable operators to deliver personalised campaigns in real-time and build stronger player loyalty across casino and sportsbook brands.
“We build our platform to give operators the sharpest tools to launch quickly and scale with confidence. Partnering with Smartico takes that further, as our clients can now set a new standard for retention with AI-powered automation and gamification,” said Michael Oziransky, Chief Product Officer at Vegangster.
Smartico’s integration with Vegangster enables operators to run engagement campaigns seamlessly. Predictive analytics, personalised messaging, and gamified features provide direct control of the player journey and deliver measurable impact on lifetime value.
“Vegangster’s forward-looking approach makes them an ideal partner,” said Yuval Mechoullam, Co-Founder at Smartico. “Together, we’re equipping operators with solutions that elevate engagement and translate it into lasting business growth.”
About Vegangster
Vegangster provides a full-stack iGaming platform engineered for speed, scalability, and operator control. Its turnkey, white-label, and sweepstakes solutions integrate casino and sportsbook content, payments, CRM, compliance, and social features into a single mobile-first system. With Vegangster, operators can launch quickly and scale with confidence.
About Smartico
Smartico is a multi-channel engagement marketing solution redefining CRM automation and gamification for iGaming operators. By combining real-time automation, gamified mechanics, and AI-driven insights, it enables brands to personalise every stage of the player journey. With a global client base and dedicated team of experts, Smartico helps operators boost engagement, improve retention, and drive sustainable growth.
The post AI-Powered Gamification Arrives on Vegangster Platform via Smartico appeared first on European Gaming Industry News.
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1spin4win unveils Beersburg Fest Hold and Win slot inspired by Oktoberfest
Beersburg Fest Hold and Win recreates the joyful energy of Europe’s most iconic beer festival with bright symbols, playful animations, and upbeat music. From smiling waitresses with frothy mugs to sizzling bratwurst and vibrant Bavarian decoration, every detail adds to the immersion.
On the gameplay side, the online slot features a 3×3 grid with 27 paylines, optimized for smooth play on any device. Beer mugs act as Wilds, while lining up nine identical symbols instantly doubles the payout. Landing three or more Coins triggers the Hold and Win round with three respins and a chance to collect jackpots — the x100 Mini and the x1,000 Mega.
As with all 1spin4win releases, the game is built around fair balance, fine-tuned volatility, and user-focused design. The clean interface, subtle sound, and carefully calibrated RTP create an irritation-free experience for players and strong retention potential for operators.
Olga Bogdanova, the Art Director at 1spin4win, commented, “Festivals have a special kind of spirit. They bring people together and celebrate tradition. We designed Beersburg Fest Hold and Win to capture that feeling, letting players step into the Oktoberfest festival, enjoy its sights and sounds, and experience the joy of the Bonus round.”
About 1spin4win
1spin4win is a fast-growing game provider founded in May 2021 by ambitious developers with over 15 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include over 150 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio aims to release an average of four new games each month in 2025 and offers effective promotional tools for casino operators to help them enhance player loyalty.
The post 1spin4win unveils Beersburg Fest Hold and Win slot inspired by Oktoberfest appeared first on European Gaming Industry News.
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Mancala Gaming Revolutionizes iGaming with Diego’s Spicy Truck
Mancala Gaming proudly announces the launch of Diego’s Spicy Truck, a bold new game with innovative features. It’s designed to captivate both players and operators, pushing boundaries in interactive gaming.
In a recent interview with Jekaterina Dubnicka – Head of Marketing and Communications at Slotsjudge, Pantelis Spyrou – Head of Game Studio at Mancala Gaming revealed how Diego’s Spicy Truck redefines engagement. Players run a food truck business, collecting spicy rewards while navigating a fast-paced environment. The game’s dynamic rewards and quirky storyline keep players engaged. Operators will see strong performance with a multi-layered gameplay experience that appeals to both seasoned and casual gamers.
Diego’s Spicy Truck is set to be a key player in the iGaming world. Mancala Gaming invites operators to explore its potential and take part in this exciting journey.
The post Mancala Gaming Revolutionizes iGaming with Diego’s Spicy Truck appeared first on European Gaming Industry News.
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