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FashionTV Gaming Group set to take ICE 2023 by storm, introducing industry leaders to its revolutionary ‘brand to business’ model in signature FashionTV style – on its luxury boat, the ‘FashionTV Queen’

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The world’s foremost gaming, casino and sports operators are invited on board of the ‘Floating Booth’, to discover the power of the FashionTV brand, as they launch their own FashionTV-branded casinos, sports websites and more in their home markets.

 Following another year of standout successes, FashionTV Gaming Group, one of the industry fastest growing companies announces its next phase of development, showcasing its innovative and unique ‘brand to business’ model, implemented for iGaming operators, at ICE 2023.

FashionTV is enjoyed by over 2 billion viewers worldwide, with a reputation spanning 25 years as the leading global luxury, lifestyle and fashion broadcasting channel.

FashionTV Gaming Group is the exclusive licensor of the FashionTV brand for online games, with FashionTV-branded games already successfully developed and/or distributed by industry giants, including Playtech, Flutter Entertainment, PokerStars, Paddy Power, Sky Bet, Betfair, Evolution, NetEnt, Red Tiger, Caliente, Betconstruct, EveryMatrix and more.

Now, the Group will take its ‘brand to business’ model direct to B2C operators, as it seeks to sign license agreements with those premier gaming operators worldwide that have substantial captive markets. Working with market leaders across regions and countries, FashionTV Gaming Group will give its partners access to the power of a global megabrand, harnessing FashionTV’s extraordinary content to transform new, no-name launches, into massive, branded businesses. Delivering new growth engines that leverage a brand loved by billions – at a fraction of the marketing cost.

Sailing a wave of success to ICE 2023

FashionTV Gaming Group will be introducing this revolutionary ‘brand to business’ model to industry leaders in signature FashionTV style, on the exclusive ‘FashionTV Queen’ boat, docked right outside the ExCeL.

The fully branded FashionTV Queen will sail under seven bridges on its way to the ExCeL, before docking on the morning of 7 February.

Industry giants and leading partners are invited aboard this magnificent, luxury vessel – an authentic replica of a historic Mississippi Paddle Boat – for a packed schedule of FashionTV Gaming events, corporate meetings and parties.

The boat’s first luxury level will be dedicated to corporate business meetings, accompanied by delicious food and drink, freshly prepared by the FashionTV gourmet chef.

Meanwhile, the upper deck will host ICE visitors for music and mingling with the FashionTV business development team, who are on hand throughout the day to discuss future business opportunities.

The glamorous FashionTV models will welcome guests at the ‘Wall of Fame’ for stylish photos. And of course, sunset heralds the arrival of the inimitable FashionTV parties, with limited, C-level only VIP tickets for receptions on 7 and 8 February, from 17.30.

Guests can expect superstar cabaret performances courtesy of FashionTV icons, alongside a showcase of FashionTV-branded products already taking the market by storm. Presenting these branded luxury lines of gaming products at their very best, surrounded by the glamour of a FashionTV party, typifies the way in which FashionTV Gaming Group combines virtual and real worlds, for maximum effect.

Visitors to ICE will find the FashionTV Queen docked outside the ExCeL, next to the Sunborn Hotel. Details are also on the ICE website and the FashionTV Gaming Group team and models will be available inside the conference centre to provide directions and schedule meetings.

Industry leaders coming from the city can be picked up by the FashionTV Queen’s Rolls-Royce, chauffeuring them directly to the first-level corporate deck for their scheduled meetings, where new business partnerships will be discussed.

With the promise of powerful industry partnerships to be forged, revolutionary FashionTV-branded games, websites, luxury lines of products and new growth engines to launch – plus star-studded parties on the FashionTV Queen – this is an ICE experience not to be missed.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Dutch Gaming Regulator Publishes Match-fixing Trend Analysis 2024

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The Dutch gambling regulator, Kansspelautoriteit (KSA), has published its Match-fixing Trend Analysis for 2024.

In 2024, there were 13 reports from license holders, compared to 6 reports in 2023. The reports concern striking betting patterns, risky matches and striking changes in odds. Following the investigation into these signals, the KSA has issued 4 warnings and a guideline with guidance for the market will follow shortly.

In the Trend Analysis Match Fixing 2024, the KSA provides an overview of the reports it received in the period from 1 January 2024 to 31 December 2024. It concerns 13 reports of possible match fixing, originating from 8 different license holders. Compared to the trend analysis for the year 2023, the number of reports has more than doubled. Possible explanations are efforts by the KSA to create more awareness of the reporting obligation among licensed providers or a global increase in reports of match fixing. A number of the signals were reason for investigation. Based on this, the KSA issued 4 warnings.

The KSA will make even more efforts to point out to licensed providers their legal obligation to inform the KSA without delay of indications that point to an increased risk of manipulation of an involved match. Guidance for the market in the form of a guideline will follow shortly. In addition, the KSA will continue to monitor the signals.

One of the goals of the Gambling Act is to combat gambling-related match-fixing at licensed providers of sports betting. The KSA has no legal task in detecting match-fixing, but examines whether licensed providers do enough to prevent match-fixing.

For this purpose, the Sports Betting Intelligence Unit (SBIU) was established within the KSA, a reporting point for signals of possible match-fixing in gambling.

The post Dutch Gaming Regulator Publishes Match-fixing Trend Analysis 2024 appeared first on European Gaming Industry News.

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Aldi and Allwyn Bring National Lottery to Self-checkouts at all UK Stores

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Aldi is working with National Lottery operator Allwyn to offer The National Lottery at all self-checkouts across its UK stores.

National Lottery draw games have been available to buy from colleagues at Aldi stores since 2021, but will now be offered to all self-checkout users for the first time.

The UK’s fourth-largest supermarket is among the first to launch the service, with the rollout already underway across more than 1050 UK stores.

The full rollout is set to be complete by spring this year, making it even easier for shoppers to conveniently pick up their tickets while shopping.

Lucky Dip tickets for Lotto, EuroMillions, Thunderball and Set For Life games will all be available from the self-checkout touchscreens, while those with a National Lottery Fast Pay card can easily self-scan to generate their bespoke tickets.

Richard Thornton, Communications Director at Aldi, said: “We’re always looking for ways to improve the shopping experience for our customers which is why we’ve made it even easier to enter the National Lottery while picking up essentials at our self-checkouts.

“As the UK’s cheapest supermarket, our shoppers know they’ll always find amazing value at Aldi, but we hope some lucky customers manage to find the winning numbers at our self-checkouts too.”

Jenny Blogg, Operations Director at Allwyn, said: “As we continue on our retail transformation journey – adapting our offering for a changing retail landscape and new-look stores – we’re delighted to be expanding our partnership with Aldi.

“This will ultimately see The National Lottery available at every single touchpoint in Aldi’s customer journey, helping us to reach even more players. So, however Aldi customers choose to shop – whether at the main tills or via self-checkout – they’ll always have the option to pick up a National Lottery game. This project has been a massive effort by the teams at both Allwyn and Aldi, and my sincere thanks must go to everyone involved.”

As with any other age restricted purchase, an age verification check will be carried out by an Aldi colleague before shoppers can complete their transaction.

The post Aldi and Allwyn Bring National Lottery to Self-checkouts at all UK Stores appeared first on European Gaming Industry News.

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Million Games Introduces Chicken X – A High-Stakes Arcade-Inspired Casino Game

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Million Games is thrilled to announce the release of Chicken X, a high-risk, high-reward game that brings an exciting gambling twist to the classic arcade-style road-crossing genre. With a maximum payout factor of 10,000x, Chicken X challenges players to navigate the daring chicken across a busy road while strategically deciding when to cash out or push their luck for even bigger rewards.

A New Take on Risk and Reward

Chicken X is designed to blend simple yet exhilarating gameplay with the thrill of casino-style betting. Players must guide Jack the Chicken across multiple lanes of traffic, collecting cash with each successful crossing. However, one wrong move could mean disaster – if Jack gets hit by a vehicle, the game ends, and all accumulated winnings are lost.

With five difficulty levels ranging from Beginner to Insane, players can adjust the level of risk they are willing to take. Each level offers a unique combination of volatility and potential payouts, making Chicken X suitable for both casual and high-stakes players.

“We wanted to create a game that balances fast-paced decision-making with the excitement of high-stakes gambling,” said Thomas Nimstad, CEO of Million Games. “Chicken X is all about knowing when to take the win and when to take the risk. With its arcade-inspired betting mechanics and intense multiplier system, we believe this game will captivate players looking for an adrenaline-fuelled experience.”

Innovative Features and Engaging Gameplay

Chicken X incorporates:

  • Cash winnings – Winnings increase as you progress across the road with a max payout of 10,000x.
  • Five levels of difficulty – Each with varying levels of risk and reward.
  • Strategic cash-out system – Players can choose to collect their winnings at any time or continue for higher payouts.
  • Immersive visuals and sound design – Creating a high-energy casino atmosphere.

With a medium volatility rating and 96.5% RTP, Chicken X offers a balanced mix of entertainment and reward potential.

Now Available on Million Games

Chicken X is now live and available to play on Million Games, adding another exciting title to its growing portfolio of innovative casino games. Players can experience the thrill of fast-paced decision-making and strategic betting in a game that combines arcade nostalgia with high-stakes gambling.

The post Million Games Introduces Chicken X – A High-Stakes Arcade-Inspired Casino Game appeared first on European Gaming Industry News.

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