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Exclusive interview w/ Henry McLean, Co-founder, Commercial & Marketing Director 4ThePlayer about First Look Games
What challenges has 4ThePlayer faced when it comes to game promotion?
For us, promotion is not really a challenge, but we have to make sure any promotion has the maximum impact. We are a boutique slot house, not a factory, so we have more invested in every game and we want to ensure that each game hits its maximum potential.
We don’t just release games and hope they’re successful: we want to create a story. We have a multi-pronged strategy to drive the success of every game we make. First Look Games is part of that strategy!
What made you decide to use First Look Games to help with this?
First Look Games gives us more extensive reach with affiliates. We have direct relationships with a lot of affiliates, but it’s impossible to have close relationships with all of them.
Likewise, First Look Games is always onboarding new affiliates, which saves us a lot of time and gives us an ‘affiliate tail’ that we would otherwise probably not reach.
When we do a premium release, it’s always great to see new affiliates – even those we didn’t already know – pop up and write about our games.
First Look Games are always innovating on their platform and adding new features. For example, they created the UKGC-compliant free demo tool as a response to regulatory changes.
That is exactly why we have renewed First Look Games for 2023: we almost see it as an additional person on our marketing team!
How has First Look Games helped you drive awareness of your games/studio?
In such a crowded market place, it’s essential to be noticed – and to be noticed for the right reasons! 4ThePlayer has the reasons to be noticed, but First Look Games helps us drive more awareness of those reasons.
For example, our next premium game release, 3 Lucky Leprechauns, has a clear message: that the game was made to be super active with a very frequent bonus and a realistic max win of 5,000X that pays out regularly. With First Look Games, we can drive this message to affiliates and properly target the main market for the game (in this case, the UK).
Just how effective are affiliates at this?
Affiliates are a key part of our promotional strategy and of the multi-prong approach I mentioned earlier.
In a similar manner to how the film industry heavily uses reviewers to drive demand and create a story about each film release, we drive demand and interest in our games. Affiliates are one of the effective ways we can do this.
Has it helped drive awareness among operators as well as players? How?
It is all part of the marketing mix. The more awareness of a game, the better – although affiliates are more about targeting players directly than targeting operators for us.
That said, if you made a Venn diagram of slot fans versus operators, you’d see that a lot of operators are themselves players – so with affiliates you can still target them, but in a different way!
Anything else to add?
It’s been great speaking with you about First Look Games! If anyone would like to hear more about us and what is coming, be sure to check our social media (Twitter / LinkedIn)
Latest News
NetBet signs with Flows to boost its Global operations
Leading Sports and Casino operator selects Flows to accelerate innovation and streamline operations
Flows, the leading automation platform, welcomes NetBet as its latest customer. By integrating Flows’ no-code automation solution, NetBet aims to streamline operations, boost player engagement, and strengthen their market position. NetBet, with a strong presence in regulated markets, offers extensive online sports and casino products. Renowned for its dedication to quality and entertainment, NetBet serves a global audience, consistently delivering exceptional gaming experiences.
Flows exists to make businesses more proactive, productive and profitable by giving them the power of digital automation and the freedom to create without code. By eliminating technical barriers and helping businesses to innovate without constraint, Flows accelerates their growth and enables them to realise their true potential quicker. The platform will provide NetBet with a solution that eliminates development barriers and reduces resource demands allowing them to build new products and features from gamification through to player protection. By implementing this technology, NetBet can efficiently deploy custom promotions, organise tournaments, and handle compliance requirements seamlessly, all in real time. This integration will also enable NetBet to improve operations and rapidly deliver engaging new features to its players.
James King, CEO at Flows, said: “It’s fantastic to see a leading operator like NetBet truly recognise the value add that Flows can bring to the table. From the very start, our mission has always been to simplify and accelerate the delivery of innovation throughout the digital landscape and it’s wonderful to see more and more companies adopting Flows into their tech stacks to do just that.”
Anna Olrik Wallenstein, Head of Operations at NetBet, said: “Partnering with Flows is a key step forward, enhancing our efficiency and allowing us to deliver tailored player experiences faster. This collaboration underscores our commitment to staying a top choice in the online sports and casino markets.“
The post NetBet signs with Flows to boost its Global operations appeared first on European Gaming Industry News.
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Be victorious with VinciSpin, a brand-new online casino launched by Betmen Affiliates
Say hello to VinciSpin, a new and exciting online casino brand with a strong focus on delivering the classic, traditional games that players know and love. Inspired by the legendary Leonardo da Vinci, VinciSpin combines a luxurious, elegant design with simplicity, making it a highly engaging and user-friendly gaming platform. Whether you’re a slots enthusiast or a live casino fan, VinciSpin offers something for everyone.
A New Era in Online Gaming
Launched in December 2024 by Betmen Affiliates, VinciSpin has quickly made a name for itself in the competitive online casino industry. Despite being new to the market, VinciSpin has achieved impressive results in its first few weeks, with conversion rates such as a 48% Reg2Dep via Google PPC and a 22–28% Reg2Dep from Facebook campaigns.
What Makes VinciSpin Unique?
At VinciSpin, players can expect a superior gaming experience that blends generous promotions, a vast array of games, and exciting gamification features. Here’s what sets it apart:
- Generous Welcome Bonuses: New players can unlock up to €10,000 in bonuses across their first five deposits, plus 500 Free Spins.
- Daily Offers & Cashbacks: Stay rewarded with daily promotions and weekly cashbacks that come with a low 5x wagering requirement.
- Gamification Features: Enjoy unique features like the Wheel of Fortune for extra chances to win.
- Wide Game Selection: From top-tier providers, VinciSpin offers a rich selection of slots and live casino games, catering to every player’s preferences.
Join the Elite: The VinciSpin Loyalty Program
Ready to level up? VinciSpin offers an exclusive VIP loyalty program known as the Illuminati VIPs, featuring six rewarding tiers:
- Apprentice – Bronze
- Inventor – Silver
- Master – Gold
- Virtuoso – Platinum
- Genius – Diamond
- Vinci Legend – The ultimate VIP status
To climb the ranks, players simply need to accumulate loyalty points. For every €40 bet, players earn 1 point, moving them closer to VIP benefits, including tailored promotions, faster withdrawals, and exclusive events.
Personalized Gameplay and Offers
At VinciSpin, personalization is key. Players can take advantage of the Always On system, a smart promotional feature that recommends games and offers tailored to individual preferences. Using advanced data analysis and audience segmentation, VinciSpin ensures every player enjoys a customized and rewarding experience.
Affiliates working with Betmen Affiliates benefit from similar audience insights, allowing them to segment players effectively based on game preferences, time spent on-site, and actions performed. This powerful tool also helps affiliates distinguish VIP players, identify bonus hunters, and even reactivate inactive users.
Safe and Hassle-Free Payments
VinciSpin guarantees a seamless and secure payment experience, supporting a variety of popular methods such as:
- VISA
- Google Pay
- Skrill
- Neteller
- Binance (for cryptocurrency deposits)
With fast deposits and withdrawals, players can focus on what matters most—enjoying their favorite games.
How to Get Started with VinciSpin
Betmen Affiliates drives high-quality traffic to VinciSpin through multiple channels. If you’re interested in promoting VinciSpin or need assistance with promotional materials, segmentation, or offers, their team is ready to help. Contact them directly on Telegram at @vladi_betonred3 for personalized support.
Why Choose VinciSpin?
VinciSpin offers the perfect blend of classic games, modern features, and unmatched loyalty rewards, making it a standout choice for players looking for an engaging and secure gaming experience. With its user-friendly layout, exceptional promotions, and dedication to player satisfaction, VinciSpin is quickly becoming a top destination in the online casino world.
Sign up today, claim your Welcome Bonus of €10,000 and 500 Free Spins, and join the elite ranks of the Vinci Legend!
The post Be victorious with VinciSpin, a brand-new online casino launched by Betmen Affiliates appeared first on European Gaming Industry News.
Latest News
Imagine Live Partners with King.rs
Imagine Live the live casino provider launches with Serbian brand King.rs
Imagine Live is thrilled to announce its innovative entry into the Serbia market, made possible through a strategic partnership with the operator King.rs.
The collaboration is aimed at delivering King.rs players a premium gaming experience. Two Blackjack and one Roulette table will be equipped with the latest technology, allowing seamless gameplay and interactive features catering to Serbian players’ localised preferences.
Hakob Manukyan, CEO of Imagine Live Armenia, commented: “King.rs is an established brand throughout Serbia focused on delivering exceptional products and gaming experiences by putting the player at the centre of their brand story. Imagine Live is equally committed to providing premium and customised live dealer solutions with bespoke tables and studios for our operator partners to ensure a complete brand experience that players enjoy and return, which drives deeper engagement and revenue opportunities. We look forward to supporting and growing the live dealer experience with King.rs over the coming months.”
Dragan Djordjevic, COO King, said, “Working with Imagine Live has been an absolute thrill. Their unique mix of live performances, tech, and real-time interactivity is a game-changer in entertainment. It’s exactly the kind of creative energy we love at King.rs, where we’re all about reimagining live gaming. This partnership feels like a natural fit—two teams, both passionate about pushing boundaries and creating something fresh. I can’t wait to see what we come up with together and how we’ll keep surprising and exciting players around the world”.
The post Imagine Live Partners with King.rs appeared first on European Gaming Industry News.
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