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Merkur has High Expectations for ICE 2023
ICE is back, in its traditional format and with the gaming industry’s biggest names once again on show. None bigger than Merkur, as the German conglomerate is aiming to hit the jackpot on what will be the biggest and brightest booth display in London ExCel’s north halls. Merkur has great expectations for its return to ICE and has gone to enormous lengths in having all of the brand’s newest innovations, in cabinets, game titles, multigames, Mystery and Linked Progressive Jackpots plus the theatre configuration Merkur Roulette all on display.
Merkur Gaming will, as always, be supported extensively by other members of the gaming family. Colleagues from Spain’s Merkur Dosniha, led by CEO Carlos Chacon, will feature three casino jackpots, an arcade specific jackpot and an all new G-Box selection while also serving up a tasty Spanish delicacy, Jamon, freshly prepared to whet visitor appetites even further.
Having shown impressive growth and performance, even through Covid affected times, Merkur’s UK subsidiary Blueprint will present its Avante Trio, Auroramax, Ultramax and Alpha Trio cabinets; each presenting powerful games collections that will enthrall the home visitors to ICE, and those far beyond. Blueprint, as well as being hugely successful in terrestrial gaming markets also has a high standing and reputation in the online space. At ICE, Blueprint Online will demonstrate its experience and expertise to maximum effect.
Merkur’s ICE headline display covers both the International and German domestic markets and features the latest Linked Progressive Jackpot attractions Link Zone, The Legend of FuLu Chen, China Charms, Solar Link and the all new Five. Also new is the futuristic styled Zonic cabinet that has its own area on the ICE booth, featuring the Red Pocket Jackpot and the arcade gaming hit title Merkur Mystery Jackpot. Added to these attractions the presence at ICE of Merkur Roulette, a truly top class ETG presentation that will be shown in London with a theatre configuration in its own special location.
Merkur eSolutions will present its eSolutions terminal that allows customers, and their customers, rapid and seamless access to value-added online services. The company’s Paylado e-wallet will also be on show, presenting what is described as the “easiest way to turn cash into e-money”.
Online gaming specialists edict eGaming, based in Hamburg, Germany, and with almost a quarter century’s experience, in 2021 launched and will display at ICE its Aggregator Solution that integrates various world class content providers into the edict platform.
“Cash is King” has long been a staple description of the gaming industry and it perfectly describes the cash handling technology of GeWeTe. The specialists in cash handling technology will display a large selection of their market leading products, including a new addition to their Cash Center range, the Cash Center Backloader.
Merkur Gaming Chief Executive, International, Athanasios ‘Sakis’ Isaakidis eagerly looked forward to ICE, stating: “It is hugely significant that ICE is now back on the gaming calendar and once again in its long established traditional format. Merkur has made great efforts to design and create a show presentation that will be something really special. We appreciate what ICE was in 2020 and before the full extent of the Covid pandemic, but our expectation is not just for a show that will be ‘as good as’, it must absolutely be ‘even better than’ and that is exactly what we have all worked so hard to help bring to reality. Our Group will be represented in all its many areas, covering each of our markets and presenting the attractions that we know will excite and inspire all of our customers and business partners. Our full team is working hard to make sure, as I said, that this is a comeback show ‘even better than’ before. We really do have Great Expectations for ICE 2023 and beyond.”
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WinSpirit Redesigns VIP Experience to Drive Retention and Long-Term Player Value
Player loyalty is evolving — and so is WinSpirit’s approach. They’ve unveiled a fully redesigned VIP program, merging loyalty mechanics and exclusive rewards into one clear, gamified journey. The goal? Drive deeper engagement, long-term satisfaction, and higher lifetime player value (LTV) through transparency and simplicity.
This combination of permanent progression and time-limited campaigns positions WinSpirit’s VIP Club as a modern retention tool — one designed to reduce churn while giving players a clearer sense of achievement.
Data-Driven Response
The updated VIP model is a direct response to user behavior and feedback. WinSpirit observed that, for some users, the previous program might have been a little complex — primarily due to separated loyalty levels and the pressure of maintaining temporary statuses. So the brand decided to simplify the progression path.
“We consistently listen to our players, and their desire to retain earned progress was clear,” said a WinSpirit representative. “This redesign is our commitment to them—we’re replacing complexity with simplicity, ensuring every player feels valued and their long-term journey is rewarding.”
How the New VIP Club Works
The redesigned VIP Club merges lifetime progress with seasonal engagement to create a system that rewards both consistency and activity. Players unlock a permanent VIP status that never resets — a key benefit that builds trust and long-term motivation.
On top of this, rotating seasonal levels introduce fresh challenges and time-limited bonuses that keep engagement high. Even when players take a break, their status stays — removing pressure and encouraging steady play.
All progression and rewards are tracked in a centralized VIP dashboard, giving players full visibility and control without the need to contact support. This clarity minimizes friction and churn.
Seasonality as a Strategic Engagement
WinSpirit’s new format introduces quarterly campaigns, each with a dedicated theme and bonus structure. The current activation, Flame of Thrill, designed to re-ignite player motivation during autumn campaigns, features:
- Increased cashback tiers and deposit insurance
- Personalized bonuses and access to exclusive promotions
- Limited seasonal rewards and much more
Even for long-term players, these rotating seasons bring something new — keeping the program exciting well beyond the first few tiers.
Why It Matters for Business
From a business perspective, the redesigned VIP Club introduces several measurable advantages:
- Increased retention (reduced status loss anxiety).
- Higher LTV (steady progression over time).
- More consistent activity (recurring seasonal goals).
- Fewer negative touchpoints (clear rules).
The introduction of a permanent VIP threshold (VIP Iron) creates a strong psychological anchor for re-engagement — aligning well with known gamification strategies in product design.
Overall, WinSpirit’s transformation reflects a broader commitment to listening to players. The brand is shifting toward a more sustainable model that fosters long-term relationships through clarity, fairness, and flexible progression. It’s a big step toward a smarter, player-first future — where loyalty is truly rewarded, and progress never goes unnoticed.
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INSPIRED UNVEILS GOLD CASH FREE SPINS SUPER WHEEL™ FEATURING THE REVOLUTIONARY PLAYER LINK™ MECHANIC
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Inspired Entertainment, Inc. (NASDAQ: INSE), a leading B2B provider of gaming content, systems, and solutions, has launched Gold Cash Free Spins Super Wheel, a supercharged evolution of Inspired’s classic hit slot, Gold Cash Free Spins. Available across the UK and Malta iGaming markets.
Gold Cash Free Spins Super Wheel introduces a new industry-first shared bonus mechanic named, Player Link (United States Patent No. 12,350,596). For the first time, players can share and compete in the anticipation and excitement of a bonus trigger in the form of the Super Wheel. This innovative mechanic generates a sense of community and competition, delivering the lucrative “Super Bonus” to a winning player, before resetting and starting the competition all over again.
Set on 5×4 reels with 40 win-lines, the game combines the much-loved Gold Cash Free Spins gameplay with electrifying new features. The shared Super Wheel awards instant cash prizes, lucrative Super Cash rewards, or triggers the high-value Super Bonus. Each spin of the super wheel builds suspense, with segments that progressively upgrade to increase the chances of hitting the Super Bonus. The Super Bonus awards eight Super Free Spins featuring only the highest-paying symbols and dramatic Wild Spins, with Wilds dropping onto the reels for big win potential.
Steven Collett, Chief Product Officer at Inspired Entertainment, commented: “Gold Cash Free Spins Super Wheel is a major leap forward in slot innovation. With the revolutionary Player Link mechanic, we’ve created a shared, community-driven experience that builds excitement for every player. This game blends the trusted Gold Cash Free Spins brand with fresh, competitive gameplay designed to engage players and deliver strong results for operators. We’re excited to see its performance and look forward to launching more fun content, featuring our groundbreaking Player Link technology. Each title will incorporate the Super Wheel as a consistent feature while offering a distinct Super Bonus aligned with the game’s theme.”
With escalating rewards, shared excitement, and iconic features, Gold Cash Free Spins Super Wheel sets a new benchmark for iGaming. It combines big wins, big action, and a shared sense of fun, to keep players engaged and highly entertained.
The post INSPIRED UNVEILS GOLD CASH FREE SPINS SUPER WHEEL™ FEATURING THE REVOLUTIONARY PLAYER LINK™ MECHANIC appeared first on European Gaming Industry News.
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Wagercomms and Million Games Launch Hard Eight Poker™ – A Fast, Strategic Table Experience
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Million Games, in partnership with Wagercomms, has officially launched Hard Eight Poker, a high-speed, strategic casino table game that combines classic card play with dual progressive jackpots and sleek, mobile-first design.
Developed under the Million Stars partner program, Hard Eight Poker represents the next step in Wagercomms’ mission to deliver proprietary, high-performing table content for online operators.
The game introduces a dynamic mix of Ante betting, Red/Black decisions, and optional Progressive Eight side bets, giving players the freedom to raise, insure, or cash in at every stage. With multi-tier payouts — including 5:1 for a Pair of Eights, 25:1 for a Hard Eight, and 50:1 for Triple Eights — the action builds round after round.
“Hard Eight Poker delivers exactly what today’s casino audience wants — something fast, strategic, and fair,” said Thomas Nimstad, CEO of Million Games. “Wagercomms has created a table game that’s easy to learn but layered with strategic depth, giving operators a powerful new addition to their lobbies. It’s the perfect example of how the Million Stars program helps studios like Wagercomms transform great concepts into market-ready games”
Following Draw Sevens, Hard Eight Poker marks the next milestone for Wagercomms under its Wagercomms Originals series — a growing portfolio designed for lasting player engagement and differentiation in slot-heavy environments.
“With Hard Eight Poker, we wanted to create a table game that feels familiar but plays with a fresh edge — fast, strategic, and designed for the modern player,” said Peter Bengtsson, CEO of Wagercomms. “Working with Million Games allowed us to focus on gameplay depth and balance, while their platform and publishing expertise helped us bring it to operators worldwide.”
With a 2.74% house edge, mobile-first design, and certified RNG, Hard Eight Poker is now available for integration via Million Games, offering both casual and competitive players an elevated table experience.
The post Wagercomms and Million Games Launch Hard Eight Poker™ – A Fast, Strategic Table Experience appeared first on European Gaming Industry News.
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