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International Casino Conference to provide exclusive insight on history-making acquisition of Palms Las Vegas in keynote presentation
The International Casino Conference, which takes place on Monday 6th February and serves as a curtain-raiser to ICE London (7th-9th February) will feature a total of 150 industry thought leaders delivering invaluable insight and informed opinion covering gaming politics, emerging markets, regulation, entertainment spend, the experience economy as well as exclusive insights on the major casino development projects making the industry headlines.
Cynthia Kiser Murphey, General Manager, Palms Casino Resort Las Vegas and Laurens Vosloo, CEO San Manuel Casino will be among the global thought leaders sharing their experience in relation to the April 2022 opening of the Palms Casino Resort by the San Manuel Gaming & Hospitality Authority, an opening which took place just 132 days after receiving the licence to operate.
Ahead of the keynote presentation taking place at ICC Laurens Vosloo, Management Committee Member, San Manuel Gaming & Hospitality Authority and Chief Executive Officer of the San Manuel Band of Mission Indians said: “Owning a casino resort in the entertainment and gaming mecca of Las Vegas was a long-term vision realised as part of the Tribe’s investment and diversification strategy. At the International Casino Conference, we will be sharing the story of the San Manuel Band of Mission Indians and how they made history by becoming the first Native American tribe to wholly own and operate a casino resort in Las Vegas.”
He added: “The San Manuel Tribe is known for their generosity and contributions to building-up communities as a way of showing their gratitude for the kindness that others showed them throughout their journey to self-reliance and sovereignty.
“The journey of the San Manuel Band of Mission Indians through time to become one of Southern California’s leading employers and their history-making acquisition of Palms involved many discoveries along the way. Providing for the community is at the heart of the Tribe’s values, including creating jobs for 1,200 team members, 50% of whom were returning Palms team members.”
Reflecting on the huge logistical challenges of preparing such an iconic hospitality venue, Cynthia Kiser Murphey, General Manager, Palms Casino Resort Las Vegas, commented: “Our team opened Palms in less than four months —a period which included sourcing, hiring, and training 1,200 exceptional team members; overcoming strategic sourcing and supply chain issues and dealing with unknowns that we encountered as the first Tribal entity to own and operate a casino resort in Las Vegas.
“We are grateful that so many original Palms team members re-joined our team at opening. Team members expressed their desire to return because of the magic they feel when working here together. Their energy and enthusiasm are the reasons Palms continues to thrive.”
Since opening, Palms has established a reputation for delivering exceptional service to guests. Cynthia Kiser Murphey confirmed: “The property was fully renovated in 2019 so our guests will find stunning guestrooms and suites, including ten iconic themed suites; the one and only Ghostbar ultra lounge with breath taking views of the Las Vegas Strip; delicious dining options including the award-winning Scotch 80 Prime steakhouse; Vetri by renowned chef Marc Vetri; Mabel’s BBQ from famed Chef Michael Symon and so much more. Hospitality is a hallmark of the Tribe and put into practice at Palms where team members strive to go above and beyond to ensure guests have fun and enjoy their visit to its fullest.”
She concluded: “We are also thankful for the San Manuel Gaming & Hospitality Authority’s vision and the opportunity to create positive change in the Las Vegas community. Their contributions in the community are making it stronger and more resilient. They truly are an amazing organization to work for.”
For more information on the International Casino Conference taking place at ICC Capital Suite, ExCeL London: www.icelondon.uk.com/ice-vox/international-casino-conference
ICE London, 7th – 9th February, ExCeL London, is the biggest b2b gambling industry event in the world and features games creators, distributors, operators, retailers, innovators, trade associations, strategic bodies and regulators – representing every gaming vertical. To join the global gaming community and gather ideas, connect with like-minded industry peers and identify new opportunities visit: www.icelondon.uk.com
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WinSpirit Redesigns VIP Experience to Drive Retention and Long-Term Player Value
Player loyalty is evolving — and so is WinSpirit’s approach. They’ve unveiled a fully redesigned VIP program, merging loyalty mechanics and exclusive rewards into one clear, gamified journey. The goal? Drive deeper engagement, long-term satisfaction, and higher lifetime player value (LTV) through transparency and simplicity.
This combination of permanent progression and time-limited campaigns positions WinSpirit’s VIP Club as a modern retention tool — one designed to reduce churn while giving players a clearer sense of achievement.
Data-Driven Response
The updated VIP model is a direct response to user behavior and feedback. WinSpirit observed that, for some users, the previous program might have been a little complex — primarily due to separated loyalty levels and the pressure of maintaining temporary statuses. So the brand decided to simplify the progression path.
“We consistently listen to our players, and their desire to retain earned progress was clear,” said a WinSpirit representative. “This redesign is our commitment to them—we’re replacing complexity with simplicity, ensuring every player feels valued and their long-term journey is rewarding.”
How the New VIP Club Works
The redesigned VIP Club merges lifetime progress with seasonal engagement to create a system that rewards both consistency and activity. Players unlock a permanent VIP status that never resets — a key benefit that builds trust and long-term motivation.
On top of this, rotating seasonal levels introduce fresh challenges and time-limited bonuses that keep engagement high. Even when players take a break, their status stays — removing pressure and encouraging steady play.
All progression and rewards are tracked in a centralized VIP dashboard, giving players full visibility and control without the need to contact support. This clarity minimizes friction and churn.
Seasonality as a Strategic Engagement
WinSpirit’s new format introduces quarterly campaigns, each with a dedicated theme and bonus structure. The current activation, Flame of Thrill, designed to re-ignite player motivation during autumn campaigns, features:
- Increased cashback tiers and deposit insurance
- Personalized bonuses and access to exclusive promotions
- Limited seasonal rewards and much more
Even for long-term players, these rotating seasons bring something new — keeping the program exciting well beyond the first few tiers.
Why It Matters for Business
From a business perspective, the redesigned VIP Club introduces several measurable advantages:
- Increased retention (reduced status loss anxiety).
- Higher LTV (steady progression over time).
- More consistent activity (recurring seasonal goals).
- Fewer negative touchpoints (clear rules).
The introduction of a permanent VIP threshold (VIP Iron) creates a strong psychological anchor for re-engagement — aligning well with known gamification strategies in product design.
Overall, WinSpirit’s transformation reflects a broader commitment to listening to players. The brand is shifting toward a more sustainable model that fosters long-term relationships through clarity, fairness, and flexible progression. It’s a big step toward a smarter, player-first future — where loyalty is truly rewarded, and progress never goes unnoticed.
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INSPIRED UNVEILS GOLD CASH FREE SPINS SUPER WHEEL™ FEATURING THE REVOLUTIONARY PLAYER LINK™ MECHANIC
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Inspired Entertainment, Inc. (NASDAQ: INSE), a leading B2B provider of gaming content, systems, and solutions, has launched Gold Cash Free Spins Super Wheel, a supercharged evolution of Inspired’s classic hit slot, Gold Cash Free Spins. Available across the UK and Malta iGaming markets.
Gold Cash Free Spins Super Wheel introduces a new industry-first shared bonus mechanic named, Player Link (United States Patent No. 12,350,596). For the first time, players can share and compete in the anticipation and excitement of a bonus trigger in the form of the Super Wheel. This innovative mechanic generates a sense of community and competition, delivering the lucrative “Super Bonus” to a winning player, before resetting and starting the competition all over again.
Set on 5×4 reels with 40 win-lines, the game combines the much-loved Gold Cash Free Spins gameplay with electrifying new features. The shared Super Wheel awards instant cash prizes, lucrative Super Cash rewards, or triggers the high-value Super Bonus. Each spin of the super wheel builds suspense, with segments that progressively upgrade to increase the chances of hitting the Super Bonus. The Super Bonus awards eight Super Free Spins featuring only the highest-paying symbols and dramatic Wild Spins, with Wilds dropping onto the reels for big win potential.
Steven Collett, Chief Product Officer at Inspired Entertainment, commented: “Gold Cash Free Spins Super Wheel is a major leap forward in slot innovation. With the revolutionary Player Link mechanic, we’ve created a shared, community-driven experience that builds excitement for every player. This game blends the trusted Gold Cash Free Spins brand with fresh, competitive gameplay designed to engage players and deliver strong results for operators. We’re excited to see its performance and look forward to launching more fun content, featuring our groundbreaking Player Link technology. Each title will incorporate the Super Wheel as a consistent feature while offering a distinct Super Bonus aligned with the game’s theme.”
With escalating rewards, shared excitement, and iconic features, Gold Cash Free Spins Super Wheel sets a new benchmark for iGaming. It combines big wins, big action, and a shared sense of fun, to keep players engaged and highly entertained.
The post INSPIRED UNVEILS GOLD CASH FREE SPINS SUPER WHEEL™ FEATURING THE REVOLUTIONARY PLAYER LINK™ MECHANIC appeared first on European Gaming Industry News.
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Wagercomms and Million Games Launch Hard Eight Poker™ – A Fast, Strategic Table Experience
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Million Games, in partnership with Wagercomms, has officially launched Hard Eight Poker, a high-speed, strategic casino table game that combines classic card play with dual progressive jackpots and sleek, mobile-first design.
Developed under the Million Stars partner program, Hard Eight Poker represents the next step in Wagercomms’ mission to deliver proprietary, high-performing table content for online operators.
The game introduces a dynamic mix of Ante betting, Red/Black decisions, and optional Progressive Eight side bets, giving players the freedom to raise, insure, or cash in at every stage. With multi-tier payouts — including 5:1 for a Pair of Eights, 25:1 for a Hard Eight, and 50:1 for Triple Eights — the action builds round after round.
“Hard Eight Poker delivers exactly what today’s casino audience wants — something fast, strategic, and fair,” said Thomas Nimstad, CEO of Million Games. “Wagercomms has created a table game that’s easy to learn but layered with strategic depth, giving operators a powerful new addition to their lobbies. It’s the perfect example of how the Million Stars program helps studios like Wagercomms transform great concepts into market-ready games”
Following Draw Sevens, Hard Eight Poker marks the next milestone for Wagercomms under its Wagercomms Originals series — a growing portfolio designed for lasting player engagement and differentiation in slot-heavy environments.
“With Hard Eight Poker, we wanted to create a table game that feels familiar but plays with a fresh edge — fast, strategic, and designed for the modern player,” said Peter Bengtsson, CEO of Wagercomms. “Working with Million Games allowed us to focus on gameplay depth and balance, while their platform and publishing expertise helped us bring it to operators worldwide.”
With a 2.74% house edge, mobile-first design, and certified RNG, Hard Eight Poker is now available for integration via Million Games, offering both casual and competitive players an elevated table experience.
The post Wagercomms and Million Games Launch Hard Eight Poker™ – A Fast, Strategic Table Experience appeared first on European Gaming Industry News.
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