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EMPIRE Leverages In-Game Advertising Within iOS’s #1 Sports Game To Bring Afro Pop Artist Kizz Daniel To Soccer Fans During The FIFA World Cup
American independent record label EMPIRE partnered with the world’s most advanced in-game advertising platform Anzu.io to reach gamers during the FIFA World Cup with an ad campaign for Afro pop artist Kizz Daniel’s latest single, “Cough”.
Kizz Daniel became synonymous with soccer after performing at the FIFA World Cup. Off the back of this success, his record label EMPIRE launched a cross-channel campaign to promote his new single, which he performed live in Qatar to a packed stadium of soccer fans, by tapping into the excitement of the global competition.
As gaming was part of the marketing mix, Anzu helped EMPIRE to tap into Soccer Super Star, a mobile game ranked number one in the sports games category on iOS and boasts over a million monthly active users globally (Newzoo). There’s an established synergy between music and sports gamers, with Comscore data showing that players of Soccer Super Star are up to 30 times more likely to visit music-related websites, which made it a perfect fit for EMPIRE to leverage Kizz Daniel’s performance.
Using Anzu’s geo-targeting capabilities, EMPIRE was able to serve the in-game ads to players within countries that were competing in the quarter-finals of the tournament. Intrinsic in-game advertising is already known for high attention and viewability levels, and this campaign was no exception, achieving a 99.91% in-view rate measured by Oracle Moat.
“We previously worked with Anzu on a campaign for another artist Babyface Ray and saw huge success and interest from players for his music. When we learned that Anzu was able to bring our latest campaign to the most popular sports title on iOS and allow us to hone in on our target audience of World Cup fans, working with them again was a no-brainer,” said Peter Kadin, SVP Marketing at EMPIRE.
“Using gaming as an extension of a real-world campaign or experience is nothing new, especially in sports games, as we are used to seeing ads in these environments in the real world, and in-game advertising allows advertisers to bring their campaigns to stadiums, courts, and arenas, enhancing game realism. However, this campaign was unique because it allowed us to help EMPIRE tap into the excitement of the FIFA World Cup and expose an overlap between sports and music fans,” said Natalia Vasilyeva, EVP Marketing & Strategy at Anzu.
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INSPIRED UNVEILS GOLD CASH FREE SPINS SUPER WHEEL™ FEATURING THE REVOLUTIONARY PLAYER LINK™ MECHANIC
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Inspired Entertainment, Inc. (NASDAQ: INSE), a leading B2B provider of gaming content, systems, and solutions, has launched Gold Cash Free Spins Super Wheel, a supercharged evolution of Inspired’s classic hit slot, Gold Cash Free Spins. Available across the UK and Malta iGaming markets.
Gold Cash Free Spins Super Wheel introduces a new industry-first shared bonus mechanic named, Player Link (United States Patent No. 12,350,596). For the first time, players can share and compete in the anticipation and excitement of a bonus trigger in the form of the Super Wheel. This innovative mechanic generates a sense of community and competition, delivering the lucrative “Super Bonus” to a winning player, before resetting and starting the competition all over again.
Set on 5×4 reels with 40 win-lines, the game combines the much-loved Gold Cash Free Spins gameplay with electrifying new features. The shared Super Wheel awards instant cash prizes, lucrative Super Cash rewards, or triggers the high-value Super Bonus. Each spin of the super wheel builds suspense, with segments that progressively upgrade to increase the chances of hitting the Super Bonus. The Super Bonus awards eight Super Free Spins featuring only the highest-paying symbols and dramatic Wild Spins, with Wilds dropping onto the reels for big win potential.
Steven Collett, Chief Product Officer at Inspired Entertainment, commented: “Gold Cash Free Spins Super Wheel is a major leap forward in slot innovation. With the revolutionary Player Link mechanic, we’ve created a shared, community-driven experience that builds excitement for every player. This game blends the trusted Gold Cash Free Spins brand with fresh, competitive gameplay designed to engage players and deliver strong results for operators. We’re excited to see its performance and look forward to launching more fun content, featuring our groundbreaking Player Link technology. Each title will incorporate the Super Wheel as a consistent feature while offering a distinct Super Bonus aligned with the game’s theme.”
With escalating rewards, shared excitement, and iconic features, Gold Cash Free Spins Super Wheel sets a new benchmark for iGaming. It combines big wins, big action, and a shared sense of fun, to keep players engaged and highly entertained.
The post INSPIRED UNVEILS GOLD CASH FREE SPINS SUPER WHEEL™ FEATURING THE REVOLUTIONARY PLAYER LINK™ MECHANIC appeared first on European Gaming Industry News.
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Wagercomms and Million Games Launch Hard Eight Poker™ – A Fast, Strategic Table Experience
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Million Games, in partnership with Wagercomms, has officially launched Hard Eight Poker, a high-speed, strategic casino table game that combines classic card play with dual progressive jackpots and sleek, mobile-first design.
Developed under the Million Stars partner program, Hard Eight Poker represents the next step in Wagercomms’ mission to deliver proprietary, high-performing table content for online operators.
The game introduces a dynamic mix of Ante betting, Red/Black decisions, and optional Progressive Eight side bets, giving players the freedom to raise, insure, or cash in at every stage. With multi-tier payouts — including 5:1 for a Pair of Eights, 25:1 for a Hard Eight, and 50:1 for Triple Eights — the action builds round after round.
“Hard Eight Poker delivers exactly what today’s casino audience wants — something fast, strategic, and fair,” said Thomas Nimstad, CEO of Million Games. “Wagercomms has created a table game that’s easy to learn but layered with strategic depth, giving operators a powerful new addition to their lobbies. It’s the perfect example of how the Million Stars program helps studios like Wagercomms transform great concepts into market-ready games”
Following Draw Sevens, Hard Eight Poker marks the next milestone for Wagercomms under its Wagercomms Originals series — a growing portfolio designed for lasting player engagement and differentiation in slot-heavy environments.
“With Hard Eight Poker, we wanted to create a table game that feels familiar but plays with a fresh edge — fast, strategic, and designed for the modern player,” said Peter Bengtsson, CEO of Wagercomms. “Working with Million Games allowed us to focus on gameplay depth and balance, while their platform and publishing expertise helped us bring it to operators worldwide.”
With a 2.74% house edge, mobile-first design, and certified RNG, Hard Eight Poker is now available for integration via Million Games, offering both casual and competitive players an elevated table experience.
The post Wagercomms and Million Games Launch Hard Eight Poker™ – A Fast, Strategic Table Experience appeared first on European Gaming Industry News.
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Vixio Strengthens Trust and Innovation with ISO 27001 Certification and Next-Generation Workspace Platform
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Vixio, a leading provider of regulatory intelligence and change management solutions, today announced two major milestones: achieving ISO 27001 certification for information security management and launching the latest evolution of Vixio Workspace, the company’s AI-enabled workspace to help compliance teams simplify compliance processes.
Together, these developments demonstrate Vixio’s continued commitment to helping compliance professionals operate with confidence, efficiency, and trust in an increasingly complex regulatory environment.
Stephen Lovell, Chief Product Officer for Vixio, said: “Our clients rely on Vixio to deliver accurate, timely and trusted regulatory intelligence. Achieving ISO 27001 certification and launching our enhanced Workspace platform reflect twin priorities: protecting sensitive information to the highest international standard, and equipping compliance teams with powerful, intelligent tools that simplify regulatory complexity. We’re turning our tried-and-true horizon scanning into simpler horizon planning capabilities.”
ISO 27001 Certification: Reinforcing Trust and Data Security
ISO 27001 is the globally recognised standard for information security management systems (ISMS), awarded to organisations that meet rigorous criteria for managing and mitigating data risks. The certification covers Vixio’s operations, systems and processes used to deliver its intelligence platforms and client services, ensuring robust controls are in place to protect sensitive information.
This milestone follows a series of investments by Vixio to enhance its infrastructure, data governance, and security frameworks, ensuring clients continue to benefit from reliable, secure and industry-leading regulatory intelligence solutions.
Vixio Workspace: Powering Compliance with Intelligence and Automation
Vixio Workspace, launched in 2025, is an AI-enabled, centralised, collaborative workspace that connects compliance and business strategy, enabling teams to integrate regulatory insight with workflow execution, create a fully auditable trail, and streamline both compliance and go-to-market processes. Since its launch, client feedback and growing market demand to simplify compliance processes have fuelled the next phase of its evolution.
“We designed Vixio Workspace to bring order to complexity and replace the old-fashioned spreadsheet systems,” added Lovell. “By combining Vixio’s trusted intelligence with secure, evidence-based automation, we’re empowering compliance teams to make faster, more confident decisions.”
Vixio has now expanded the tool with new features to help compliance teams manage regulatory change in one place:
- Triage Tool (‘Smart Inbox’): Available now, the Triage Tool (smart inbox) filters thousands of updates to the few that truly affect users, based on their watchlists, regions, and compliance focus. Using machine learning, it surfaces priority regulatory changes unique to each user.
- Vixio API: Also available now is a Vixio API, which allows clients to seamlessly connect Vixio’s regulatory intelligence and triage workflow into their own internal tools, dashboards, or compliance systems. This is in addition to Vixio Workspace’s plug-and-play deployment, which is designed for teams who prefer a fast, low-effort set up rather than custom integrations.
- Requirements Extraction: Finally, coming soon, Vixio Workspace will feature a Requirements Extraction tool that allows users to search, snippet, and save passages directly from regulatory sources and documents to build precise compliance evidence.
These enhancements give compliance professionals a centralised, intelligent platform that saves time, reduces regulatory risk, and adapts as regulations and business priorities evolve.
“My initial reaction to the new Vixio Workspace tool is that I loved it. I think it will solve so many problems for compliance managers and compliance teams, having that single source of truth, having that workflow tool all built into one,” said Anoushka Thompson, Governance, Risk & Compliance Executive.
For these innovations and more, Vixio was recently recognised as a Compliance Solution of the Year at the 2025 International Business Awards and Best RegTech Platform at the FinTech Breakthrough Awards, both awards received for the second consecutive year. These accolades reflect the company’s continued leadership in delivering secure, intelligent, and transformative regulatory technology solutions to its global client base.
The post Vixio Strengthens Trust and Innovation with ISO 27001 Certification and Next-Generation Workspace Platform appeared first on European Gaming Industry News.
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