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Entain and McLaren F1 Team open the doors for women to return to work
The companies are launching a joint Returnship programme for women to return to careers in the world’s most exciting industries
Entain, the global sports betting, gaming and interactive entertainment group, and the McLaren F1 Team, are launching applications for their joint Returnship programme, to help reignite the careers of women returning to roles in STEM (Science, Technology, Engineering and Mathematics).
While the representation of women in STEM is steadily increasing 1, there remains a significant gender imbalance – in the UK, just 26% of STEM graduates are women, and only 24% of the STEM workforce are women2. There is an urgent need to change the perceptions of careers in STEM, open more opportunities for women to pursue careers in the field, and help both women and men thrive equally in STEM.
As 26% of sports bettors globally are now female3, and F1 continues to experience a rise in female fans, with approximately 40% of fans now female4, it has become even more important for both companies to reflect the customer experience by having a diverse workforce. The Returnship programme is another step in the right direction to making this change.
Jette Nygaard-Andersen, Entain CEO, said: “The fusion of technology, sport and entertainment, and desire to support talented women re-entering the workforce meant that launching this brand-new programme with our partner, McLaren, is an obvious step. We share a passion and commitment for giving women a platform to reignite their careers in STEM and hope that through this programme, we not only support a generation of ambitious women now but inspire future generations of girls to land their dream STEM role.”
As part of the programme, an initial cohort of ten Returnship places will be created, offering unique opportunities and experience at either Entain or the McLaren F1 Team over a six-month period. The programme is designed to suit different women at different stages in their career, with successful candidates being supported by a 1-1 transitional coach specialising in returning to work, flexible working, networking with senior executives, and an opportunity to discuss permanent role opportunities after the six-month programme. Example placement roles span from software engineers and back-end developers to data scientists and design engineers, with the full list available on the programme’s website.
Candidates who meet the following minimum criteria are being sought:
- At least 3 months unemployed, underemployed or reskilling
- At least 2 years prior professional experience
- STEM focused qualifications or experience or a personal and evidencable passion for technology / data / engineering
Entain is committed to embedding Diversity, Equity and Inclusion into all corners of its business, and has launched a number of programmes to support this commitment, under its EnTrain programme, which is designed to increase access to education and training in technology and improve diversity. With EnTrain, Entain has set the objective to positively impact the lives of over 1,000,000 people around the world, either directly or through their families and dependents, by 2030.
The Entain x McLaren F1 Team Returnship programme also complements Entain’s existing Reboot@Ivy initiative, which helps women return to their technology careers at its locations in Hyderabad and Manila.
Zak Brown, CEO, McLaren Racing, commented: “We are excited to be launching the first returnship of its kind within F1 in partnership with Entain. This is an opportunity to drive real change within the Engineering and Technology industries and is part of our overall commitment to making STEM careers more accessible to all, and to having 40% of our employees from under-represented backgrounds by 2030.”
In December 2022, Formula 1 announced teams for its F1 Academy: an all-female racing series for younger drivers, set for 2023. Likewise, Extreme E has elevated women in motorsport with its gender-equal motorsport series. These moves demonstrate the eagerness to propel women drivers into the upper echelons of the sport, and mirror what Entain and the McLaren F1 Team are hoping to achieve through the Returnship programme.

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New Title Boosts Player Engagement and Solves Liquidity Challenges with Bitcoin Lightning Network
THNDR, a trailblazer in skill-based peer-to-peer (PvP) gaming solutions, announced the launch of its latest title, Blackjack, now available on its B2B PvP platform. Designed for iGaming operators and aggregators, this classic game with a skilled twist leverages THNDR’s cutting-edge betting liquidity network and instant payment settlements to redefine player engagement, retention, and monetization in the iGaming industry.
Underlying the new Blackjack title, THNDR’s tech addresses long-standing pain points for operators, including player liquidity gaps and slow payout processes. By tapping into THNDR’s cross-operator liquidity network, the game ensures players are matched instantly, eliminating unfilled wagers and keeping the action flowing. Coupled with real-time payouts, operators can offer their players PvP games in any currency while benefiting from behind-the-scenes settlement with zero delays or chargebacks.
“We’re thrilled to bring a skill version of Blackjack to our PvP platform,” said Desiree Dickerson, CEO and Co-Founder of THNDR. “This isn’t just another game, it’s a powerful re-engagement and monetization tool for operators. By blending skill-based competition with our innovative tech, we’re delivering a solution that keeps players engaged longer, boosts retention, and opens access to a broader market of new users.”
Unlike traditional casino-style Blackjack, THNDR’s version rewards strategy and decision-making, appealing to a growing demographic of competitive players seeking more than chance-based entertainment. Early partners include BetOpenly, Speed Wallet, Maincard, Telobet, and more.
For iGaming operators and aggregators, the benefits are clear:
- Instant Liquidity: Players connect across THNDR’s betting network for a nearly 100% match rate.
- Enhanced Monetization: Instant payouts encourage higher spending and user trust.
- User Acquisition: Skill-based games allow licensed operators to reach a wider market.
- Seamless Integration: The platform can be integrated with just a few lines of code and works with any currency.
The post New Title Boosts Player Engagement and Solves Liquidity Challenges with Bitcoin Lightning Network appeared first on European Gaming Industry News.
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Altenar offers sportsbook advice with ‘Behind The Bet’ webinars
Altenar is launching a series of free online webinars with helpful tips and advice for operators to gain a better understanding of how to maximise the potential of their sportsbook.
In the webinars titled ‘Behind The Bet’, experts from across Altenar’s departments will present their thoughts on a range of topics aimed at educating the audience and helping them optimise their sportsbook offering.
As a leading sportsbook provider in regulated markets around the world, Altenar’s products are tailored to the demands of various regions and are developed based on the localised expertise of the team.
Account managers already play an important role in the business development of existing clients but ‘Behind The Bet’ will allow both current and potential customers to improve their understanding of various markets, regulations and sportsbook products.
The webinars will be held in English, Spanish and Portuguese to cater to the needs of a global audience, with the presentations followed by a question-and-answer session.
The first edition of Behind The Bet will focus on one of the hottest topics in the iGaming industry as Altenar’s Head of Licensing and Regulatory Compliance Magno Neiva and Sales Manager Frederico Caputi discuss the legal landscape in Brazil.
Charlie Williams, Commercial Director at Altenar, said: “The newly regulated market has opened up exciting opportunities for iGaming companies, but there are also many regulatory challenges to overcome in order to maximize market potential. Altenar’s success in highly regulated markets across the globe, and in South America, positions us to deliver a flexible range of products and services to help our clients grow in Brazil.”
Magno Neiva, Head of Licensing and Regulatory Compliance, said: “The Brazilian iGaming market is evolving rapidly, presenting exciting opportunities for operators and providers alike. As one of the most dynamic and promising regions in the industry, Brazil is at the centre of innovation and the new regulatory advancements are shaping the future of online betting and gaming in South America.
“Altenar is proud to be part of this journey, bringing its expertise and cutting-edge solutions to a market that is poised for significant growth.”
This webinar, the first in a series, could not have chosen a more relevant market to explore. Through this discussion, Altenar aims to showcase how its advanced sportsbook and gaming solutions can help businesses thrive in this fast-moving environment.
The first edition of Behind The Bet will be held in Portuguese and takes place on March 12 at 11am (Brazilian Standard Time).
The post Altenar offers sportsbook advice with ‘Behind The Bet’ webinars appeared first on European Gaming Industry News.
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Interim UFC Heavyweight Champion to promote world’s number one crash game to his fans
SPRIBE, the developer behind the number one crash game in the world, Aviator, has added yet another UFC superstar to its roster of brand ambassadors with Tom Aspinall promoting the game to his fans around the world.
Aspinall is the interim UFC heavyweight champion, actively defending his title and solidifying his place as one of the most dominant forces in MMA today. His championship mindset aligns perfectly with Aviator’s commitment to working with the best, ensuring fans experience the thrill of elite competition.Aspinall will take part in a number of campaigns promoting Aviator to UFC audiences worldwide. He joins other Aviator brand ambassadors like Alex Pereira, Johnny Walker and Merab Dvalishvili.
These brand ambassador partnerships form part of a wider marketing deal between SPRIBE and UFC, which sees Aviator branding appear in and around the Octagon for UFC Fight Nights and Pay Per View events. It also established an athlete ambassador fund for agreements such as this.
The deal will help to build even more momentum behind Aviator, the original crash game now available at more than 4,500 online casinos and with more than 42 million active players a month placing upwards of 350,000 bets per minute.
Its popularity comes down to the simple and easy-to-understand increasing curve format and the high-risk/high-reward gameplay. Aviator is also multiplayer with tons of social interaction built into the experience including a chat function and real-time leaderboards.
David Natroshvili, Founder & CEO at SPRIBE, said: “Tom is one of the toughest and most celebrated fighters in the UFC right now and we are excited for him to join our ranks as an Aviator ambassador.
“He has a large and loyal fanbase that we are certain will love the thrills that Aviator provides and look forward to working with Tom on a number of campaigns over the coming 12 months.
“These brand ambassador deals, and our partnership with the UFC and other sports franchises, show our commitment to ensuring Aviator remains the number one crash game on the planet and that as many people as possible get to play it.”
Tom Aspinall, UFC interim heavyweight champion and Aviator Brand Ambassador, added: “Taking flight in Aviator is just as thrilling as stepping into the Octagon on fight night so I’m excited for my fans to experience what the game has to offer.
“The team at SPRIBE have some great campaigns planned for the coming months which I’m excited to be a part of as we work together to ensure that Aviator really takes flight.”
The post Interim UFC Heavyweight Champion to promote world’s number one crash game to his fans appeared first on European Gaming Industry News.
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