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Symplify welcomes Bwloto as its latest CRM partner

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Symplify, the Stockholm-based market leader in CRM and AI cloud solutions, has signed a new partnership with omni-channel iGaming Platform and lottery solutions provider, Bwloto.

Based in Iceland, the Bwloto team has over ten years’ experience working within the lottery and iGaming space and has grown to include a diverse suite of its Mix iGaming platform, lottery games, instant games and a retail presence. Its lottery insight forms the basis of the expert consulting arm which is available for all clients.

This deal with Symplify enables Bwloto to power its next expansion stage using predictive marketing and on-site recommendation by optimising the management of more than 10 channels including Web Push messaging, Email, Dynamic Web, Print and Social channels in-house. By optimising marketing strategies it positively impacts customer satisfaction and higher lifetime value.

Symplify’s deep AI understanding will strengthen Bwloto’s ability to provide its clients with sharper customer engagement tools with the  Campaign and Journey builder modules that create a highly personalised experience. A commitment to building safe gaming environments has been integral in Bwloto’s success and Symplify’s AI-driven Responsible Gaming module will add weight to this philosophy. It’s designed to efficiently analyse players and allow operators to be proactive before any problem behaviour exacerbates.

Symplify’s CEO Robert Kimber said: “Our CRM and AI cloud solutions ecosystem is designed to empower our partners to grow their businesses and we’re pleased Bwloto recognises the impact we can bring. This partnership promises plenty as we share the same philosophies on what factors produce long-term, sustainable growth.”

“It’s a pleasure to work with Symplify and we are looking forward to reaping the benefits from our partnership” said Bwloto CEO Ivar Unnthorsson. “We know that Symplify has an outstanding product that just keeps getting better which pairs very well with our own vision for constant innovation and delivering best in class solutions to operators via our Mix iGaming platform,” Ivar added.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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G2 Gozen crowned inaugural Red Bull Instalock Champions with Grand Finals sweep

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G2 Gozen crowned inaugural Red Bull Instalock Champions with Grand Finals sweep

  • G2 Gozen were crowned inaugural champions of Red Bull Instalock in 3-1 win against VCT Game Changers 2023 champions Shopify Rebellion
  • The invitational tournament ran from 20-21 April at the UK’s premier esports and gaming venue, the Red Bull Gaming Sphere in London
  • Red Bull Instalock brought together some of the best women’s VALORANT GC teams from around the world including G2 Gozen, GIANTX, Shopify Rebellion and Karmine Corp
  • The tournament was hosted by Yinsu Collins, with insights from Kieran “Kairo” Tulloch, Billie “BillieIDK” Purdie, Matt “Twiggy” Twigg, and Harry “Hazza” Chapman and an appearance from Megan “Megsoundslikeegg” Garner
  • AGON by AOC was the official Monitor Partner for Red Bull Instalock, providing cutting-edge AGON PRO AG254FG monitors, featuring a 360 Hz refresh rate and 1 ms response time, for the best in-game experience.

G2 Gozen have been crowned the inaugural Red Bull Instalock champions, claiming the victory across a weekend packed with exhilarating VALORANT matches and tactical plays. Streamed live from London’s premier esports and gaming venue, the Red Bull Gaming Sphere, Red Bull Instalock marked the UK’s first professional women’s VALORANT tournament of 2024.

Red Bull Instalock brought together four of the world’s best professional women’s VALORANT teams for a spectacle tournament, G2 Gozen, GIANTX, Karmine Crop, and 2023 VALORANT Champions Tour: Game Changers Championship winners Shopify Rebellion. Putting a unique twist on the traditional team composition, the competing teams were required to implement three of the game’s offensive class, duelists.

Red Bull Instalock quickly established itself as a high-stakes competition, with teams racing to dominate maps across a best-of-three format across the Upper Semi-Finals. The first game of the tournament saw powerhouse G2 Gozen battle it out against underdogs GIANTX, with GIANTX securing their position in the Upper Finals with a tiebreaker victory against G2 Gozen (2-1).

The second match featured North America’s Shopify Rebellion, who swiftly relegated the French force of Karmine Corp to the Lower Bracket (2-0). Facing off once again, G2 Gozen vanquished GIANTX in a Lower Bracket match underdog victory, securing themselves a position in the Grand Final to compete against Shopify Rebellion (2-0).

This Lower Bracket victory marked a turning point for G2 Gozen, who delivered a flawless masterclass in VALORANT against the North American titans Shopify Rebellion. The Grand Final was an intense showdown, pivoting to a best-of-five format in a battle for the crown. Shopify Rebellion started off strong, with a one-map lead, a reward following their success in the Semi-Finals, but G2 Gozen quickly closed in on that lead as they took the first and second maps. In a gripping third and final map, G2 Gozen swiftly closed out the tournament, claiming the win over the tournament frontrunners and Game Changers 2023 champions Shopify Rebellion (3-1).

The tournament also featured a show match featuring some of the UK’s most beloved VALORANT creators going head-to-head, including Talia Mar, Shan “ThePizzaWaffle” Hadden, Ella “Tenshi” Merry and Alexandra “LexieMariex” Butterfill. Hosted by British FNATIC content creator and partnered streamer Megan “Megsoundslikeegg” Garner, the nail biting creator show match saw Team Jupi take the win after a surprise comeback from Team Tenshi forced the match into overtime.

Kieran “Kairo” Tulloch, Billie “BillieIDK” Purdie, Matt “Twiggy” Twigg, and Harry “Hazza” Chapman were also part of the broadcast, providing live commentary and analysis.

Following the gripping grand finals, recently crowned Red Bull Instalock champion, G2 Gozen Pro and Red Bull Player Michaela “Mimi” Lintrup said: “We learned so much playing in this new format at Red Bull Instalock, how undisciplined people can be when playing something so chaotic. In the chaos, the thing that helped us to secure the win was to chill.”

Red Bull Instalock host Yinsu Collins also commented: “I loved my experience at the first ever Red Bull Instalock! The invited teams were incredibly competitive and tackled the format in a really unique way. Throughout the tournament, as the player’s normal game plan was out the window, we saw a lot of creativity, pros thinking on their feet, adaptation and some new approaches to how the game can be played.”

AGON by AOC, a global leader in gaming monitors, returned to join the Red Bull Gaming universe once again as the official Monitor Partner for Red Bull Instalock. Bringing the event to life and providing cutting-edge hardware for the esports tournament, AGON by AOC equipped the event with the AGON PRO AG254FG monitors, featuring a 360 Hz refresh rate and 1 ms response time for the best in-game experience.

Check out redbull.com/gaming for more information.

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The post G2 Gozen crowned inaugural Red Bull Instalock Champions with Grand Finals sweep appeared first on European Gaming Industry News.

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Gaming Americas Weekly Roundup – April 15-21

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Caesars Entertainment announced that the Caesars Sportsbook Mississippi app is accepting mobile sports bets at Harrah’s Gulf Coast in Biloxi, Mississippi. Sports fans 21 and older who are interested in wagering on sports via mobile devices can download the Caesars Sportsbook Mississippi app to register and deposit statewide but must be physically present on-property at Harrah’s Gulf Coast to wager.

The Office of Lottery and Gaming (OLG) has announced that FanDuel’s sports betting app and website has officially launched. This development will introduce FanDuel’s sports wagering platform to District residents and visitors, completely replacing the current GambetDC sports betting app and website.

eCOGRA has been officially authorised by the Secretaria De Prêmios e Apostas (SPA) to operate as a certifying entity for betting systems, live gaming studios and online games in Brazil. This announcement marks a significant milestone as eCOGRA continues to extend its international offering of iGaming testing, inspection and certification (TIC) services in regulated markets across the globe.

Jennifer Shatley, a recognised expert in the field and a highly sought speaker and advisor, has joined the Responsible Online Gaming Association (ROGA) as Executive Director. Shatley has had 25+ years worth of experience, working closely with the treatment community, academics, researchers, government bodies, state councils and gaming industry representatives to promote responsible gaming.

Odditt, a leading provider of innovative sports betting data, tools and analytics, has appointed Elaine Milardo as its new Chief Technology Officer (CTO). With over 25 years of experience in the data industry and key roles at DraftKings and Vistaprint, Elaine brings a wealth of expertise to Odditt’s growing team.

Partnerships

Trustly, the global leader in Open Banking Payments, and Light & Wonder, the leading cross-platform global games company, are bringing cashless, in-person deposits to casino floors with Light & Wonder’s cashless solution, RAPIDPLAY. Building on Trustly’s success with guaranteed payments in online sports betting and iGaming, Trustly will deliver the same seamless, quick and secure online payment experience to the physical casino floor.

Fintech company Sightline has entered into an exclusive partnership with compliance and anti-fraud technology solutions leader GeoComply to bolster the security and efficiency of digital transactions within the regulated gaming industry. Sightline will integrate GeoComply’s cutting-edge IDComply identity verification solution as well as GeoComply’s compliance-grade geolocation tools across its comprehensive suite of digital payment solutions for land-based casinos and online gaming operators.

BetMGM has announced a partnership with GameCode, a distinguished iGaming company focused on the North American market. The partnership includes the launch of Boom Boom Boom, HammerCash, Gold Gold Gold and Super3 series which are now live at BetMGM in Michigan and New Jersey through direct integration. BetMGM plans to offer GameCode’s full portfolio of games in all jurisdictions where the operator’s iGaming platform is live pending regulatory approvals.

SCCG Management has announced a joint venture investment with Numb3rs, an innovative all-in-one payment solution provider built for gaming operators. The partnership aims to transform the gaming sector by integrating Numb3rs’ proprietary tech stack, ECRYPT, into the marketplace, thereby offering a comprehensive suite of payment processing solutions.

The post Gaming Americas Weekly Roundup – April 15-21 appeared first on European Gaming Industry News.

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Payhound empowers LSports with a seamless solution to receive payments

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Fintech crypto company Payhound has been facilitating leading data provider LSports to accept payments from its clients.

As the premier data provider, LSports offers real-time sports data, providing operators with a competitive edge in the sports betting saturated market. By using Payhound’s solution, LSports can conveniently receive payments from its clients, significantly enhancing operational efficiency.

Established in 2018, Payhound’s mission is to enable businesses to handle cryptocurrencies with the same ease, security, and transparency as dealing with fiat currency. Through crypto, Payhound offers fast and efficient international payments, with security being a fundamental principle in all its operations.

Commenting on the partnership, a spokesperson for LSports stated: “Partnering with Payhound to optimize our payment solutions signifies a significant advancement in our global business strategy. This collaboration enables us to conduct transactions swiftly and securely, further bolstering our position as a premier data provider in the industry.”

Elton Dimech, Managing Director at Payhound, added: “We are delighted to service LSports.Through our platform, clients like LSports can easily receive payments, have such funds instantly converted into fiat, and as a result, greatly improve their operations and availability of funds. We look forward to continuing to be their reliable crypto partner in the future.”

Payhound is licensed by the Malta Financial Services Authority (MFSA) and is a holder of a Class 3 VFA License under the Virtual Financial Assets Act of 2018. The company has recently revealed its achievement of ISO 27001 certification for the second consecutive year.

The post Payhound empowers LSports with a seamless solution to receive payments appeared first on European Gaming Industry News.

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