Connect with us

728x90 banner available here

Latest News

Payments Vital for iGaming Player Acquisition and Retention – Paysafe Research

Published

on

Reading Time: 3 minutes

 

Quick and easy payouts trump all other factors for North American and U.K. online sports bettors when selecting a sportsbook, according to the latest All the ways players pay research from leading payments platform Paysafe. The report also reveals the crucial role of the payments experience in player retention as well as sports bettors’ rising interest in digital wallets and eCash.

Surveying more than 2000 online sports bettors in six U.S. states (Iowa, Louisiana, Michigan, New Jersey, New York and Pennsylvania), the Canadian province of Ontario, and the UK, in November 2022, the research found that quick and easy payouts were prioritised by 36% of players when choosing a sportsbook. They considered payouts more important than brand trust (34%), odds, and promotions (28% for both). Availability of preferred payment methods was a factor for 27% of bettors and prioritised over a sportsbook’s sports markets and team sponsorships (11% for both).

Frictionless payouts are even more of a factor in sportsbook selection for players in Michigan (43%), whose market launched in January 2021, and the UK (39%), with its iGaming industry dating back 20+ years. By contrast, in Ontario, whose expanded market launched in April, players consider brand trust paramount (prioritised by 39%), though payouts were the second most important factor (35%).

The payment experience is just as vital for player retention, with 75% of sports bettors citing this as an important factor for why they remain with a brand. Payments appear particularly crucial for customer stickiness in New York, with 85% of players in the year-old iGaming market giving this consideration.

Players’ payment preferences continue to diversify, though the traditional payment method of debit cards dominates wagering (preferred by 49% of bettors). The U.K. and Iowa gambling regulators’ bans on credit cards for iGaming have likely contributed to this trend, with debit card preferences rising to 59% in both markets. Despite these two markets’ restrictions, credit cards were a payment preference of 25% of all players and are the go-to payment method for New Yorkers (44%).

Overall, the alternative payment method (APM) of digital wallets is now more popular than credit cards, with 28% of all players preferring a wallet. This trends as high as 45% in Iowa, where credit cards are not permitted. Digital wallets’ popularity is strongest with more frequent or VIP bettors, with a wallet the top payment method for players wagering 5-7 times a week alongside debit cards (both 41%). For bettors wagering 7+ times weekly, 34% prefer a wallet, exceeding mobile wallets (33%) and credit cards (24%).

Adoption of other APMs like eCash is also growing, with 16% of players preferring this payment method, trending higher in the U.S. (18%), where cash usage is still relatively robust, and in New York in particular (28%). Future demand also appears strong, with 53% of players saying they would bet online more frequently if they were able to use eCash products.

Operators appear to be largely addressing players’ concerns about payment security, with 59% more confident transacting than they were in 2021. Nonetheless, with 30% of players undecided and 11% less confident, there appears to be no room for complacency for the iGaming industry.

“Our latest research report emphasizes how critical it is for operators to develop a customer-friendly payments strategy as part of their model in order to both convert and retain new and existing players. In a highly competitive market, operators stand to gain a competitive edge if their cashiers feature a comprehensive suite of payment methods, including digital wallets, which support the conversion of VIP players, and eCash, which resonates with cash-focused consumers who are perhaps prioritizing sticking to a budget in their betting,” Zak Cutler, President of Global Gaming at Paysafe, said.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Continue Reading
Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)
Click to comment

You must be logged in to post a comment Login

Leave a Reply

Latest News

SPAYZ.io expands payment network across Asia, Africa, and the Middle East

Published

on

Reading Time: 2 minutes

SPAYZ.io, a global payment service provider has expanded its payment network to four new countries across Asia, Africa and the Middle East, with new payment integrations in Turkey, Egypt, South Africa, and Tanzania.

Merchants in Turkey can access Havale bank for pay-in and payout transactions. In Egypt and Tanzania, SPAYZ.io has introduced Mobile Money solutions, supporting the growing demand for mobile-first financial services. Finally, in South Africa, the company has rolled out EFT bank transfer capabilities, providing a reliable and widely adopted payment method for local and international merchants.

Looking to Q4 2025, SPAYZ.io will be launching services in the United Arab Emirates and Singapore. In the UAE, merchants will soon be able to utilize bank transfer options for both pay-in and payout transactions, supporting the region’s dynamic and digitally driven economy. In Singapore, SPAYZ.io will offer PayNow for pay-ins and bank transfers for payouts, aligning with the country’s advanced financial infrastructure and consumer preferences for fast, secure digital payments.

SPAYZ.io will be exhibiting at SIGMA Rome to discuss its current and future payment solutions, including these new launches, as it plans for a host of new announcements in the coming months. Partners, merchants, and industry leaders can visit Booth 6007 at Fiera di Roma from 3rd to 6th November 2025, to find out more and discuss opportunities for collaboration.

Tatjana Meluskane, Chief Commercial Officer, commented: “We’re not just watching the rise of digital payments in Africa, we’re proudly  helping to shape it. These are still cash driven economies, where the potential of digitalisation and online payments has not been realised.

“At SPAYZ.io, our mission is to bridge that gap with infrastructure that’s not only fast and secure, but trusted. What we’re seeing now is a tipping point – mobile-first ecosystems, agent networks, and real-time bank rails are converging to redefine the payments sector. We look forward to discussing with our partners at SIGMA Rome.”

You can schedule meetings with SPAYZ.io at SIGMA Rome by emailing [email protected].

 

The post SPAYZ.io expands payment network across Asia, Africa, and the Middle East appeared first on European Gaming Industry News.

Continue Reading

Latest News

Final Sixteen teams confirmed for the BLAST Rainbow Six Munich Major

Published

on

Reading Time: < 1 minute

Sixteen Teams Locked In for the BLAST Rainbow Six Munich Major

8–16 November 2025 | BMW Park Arena, Munich

The countdown to the BLAST Rainbow Six Munich Major is officially on as the 16 qualifying teams from around the world have been confirmed and are set to battle it out from 8–16 November 2025.

The Major marks the final stop of the 2025 season before the Six Invitational in February next year and will see the world’s best Rainbow Six Siege teams compete for championship glory, crucial Global Standings points and a share of the $750,000 prize pool.

The action kicks off 8–13 November behind closed doors, before culminating in front of a live audience at BMW Park Arena from 14–16 November, as fans bring the noise for three days of top-tier Rainbow Six esports.

The 16 teams competing in Munich:

  • Team Secret
  • Team Falcons
  • Team BDS
  • G2 Esports
  • FaZe Clan
  • FURIA Esports
  • Ninjas in Pyjamas
  • w7m Esports
  • Spacestation Gaming
  • Shopify Rebellion
  • M80
  • Wildcard
  • Dplus
  • CAG Osaka
  • Weibo Gaming
  • Enterprise Esports

With high stakes, fierce rivalries and the final Major title of the year on the line, all eyes turn to Munich as the stage is set for an unforgettable week of competition.

Limited tickets are still available – eventim.de/en/event/blast-r6-major-munich-2025-bmw-park-20359451/?srsltid=AfmBOopQhyzSgQxb_US-Zn88vxsiuTymssx09erEQ1eVWWymEFEnisHf

Fans can grab tickets to experience the electric atmosphere live at BMW Park Arena, watch the world’s top teams battle it out for the final Major crown of 2025, and celebrate the very best of global Siege esports.

The post Final Sixteen teams confirmed for the BLAST Rainbow Six Munich Major appeared first on European Gaming Industry News.

Continue Reading

Latest News

Cubeia expands Originals Studio with Turbo Crash launch

Published

on

Reading Time: < 1 minute

Cubeia, a Sweden-based iGaming software solutions provider, has unveiled the latest addition to its Originals Studio, Turbo Crash – a fast-paced, adrenaline-fuelled game designed to test players’ instincts.

Turbo Crash challenges players to make the ultimate risk-versus-reward decisions in search of astronomical returns. Players place their bets and watch the multiplier soar higher and higher – but timing is everything. It’s possible to cash out at any moment with a single click and every round can be verified for total transparency and trust thanks to its Provably Fair design.

Turbo Crash continues Cubeia’s Originals Studio mission to create operator-first, fully brandable games inspired by its Operator-Up philosophy – built from the ground up around what operators and their players need.

Cubeia’s investment in gamification and community-driven features is reflected in its latest release with challenges, achievements, and duels all available to bring players closer together.

A very successful first year for Cubeia Originals has validated this approach, and with Turbo Crash, the company is setting the pace for what an Originals experience can become as it scales the portfolio further.

Cubeia’s Head of Sales, Caroline Björkman, said: “Launching Turbo Crash as we approach our first anniversary is the perfect way to celebrate how well Originals Studio has established itself in the market. In less than a year, we’ve launched ten distinctive titles – from Mines and Crash to Turbo Crash – and built a portfolio that operators can rely on and players genuinely enjoy.”

The post Cubeia expands Originals Studio with Turbo Crash launch appeared first on European Gaming Industry News.

Continue Reading

Trending

EEGaming.org is part of HIPTHER, parent brand of various prominent news outlets and international conferences. These platforms and events span a wide range of industries, including Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports, and several others. This indicates that EEGaming.org is part of a larger network that focuses on a diverse array of sectors, particularly those related to cutting-edge technology and modern lifestyle trends.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2025 HIPTHER. All Rights Reserved. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.