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Asia Mobile Gaming Market Analysis Report 2023: The Market is Approaching a Major Inflection Point Due Largely to 5G Connectivity – Forecasts to 2028
The “Mobile Gaming in Asia by Technology, Platform, Stakeholder, Connectivity, Sub-Region and Countries 2023-2028” report has been added to ResearchAndMarkets .com’s offering.
This report represents must-have research for anyone focused on mobile entertainment and/or VAS applications in Asia. This report represents a comprehensive assessment of mobile gaming opportunities in Asia. It provides insights into the mobile gaming business and analysis of current limitations, challenges, and opportunities.
The report also addresses various demand drivers/factors including: Asian mobile gaming demographic analysis, Asian mobile game-play behavior, game-play preference and projection analysis.
The report also provides a comparative analysis of Asian mobile gaming demography and preferences including: Male vs. Female, Casual vs. Core, “Freemium” vs. Premium, Social vs. Traditional, Tablet vs. Mobile, Smartphone vs. Web Enabled vs. Standard Phone, Regular vs. Irregular, Time and Money Spending dynamics.
Mobile gaming is the fastest growing segment of digital entertainment with roots connected to the console-based platform era building upon lessons learned from the likes of Nintendo DS and PlayStation Portable. Initially, adaptive versions of popular console titles were offered for mobile. Incrementally, entertainment targeted towards smartphones and tablets made inroads, particularly in the casual gaming segment. Today, smartphone-based games lead the mobile gaming industry by users but tablets generate higher rates across paid monetization, micro transactions and advertising.
Mostly casual and non-complex genres are popular on smartphone platforms whereas tablets provide a better user experience due to greater hardware capabilities and a superior user interface. Tablets now represent an attractive mid-core gaming platform as they have started competing substantively with console devices and may overtake them in the near future.
The mobile gaming business has also exploded with emerging revenue models such as free-to-play (F2P), “advergaming” etc. Social and community dynamics are also a revolutionary factor that has enhanced viral growth, user targeting, customer acquisition, and monetization, driving substantial daily average revenue per paying user. The major growth drivers are many and varied including growth of data enabled mobile devices, F2P revenue model and in-game advertising that includes display banner, interactive, video ads and “advergaming” (brand sponsorship).
After acquiring millions of mobile users, gaming companies have realized that the emphasis should be focused on user retention rather than innovation. Therefore, the gaming industry is largely focused upon enhancing in-game experience on a periodic basis rather than creating entirely new games, which have proven to cause a drop in loyal users.
In addition, gaming business models have experienced a transition from free-to-play to freemium and also a focus on highly successful categories such as social casino style gaming and real money games.
Select Report Findings
- Market for mobile gaming in the Asia region as a whole will reach $93.2 billion by 2028
- Market for mobile game publishers and service aggregators in Asia will reach $51.3 billion by 2028
- WiFi will continue to be the most extensive means of connectivity followed by LTE and 5G through 2028
- While male gamers continue to dominate usage, female gamers are growing 62% faster, poised to reach parity within a decade
- Mobile gaming business models have experienced a transition from free-to-play to freemium and also a focus on highly successful categories
- Smartphones have the greatest user penetration but tablets represent the best user experience that competes well against the console market
- Mobile gaming by device type is dominated by smartphone usage as other devices experience substantially slower growth and tablets are losing ground
- Major growth drivers are explosion of data enabled mobile devices, F2P revenue model and in-game advertising that includes display banner, interactive, video ads and “advergaming”
Market Dynamic Analysis
Market Growth Driver Analysis
- Cross Platform Game Play and Mobile Social Gaming
- Growing Demand of Local Content
- Freemium Monetization
- Gaming Optimized Devices
- Mobile Platform as Common Gaming Platform
- Word of Mouth Preference
- Local Gaming Platforms
- Wearable Gaming Preference
- Connected Console and Mobile Cloud
- Advergaming
- In-Game Transaction
- Virtual go-to Community
- Cross-Platform Publishing
- Non-Facebook Social Gaming Platform
Regulation and Fraud Analysis
- Mobile Game Piracy and Virtual Currency Scam
- Kompu Gacha Mobile Social Gambling Ban in Japan
- Geographic Implication of Antipiracy Law
- Zynga with PrivacyVille
- Cyber Criminal Attack on Mobile Social Games
- In-Game Scam Debate in Mobile Social Games
- Open Web to Save DMCA: MiniMega vs. TomKid Game
- RMT and Gold Farming Regulation
- Offshore Opportunity in Asia
New Entrants Role
- Technical and Legal Role of Technology Provider
- Virtual Goods and Currency Provider Role
- Micro Transaction Solution Provider Role
Business Model Analysis
- Key Mobile Gaming Strategies
- Revenue Sources and Cost Items
- Trendy Business Model
- Tips for Economic and Gamification in Business Model
- Advertising Model
- Building Mathematical Model to Set Price
- Market Challenge and Game Balancing Method
Technology and Application Analysis
Case Study
- Grand Theft Auto
- Nike and Sports Game
- FitBit Casual Gaming
- BMW Ultimate Drive App
- Angry Birds
- Fruit Ninja
- Cut the Rope
- Kompu Gacha Games
- Colopula
- Hostess Club Social Game
- Social Horse-Racing Game
- Smurf Village: Real Virtual Economy Success
- Alchemy: Android Title Success Case in Korea
- The Human Element
- Half the Sky Movement
- FoldIt: Research for Mankind and Community Patent
- RecycleBank: Community Awareness
- Miller Literacy Game: Education and Literacy
- SPENT: Poverty Alleviation
- Raise the Village: Constructing Village
- WeTopia Case: Charities for Children
- Charities for Animal: Joy Kingdom Case
- Japan and Korea Success Story
- Pretty Simple’s Criminal Case Lesson
Conclusions and Recommendations
- Advertisers and Media Companies
- Artificial Intelligence Providers
- Automotive Companies
- Broadband Infrastructure Providers
- Communication Service Providers
- Computing Companies
- Data Analytics Providers
- Immersive Technology (AR, VR, and MR) Providers
- Networking Equipment Providers
- Networking Security Providers
- Semiconductor Companies
- OEM Companies
- IoT Suppliers and Service Providers
- Software Providers (Game Developers and Publishers)
- Content Aggregators
- Payment Solution Provider
- Social Media Companies
- Enterprises and Governments
- Gaming Investors
Mobile Gaming Company Analysis
Mobile Game Developers and Publishers
- Halfbrick: Australia
- Capcom: Japan
- Electronic Arts: Japan
- Namco Bandai: Japan
- Gamevil (Com2uS): Korea
- Zeptolab: Russia
- Square Enix: Japan
- Gameprom: Russia
- Kairosoft: Japan
- Konami: Japan
- Disney Mobile: Japan
- GREE: Japan
- DeNA: Japan
- Tencent: China
- Mig33: China
- Sina Weibo: China
- Papaya Mobile: China
- Mobygames
- Games2Win: India
- Hungama Games: India
- Nazara: India
- Anino mobile: Philippines
- Socialpoint: Spain
- Agate Studio: Indonesia
- Toge Productions: Indonesia
- Creacle Studio: Indonesia
- Touchten Games: Indonesia
- Maximize Games Studio: Indonesia
- Tinker Games: Indonesia
- Educa Studio: Indonesia
- Altermyth: Indonesia
- Nightspade: Indonesia
- Alegrium
- Kidalang
- Menara Games
- Own Games
Emerging Publisher Platform Analysis
- Sina WeiBo
- Tencent Network (Weibo, Qzone and Pengyou)
- Renren
- Kaixin001
- 51 .Com
- Mixi
- Cyworld
- Yahoo-Mobage
- Ameba Pigg
- Bebo
- Amazon
- Gaia Online
- Badoo
- Tagged
- Hi5
- Habbo
- Come2Play
- Chillingo
- Tencent QQ
- KakaoTalk
- Line
- Tango
- Kik Messenger
- Zalo
- Qihoo 360 Platform
- Wandoujia
- Baidu App Store
- AppChina
- D.cn Games Center
- Gfan
- VKontakte
- Yonja
Application Store Analysis
- Google Play Games
- iOS Game Center
- Facebook Games
- Alternative Android Store
- Slide ME
- GetJar
- CodeNgo
- Apps UK Ltd.
- Anzhi
- F-Droid
- Alternative iOS Store
- Cydia
- Cross Platform App Store
- NVidia (Geoforce)
- Nook App Store
- Taobao App Market
- Bemobi International
- Mobango
- Appitalism
- Kongregate
- Maopao
- Alternative.To
- Market
- OEM Appstore
- Xiaomi App store
- Carrier AppStore
- One Store Corp.
- MTNPlay
Gaming Service Management Providers
- WildTangent
- iWin
- Twitch.TV
- Appia
- XSplit
Communication Service Provider Analysis
- NTT DoCoMo Japan
- KDDI au, Japan
- China Mobile, China
- China Unicom, China
- China Telecom, China
- Airtel (Bharti), India
- Vodafone Idea, India
- SK Telecom, Korea
- Telstra Mobile, Australia
- Optus Mobile, Australia
- Vodafone, New Zealand
- MTS, Russia
- MegaFon, Russia
- Beeline, Russia
- Chunghwa Telecom, Taiwan
- Hong Kong
- Mobicom, Mongolia
- Telkomsel, Indonesia
- Indosat, Indonesia
- Viettel, Vietnam
- MobiFone, Vietnam
- Smart Communications, Philippines
- Globe Telecom, Philippines
- Maxis, Malaysia
- SingTel Mobile, Singapore
- AIS, Thailand
- DTAC, Thailand
- DSTCom, Brunei
- Lao-telecom, Laos
- Metfone, Cambodia
- Turkcell, Turkey
- Mobile Telecommunication Company of Iran
- STC, Saudi Arabia
- Etisalat, UAE
- Cellcom, Israel
- BATELCO, Bahrain
- Cytamobile-Vodafone, Cyprus
- Vodafone, Egypt
- Zain, Jordan
- Zain, Kuwait
- Touch, Lebanon
- Q-Tel, Qatar
- Omantel, Oman
- K’Cell, Kazakhstan
- Beeline, Kyrgyzstan
- Babilon Mobile, Tajikistan
- Uzdunrobita, Uzbekistan
- MTS, Turkmenistan
- Grameenphone, Bangladesh
- Dialog, Sri Lanka
- Mobilink, Pakistan
- Ncell, Nepal
- Dhiraagu, Maldives
- B-Mobile, Bhutan
SkinBaron remains a loyal partner to BIG and supports German esports across the Academy and women’s segments.
Berlin, September 11, 2025 – Berlin International Gaming (BIG) and SkinBaron have been closely connected since late 2019 and are now extending their partnership, continuing a success story that spans more than six years.
At a time when the Counter-Strike community, and in particular BIG’s CS2 men’s team, has experienced a challenging year, this extension sends an important signal: SkinBaron remains a loyal companion through every high and low. In addition to the pro team, SkinBaron also supports BIG’s Academy and women’s teams, helping to develop young talent and strengthen the scene in Germany.
Beyond the server, SkinBaron is deeply connected with the community. At the BIG Overtime Party during IEM Cologne 2025, SkinBaron once again served as an event partner, showcasing its close ties to the German esports community.
Statement from Daniel Finkler, CEO, Berlin International Gaming
“I am incredibly pleased and grateful that we are extending our long-standing partnership with SkinBaron. SkinBaron has been a vital part of our journey for over six years, both during successful and challenging times. My special thanks go to Tobias Andro as the new CEO, as well as to Florian Eckstein, Tobias Herberhold, Hannes Scholdz, and all other shareholders, employees, and partners at SkinBaron. They have brought this partnership to life over the years and actively shaped it. We are proud to move into the future together with such a loyal and authentic partner.”
Statement from Tobias Andro, CEO, SkinBaron
“Our partnership with BIG has stood for loyalty, trust, and collaboration on equal footing for over six years. Together, we share a vision of sustainably supporting the German esports scene and helping talent reach the top. This extension is therefore not only a commitment to our shared past, but above all a fresh start toward a future we want to shape side by side.”
The post SKINBARON SUPPORTS GERMAN ESPORTS AND EXTENDS PARTNERSHIP WITH BIG appeared first on European Gaming Industry News.
The studio’s latest game blends nostalgic themes and engaging features
The vast plains are alive with the sound of rampant hooves, the roar of predators, and helpful animals along the way. ELA Games proudly presents its latest release, Buffalo Force, an energetic game that celebrates the sheer power of nature.
The Call of the Wild
In Buffalo Force, players roam alongside fearsome buffalo, fierce bears, cunning wolves, and soaring eagles as they work together to hunt for big rewards. The game features 3 energetic mechanics:
- Free Spins: Land 3 Scatter symbols to enter the game’s primary bonus feature. All Wilds pay 2x here.
- Hold & Win Bonus: Unlock this lucrative feature for a shot at powerful coin prizes and even a chance at one of the mighty jackpots!
- Jackpot: Three jackpots give you the chance for mega wins: Minor (25x), Major (100x), and Grand (1000x).
Each spin holds the spirit of the wilderness, blending high-action gameplay with the studio’s signature visually-rich aesthetics.
Join the Herd
Buffalo Force combines visually stunning animations, high-performance mechanics, and well-crafted environmental design to transport players to the heart of the North American wilderness. The studio’s attention to detail and storytelling prowess immerses players as they become part of the stampede, on the hunt for wild riches.
Marharyta Yerina, ELA Games’ Managing Director, commented on the release, “Buffalo Force represents the studio’s passion for creating visually striking and memorable games that players love. We focused a lot on the game’s visuals and environmental design to immerse players in the North American wild, which helps create an emotional connection and encourages high-performance engagement. We’re excited to see the reception Buffalo Force will receive, and we have many more exciting games in the works!”
Will You Answer the Call?
The raw wilderness is waiting for you. Will you join the herd and hunt for your fortunes and a life of freedom?
The post Answer the Call of the Wild: ELA Games Unveils Its Latest Game “Buffalo Force” appeared first on European Gaming Industry News.
Latest News
Kongebonus statement: Norway’s election result signals gambling policy continuity, but licensing debate is set to intensify
With the centre-left retaining a narrow majority, Norway’s gambling framework is set to remain largely unchanged in the near term.
Norsk Tipping’s monopoly will continue, and enforcement tools such as payment and DNS blocking of unregulated operators are likely to remain in focus. While a shift to a licensing model appears unlikely this parliamentary term, the Progress Party’s stronger position as the main opposition keeps the reform debate active.
For industry stakeholders, the sensible course is to concentrate on compliant, sustainable strategies and to track policy signals closely as the debate continues.
The post Kongebonus statement: Norway’s election result signals gambling policy continuity, but licensing debate is set to intensify appeared first on European Gaming Industry News.
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