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Game On: Engaging the Ever-Growing Casual Gaming Audience with Rewarded Video Ads
smartclip, the adtech development unit of RTL Group, has announced the publication of its latest white paper — ‘Game On: Engaging the Ever-Growing Casual Gaming Audience with Rewarded Video Ads’. Featuring key insights into casual gaming advertising, with a specific focus on the high-performing rewarded video ad format, the paper is designed to enhance advertisers’ understanding of this expanding market and support them in reaching casual gaming’s diverse, leaned-in audience.
In recent years, gaming has evolved to become one of the world’s biggest forms of entertainment. And casual games — characterised by their simple, straightforward gameplay, easy accessibility on mobile devices, and minimal time/skill requirement — have become an important segment of the gaming market, reaching a wide audience across all ages, genders, and education and income levels. But navigating this complex environment can be daunting for advertisers and agencies, so providing them with the knowledge and insight they need is vital in order to maximise their success.
Drawing on smartclip Europe’s extensive expertise, underpinned by exclusive real-world data, and contributions from industry executives, alongside facts and figures from the wider industry, this new paper delves into casual gaming from every angle — the games and the gamers, the ad formats and the KPIs, the outdated misconceptions, and the future opportunities. Alongside this valuable intelligence, the paper also explores how brands of all shapes and sizes can take their gaming advertising to the next level, looking at the potential for utilising familiar ad formats to create tailored, scalable campaigns with effective targeting, measurement and reporting solutions.
An in-depth study of rewarded video, an in-game video ad that offers a game-related boost after players have watched the full ad, also features. Emerging as an effective, accessible ad format to reach the casual gaming audience, rewarded video creates positive brand associations by offering an important value exchange, an advertising feature predicted to play an increasingly major role in successful campaigns as more immersive digital experiences evolve.
“We are seeing an increasing number of brands leveraging the potential of casual gaming advertising to reach a diverse, highly engaged audience,” said Shira Leffel, Executive Director Marketing & Product Education at smartclip. “Casual gaming advertising — particularly rewarded video — offers a powerful, brand-safe, and effective way to reach myriad target customers, delivering high viewability rates of 98% and high view-through rates averaging at 94%. Our aim with this new paper is to encourage a deeper understanding of gaming, gamers, and gaming advertising, and to ensure this vibrant, growing market is as accessible as possible for all advertisers.”
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Winaday Casino & CryptoSlots Unveil Harvest of Riches, a Thanksgiving-Themed Slot with Bountiful Bonuses
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The spirit of American Thanksgiving arrives early at Winaday Casino and CryptoSlots with the launch of the festive new slot, Harvest of Riches. To celebrate the season of plenty, both casinos are offering a cornucopia of match deposit bonuses, including a top-tier 188% match offer, giving players a bountiful bankroll to explore this charming autumn-themed game. The promotional feasts are available until November 23, 2025.
Harvest of Riches immerses players in a cozy, rustic countryside scene complete with a red wooden barn, falling leaves, and warm seasonal lighting. This cheerful 5-reel, 10-payline slot is filled with vibrant, cartoonish symbols of the harvest, including pumpkins, corn cobs, and a buffalo sporting an American flag scarf. The prized turkey symbol offers the grandest reward, paying up to 1,500x for a line of five.
Wild symbols appear on reels 2 and 4, and landing three or more Thanksgiving scatter symbols triggers the Free Spins bonus. Players receive 5 to 15 free spins where wilds become sticky and expand, with more free spins available by landing additional scatters.
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The post Winaday Casino & CryptoSlots Unveil Harvest of Riches, a Thanksgiving-Themed Slot with Bountiful Bonuses appeared first on European Gaming Industry News.
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Rub the Lamp and Conjure Up Big Wins in Golden Paw Hold & Win
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Popular iGaming content provider BGaming summons a mystical cat-genie to help players’ wishes come true in the brand-new Golden Paw Hold & Win slot.
Golden Paw Hold & Win provides a fresh perspective on the classic Hold and Win gameplay mechanic. The game boasts 1,024 ways to win on every spin, with a variety of five exciting progressive bonus rounds, expanding reels, and a mesmerising leading character.
BGaming has utilised the same visual style from successful hits like Alice WonderLuck, drawing players in with vibrant colours and a larger-than-life character. This striking visual design ensures the action remains engaging on every spin. The central character in the game is an enchanting cat genie, who transforms from tiny to mighty during the game’s Hold and Win bonus.
This is not the only captivating feature in the Hold and Win round, with every coin collected triggering the reels to expand and boosting the player’s winning potential. Players can get their hands on a maximum win of x2,000, with the slot serving up an impressive RTP of 97%.
Julia Alekseeva, CPO at BGaming, said, “Character-driven slots are always a huge hit with our operating partners and players, and Golden Paw Hold & Win is one of our most magical offerings to date. The design team has brought our concept to life with stunning visuals and a unique main character that we know will be a big hit.
Hold and Win is a proven, easily readable mechanic for classic players, and improving it with a dynamically expanding board is an unexpected twist that matches the genie’s antics.”
The post Rub the Lamp and Conjure Up Big Wins in Golden Paw Hold & Win appeared first on European Gaming Industry News.
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QTech Games recruits Joel Anyaegbu to spearhead West Africa sales
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QTech Games, the leading game aggregator for all emerging markets, has appointed Joel Anyaegbu to the position of Sales & Account Manager for West Africa, as it strengthens its ongoing push to generate new revenue streams across Africa’s evolving landscape.
Anyaegbu joins the QTech Games team, having successfully spent the past two years overseeing commercial development and international growth in the same West Africa region at SIS (Sports Information Services) as Commercial Manager. There, he helped to promote SIS’s diverse content offering across racing, esports and numbers draws to new audiences and younger demographics.
Other formative roles in the igaming ecosystem, notably at Betbonanza and Winners Golden Bet, have equipped Anyaegbu with a breadth of experience across the territory which he will now bring to bear at QTech, alongside fellow sales hires for the region is Ekaterina Mayorova and Agatha Wanjugu (East Africa). More broadly, the Nigerian holds an MSc in Marketing, and leverages over seven years in the igaming, telecommunications and fintech fields.
QTech Games CEO, Philip Doftvik, said: “Joel joins our sales ranks at an exciting time, as we bid to double down on our wider African gains in the West. His network and knowledge in local players will play a key role, while his track record across a host of business-development roles has already demonstrated his sales nous and strategic thinking.
“This proven commercial acumen in West Africa will be a true asset to our growing Africa team. So, we’re thrilled to already have him onboarded and off to a quick start.”
Joel Anyaegbu added: “QTech Games is a company I’ve long admired, and I’m truly excited about the innovations they continue to bring to the igaming industry, such as their breakthrough QTech Hybrid software service, which is seamlessly joining up the African retail domain with online.
“I’m particularly inspired by how QTech simplifies access to high-quality gaming content, integrating through one single and seamless API. It’s a smart and powerful solution that truly sets us apart. I look forward to connecting with clients and partners across the region to share how QTech’s aggregation platform can help elevate their offerings and unlock new opportunities in the gaming space.”
The post QTech Games recruits Joel Anyaegbu to spearhead West Africa sales appeared first on European Gaming Industry News.
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