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Brazilian Lounge: the Brazilian space at ICE London 2023
The main conference for the gambling market will take place on the 7th, 8th and 9th of February this year, at ExCeL London, England.
With the betting world keeping an eye on the Brazilian market, congress participants will have a space themed with colors, weather and even Brazilian coffee, all in the Brazilian Lounge!
This is the proposal that the six companies that headed the idea had! Take a little bit of Brazil, since the world is watching our market, for the London cold weather.
Aiming to expose all the potential of the national market to the global industry, in addition to presenting first class partners for international players who intend to enter or expand their business in Brazil, the Lounge will also have a large space to receive its guests and a meeting room. meetings.
With the slogan ‘the best place to do business with Brazilian punters’ at ICE London, the Brazilian Lounge is made up of the following companies:
Super Afiliados
Super Afiliados is a company that knows the power of internet marketing and thus generates new customers for its companies, making them partners.
With professionals forming an experienced team in the digital market and with new forms of contact with the public, Super Afiliados produces campaigns that show not only the brand, but the people who make it all happen, helping its clients with their main objectives: success professional and personal fulfillment.
Jericho Eventos
Jericho is the company that organizes the best events in the sector: Brazilian iGaming Summit, Afiliados LATAM and Bet Expo.
With the evolution of the subject and the increasingly pulsating interest in the Brazilian vein, the next Group event will be held in a space ten times larger than the one held in 2022, which shows the strength of the sector (both B2B and B2C) in the Brazilian market.
iGaming Media
iGaming Media is a digital marketing agency that offers unique and exclusive services for gambling companies. It is the first agency in Brazil focused on Backlinks and specialized in the iGaming industry.
With a team of specialized editors, the company has been operating in the market for eight years and helps bookmakers to improve their positioning in search engines. Distributing its articles, strategically produced with a focus on the sector, to the main news agencies in the country.
Cactus Gaming
Cactus Gaming has been a leading global provider of award-winning sports betting technology and gaming platforms since 2018.
With a mission to continually provide innovative, flexible and customer-centric solutions to its partners, ensuring the best possible iGaming products and services to secure a competitive edge.
AnSpacePay
Founded in 2015, AnSpacePay seeks to be much more than a way to receive and make payments, it is a simplified and effective platform that offers the perspective of a differentiated relationship between its contractors and end customers.
Possessing a modern technological base and robust infrastructure, its daily goal is to leave its customers carefree and focused only on their core business, leaving the settlement of their payments under the responsibility of the means of payment company.
We Are Technology
With 26 years of experience in software development, the company knows all the challenges that its customers have to face.
Hire the software your company needs, made by experts. We Are Technology provides business-focused software.
A company with expertise in cloud, mobile, desktop and definitely knows how to engage the customer.
The biggest ICE London in history
The organizing company of ICE London, Clarion Gaming, anticipated that this year’s event will feature the largest space ever recorded. The 51,466 square meters of space exceed the previous record of 49,690 set at the 2020 event. In total, ICE will occupy 41 halls at ExCeL London, with iGB Affiliate London occupying the remaining three halls.
It is worth remembering that Clarion has not held an event in London since the beginning of the Covid-19 pandemic, in February 2020. Ongoing concerns led to the cancellation of the 2021 and 2022 editions. in London are very high!
Attended by solution providers, brands to professional players, ICE London welcomes the best players and developers from the sports betting, bingo, casino, lottery, mobile, online, payments, social and eSports segments.
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Play’n GO games now live with Ivy Casino in the UK
Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino
Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK.
Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others.
Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market.
The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards.
Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said:
“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.”
Mark Good, representing Ivy Casino, said:
“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.”
Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO.
In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company.
The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.
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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals
Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.
New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.
“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”
Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.
The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.
Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.
The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.
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Holi Primed For Emerging Markets Via New QTech Games Partnership
Emerging-markets leader expands its live-games offering with new games from rising star supplier
QTech Games, the leading game aggregator for all emerging markets, has announced its latest partnership with live-games provider Holi, allowing its platform clients access to another positively delineated portfolio.
Integrating content from one of the more colourful and creative digital slots providers adds yet more variety to QTech Games’ premier platform, which is taking the widest range of online games to emerging territories with established names sitting alongside the industry’s most exciting up-and-coming providers.
Holi is the absolute embodiment in the latter rising-star category, reimagining the live-gaming experience through the power of aesthetics in content which delivers a unique and simplified gambling experience, underscored by reliability. Colourful-yet-familiar “light” table games, such as roulette and baccarat, are now overcoming local obstacles to engagement in emerging markets, like handset quality limitations, restricted access to fast networks, and high data costs.
Philip Doftvik, QTech Games’ CEO, said: “We will continue to add fresh content to the platform, prioritising suppliers who provide unique, localised content – and Holi’s light, colourful live games fit the bill perfectly. Their content brings a new level of energy and engagement that we’re thrilled to share across our growing network.”
Inga Vakulcika, Chief Product Officer at Holi, added: “Holi is artfully fusing craft and technology to create more aesthetically pleasing live games that turn local players’ heads – that means captivating, colourful graphics for a top-notch gaming experience. We look forward to seeing how our unique games perform when placed in front of new audiences via QTech’s emerging-market operators.”
The post Holi Primed For Emerging Markets Via New QTech Games Partnership appeared first on Gaming and Gambling Industry Newsroom.
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