Latest News
MENA’s Sandsoft Games invests $3.25m in racing game developer, The Tiny Digital Factory
Sandsoft Games, the mobile-first game developer, publisher and investor powered by AAA talent, today proudly announces that it has invested USD $3.25 million (EUR €3 million) in The Tiny Digital Factory (TDF), a leading independent developer of world-class mobile racing and motorsport games.
The investment in the France and Canada-based studio represents a significant addition to Sandsoft Games’ portfolio and will enable the two companies to continue to trailblaze player-first mobile gaming experiences into 2023 and beyond. Sandsoft Games has an established global presence, including its flagship internal game development studio and publishing team based in Riyadh, as well as further publishing teams in Barcelona, Helsinki, and Shanghai. The Sandsoft Games leadership is driven by senior games industry talent, including CEO David Fernandez, and Head of Publishing, Miikka Lindgren, who will team up with The Tiny Digital Factory’s highly experienced team to expand the studio’s successful game development plans. Additionally, Sandsoft will publish TDF’s games in the MENA region, taking advantage of its localization and marketing capabilities to attract players from the Arab world.
The Tiny Digital Factory is led by a veteran of iconic racing game franchises such as Test Drive Unlimited and V-Rally, Stéphane Baudet, who has since created successful mobile-first games including GT Manager. Over the past 18 months, TDF has developed unprecedented expertise in web3 and the power of digital ownership in racing games thanks to collaborations with the early players in the field, F1 Delta Time and Revv Racing. TDF is currently developing a state-of-the-art web3 racer, Infinite Drive, which has already received critical acclaim for its game-first approach and recently announced its official partnership with Aston Martin.
Mr. Abdulaziz Alajlan, Managing Director of Sandsoft, commented:
“Investment in The Tiny Digital Factory is an important step in Sandsoft’s investment vision of facilitating gaming studios on their journey to become the leaders in the mobile and web3 gaming space. This will also contribute to Saudi Arabia’s positive impact to the global gaming industry, in alignment with the national gaming strategy and Kingdom’s Vision 2030. The Tiny Digital Factory’s team has tremendous potential and we are excited to have the opportunity to help drive them forward.”
David Fernandez, CEO at Sandsoft Games, continued:
“We’re thrilled to welcome The Tiny Digital Factory into the Sandsoft Games collective of game makers. It has a tremendous track record of producing world-class racing games, and is a natural partner for Sandsoft Games as we look to create a lasting legacy of innovative, mobile-first core gaming experiences. The Tiny Digital Factory also shares our philosophy for player-first web3 gaming, where any integration of blockchain needs to deliver unique value for players that can’t be achieved with existing technology. Our new alliance is an ideal match because both teams have the player and gameplay experience at the epicentre of our games.”
Stéphane Baudet, CEO at Tiny Digital Factory, added,
“Sandsoft Games is both a major investor in and supporter of global games industry growth and innovation. The team’s ambition enables us to be even bolder, braver and better in the talent and tech we allocate to bring stunning mobile games to new and enthusiastic audiences. We are singularly impressed with the AAA team in place at Sandsoft, and their player first philosophy which is ingrained in their company from top to bottom.”
Sandsoft has recently invested in major IP-linked mobile titles including Rambo: Strike Force, and Pacific Rim: Breach Wars, as well as new and emerging technologies in the gaming space. Sandsoft is the gaming arm of Ajlan & Bros Holding company, one of the MENA region’s largest corporations, providing the company and partners such as The Tiny Digital Factory with access to an unrivalled global infrastructure.
Casino Guru, the leading online casino database and advocate for responsible gambling, has taken a further look into the success of the Gamalyze campaign it ran on the occasion of Safer Gambling Week 2024.
Hosted as a joint effort and collaboration with Mindway AI, a respected data science company with a particular focus on analyzing gambling behavior and integrating seamless technology-driven consumer protection measures.
The Gamalyze game, which sought to analyze and inform consumers about their gambling habits, was launched by 10,479 visitors, Casino Guru News previously reported, and 7,116 of the launched games were completed through the end.
Now, Casino Guru has dug into the newly surfaced data the collaboration has revealed and has carefully studied feedback from the campaign to help improve future iterations of the ambitious player protection initiative, discovering that the actual results were better than what was previously thought to be the case.
A total of 279,000 people saw the Gamalyze campaign on the Casino Guru’s website, with 65% of the people who visited the game detail deciding to play it – or some 13,000. Casino Guru was not only able to calibrate its initial numbers for how many people visited the game, or played it, but also derived other vitally important metrics.
First, the number of high-risk players has dropped to 15.6%, down from 17% in the previous campaign’s iteration. In contrast, the number of high-risk players, according to overall data, is 17.3%.
Upon completing the game, the players received advice and feedback on how to improve their gambling behavior.
Another interesting trend that Casino Guru noted was that for the most part, players were able to accurately predict the level of risk they were taking.
For example, only 15.6% of all players had underestimated their risk level – the same as the prior iteration of the Gamalyze campaign. In contrast, the overall average number is 15.2%. These players had too received advice on how to improve their gambling behavior and avoid unnecessary risk-taking.
51.7% of all players showed signs of normal loss sensitivity, which was down from 61% in the previous iteration of the campaign, indicating that players during this campaign showed less concerns over increased losses.
These findings highlight the meaningful impact of the Gamalyze campaign and reinforce the value of data-driven responsible gambling initiatives.
Encouraged by these results, Casino Guru and Mindway AI remain committed to refining their approach, expanding their reach, and continuously improving player protection efforts.
Each iteration presents new opportunities for Casino Guru and Mindway to empower consumers to make responsible gambling decisions.
The post Casino Guru breaks down Gamalyze Campaign data and success appeared first on European Gaming Industry News.
Latest News
Gentoo Media appoints Paul Gatt as General Counsel to strengthen legal and compliance strategy
Paul Gatt, who has played a crucial role in the company’s strategic expansion and corporate transition, will lead Gentoo Media’s legal and compliance function, reporting directly to CEO Jonas Warrer.
His promotion marks an important step in the company’s evolution, reinforcing its ability to navigate complex regulatory landscapes while supporting M&A activity and revenue-generating opportunities.
“Paul has been instrumental in shaping our legal framework during a period of rapid growth and strategic acquisitions,” said Jonas Warrer, CEO of Gentoo Media. “His leadership, legal expertise, and deep understanding of complex regulatory landscapes have been invaluable. We are confident that, as General Counsel, he will continue to steer our legal and compliance strategy with precision and foresight.”
Since joining Gentoo Media in 2022, Gatt has played a key role in supporting the company’s expansion, working closely with the corporate development team on M&A transactions and ensuring the seamless integration of acquired businesses. He was also instrumental in guiding Gentoo Media through its corporate separation from Gaming Innovation Group (GiG), securing a smooth legal and regulatory transition.
“I am thrilled to take on this role at such an exciting time for Gentoo,” said Paul Gatt. “Having been part of the company’s journey over the past few years, I look forward to continuing to support its growth and working alongside our talented team to navigate the evolving media and regulatory landscape.”
Gatt brings a wealth of legal expertise, having previously served as Legal Counsel at Lombard Bank and as a legal associate at Fenech & Fenech Advocates, specialising in corporate law. He is an Executive Committee member of the Malta IT Law Association and an Affiliate member of the International Masters of Gaming Law (IMGL).
He holds a Doctor of Laws degree from the University of Malta and is a qualified advocate admitted to the Maltese Bar. Additionally, he is an alumnus of the London School of Economics and the University of Glasgow, where he pursued further studies in sports, business, and corporate law.
The post Gentoo Media appoints Paul Gatt as General Counsel to strengthen legal and compliance strategy appeared first on European Gaming Industry News.
Scientific Games has been named one of Jombay’s WOW Workplaces of 2025 in the Information Technology, Information Technology Enabled Services and Global Capability Center category at its Bangalore, India, location. This prestigious accolade reaffirms the company’s commitment to fostering a culture of innovation, collaboration and inclusivity. The award highlights the global lottery leader’s dedication to providing an exceptional environment where employees thrive personally and professionally.
The WOW Workplace Awards are an annual listing of organizations with the most WOW reviews. The award substantiates how “great,” “best” or “exceptional” a company is through testimonials and feedback across the web (including employee review websites) using Jombay’s AI engine.
Pat McHugh, CEO of Scientific Games, said, “Being recognized as one of Jombay’s WOW Workplaces is an incredible honor and a true reflection of the remarkable culture our team in India has built. Our India team’s relentless dedication to innovation and excellence is inspiring and helps fuel our success with employees and customers worldwide.”
Scientific Games’ Bangalore operations, established in 2015, recently expanded to a new, state-of-the-art facility, underscoring the company’s growth and investment in its workforce. The center is a hub for research and development, software innovation, quality assurance and technology operations, contributing significantly to the company’s global mission.
Mahesh Nanjundappa, Managing Director of Scientific Games India, added, “This recognition is a testament to our employees’ hard work, creativity and commitment to making Scientific Games a fantastic workplace. At the heart of our success is the inspiring environment we’ve cultivated where every team member feels valued and empowered to achieve their best.”
Scientific Games operates across five continents, delivering a comprehensive range of retail and digital lottery solutions and lottery sports betting products and services to 150 lotteries in 50 countries.
The post Scientific Games India Recognized as One of Jombay’s 2025 WOW Workplaces appeared first on European Gaming Industry News.
Casino Guru breaks down Gamalyze Campaign data and success
Gentoo Media appoints Paul Gatt as General Counsel to strengthen legal and compliance strategy
Scientific Games India Recognized as One of Jombay’s 2025 WOW Workplaces
Game Nation appoint Head of Slots, Product and Content
ZITRO TO SHOWCASE CONCEPT CABINET LINE AT IGA 2025
Male students are spending almost as much on gambling as on their weekly groceries
TEAM VITALITY AND ALDI HOST RISING DAY TO CELEBRATE WOMEN IN ESPORTS
Adam Pentecost Joins Gaming Corps as Director of Customer Success
Springbok Casino Rolls Out the Red Carpet with 25 Free Spins to Celebrate the Big 5 Oscar-Worthy Stars of the Savannah
NetBet UK bolsters casino library with addition of Swintt
-
Latest News2 months agoGamCare releases Annual Report following record breaking year of support on the National Gambling Helpline
-
Latest News3 months agoAbios powers upcoming gaming media platform Apollo with in-play statistics for League of Legends
-
Latest News3 months agoGovernment support, medals, and global recognition define a landmark year for Indian esports and video gaming in 2024
-
Latest News3 months ago
The Pokémon Company Announces Open-For-All Pokémon UNITE Winter Tournament India 2025 With $10,000 Prize Pool, Skyesports To Serve As Esports Partner
-
Latest News2 months agoKambi Group plc repurchase of shares during 18 December – 23 December 2024
-
Latest News2 months ago
India Levels Up: Emerging as a Global Gaming Powerhouse in 2024
-
Latest News3 months agoPUBG MOBILE AND QIDDIYA GAMING JOIN FORCES TO LEVEL UP THE GLOBAL GAMING EXPERIENCE
-
Latest News2 months agoImagine Live Partners with King.rs
You must be logged in to post a comment Login