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Gaming Americas Weekly Roundup – January 9-15
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Elys Game Technology Corp announced that the company’s wholly owned subsidiary Elys Gameboard Technologies LLC received approval for Type C sports gaming proprietor licensure from the Ohio Casino Control Commission (OCCC).
Penn Sports Interactive and its Barstool Sportsbook have received a temporary mobile sports betting licence for Massachusetts. The US state’s Gaming Commission voted unanimously to hand PSI a Category 3 Sports Wagering Operator Licence following meetings.
FanDuel Group, the premier online gaming company in North America, announced the “Kick of Destiny,” a campaign featuring four-time Super Bowl Champion and five-time NFL Pro-Bowler, Rob Gronkowski, who will attempt to kick a field goal during a live Super Bowl LVII television commercial.
Hard Rock International continues to proactively combat human trafficking by implementing several programmes this month. The company kicked off its programmes on January 11, as part of National Human Trafficking Awareness Day.
VICI Properties Inc. announced that it has acquired the real estate assets of PURE Casino Edmonton in Edmonton, Alberta, PURE Casino Yellowhead in Edmonton, Alberta, PURE Casino Calgary in Calgary, Alberta, and PURE Casino Lethbridge in Lethbridge, Alberta, from PURE Canadian Gaming Corp. for an aggregate purchase price of approximately C$271.9 million (US$200.8 million).
Tipico USA Technology Inc. announced it has received approval to launch from the Iowa Racing and Gaming Commission and that it is now live and accepting bets in the Hawkeye State.
Partnerships
Jackpocket has announced its launch in Arizona in partnership with Circle K. Lottery players in the state can use Jackpocket to play a variety of online games, including Powerball, Mega Millions, The Pick, Fantasy 5 and Pick 3.
Pragmatic Play has further expanded its footprint in the Brazilian market by signing an agreement with experienced operator BetBastet. The deal sees Pragmatic Play continue its expansion plans in Latin America, bringing its Slot, Live Casino and Virtual Sports content to BetBastet’s customers, delivering a variety of player-favourite titles that are proven to boost engagement.
Pollard Banknote Limited announced that it has entered into a joint venture operating agreement with respect to NeoPollard Interactive LLC and amended the parties’ Michigan Joint Venture Agreement with NeoGames S.A. The Agreements reinforce the long‐term approach to ensure the continued success of NPI and accordingly, the operations of its market leading customers.
Everi Holdings announced it was selected by the British Columbia Lottery Corporation to provide its Everi Compliance Anti-Money Laundering solution in support of BCLC’s gaming and online operations.
Brelyon, the MIT spin-off that’s invented the first-ever, headset-free virtual display technology for gaming and enterprise applications, is partnering with Velocity Esports to bring Brelyon Ultra Reality to Velocity locations, the ultimate venues for gamers, from casual to competitive gamers and esports enthusiasts.
Aruze Gaming, a leading developer of gambling entertainment solutions for the global casino market, announced the launch of four Aruze slot titles on BetMGM, a leading iGaming and sports betting operator.
Exacta Systems continues to expand its best-in-class Historical Horse Racing install base through a new deal with Wyoming Downs, an operator of fourteen off track wagering facilities across Wyoming.
Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.
The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.
Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”
The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.
Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino
Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK.
Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others.
Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market.
The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards.
Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said:
“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.”
Mark Good, representing Ivy Casino, said:
“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.”
Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO.
In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company.
The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.
Latest News
Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals
Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.
New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.
“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”
Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.
The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.
Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.
The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.
Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License
Play’n GO games now live with Ivy Casino in the UK
Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals
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