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SimWin Sports Signs Multi-Year Deal with Bidstack

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Bidstack, the technology company pioneering native in-game advertising, today announces the launch of Bidstack Sports – a dedicated division formed to expand the scope of access and depth of activation for sponsorship and fan engagement models in virtual sports environments. A multi-year technology partnership with SimWin Sports coincides with the launch and will see the world’s first virtual fantasy sports league integrate Bidstack’s enterprise technology across its growing universe of sports franchises and properties.
The foundational product launch for Bidstack Sports is a first-of-its-kind tech solution that enables both league and club rights holders to instantaneously deliver dynamic content and messaging within their virtual stadiums and environments, supporting the versatile control of highly-valuable digital spaces. This marks a step change for traditional sports sponsorship by establishing a technological gateway that enables real and virtual world activations to operate in parallel, unlocking new complementary revenue models, whilst simultaneously supporting next-gen fan engagement and continued industry growth.
Bidstack Sports is led by EA SPORTS veteran and former head of commercial partnerships for Madden NFL,Alex Nunez, who partnered with Pizza Hut to create the world’s first virtual stadium rights deal, inside Madden NFL 20.
Alex Nunez, SVP & Head of Bidstack Sports, commented:
“Each year, the advancements in sports simulation gaming are bringing fans closer to the real-world experience – from gameplay animation and athlete likenesses to the environmental and atmospheric detail of the most iconic venues in sport. Our mission is to help amplify that evolving realism, while introducing innovative commercial growth and fan-engagement opportunities in the virtual space made possible through Bidstack’s tech. The new product we’ve created addresses the largely untapped media values available for the sports industry in gaming by enabling publishers and rights holders to natively monetize and dynamically communicate inside virtual stadiums through a controlled content management dashboard. This tech solution represents a remarkable opportunity to drive net-new sponsorship revenues and increase communication with the next generation of fans.
“We’re incredibly proud to launch Bidstack Sports with SimWin Sports, a first-of-its-kind platform that resembles a traditional sports architecture of individual leagues and franchises portrayed in the virtual space; this partnership showcases the power, sophistication and control of Bidstack tech and shines the light on our potential to expand to every corner of the sports industry.”
SimWin Sports, the world’s first virtual sports league that provides daily fantasy players and esports fans with the ability to watch, predict, collect, play, and earn, will launch with a league of 32 American football teams before spanning out to basketball, soccer and other sports with teams and franchises under the stewardship of celebrity owners and sports stars, including Magic Johnson and Jerry Rice. Bidstack’s technology and new rights holder product will underpin SimWin’s stadium sponsorship and marketing ecosystem by allowing franchise owners to manage and monetise virtual environments through advanced audience targeting, native rendering and data processing capabilities.
SimWin Sports is led by fellow EA SPORTS veterans David Ortiz and Tom Goedde, with over 30 years of gaming experience each. In his video game career, Goedde excelled at product, brand and athlete marketing, and parlayed that into an impressive Real Money Gaming career launching the first U.S. online sportsbooks with DraftKings and taking them public prior to spearheading SimWin with Ortiz. Ortiz has been involved in the gaming industry since college and, through his innovation, has earned several prominent gaming awards, including a spot on the 100 Most Influential People in Gaming list.
SimWin Sports CEO, David J. Ortiz, said:
“Bidstack’s technology is a natural fit to power sponsorships in our sports metaverse. Advertising is critical to success in real-world and digital sports leagues, and Bidstack brings superior technology and capabilities to the games. Their ability to segment, target, and serve integrated, immersive ads authentically within the SimWin universe enables our franchise owners to curate unique stadium atmospheres for sponsors and fans. These uniquely designed game developer tools are unlocking new levels of growth potential for SimWin Sports.”
NFL Hall of Famer and Super Bowl Champion Marshall Faulk joins an all-star roster of SimWin franchise owners, having acquired the San Diego Battleships team. Kicking off the digital season, Faulk aims to draft the ultimate roster, driving his team to a historic inaugural championship.
San Diego Battleships Owner, Marshall Faulk, commented:
“Bidstack takes SimWin’s in-game advertising capabilities to the next level. My San Diego Battleships team utilizes this tech to mirror every aspect of a traditional pro sports sponsorship inventory, from ad space across jumbotrons and ribbon boards to stadium naming rights and jersey patch sponsors. With Bidstack, SimWin franchises maintain full creative control, supported by a range of data-targeting and advanced reporting capabilities that help demonstrate clear value to our sponsors. This tech is delivering the next generation of sports advertising within the next generation of sports gaming, and I’m excited to be a part of it all.”
Bidstack Sports will build on existing ties to the sports industry, which began with the iconic Football Manager franchise in 2017. James Draper, Founder and CEO of Bidstack, initially formed the lasting bonds between the company and both Football Manager’s Sports Interactive and Norwich City FC, which recently renewed its longstanding relationship with Bidstack to serve as its esports sponsor and fan engagement partner.
James Draper, Founder and CEO of Bidstack, said:
“Bidstack has been inseparable from the sports industry since we signed Football Manager more than five years ago. Even back then, as a small startup, we had the conviction to sponsor Norwich, knowing that sports would play a huge role in our future. I’m thrilled that Bidstack Sports will intensify our company’s bond to the sports industry.”
Bidstack’s in-game advertising technology has already been integrated into dozens of sporting titles, with the latest product iteration set to further develop Bidstack’s existing partnerships and introduce new growth strategies that accelerate an era of innovation within the sports industry.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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UAE Lottery Announces Final AED 100 Million Lucky Day Draw Before Unveiling the New Lucky Day Game

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The UAE Lottery’s Lucky Day is set to enter an exciting new chapter, with new prize tiers and fresh ways to win, bringing a new era of thrill for players across the nation.  

While full details will be revealed soon, players now have a final opportunity to grab their tickets for a last chance to win the Grand Prize of AED 100 million. The final date to enter the current edition of the draw is Saturday, November 29, 2025, and the excitement is building fast.

Since its launch, The UAE Lottery has created over 100,000 winners who have taken home more than AED 147 million across 25 draws, bringing excitement to thousands of people from every corner of the country. Among them, 29-year-old Indian expat Anilkumar Bolla, who made history as the first Grand Prize winner to go home with AED 100 million. His victory turned Diwali night into a celebration he will remember for life. Now, another player could be next.

Whether participants are chasing a dream, planning their next adventure, or simply trusting their luck, Saturday, November 29 could be the day that transforms those aspirations into reality. After all, sometimes a single ticket is all it takes to spark a complete turnaround in one’s life.

With just days remaining, The UAE Lottery emphasizes the significance of this draw as it represents the last chance for participants to win the dream-fulfilling AED 100 million Grand Prize. This milestone marks not only the culmination of the current Lucky Day edition, but also a transition toward an exciting new era centered on elevated player experiences.

Looking ahead, Lucky Day is preparing to unveil a refreshed experience, and players are encouraged to stay tuned and prepare for what comes next.

Tickets are available now at theuaelottery.ae

 

The post UAE Lottery Announces Final AED 100 Million Lucky Day Draw Before Unveiling the New Lucky Day Game appeared first on European Gaming Industry News.

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GGPoker Ups The Ante With Record $25M End Of Year Giveaway

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December 1 through 31, 2025 – GGPoker kicks off the festive season with daily cash giveaways, Christmas Gift Boxes and a $1M Flipout tournament

GGPoker, the World’s Biggest Poker Room, today announced its largest-ever holiday promotion: the $25M End of Year Giveaway. Running from December 1 to December 31, 2025, the month-long festival features an unprecedented increase in cash prizes, seasonal gifts, and a massive tournament finale to close out the year in style.

The $25,000,000 total prize pool is split across three monumental promotions:

$12M 12 Days of Christmas Gift Boxes

GGPoker celebrates the holiday season with 12 days of special gifts, ensuring every player receives a festive surprise just for logging in between December 15 and December 26 and opening their Christmas Gift Box.

Prizes include a mix of C$ rewards, tournament tickets, freeroll tickets and snowball splash items.

$1M End of Year #Thanks2025 Flipout

GGPoker will once again host a very special #Thanks2025 Flipout Tournament, running from December 27 to December 31 and open to all GGCheers and GGCares qualifiers during this time. It is easy to qualify for, with players that make it through to Stage 3 sharing the $1M prize pool.

$12M December Cash Giveaway

Another cornerstone of the End of Year promotion are the massive cash giveaways, rewarding cash game players, tournament players and those new to GGPoker.

$7.4M is distributed through daily leaderboards across formats including Hold’em, PLO, Spin & Gold, and Rush & Cash, up from $6.5M given out in 2024.

An additional $4.6M is allocated to other giveaways such as the #ThanksGG Daily Flipouts, new player rewards and $1M in special tournament promotions.

Sarne Lightman, Managing Director of GGPoker, commented: “We are thrilled to bring back our End of Year Giveaway, making it bigger and better than ever with a record $25M in prizes. Whether you’re chasing a huge leaderboard cash prize, unwrapping a special Christmas gift, or battling for a share of the $1M #Thanks2025 Flipout, there is something exciting for every single player. It’s our way of saying thank you for making this another record-breaking year at GGPoker, and we wish everyone a happy and rewarding holiday season.”

To learn more about $25M End of Year Giveaway, please visit: ggpoker.com/promotions/end-of-year-giveaway/

The post GGPoker Ups The Ante With Record $25M End Of Year Giveaway appeared first on European Gaming Industry News.

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Kambi decides to cancel 2,193,675 repurchased shares

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Kambi Group plc (“Kambi”) has today approved the cancellation of 2,193,675 shares. The shares were acquired as part of previous share buyback programmes and the cancellation of the shares is in line with the intention to improve Kambi’s capital position.

On 25 November 2025, Kambi’s Board approved the initiation of the process to cancel 2,193,675 shares. The process is expected to be completed, and the cancellation taking effect, on 1 December 2025.

Following the cancellation, Kambi’s issued share capital will amount to €83,130 and the total number of issued shares in Kambi will be 27,709,944 with a nominal value of €0.003 per share.

Kambi will still hold 400,000 shares to satisfy its future obligations arising from the employee share option programmes.

The post Kambi decides to cancel 2,193,675 repurchased shares appeared first on European Gaming Industry News.

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