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Brazilian Lounge: the Brazilian space at ICE London 2023

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The main conference for the gambling market will take place on the 7th, 8th and 9th of February this year, at ExCeL London, England.

With the betting world keeping an eye on the Brazilian market, congress participants will have a space themed with colors, weather and even Brazilian coffee, all in the Brazilian Lounge!

This is the proposal that the six companies that headed the idea had! Take a little bit of Brazil, since the world is watching our market, for the London cold weather.
Aiming to expose all the potential of the national market to the global industry, in addition to presenting first class partners for international players who intend to enter or expand their business in Brazil, the Lounge will also have a large space to receive its guests and a meeting room. meetings.

With the slogan ‘the best place to do business with Brazilian punters’ at ICE London, the Brazilian Lounge is made up of the following companies:

Super Afiliados

Super Afiliados is a company that knows the power of internet marketing and thus generates new customers for its companies, making them partners.

With professionals forming an experienced team in the digital market and with new forms of contact with the public, Super Afiliados produces campaigns that show not only the brand, but the people who make it all happen, helping its clients with their main objectives: success professional and personal fulfillment.

Jericho Eventos

Jericho is the company that organizes the best events in the sector: Brazilian iGaming Summit, Afiliados LATAM and Bet Expo.

With the evolution of the subject and the increasingly pulsating interest in the Brazilian vein, the next Group event will be held in a space ten times larger than the one held in 2022, which shows the strength of the sector (both B2B and B2C) in the Brazilian market.

iGaming Media
iGaming Media is a digital marketing agency that offers unique and exclusive services for gambling companies. It is the first agency in Brazil focused on Backlinks and specialized in the iGaming industry.

With a team of specialized editors, the company has been operating in the market for eight years and helps bookmakers to improve their positioning in search engines. Distributing its articles, strategically produced with a focus on the sector, to the main news agencies in the country.

Cactus Gaming
Cactus Gaming has been a leading global provider of award-winning sports betting technology and gaming platforms since 2018.

With a mission to continually provide innovative, flexible and customer-centric solutions to its partners, ensuring the best possible iGaming products and services to secure a competitive edge.

AnSpacePay
Founded in 2015, AnSpacePay seeks to be much more than a way to receive and make payments, it is a simplified and effective platform that offers the perspective of a differentiated relationship between its contractors and end customers.

Possessing a modern technological base and robust infrastructure, its daily goal is to leave its customers carefree and focused only on their core business, leaving the settlement of their payments under the responsibility of the means of payment company.

We Are Technology

With 26 years of experience in software development, the company knows all the challenges that its customers have to face.

Hire the software your company needs, made by experts. We Are Technology provides business-focused software.

A company with expertise in cloud, mobile, desktop and definitely knows how to engage the customer.

The biggest ICE London in history

The organizing company of ICE London, Clarion Gaming, anticipated that this year’s event will feature the largest space ever recorded. The 51,466 square meters of space exceed the previous record of 49,690 set at the 2020 event. In total, ICE will occupy 41 halls at ExCeL London, with iGB Affiliate London occupying the remaining three halls.

It is worth remembering that Clarion has not held an event in London since the beginning of the Covid-19 pandemic, in February 2020. Ongoing concerns led to the cancellation of the 2021 and 2022 editions. in London are very high!

Attended by solution providers, brands to professional players, ICE London welcomes the best players and developers from the sports betting, bingo, casino, lottery, mobile, online, payments, social and eSports segments.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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HelicopterX: Another innovation from Smartsoft

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SmartSoft, a leading provider of non-traditional casino games operating on the B2B market since 2015. The creator of groundbreaking and unique games, with nearly a decade of experience and 70 games to its credit, SmartSoft has pioneered several unique gaming experiences. Among its groundbreaking creations is the flight-based non-traditional casino game JetX, which has set a benchmark in the industry. SmartSoft has introduced its latest marvel, HelicopterX, which has quickly attracted millions of users worldwide. Launched in November, HelicopterX has already took the 4th position in gaming rankings, thanks to its immersive gaming experience, this game sets a new standard for visual excellence and artistic innovation in the gaming industry.

SmartSoft’s CEO, Guga Gotsadze shares his thoughts with us: “HelicopterX represents a significant leap forward in our commitment to providing innovative and engaging gaming experiences. Our team’s dedication and creative approach have truly set this game apart in the market.” HelicopterX features a helicopter as the main object and a diamond as the trigger, combining dynamic casino gameplay with interactive elements. The game’s exceptional visual design, stunning graphics, and captivating animations engage players from the first glance. Every element, from detailed environments to dynamic visual effects, teleports players in a stunning digital world.

The creation of HelicopterX was a collaborative effort involving multiple departments at SmartSoft, each contributing their expertise to deliver a top-tier product. The process began with an initial concept, where the team decided to make the game distinctive – unlike similar games in the industry that are solely based on mechanics, while working on HelicopterX, they decided that the game would feature modern visuals, be as user-friendly as possible, and incorporate outstanding mechanics. After this they planned the core algorithms and game logic. Following this, the back-end development phase involved meticulous coding to bring these ideas to life. The subsequent front-end development phase integrated sophisticated designs with the game logic, ensuring seamless animations and functionality across various devices.

In the design department, the initial stage involved creating drafts or “skeletons” of the game’s visual elements. The objective was to visually express the game concept in the most engaging way possible. Multiple versions of the environment, diamond, and helicopter were sketched before finalizing a distinct and appealing environment. This stage was crucial for the product’s success, as the game needed to be both visually appealing and intuitive. After finalizing the designs, the animators brought these elements to life, ensuring a seamless and captivating visual experience. Continuous testing and optimization were conducted to ensure technical efficiency and eliminate any bugs, providing users with an error-free gaming experience. “Our rigorous testing process and attention to detail ensure that HelicopterX delivers a flawless and engaging experience for all players,” the CEO added.

One of the standout features of HelicopterX is the Diamond feature, which enhances the overall gameplay experience. This unique element helps players navigate through the basic Multiplayer faster, adding depth and excitement to the game. The design elements, including symbols, backgrounds, and animations, are coherently aligned to support and enhance the game’s theme, contributing to a cohesive and immersive gaming experience. HelicopterX is a testament to SmartSoft’s dedication to innovation and excellence in the gaming industry. From the captivating visuals to the rigorous testing, every aspect of the game is handled in-house, fostering a sense of pride and ownership among the team. “We believe HelicopterX embodies the spirit of innovation and excellence that SmartSoft strives for. We are proud of our achievement and excited to share this experience with players around the world,” said the CEO.

With the successful launch of yet another game, Smartsoft is set to fly even higher and reach new heights. Every new creation from SmartSoft prepares new adventures and unforgettable experiences.

The post HelicopterX: Another innovation from Smartsoft appeared first on European Gaming Industry News.

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BetMGM UK partners with Premier League club Wolverhampton Wanderers F.C.

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LeoVegas Group is happy to announce a new multi-year partnership with Premier League club Wolverhampton Wanderers F.C., which will see the leading sports betting brand BetMGM becoming the club’s Official European Betting Partner. The Group has been a partner of the club since the 2023/2024 season, successfully boosting international brand awareness and recognition of the Group’s brands. 

The new partnership will see BetMGM feature on Wolves’ double row pitch-side LED advertising system, static branding sites, and media interview backdrops at Molineux Stadium and the Sir Jack Hayward Training Ground for the 2024/2025 and 2025/2026 seasons.

Russell Jones, GM Marketing & Commercial Growth at Wolverhampton Wanderers F.C. said “We’re delighted to announce this partnership with BetMGM UK, and thank them for their support as we head into the 24/25 Premier League season.

“Their support is invaluable to the club as we look to expand our portfolio of commercial partners and we look forward to working with the BetMGM team over the next two seasons.

Sam Behar, UK Director BetMGM, said “It’s been almost a year since we started collaborating with Wolves, and we are very excited to continue this successful, awareness-boosting partnership for the next two years. Wolves are one of the most established clubs in the Premier League, and we can’t wait to see them in the first game of the season against Arsenal in August!”

The post BetMGM UK partners with Premier League club Wolverhampton Wanderers F.C. appeared first on European Gaming Industry News.

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BETBY RELEASES REPORT ON CHAMPIONS LEAGUE 2023/2024 BETTING TRENDS

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BETBY, a leading provider of B2B sportsbook solutions, has unveiled a detailed analysis of betting trends observed during the Champions League 2023/2024 season, focusing extensively on the climactic final match between Real Madrid and Borussia Dortmund. This report offers valuable insights into the intricate relationship between player behavior and betting activities within one of football’s most prestigious tournaments.

Of particular interest is the scrutiny of the final showdown between Real Madrid and Borussia Dortmund.

The report covers various key aspects, including:

Segmentation of Overall Betting Volume: Analysis of the total volume of bets placed throughout the Champions League 2023/2024 season.

Types of Bets: Examination of the most popular types of bets placed by viewers and bettors during the tournament.

Evolution of Betting Odds: Insights into how betting odds fluctuated across different stages of the tournament, including pre-match and live betting markets.

Player Performance Impact: Assessment of how individual player performances influenced betting patterns and market dynamics.

Final Match Focus: Detailed exploration of betting behaviors and market shifts during the high-stakes final match between Real Madrid and Borussia Dortmund.

The post BETBY RELEASES REPORT ON CHAMPIONS LEAGUE 2023/2024 BETTING TRENDS appeared first on European Gaming Industry News.

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