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Asia Mobile Gaming Market Analysis Report 2023: The Market is Approaching a Major Inflection Point Due Largely to 5G Connectivity – Forecasts to 2028

Published

2 years ago

February 1, 2023

Reading Time: 5 minutes

The “Mobile Gaming in Asia by Technology, Platform, Stakeholder, Connectivity, Sub-Region and Countries 2023-2028” report has been added to ResearchAndMarkets .com’s offering.

This report represents must-have research for anyone focused on mobile entertainment and/or VAS applications in Asia. This report represents a comprehensive assessment of mobile gaming opportunities in Asia. It provides insights into the mobile gaming business and analysis of current limitations, challenges, and opportunities.

The report also addresses various demand drivers/factors including: Asian mobile gaming demographic analysis, Asian mobile game-play behavior, game-play preference and projection analysis.

The report also provides a comparative analysis of Asian mobile gaming demography and preferences including: Male vs. Female, Casual vs. Core, “Freemium” vs. Premium, Social vs. Traditional, Tablet vs. Mobile, Smartphone vs. Web Enabled vs. Standard Phone, Regular vs. Irregular, Time and Money Spending dynamics.

Mobile gaming is the fastest growing segment of digital entertainment with roots connected to the console-based platform era building upon lessons learned from the likes of Nintendo DS and PlayStation Portable. Initially, adaptive versions of popular console titles were offered for mobile. Incrementally, entertainment targeted towards smartphones and tablets made inroads, particularly in the casual gaming segment. Today, smartphone-based games lead the mobile gaming industry by users but tablets generate higher rates across paid monetization, micro transactions and advertising.

Mostly casual and non-complex genres are popular on smartphone platforms whereas tablets provide a better user experience due to greater hardware capabilities and a superior user interface. Tablets now represent an attractive mid-core gaming platform as they have started competing substantively with console devices and may overtake them in the near future.

The mobile gaming business has also exploded with emerging revenue models such as free-to-play (F2P), “advergaming” etc. Social and community dynamics are also a revolutionary factor that has enhanced viral growth, user targeting, customer acquisition, and monetization, driving substantial daily average revenue per paying user. The major growth drivers are many and varied including growth of data enabled mobile devices, F2P revenue model and in-game advertising that includes display banner, interactive, video ads and “advergaming” (brand sponsorship).

After acquiring millions of mobile users, gaming companies have realized that the emphasis should be focused on user retention rather than innovation. Therefore, the gaming industry is largely focused upon enhancing in-game experience on a periodic basis rather than creating entirely new games, which have proven to cause a drop in loyal users.

In addition, gaming business models have experienced a transition from free-to-play to freemium and also a focus on highly successful categories such as social casino style gaming and real money games.

Select Report Findings

Market for mobile gaming in the Asia region as a whole will reach $93.2 billion by 2028
Market for mobile game publishers and service aggregators in Asia will reach $51.3 billion by 2028
WiFi will continue to be the most extensive means of connectivity followed by LTE and 5G through 2028
While male gamers continue to dominate usage, female gamers are growing 62% faster, poised to reach parity within a decade
Mobile gaming business models have experienced a transition from free-to-play to freemium and also a focus on highly successful categories
Smartphones have the greatest user penetration but tablets represent the best user experience that competes well against the console market
Mobile gaming by device type is dominated by smartphone usage as other devices experience substantially slower growth and tablets are losing ground
Major growth drivers are explosion of data enabled mobile devices, F2P revenue model and in-game advertising that includes display banner, interactive, video ads and “advergaming”

Market Dynamic Analysis

Market Growth Driver Analysis

Cross Platform Game Play and Mobile Social Gaming
Growing Demand of Local Content
Freemium Monetization
Gaming Optimized Devices
Mobile Platform as Common Gaming Platform
Word of Mouth Preference
Local Gaming Platforms
Wearable Gaming Preference
Connected Console and Mobile Cloud
Advergaming
In-Game Transaction
Virtual go-to Community
Cross-Platform Publishing
Non-Facebook Social Gaming Platform

Regulation and Fraud Analysis

Mobile Game Piracy and Virtual Currency Scam
Kompu Gacha Mobile Social Gambling Ban in Japan
Geographic Implication of Antipiracy Law
Zynga with PrivacyVille
Cyber Criminal Attack on Mobile Social Games
In-Game Scam Debate in Mobile Social Games
Open Web to Save DMCA: MiniMega vs. TomKid Game
RMT and Gold Farming Regulation
Offshore Opportunity in Asia

New Entrants Role

Technical and Legal Role of Technology Provider
Virtual Goods and Currency Provider Role
Micro Transaction Solution Provider Role

Business Model Analysis

Key Mobile Gaming Strategies
Revenue Sources and Cost Items
Trendy Business Model
Tips for Economic and Gamification in Business Model
Advertising Model
Building Mathematical Model to Set Price
Market Challenge and Game Balancing Method

Technology and Application Analysis

Case Study

Grand Theft Auto
Nike and Sports Game
FitBit Casual Gaming
BMW Ultimate Drive App
Angry Birds
Fruit Ninja
Cut the Rope
Kompu Gacha Games
Colopula
Hostess Club Social Game
Social Horse-Racing Game
Smurf Village: Real Virtual Economy Success
Alchemy: Android Title Success Case in Korea
The Human Element
Half the Sky Movement
FoldIt: Research for Mankind and Community Patent
RecycleBank: Community Awareness
Miller Literacy Game: Education and Literacy
SPENT: Poverty Alleviation
Raise the Village: Constructing Village
WeTopia Case: Charities for Children
Charities for Animal: Joy Kingdom Case
Japan and Korea Success Story
Pretty Simple’s Criminal Case Lesson

Conclusions and Recommendations

Advertisers and Media Companies
Artificial Intelligence Providers
Automotive Companies
Broadband Infrastructure Providers
Communication Service Providers
Computing Companies
Data Analytics Providers
Immersive Technology (AR, VR, and MR) Providers
Networking Equipment Providers
Networking Security Providers
Semiconductor Companies
OEM Companies
IoT Suppliers and Service Providers
Software Providers (Game Developers and Publishers)
Content Aggregators
Payment Solution Provider
Social Media Companies
Enterprises and Governments
Gaming Investors

Mobile Gaming Company Analysis

Mobile Game Developers and Publishers

Halfbrick: Australia
Capcom: Japan
Electronic Arts: Japan
Namco Bandai: Japan
Gamevil (Com2uS): Korea
Zeptolab: Russia
Square Enix: Japan
Gameprom: Russia
Kairosoft: Japan
Konami: Japan
Disney Mobile: Japan
GREE: Japan
DeNA: Japan
Tencent: China
Mig33: China
Sina Weibo: China
Papaya Mobile: China
Mobygames
Games2Win: India
Hungama Games: India
Nazara: India
Anino mobile: Philippines
Socialpoint: Spain
Agate Studio: Indonesia
Toge Productions: Indonesia
Creacle Studio: Indonesia
Touchten Games: Indonesia
Maximize Games Studio: Indonesia
Tinker Games: Indonesia
Educa Studio: Indonesia
Altermyth: Indonesia
Nightspade: Indonesia
Alegrium
Kidalang
Menara Games
Own Games

Emerging Publisher Platform Analysis

Sina WeiBo
Tencent Network (Weibo, Qzone and Pengyou)
Renren
Kaixin001
51 .Com
Mixi
Cyworld
Yahoo-Mobage
Ameba Pigg
Bebo
Twitter
Amazon
Gaia Online
Badoo
Tagged
Hi5
Habbo
Come2Play
Chillingo
Tencent QQ
KakaoTalk
Line
Tango
Kik Messenger
Zalo
Qihoo 360 Platform
Wandoujia
Baidu App Store
AppChina
D.cn Games Center
Gfan
VKontakte
Yonja

Application Store Analysis

Google Play Games
iOS Game Center
Facebook Games
Alternative Android Store
Slide ME
GetJar
CodeNgo
Apps UK Ltd.
Anzhi
F-Droid
Alternative iOS Store
Cydia
Cross Platform App Store
NVidia (Geoforce)
Nook App Store
Taobao App Market
Bemobi International
Mobango
Appitalism
Kongregate
Maopao
Alternative.To
Market
OEM Appstore
Xiaomi App store
Carrier AppStore
One Store Corp.
MTNPlay

Gaming Service Management Providers

WildTangent
iWin
Twitch.TV
Appia
XSplit

Communication Service Provider Analysis

NTT DoCoMo Japan
KDDI au, Japan
China Mobile, China
China Unicom, China
China Telecom, China
Airtel (Bharti), India
Vodafone Idea, India
SK Telecom, Korea
Telstra Mobile, Australia
Optus Mobile, Australia
Vodafone, New Zealand
MTS, Russia
MegaFon, Russia
Beeline, Russia
Chunghwa Telecom, Taiwan
Hong Kong
Mobicom, Mongolia
Telkomsel, Indonesia
Indosat, Indonesia
Viettel, Vietnam
MobiFone, Vietnam
Smart Communications, Philippines
Globe Telecom, Philippines
Maxis, Malaysia
SingTel Mobile, Singapore
AIS, Thailand
DTAC, Thailand
DSTCom, Brunei
Lao-telecom, Laos
Metfone, Cambodia
Turkcell, Turkey
Mobile Telecommunication Company of Iran
STC, Saudi Arabia
Etisalat, UAE
Cellcom, Israel
BATELCO, Bahrain
Cytamobile-Vodafone, Cyprus
Vodafone, Egypt
Zain, Jordan
Zain, Kuwait
Touch, Lebanon
Q-Tel, Qatar
Omantel, Oman
K’Cell, Kazakhstan
Beeline, Kyrgyzstan
Babilon Mobile, Tajikistan
Uzdunrobita, Uzbekistan
MTS, Turkmenistan
Grameenphone, Bangladesh
Dialog, Sri Lanka
Mobilink, Pakistan
Ncell, Nepal
Dhiraagu, Maldives
B-Mobile, Bhutan

Latest News

Dutch Gaming Regulator Publishes Match-fixing Trend Analysis 2024

Published

45 minutes ago

March 3, 2025

George Miller

Reading Time: < 1 minute

The Dutch gambling regulator, Kansspelautoriteit (KSA), has published its Match-fixing Trend Analysis for 2024.

In 2024, there were 13 reports from license holders, compared to 6 reports in 2023. The reports concern striking betting patterns, risky matches and striking changes in odds. Following the investigation into these signals, the KSA has issued 4 warnings and a guideline with guidance for the market will follow shortly.

In the Trend Analysis Match Fixing 2024, the KSA provides an overview of the reports it received in the period from 1 January 2024 to 31 December 2024. It concerns 13 reports of possible match fixing, originating from 8 different license holders. Compared to the trend analysis for the year 2023, the number of reports has more than doubled. Possible explanations are efforts by the KSA to create more awareness of the reporting obligation among licensed providers or a global increase in reports of match fixing. A number of the signals were reason for investigation. Based on this, the KSA issued 4 warnings.

The KSA will make even more efforts to point out to licensed providers their legal obligation to inform the KSA without delay of indications that point to an increased risk of manipulation of an involved match. Guidance for the market in the form of a guideline will follow shortly. In addition, the KSA will continue to monitor the signals.

One of the goals of the Gambling Act is to combat gambling-related match-fixing at licensed providers of sports betting. The KSA has no legal task in detecting match-fixing, but examines whether licensed providers do enough to prevent match-fixing.

For this purpose, the Sports Betting Intelligence Unit (SBIU) was established within the KSA, a reporting point for signals of possible match-fixing in gambling.

The post Dutch Gaming Regulator Publishes Match-fixing Trend Analysis 2024 appeared first on European Gaming Industry News.

Latest News

Aldi and Allwyn Bring National Lottery to Self-checkouts at all UK Stores

Published

45 minutes ago

March 3, 2025

George Miller

Reading Time: 2 minutes

Aldi is working with National Lottery operator Allwyn to offer The National Lottery at all self-checkouts across its UK stores.

National Lottery draw games have been available to buy from colleagues at Aldi stores since 2021, but will now be offered to all self-checkout users for the first time.

The UK’s fourth-largest supermarket is among the first to launch the service, with the rollout already underway across more than 1050 UK stores.

The full rollout is set to be complete by spring this year, making it even easier for shoppers to conveniently pick up their tickets while shopping.

Lucky Dip tickets for Lotto, EuroMillions, Thunderball and Set For Life games will all be available from the self-checkout touchscreens, while those with a National Lottery Fast Pay card can easily self-scan to generate their bespoke tickets.

Richard Thornton, Communications Director at Aldi, said: “We’re always looking for ways to improve the shopping experience for our customers which is why we’ve made it even easier to enter the National Lottery while picking up essentials at our self-checkouts.

“As the UK’s cheapest supermarket, our shoppers know they’ll always find amazing value at Aldi, but we hope some lucky customers manage to find the winning numbers at our self-checkouts too.”

Jenny Blogg, Operations Director at Allwyn, said: “As we continue on our retail transformation journey – adapting our offering for a changing retail landscape and new-look stores – we’re delighted to be expanding our partnership with Aldi.

“This will ultimately see The National Lottery available at every single touchpoint in Aldi’s customer journey, helping us to reach even more players. So, however Aldi customers choose to shop – whether at the main tills or via self-checkout – they’ll always have the option to pick up a National Lottery game. This project has been a massive effort by the teams at both Allwyn and Aldi, and my sincere thanks must go to everyone involved.”

As with any other age restricted purchase, an age verification check will be carried out by an Aldi colleague before shoppers can complete their transaction.

The post Aldi and Allwyn Bring National Lottery to Self-checkouts at all UK Stores appeared first on European Gaming Industry News.

Latest News

Million Games Introduces Chicken X – A High-Stakes Arcade-Inspired Casino Game

Published

45 minutes ago

March 3, 2025

George Miller

Reading Time: 2 minutes

Million Games is thrilled to announce the release of Chicken X, a high-risk, high-reward game that brings an exciting gambling twist to the classic arcade-style road-crossing genre. With a maximum payout factor of 10,000x, Chicken X challenges players to navigate the daring chicken across a busy road while strategically deciding when to cash out or push their luck for even bigger rewards.

A New Take on Risk and Reward

Chicken X is designed to blend simple yet exhilarating gameplay with the thrill of casino-style betting. Players must guide Jack the Chicken across multiple lanes of traffic, collecting cash with each successful crossing. However, one wrong move could mean disaster – if Jack gets hit by a vehicle, the game ends, and all accumulated winnings are lost.

With five difficulty levels ranging from Beginner to Insane, players can adjust the level of risk they are willing to take. Each level offers a unique combination of volatility and potential payouts, making Chicken X suitable for both casual and high-stakes players.

“We wanted to create a game that balances fast-paced decision-making with the excitement of high-stakes gambling,” said Thomas Nimstad, CEO of Million Games. “Chicken X is all about knowing when to take the win and when to take the risk. With its arcade-inspired betting mechanics and intense multiplier system, we believe this game will captivate players looking for an adrenaline-fuelled experience.”

Innovative Features and Engaging Gameplay

Chicken X incorporates:

Cash winnings – Winnings increase as you progress across the road with a max payout of 10,000x.
Five levels of difficulty – Each with varying levels of risk and reward.
Strategic cash-out system – Players can choose to collect their winnings at any time or continue for higher payouts.
Immersive visuals and sound design – Creating a high-energy casino atmosphere.

With a medium volatility rating and 96.5% RTP, Chicken X offers a balanced mix of entertainment and reward potential.

Now Available on Million Games

Chicken X is now live and available to play on Million Games, adding another exciting title to its growing portfolio of innovative casino games. Players can experience the thrill of fast-paced decision-making and strategic betting in a game that combines arcade nostalgia with high-stakes gambling.

The post Million Games Introduces Chicken X – A High-Stakes Arcade-Inspired Casino Game appeared first on European Gaming Industry News.