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ID-Pal appoints Sara West as new commercial director
Global identity verification provider ID-Pal has named Sara West, an industry veteran in the B2B software and payments space, as the company’s new commercial director.
West will also become a member of ID-Pal’s Executive team and in her new role will be responsible for the strategic development of ID-Pal in the UK market, where ID-Pal formally launched in 2022, as well as support the delivery of ID-Pal’s ambitious overseas expansion plans. West has a proven track record of leading commercial teams to manage and grow strong client partnerships, delivering high-value revenue growth and quality commercial engagement and brings over 20 years of expertise within the technology sector to ID-Pal.
Her appointment is driven by increased demand for ID-Pal’s award-winning identity verification solution in the UK, which now attributes to over 30% of ID-Pal’s revenue.
West joins ID-Pal from W2 Global Data, where she served as Chief Commercial Officer since 2017 and was also appointed to its Executive Board of Directors in 2019. Before W2, West, who studied Marketing & Business at Harper Adams University, held positions at FIS, as Head of Card Sales Debit and Prepaid and at allpay Limited, as Card Services Director. Her previous experience also includes over eleven years at digital security company Oberthur Technologies, where she had commercial responsibility for a number of key Banking and Pay TV clients as well as securing new client opportunities in the banking sector.
West has established herself as a true industry connector, having started an Industry Networking Group ‘Harben & West’ which won an Industry Contributor Award from the Payment Association as well as more recently involved in establishing ‘Payment Industry Group’. She is passionate about developing relationships amongst peers within the payments and fintech space as well as mentorship to enrich not only industry members careers, but the future of the industry itself.
Her move comes at an exciting time for ID-Pal, following a year of rapid growth , with the company seeing both its global customer base and global team doubling in size in 2022, following the completion of a Series A funding round in July, led by Inspire Investments.
On joining ID-Pal as commercial director, Sara West said:
“I am thrilled to be joining the team at ID-Pal. The growth it has seen in just 12 months pays testament to its market-leading proposition: In a world that is increasingly digitalized and aware of the risk of fraud, providing a simple, secure and convenient identity verification solution is powerful. This is an exciting new chapter for the company and I look forward to leading ID-Pal’s growth globally and driving it to the next level of commercial success.”
On the announcement Colum Lyons, founder and CEO of ID-Pal, comments:
“The strength of our offering delivered impressive results for us in 2022. Appointing Sara to lead our commercial team will allow us to continue this momentum under her strategic direction and extensive experience, enabling us to support more organisations globally with our world-class identity verification technology.”
ID-Pal’s ISO 27001 certified identity verification solution, is a fully customisable off-the-shelf solution that allows organisations of any size, and in any sector, to verify identities and addresses within seconds. Configurable in any language, across 200 countries and jurisdictions, ID-Pal currently serves over 30 sectors globally, providing Anti-Money Laundering and Know your Customer (KYC) compliance as either a standalone or integrated solution.

Latest News
Answer the Call of the Wild: ELA Games Unveils Its Latest Game “Buffalo Force”
The studio’s latest game blends nostalgic themes and engaging features
The vast plains are alive with the sound of rampant hooves, the roar of predators, and helpful animals along the way. ELA Games proudly presents its latest release, Buffalo Force, an energetic game that celebrates the sheer power of nature.
The Call of the Wild
In Buffalo Force, players roam alongside fearsome buffalo, fierce bears, cunning wolves, and soaring eagles as they work together to hunt for big rewards. The game features 3 energetic mechanics:
- Free Spins: Land 3 Scatter symbols to enter the game’s primary bonus feature. All Wilds pay 2x here.
- Hold & Win Bonus: Unlock this lucrative feature for a shot at powerful coin prizes and even a chance at one of the mighty jackpots!
- Jackpot: Three jackpots give you the chance for mega wins: Minor (25x), Major (100x), and Grand (1000x).
Each spin holds the spirit of the wilderness, blending high-action gameplay with the studio’s signature visually-rich aesthetics.
Join the Herd
Buffalo Force combines visually stunning animations, high-performance mechanics, and well-crafted environmental design to transport players to the heart of the North American wilderness. The studio’s attention to detail and storytelling prowess immerses players as they become part of the stampede, on the hunt for wild riches.
Marharyta Yerina, ELA Games’ Managing Director, commented on the release, “Buffalo Force represents the studio’s passion for creating visually striking and memorable games that players love. We focused a lot on the game’s visuals and environmental design to immerse players in the North American wild, which helps create an emotional connection and encourages high-performance engagement. We’re excited to see the reception Buffalo Force will receive, and we have many more exciting games in the works!”
Will You Answer the Call?
The raw wilderness is waiting for you. Will you join the herd and hunt for your fortunes and a life of freedom?
The post Answer the Call of the Wild: ELA Games Unveils Its Latest Game “Buffalo Force” appeared first on European Gaming Industry News.
Latest News
Kongebonus statement: Norway’s election result signals gambling policy continuity, but licensing debate is set to intensify
With the centre-left retaining a narrow majority, Norway’s gambling framework is set to remain largely unchanged in the near term.
Norsk Tipping’s monopoly will continue, and enforcement tools such as payment and DNS blocking of unregulated operators are likely to remain in focus. While a shift to a licensing model appears unlikely this parliamentary term, the Progress Party’s stronger position as the main opposition keeps the reform debate active.
For industry stakeholders, the sensible course is to concentrate on compliant, sustainable strategies and to track policy signals closely as the debate continues.
The post Kongebonus statement: Norway’s election result signals gambling policy continuity, but licensing debate is set to intensify appeared first on European Gaming Industry News.
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Saddle up for big wins under the Bison Moon with the latest slot from Northern Lights Gaming
Provider introduces its newest feature, Power Combo, in an action-packed slot with plenty of wild win potential
Step into the heart of the untamed frontier in Bison Moon – Power Combo, a slot from Northern Lights Gaming that captures the rugged beauty and boundless thrill of the Great Plains with plenty of big wins in store.
This action-packed slot introduces the provider’s latest mechanic, Power Combo, where three unique Scatters unlock incredible bonus features via its proprietary Link&Win feature. Players also get to experience the thrill of Expanding Reels for even more wild slotting action.
Players will feel the rush as Multipliers super-charge their payouts, amping up the excitement each time they hit. They can also seize the moment with Instant Collect, allowing them to claim big rewards as and when they drop.
But with each Scatter triggering a new layer of action, no two spins are ever the same.
Adding to the excitement is the Jackpot feature, which has been embedded within the Link&Win bonus. Players must land Jackpot Moons to trigger either Mini or Major Jackpot wins or fill the reels to unlock the Grand Jackpot and the game’s largest payouts.
For the boldest of adventurers, keep watch for the Scatters that turn into Golden Eagles. Collect five in total, and they can activate the Golden Eagle Pick’Em bonus.
From the serene beauty of the open plains to the heart-pounding moments of chasing down the Jackpots and Golden Eagles, Bison Moon Power Combo provides a slotting experience like no other.
All that players need to do to enjoy it is saddle up, embrace the wild and discover the riches waiting to be uncovered under the vast Western skies.
Chris Loftus, Commercial Director, at Northern Lights Gaming, said: “Bison Moon – Power Combo lets players take a walk on the reel wild side as they come face to face with magnificent beasts, big bonuses and plenty of slot playing action.
“Power Combo is a thrilling bonus that changes the game with every spin, and we really couldn’t think of a better game to introduce it to players. This, combined with Link&Win and plenty of jackpots to trigger, makes Bison Moon a compelling and rewarding slot to play.
“We look forward to seeing it roam into online casino lobbies, and for players to embark on their very own big win adventure under the vast Western skies.”
The post Saddle up for big wins under the Bison Moon with the latest slot from Northern Lights Gaming appeared first on European Gaming Industry News.
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