Latest News
Adrian “Hatchy” Widera joins Prodigy Agency as League of Legends (LoL) Agent in Europe
Prodigy Agency, a leading esports representation agency, has appointed Adrian “Hatchy” Widera, former coach in regional leagues and more recently Sports Director at Misfits Gaming in LEC and LFL, to the role of LoL Agent to expand its initiative to protect and support the players on the game.
Prodigy Agency, founded by industry leader Jérôme Coupez, represents some of the biggest stars in esports such as Mathieu “ZywOo” Herbaut and Nicholas “nitr0” Cannella (CSGO), Adil “ScreaM” Benrlitom and Tyson “TenZ” Ngo (VALORANT), Kacper “Inspired” Sloma and Rayan “General Sniper” Shoura (League of Legends), Alexandre “Kaydop” Courant and Axel “Vatira Touret (Rocket League), and Alexandre “Andilex” Christophe (Fortnite).
Prodigy Agency is already representing world-class LoL players such as Kacper “Inspired” Słoma (MVP LEC and LCS), Finn “Finn” Wiestål (LEC) and more, but also young and promising prodigies like Doğukan “113” Balci (LEC) or Shane “Kenvi” Espinoza (LCS), and intend to keep developing its support to this ecosystem.
Prior to joining Prodigy Agency, as a prominent figure in League of Legends, Adrian Widera served as a Sports Director for Misfits, spearheading their LEC and LFL operations. He was also deeply involved in the LoL ecosystem and development, being a coach from 2014 to 2021 in Poland, France and Turkey, and having created multiple Scouting Grounds and Academy projects that helped future top tier players get attention and spotlight.
With such an extensive experience and knowledge of the game; being known for promoting and recruiting young players to the starting rosters of the team, and for having amazing talents to scout future prodigies, Adrian is a perfect profile to understand the needs and to support the League of Legends’ players from all angles.
Using the constantly growing global resources of Prodigy Agency and joining a team of more than 35 collaborators around the world, he will be working on expanding its LoL operations and #PlayersFirst mindset all over Europe, with a focus on scouting and developing the prodigies of tomorrow.
—
“Adrian has the perfect profile and skill set to become a prominent Agent and expand our initiatives on League Of Legends.
He has a massive experience and truly cares for the players as much as we all do at Prodigy Agency.
He will perfectly complement our current LoL department and allows us to develop more initiatives by pushing our Players First values forward.
I’m really proud that Adrian chose to join our family and I’m confident that we are building the absolute best team possible to protect and support the players!» -Jérôme Coupez, Founder & CEO – Prodigy Agency.
“After a successful time in Misfits as a Sports Director, I’ve been looking into other ways of helping and promoting players and coaches – this is what always gave me the most satisfaction in my competitive career. In my teams we often gave chances to young players, we ran academies and scouting grounds. And I know how difficult it is to get started without proper help or guidance when you’re still a very young player.
I want to take that experience from competitive League of Legends and make the best use of it for the sake of the players. Prodigy Agency was the best place to do so, with their motto of always putting the players first. Here we can count on a large amount of top-quality people who can help the talent not only with their professional career choices, but also marketing and day to day struggles.
If we can take some of the burdens that the players have to carry, we will allow them to focus more on performing and worry mostly about what is happening on the Rift. This is my goal, to be there for these young athletes’ day to day, to be someone they can always reach out to and talk to. And there was no better place to do it than the Prodigy Agency, with the largest number of experts on the market, ready to be there for the players every day.
Lastly, it is very important for me to continue looking for new talent, people who yet did not get a chance to shine on a professional vision. I am extremely happy that Prodigy Agency shares my views in that aspect, so you should expect us to come up with new projects to help the players get the spotlight and chance they have been waiting for!”
Adrian “Hatchy” Widera, LoL Agent – Prodigy Agency
Latest News
Play’n GO games now live with Ivy Casino in the UK
Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino
Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK.
Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others.
Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market.
The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards.
Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said:
“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.”
Mark Good, representing Ivy Casino, said:
“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.”
Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO.
In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company.
The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.
Latest News
Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals
Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.
New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.
“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”
Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.
The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.
Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.
The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.
Latest News
Holi Primed For Emerging Markets Via New QTech Games Partnership
Emerging-markets leader expands its live-games offering with new games from rising star supplier
QTech Games, the leading game aggregator for all emerging markets, has announced its latest partnership with live-games provider Holi, allowing its platform clients access to another positively delineated portfolio.
Integrating content from one of the more colourful and creative digital slots providers adds yet more variety to QTech Games’ premier platform, which is taking the widest range of online games to emerging territories with established names sitting alongside the industry’s most exciting up-and-coming providers.
Holi is the absolute embodiment in the latter rising-star category, reimagining the live-gaming experience through the power of aesthetics in content which delivers a unique and simplified gambling experience, underscored by reliability. Colourful-yet-familiar “light” table games, such as roulette and baccarat, are now overcoming local obstacles to engagement in emerging markets, like handset quality limitations, restricted access to fast networks, and high data costs.
Philip Doftvik, QTech Games’ CEO, said: “We will continue to add fresh content to the platform, prioritising suppliers who provide unique, localised content – and Holi’s light, colourful live games fit the bill perfectly. Their content brings a new level of energy and engagement that we’re thrilled to share across our growing network.”
Inga Vakulcika, Chief Product Officer at Holi, added: “Holi is artfully fusing craft and technology to create more aesthetically pleasing live games that turn local players’ heads – that means captivating, colourful graphics for a top-notch gaming experience. We look forward to seeing how our unique games perform when placed in front of new audiences via QTech’s emerging-market operators.”
The post Holi Primed For Emerging Markets Via New QTech Games Partnership appeared first on Gaming and Gambling Industry Newsroom.
-
Latest News1 week agoSCCG Announces Strategic Partnership with Yellow Elephant Studios to Expand Multi-Channel Gaming Content Worldwide
-
Latest News3 months ago
Announcement: 25th September 2025
-
Latest News1 month ago
JioBLAST Launches All Stars vs India powered by Campa Energy: A New Era of Creator-Driven Esports Entertainment
-
Latest News3 months ago
The Countdown is On: Less Than 3 Months to Go Until The Games of The Future 2025 Kicks Off in Abu Dhabi
-
eSports1 month ago
CS:GO Betting Gains Momentum in the iGaming Sector
-
Latest News2 weeks ago
THE 2025 PUBG MOBILE GLOBAL CHAMPIONSHIP GROUP STAGE WRAPS UP WITH LAST CHANCE IN SIGHT
-
Latest News3 months ago
Evolution launches Sneaky Slots — a Bold New Slot Studio
-
Latest News3 months ago
Leading The Charge! Euronics Group Joins LEC As Official Electronics Retail Partner


You must be logged in to post a comment Login