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Exclusive ICE Preview Q&A w/ Ivan Kravchuk, Chief Executive Officer at Evoplay
Before we get started, congrats to Evoplay on an absolutely fantastic 2022 with high-profile deals with the likes of Relax Gaming, Bragg and Novibet! Can you talk us through the deals and how much it means to you as a company?
2022 was definitely a success for Evoplay! Even though it was still one of the most challenging calendar years, given the war in Ukraine. Our fantastic product creation and business development trajectory allowed us to reach new heights and enhance our position as a leading iGaming developer, so much so – we won multiple awards for our work.
Meanwhile, partnerships with top-tier companies proved once again that Evoplay titles are welcomed by the industry’s biggest and best. It truly motivates us to continue impressing our peers with innovative high-tech entertainment that inspires and engages a remarkably broad audience.
Looking to ICE in a few weeks – we’re sure your team must be excited to attend, what have you got in store for delegates, and what can visitors to your stand look forward to?
ICE London is one of our favourite meeting points, we enjoy liaising with industry leaders and like-minded associates. It’s always a great pleasure for the Evoplay team to visit London and catch up with both current and potential partners.
This year, we’ve upgraded our stand to make it in-sync with our next-generation vision. It perfectly complements our finest titles and solutions, so make sure you drop by our N6-150 stand when you arrive – especially if you’re on the lookout for exclusive and cutting-edge products to enhance your offering, we’ve got it all!
Looking back at recent years, Evoplay has really made a name for itself as a standout supplier with next-gen titles such as Star Guardians and Dungeon: Immortal Evil, what’s in the pipeline for 2023, and what kind of titles can we soon see?
We’re well known for our world-class games, and we’re set to continue establishing our brand towards this direction. We’re already working on a new flagship game and a variety of other exciting gaming products that will no doubt shake up the industry even more than we have done so already.
In 2023, we’ll be focusing on both instant games and slots, making sure we reinvent these verticals with gamification layers and even more exciting mechanics. In addition, we’re pleased with the response our Penalty Shoot-out, Penalty Series and Football Bet titles have received, therefore, we’re also looking forward to continuing with the world of football.
Onto game development – given your extensive experience in the industry – how much do you see trends changing in the year ahead, and what are next-gen players looking for right now?
With a new generation of the audience arriving into the world of gambling, it’s our task as a game developer to meet the demands of this emerging demographic. It’s also important to bear in mind that these younger players are quite familiar with digital entertainment, as they consume so much already through Netflix, video games, TikTok and Youtube. As a leading supplier, you really need to place importance on targeting the difference between generations.
Next-generation players have proven to be quite picky and often choose state-of-the-art games that offer supreme quality. At Evoplay, we’re constantly diving into player research and analysis to find out what more we can do and how we can please a new audience, and we’re passionate about what we do.
Last but not least, prediction time for our European Gaming readers! Which key markets on the continent should we be looking at this year, and which regions hold the most potential?
Speaking about our development strategy, it includes Switzerland, Mexico, Portugal, the Czech Republic, Greece, Spain, Canada, and the Nordic countries, with a primary focus on Finland. LatAm is another region to continue establishing our presence, as we saw a remarkable 560% Bet Sum increase in 2022. So, be ready to find Evoplay’s outstanding products on many platforms worldwide!
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Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License
Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.
The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.
Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”
The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.
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Play’n GO games now live with Ivy Casino in the UK
Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino
Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK.
Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others.
Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market.
The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards.
Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said:
“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.”
Mark Good, representing Ivy Casino, said:
“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.”
Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO.
In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company.
The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.
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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals
Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.
New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.
“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”
Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.
The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.
Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.
The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.
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