Latest News
Asia Mobile Gaming Market Analysis Report 2023: The Market is Approaching a Major Inflection Point Due Largely to 5G Connectivity – Forecasts to 2028
The “Mobile Gaming in Asia by Technology, Platform, Stakeholder, Connectivity, Sub-Region and Countries 2023-2028” report has been added to ResearchAndMarkets .com’s offering.
This report represents must-have research for anyone focused on mobile entertainment and/or VAS applications in Asia. This report represents a comprehensive assessment of mobile gaming opportunities in Asia. It provides insights into the mobile gaming business and analysis of current limitations, challenges, and opportunities.
The report also addresses various demand drivers/factors including: Asian mobile gaming demographic analysis, Asian mobile game-play behavior, game-play preference and projection analysis.
The report also provides a comparative analysis of Asian mobile gaming demography and preferences including: Male vs. Female, Casual vs. Core, “Freemium” vs. Premium, Social vs. Traditional, Tablet vs. Mobile, Smartphone vs. Web Enabled vs. Standard Phone, Regular vs. Irregular, Time and Money Spending dynamics.
Mobile gaming is the fastest growing segment of digital entertainment with roots connected to the console-based platform era building upon lessons learned from the likes of Nintendo DS and PlayStation Portable. Initially, adaptive versions of popular console titles were offered for mobile. Incrementally, entertainment targeted towards smartphones and tablets made inroads, particularly in the casual gaming segment. Today, smartphone-based games lead the mobile gaming industry by users but tablets generate higher rates across paid monetization, micro transactions and advertising.
Mostly casual and non-complex genres are popular on smartphone platforms whereas tablets provide a better user experience due to greater hardware capabilities and a superior user interface. Tablets now represent an attractive mid-core gaming platform as they have started competing substantively with console devices and may overtake them in the near future.
The mobile gaming business has also exploded with emerging revenue models such as free-to-play (F2P), “advergaming” etc. Social and community dynamics are also a revolutionary factor that has enhanced viral growth, user targeting, customer acquisition, and monetization, driving substantial daily average revenue per paying user. The major growth drivers are many and varied including growth of data enabled mobile devices, F2P revenue model and in-game advertising that includes display banner, interactive, video ads and “advergaming” (brand sponsorship).
After acquiring millions of mobile users, gaming companies have realized that the emphasis should be focused on user retention rather than innovation. Therefore, the gaming industry is largely focused upon enhancing in-game experience on a periodic basis rather than creating entirely new games, which have proven to cause a drop in loyal users.
In addition, gaming business models have experienced a transition from free-to-play to freemium and also a focus on highly successful categories such as social casino style gaming and real money games.
Select Report Findings
- Market for mobile gaming in the Asia region as a whole will reach $93.2 billion by 2028
- Market for mobile game publishers and service aggregators in Asia will reach $51.3 billion by 2028
- WiFi will continue to be the most extensive means of connectivity followed by LTE and 5G through 2028
- While male gamers continue to dominate usage, female gamers are growing 62% faster, poised to reach parity within a decade
- Mobile gaming business models have experienced a transition from free-to-play to freemium and also a focus on highly successful categories
- Smartphones have the greatest user penetration but tablets represent the best user experience that competes well against the console market
- Mobile gaming by device type is dominated by smartphone usage as other devices experience substantially slower growth and tablets are losing ground
- Major growth drivers are explosion of data enabled mobile devices, F2P revenue model and in-game advertising that includes display banner, interactive, video ads and “advergaming”
Market Dynamic Analysis
Market Growth Driver Analysis
- Cross Platform Game Play and Mobile Social Gaming
- Growing Demand of Local Content
- Freemium Monetization
- Gaming Optimized Devices
- Mobile Platform as Common Gaming Platform
- Word of Mouth Preference
- Local Gaming Platforms
- Wearable Gaming Preference
- Connected Console and Mobile Cloud
- Advergaming
- In-Game Transaction
- Virtual go-to Community
- Cross-Platform Publishing
- Non-Facebook Social Gaming Platform
Regulation and Fraud Analysis
- Mobile Game Piracy and Virtual Currency Scam
- Kompu Gacha Mobile Social Gambling Ban in Japan
- Geographic Implication of Antipiracy Law
- Zynga with PrivacyVille
- Cyber Criminal Attack on Mobile Social Games
- In-Game Scam Debate in Mobile Social Games
- Open Web to Save DMCA: MiniMega vs. TomKid Game
- RMT and Gold Farming Regulation
- Offshore Opportunity in Asia
New Entrants Role
- Technical and Legal Role of Technology Provider
- Virtual Goods and Currency Provider Role
- Micro Transaction Solution Provider Role
Business Model Analysis
- Key Mobile Gaming Strategies
- Revenue Sources and Cost Items
- Trendy Business Model
- Tips for Economic and Gamification in Business Model
- Advertising Model
- Building Mathematical Model to Set Price
- Market Challenge and Game Balancing Method
Technology and Application Analysis
Case Study
- Grand Theft Auto
- Nike and Sports Game
- FitBit Casual Gaming
- BMW Ultimate Drive App
- Angry Birds
- Fruit Ninja
- Cut the Rope
- Kompu Gacha Games
- Colopula
- Hostess Club Social Game
- Social Horse-Racing Game
- Smurf Village: Real Virtual Economy Success
- Alchemy: Android Title Success Case in Korea
- The Human Element
- Half the Sky Movement
- FoldIt: Research for Mankind and Community Patent
- RecycleBank: Community Awareness
- Miller Literacy Game: Education and Literacy
- SPENT: Poverty Alleviation
- Raise the Village: Constructing Village
- WeTopia Case: Charities for Children
- Charities for Animal: Joy Kingdom Case
- Japan and Korea Success Story
- Pretty Simple’s Criminal Case Lesson
Conclusions and Recommendations
- Advertisers and Media Companies
- Artificial Intelligence Providers
- Automotive Companies
- Broadband Infrastructure Providers
- Communication Service Providers
- Computing Companies
- Data Analytics Providers
- Immersive Technology (AR, VR, and MR) Providers
- Networking Equipment Providers
- Networking Security Providers
- Semiconductor Companies
- OEM Companies
- IoT Suppliers and Service Providers
- Software Providers (Game Developers and Publishers)
- Content Aggregators
- Payment Solution Provider
- Social Media Companies
- Enterprises and Governments
- Gaming Investors
Mobile Gaming Company Analysis
Mobile Game Developers and Publishers
- Halfbrick: Australia
- Capcom: Japan
- Electronic Arts: Japan
- Namco Bandai: Japan
- Gamevil (Com2uS): Korea
- Zeptolab: Russia
- Square Enix: Japan
- Gameprom: Russia
- Kairosoft: Japan
- Konami: Japan
- Disney Mobile: Japan
- GREE: Japan
- DeNA: Japan
- Tencent: China
- Mig33: China
- Sina Weibo: China
- Papaya Mobile: China
- Mobygames
- Games2Win: India
- Hungama Games: India
- Nazara: India
- Anino mobile: Philippines
- Socialpoint: Spain
- Agate Studio: Indonesia
- Toge Productions: Indonesia
- Creacle Studio: Indonesia
- Touchten Games: Indonesia
- Maximize Games Studio: Indonesia
- Tinker Games: Indonesia
- Educa Studio: Indonesia
- Altermyth: Indonesia
- Nightspade: Indonesia
- Alegrium
- Kidalang
- Menara Games
- Own Games
Emerging Publisher Platform Analysis
- Sina WeiBo
- Tencent Network (Weibo, Qzone and Pengyou)
- Renren
- Kaixin001
- 51 .Com
- Mixi
- Cyworld
- Yahoo-Mobage
- Ameba Pigg
- Bebo
- Amazon
- Gaia Online
- Badoo
- Tagged
- Hi5
- Habbo
- Come2Play
- Chillingo
- Tencent QQ
- KakaoTalk
- Line
- Tango
- Kik Messenger
- Zalo
- Qihoo 360 Platform
- Wandoujia
- Baidu App Store
- AppChina
- D.cn Games Center
- Gfan
- VKontakte
- Yonja
Application Store Analysis
- Google Play Games
- iOS Game Center
- Facebook Games
- Alternative Android Store
- Slide ME
- GetJar
- CodeNgo
- Apps UK Ltd.
- Anzhi
- F-Droid
- Alternative iOS Store
- Cydia
- Cross Platform App Store
- NVidia (Geoforce)
- Nook App Store
- Taobao App Market
- Bemobi International
- Mobango
- Appitalism
- Kongregate
- Maopao
- Alternative.To
- Market
- OEM Appstore
- Xiaomi App store
- Carrier AppStore
- One Store Corp.
- MTNPlay
Gaming Service Management Providers
- WildTangent
- iWin
- Twitch.TV
- Appia
- XSplit
Communication Service Provider Analysis
- NTT DoCoMo Japan
- KDDI au, Japan
- China Mobile, China
- China Unicom, China
- China Telecom, China
- Airtel (Bharti), India
- Vodafone Idea, India
- SK Telecom, Korea
- Telstra Mobile, Australia
- Optus Mobile, Australia
- Vodafone, New Zealand
- MTS, Russia
- MegaFon, Russia
- Beeline, Russia
- Chunghwa Telecom, Taiwan
- Hong Kong
- Mobicom, Mongolia
- Telkomsel, Indonesia
- Indosat, Indonesia
- Viettel, Vietnam
- MobiFone, Vietnam
- Smart Communications, Philippines
- Globe Telecom, Philippines
- Maxis, Malaysia
- SingTel Mobile, Singapore
- AIS, Thailand
- DTAC, Thailand
- DSTCom, Brunei
- Lao-telecom, Laos
- Metfone, Cambodia
- Turkcell, Turkey
- Mobile Telecommunication Company of Iran
- STC, Saudi Arabia
- Etisalat, UAE
- Cellcom, Israel
- BATELCO, Bahrain
- Cytamobile-Vodafone, Cyprus
- Vodafone, Egypt
- Zain, Jordan
- Zain, Kuwait
- Touch, Lebanon
- Q-Tel, Qatar
- Omantel, Oman
- K’Cell, Kazakhstan
- Beeline, Kyrgyzstan
- Babilon Mobile, Tajikistan
- Uzdunrobita, Uzbekistan
- MTS, Turkmenistan
- Grameenphone, Bangladesh
- Dialog, Sri Lanka
- Mobilink, Pakistan
- Ncell, Nepal
- Dhiraagu, Maldives
- B-Mobile, Bhutan
N1 Partners has just launched a new campaign for its flagship brand – N1 Bet. Until the end of November partners can boost their payouts by up to +7% when driving traffic to two key Tier-1 GEOs: Australia and Germany.
Promo period: October 16 – November 30
Promo GEOs: Australia (AU), Germany (DE)
Traffic sources: FB, In-App, UAC, Email, SMS, SEO, PPC, ASO, and more.
* How it works: the more FTDs your players bring, the higher your bonus to your CPA.
- 500–899 FTDs → +5% payout on CPA
- 900+ FTDs → +7% payout on CPA
* Results for Australia and Germany are combined, as well as all accounts of one participating team within the affiliate network.
Why is it worth focusing on Australia and Germany with N1 Partners?
- 🇩🇪 Germany (DE) brings steady, high-quality traffic with strong evening activity and players who prefer dynamic slot mechanics.
- 🇦🇺 Australia (AU) delivers solid conversion on slot-focused content and a loyal base of engaged users.
Joining this promo also boosts your progress in the N1 Puzzle Promo, the massive campaign featuring luxury prizes and the ultimate reward: a Robinson R22 Beta II helicopter. The more traffic you send to N1 Bet, the closer you are to the leaderboard’s top!
N1 Bet is a part of a top iGaming affiliate program and one of N1 Partners strongest and most consistent brands, that offers solid conversion, flexible promos, and smart analytics to help affiliates earn more. With an updated design and an optimized retention funnel, the brand performs equally well across online affiliate programs (slots & live) and sports betting segments.
Work with a brand that delivers – and get the most out of every lead!
For questions or personal assistance, reach out to your Affiliate Manager or our LeadGen Manager Christina via the contacts below:
[email protected]
LinkedIn
Telegram
Be number one with N1!
Reading Time: 2 minutes
SOFTSWISS, an international technology provider with over 15 years in the iGaming sector, has partnered with South African entities for the Responsible Gambling Summit 2025, reinforcing its commitment to safe, sustainable play in one of its key growth regions. The two-day summit, organised by the South African Responsible Gambling Foundation, brings together regulators, operators, and experts to advance harm minimisation and industry collaboration.
The Responsible Gambling Summit 2025 will take place from 13 to 14 November in Johannesburg, South Africa, and will include an awards gala dinner recognising initiatives in safer gambling. The programme spans policy, compliance, innovation, and public education, with sessions on illegal market impacts, regulatory development, and technology’s role in prevention and intervention. A SOFTSWISS representative will join the panel discussion ‘Innovation, Technology, and Responsible Gambling’, which explores emerging risks and mitigation strategies in digital environments.
“Industry partnership is essential to keep responsible gambling and player protection visible, effective, and evidence-based across channels. We greatly value the commitment and partnership of prominent international companies, such as SOFTSWISS, whose support brings expertise and resources to these important initiatives in South Africa,” said Sibongile Simelane-Quntana, Executive Director at the South African Responsible Gambling Foundation.
“South Africa is a priority market for SOFTSWISS, and we are proud to support this summit’s mission to advance safer play through collaboration and technology,” said Miranda Guliashvili, Head of Regional Growth at SOFTSWISS. “We continuously apply responsible gambling best practices in our products to help operators build sustainable, compliant growth.”
Building on this commitment, the SOFTSWISS Anti-Fraud team has delivered measurable results: from January to August 2025, it prevented over 15 million euro in fraudulent transactions, resolved more than 56,000 tasks, and processed 70 player complaints submitted to gaming regulators and forums. As fraud tactics evolve – including attempts to use AI-generated deepfakes during verification – SOFTSWISS is strengthening its tools and processes to help operators maintain a secure, transparent environment.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Deepens Safer Play as Platinum Partner of Responsible Gambling Summit 2025 appeared first on European Gaming Industry News.
Reading Time: 4 minutes
Here are this weeks latest slots releases compiled by European Gaming
PG Soft, a world-class digital mobile games company, has released its powerful new title, Kraken Gold Rush. PG Soft’s game invites players to embark on the perilous high seas and navigate past The Kraken’s monstrous tentacles, desperate to drag ships into the abyss. Sticky Wilds and multipliers reaching x100 help players hunt down a legendary haul of 10 million gold coins.
Evoplay has launched Velvet Gems, a glamorous slot filled with sparkling stones, seamless gameplay, and high reward potential. The game immerses players in a luxurious realm of shimmering rubies, emeralds, and sapphires, where each spin radiates opulence. Striking visuals and a refined soundtrack create a premium atmosphere, making it a perfect choice for players seeking an elegant, feature-rich experience.
The authorities thought they’d finally locked away The Syndicate, the most notorious crew of fugitives in history. But in Nolimit City’s latest release, Breakout, not even a maximum security prison can hold them. This jailbreak-themed slot adds to the list of this year’s releases; Dead Men Walking, Tsar Wars and Kill Em All.
Think you are brave enough to return to the Castle of Terror? This lab experiment-horror sequel from Big Time Gaming is a bone-chilling adventure packed with electrifying features designed to give you the fright of your life. This is a slot where players find themselves in a spooky lab where they must brace themselves for Bonus Respins that are triggered by landing Scatters.
BGaming brings the party to the reels with the release of its latest slot, Fiesta Clusters. This vibrant, highly volatile slice of action combines the celebratory spirit of Cinco de Mayo with the expressive artistry of Día de los Muertos, delivering vibrant thrills for players and a seasonal spike potential for operators around Halloween.
Push Gaming is set to deliver twice the thrills this Halloween with the release of two new seasonal titles, Tarot Treasures and Tricky Treats. Both games highlight the recent launch of Push Gaming’s new product segmentation. Push Action delivers titles with enhanced layers of mechanics and player interaction, a category which Tarot Treasures proudly joins.
Spinomenal has launched Buffalo Rampage – Hold & Hit 3×3, a 3×3 reel, 5 lines video slot. Buffalo Rampage – Hold & Hit 3×3 unfolds across a sun-scorched desert at dusk, framed by towering cacti and brought to life with a slow-paced and Western-inspired soundtrack that immerses players in the action.
TaDa Gaming, has added some dark magic to its TriLuck slots series with its five reels, three rows and 50 fixed paylines new game, 3 Witch’s Lamp. Green, Purple and Blue Potion Pot Scatters can trigger the bonus game’s free spins, five fixed jackpots, ignite coins for wins and increase the bonus prizes.
Blueprint Gaming has introduced a new four pots mechanic and enlarged 5×3 grid to its latest release, Cash Strike Power Force 5, marking an innovative double debut for the internationally recognised series. With various iterations from the Cash Strike family consistently ranking in the supplier’s top 10 revenue-generating markets, the new title builds on the impressive momentum from its predecessors.
Play’n GO invites players underwater in Bubblin’ Riches, a 6×4 slot where golden coins and greedy fish collide for submerged surprises. Set in a playful underwater reef, Bubblin’ Riches brings a burst of colour and charm to the reels. At the heart of the action is a bloated Goldfish with a hoarding habit – every Coin Scatter that lands could feed its fortune, or set off a surprise payout.
Playson turns up the heat in its scorching new release Flaming Bells: Hold and Win, where nostalgic gameplay is reinspired with a 5,000x Grand Jackpot, Extra Bonus Game and valuable Multipliers. Collect symbols gather all visible cash values from the reels, including other Collect icons and the three in-game Jackpot symbol values.
ELA Games beckons players to step into a shadowy realm of sorcery and mystery with its newest release: Witches’ Book. Bathe in the magic as a powerful coven of three witches conjures their spells across the reels, revealing mysterious rewards and surprises. Each spin is a step toward ultimate strength, where massive riches and bubbling magic await.
Amusnet has released its latest online video slot, 27 Wild Shots. This vibrant slot game blends the style of classic fruit games with the charm of a fairytale twist, led by none other than the Little Red Riding Hood herself. The three reels burst with familiar symbols of juicy fruits, reimagined in a lively forest theme.
The post Week 42/2025 slot games releases appeared first on European Gaming Industry News.
-
Latest News2 months ago
Light & Wonder to Participate in the 2025 Australasian Gaming Expo
-
Latest News2 months ago
ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025
-
Latest News3 months agoDigiPlus Backs Stricter Online Gambling Regulation
-
Latest News2 months ago
Gavin Hamilton Joins Sports & Wellbeing Analytics as Chairman to Accelerate Global Expansion
-
Latest News3 months agoCEO of MEDIA24 Interviewed: Industry Scams, Business Insights and SEO
-
Latest News1 month ago
Duels for Friends in Trophy Hunter. Invite your friends and create a shared space for fun and competition.
-
Latest News2 months ago
BC.GAME Launches “Nezha” Slot with Up to 46,656 Ways to Win and 10,000x Max Payout
-
Latest News3 weeks ago
Announcement: 25th September 2025
You must be logged in to post a comment Login