Latest News
King Billy Casino anoints Symplify to enhance its customer engagement strategy
Reading Time: 2 minutes
Symplify, the Stockholm-based market leader in CRM and AI cloud solutions, has been anointed by King Billy Casino to enhance its customer engagement strategy.
King Billy Casino has ascended to the elite iGaming heights by providing superb online casino entertainment and this will be consolidated with Symplify’s fully integrated CRM Ecosystem. Symplify’s AI Personalisation Module was a key factor in the agreement, which delivers a hyper personalised Onpage experience shaped by machine learning.
The state-of-the-art CRM ecosystem also enables King Billy to optimise its communication strategy across its extensive user base via the Email, SMS and Push Packages.
This deal includes access to Symplify’s proprietary Campaign and Customer journey builder modules that are designed to boost user engagement processes. King Billy is also now able to create highly personalised customer lifecycle journeys in real time dictated by customer events and campaigns.
King Billy prides itself on providing socially responsible gaming environments for players. This mission is to be strengthened by Symplify’s SaaS service as it’s enriched with several modules that monitor concerning behaviours and help identifying abusers. AI will be leveraged to help the business optimise marketing spend and develop greater customer sentiment leading to increased Lifetime value.
Symplify’s CEO Robert Kimber said: “Our leading CRM Ecosystem is perfectly suited to support King Billy’s progressive growth plans and we’re pleased to be onboard. Symplify’s single solution caters for profitability through conversion and driving increased playing activities by optimising the player experience.”
King Billy Casino CEO, followed: “After 6 years of constant growth, innovation, attention to the player’s needs and commitment to responsible gaming, we find ourselves at a crossroads of transformation and critical choices in a new gaming paradigm. In this new era, we strongly believe Symplify to be one of our closest allies with their unmatched tools and modules. Welcome aboard, the King welcomes you!”

Latest News
Red Rake Gaming releases Super 60 Stars, the newest slot in its successful Super series
Red Rake Gaming has released Super 60 Stars, the latest addition to its acclaimed Super series, now available to all partner operators.
This new release retains the fast-paced gameplay and wide variety of features that have made the series one of the most popular in the iGaming industry, while also introducing an exclusive new addition that adds even more excitement to the game.
The new feature in Super 60 Stars is the “Super 60 Stars” symbol, which can appear anywhere on the reels and trigger the brand-new “Super 60 Gold X” minigame. In this minigame, players can land the “Super X” symbol to multiply the value of the silver coins and accumulate big wins through the gold coins. On top of that, the “Super 60 Coins” system brings the familiar “Minor, Major and Grand” prizes, offering great win potential.
The game also includes some of the most successful features from previous titles in the series, such as “Sticky Wins” and progressive multipliers triggered by the “Super 25 Stars Wild” symbol, as well as the “Crystallize Symbols” and “Lucky Multipliers”, with multipliers of up to x50, and the «Star Fusion Minigame», which merges symbols for bigger rewards.
Other popular features also make a return, including the “Super 10 Stars Mini-Slot” and the “Frenzy Wheel Minigame”, with multipliers of up to x100, plus expanding Wilds with Respins, the “Wheel Bonus”, and “Free Spins”.
With its polished design, fast-paced gameplay and broad variety of features, Super 60 Stars strengthens the appeal of an already established series and stands out as a key release for operators looking to offer high-performing, differentiated content to their players.
Now available across all Red Rake Gaming partner casinos, as well as through its renowned tournament tool.
For additional information please contact: [email protected]
The post Red Rake Gaming releases Super 60 Stars, the newest slot in its successful Super series appeared first on European Gaming Industry News.
Latest News
GAMSTOP reports record registrations in 2025
- 44% increase in under 25s choosing to self-exclude from gambling
- Younger consumers choosing six-month exclusion to manage their gambling
- New chair Chris Pond to take up post in September
GAMSTOP, the national self-exclusion scheme for online gambling, has reported a 19% increase in registrations in 2025, with monthly registrations breaking all previous records twice in successive months.
The increase in registrations has been driven by younger consumers, aged 16-24, with self-exclusions increasing by 44% year-on-year in the first six months of the year. Four out of ten are choosing to exclude for the minimum six-month period, up from 36% in the previous year which could mean they are using GAMSTOP as a flexible, preventative tool to manage their gambling, though more research is needed to understand patterns of behaviour.
With self-exclusion at record levels, the Gamstop Group has announced its new chair will be Chris Pond, who replaces the outgoing Chair Jenny Watson CBE in September after her seven-year stint. Mr Pond is highly experienced in financial services and has worked across the public, private and non-profit sectors.
He is currently Chair of the Money and Mental Health Advisory Board and the Financial Services Consumer Panel at the Financial Conduct Authority. He has previously chaired the Financial Inclusion Commission, served as the CEO of two national charities and was a Work and Pensions Minister during his eight years as a Member of Parliament.
Since GAMSTOP’S inception in April 2018, nearly 600,000 vulnerable consumers have registered for the service and self-exclusion is continuing to increase at record rates. In April 2025, a record 10,281 consumers registered with GAMSTOP – the first time the monthly figure had ever topped 10,000 –and Monday April 7th, two days after the Grand National, was the busiest ever day with 437 registrations. However, the monthly record was eclipsed in May, with 10,344 new registrations.
The 2025 data reveals a growing preference for six-month exclusions across all age groups, a 29% year-on-year increase. However, the maximum five-year exclusion remains the most popular amongst all age groups, except under-25s and currently accounts for nearly one in two of all exclusions (47%). Since 2018, 53% of all registrations have been for the maximum five-year period.
GAMSTOP introduced a new ‘5 years with auto-renewal’ exclusion in December 2024 for vulnerable consumers looking to extend their exclusion from gambling websites and apps. The new 5 -year auto-renewal option was developed in direct response to feedback from users and the take-up has been high, with nearly half of those registering for a five-year exclusion choosing this option.
New registrations – H1 2025
16-24 | 25-34 | 35-44 | 45-54 | 55+ | |
6 months | 39% | 27% | 23% | 21% | 22% |
1 year | 26% | 26% | 23% | 22% | 22% |
5 years | 35% | 47% | 54% | 57% | 56% |
Registrations – all time
16-24 | 25-34 | 35-44 | 45-54 | 55+ | |
6 months | 33% | 23% | 20% | 20% | 20% |
1 year | 26% | 23% | 22% | 21% | 22% |
5 years | 41% | 54% | 58% | 59% | 58% |
Fiona Palmer, CEO of GAMSTOP, said:“Our data shows a significant spike in the number of younger consumers who are GAMstopping to manage their gambling, and this has driven the record registrations in 2025. They are increasingly choosing six-month exclusions, which suggests that GAMSTOP is being used as a tool to allow them a break from gambling. We have worked very hard to increase awareness of GAMSTOP amongst younger consumers and to destigmatise the use of self-exclusion. We want them to realise that GAMSTOP can be used as a preventative tool alongside other solutions, giving them breathing space to take back control”.
The post GAMSTOP reports record registrations in 2025 appeared first on European Gaming Industry News.
Latest News
STAKE SIGN FOOTBALL LEGEND PATRICE EVRA AS GLOBAL AMBASSADOR
Betting giants, Stake has today confirmed that former Manchester United and Juventus legend, Patrice Evra, has signed a deal to become a Global Ambassador for the brand.
Evra is the latest football legend to partner with Stake, joining fellow Premier League icon, Sergio Aguero as part of the Stake family. The former left-back enjoyed a trophy laden career, winning 17 major titles, including the UEFA Champions League, and five Premier League titles as part of an iconic Manchester United squad.
Evra’s larger than life personality has seen him remain a source of great entertainment since his retirement. Now considered a respected pundit, Evra has become known for his strong opinions and sharp wit.
Patrice Evra commented:“I am so excited to be working with Stake, and joining the family. They are such a fun and exciting brand who are at the top of their game, and to be joining their team of iconic Ambassadors is a privilege.
“I am a massive MMA fan, and Stake is a brand that everyone thinks of when it comes to the sport. To be on the same team as MMA Champions is great, and also to have a former rival from Manchester City, Sergio Aguero, now on my team, is fantastic.”
Akhil Sarin, Chief Marketing Officer at Stake, said: “Patrice is a footballing icon and one of the best players to ever play in his position. As much as his incredible credentials, we love his eccentric, larger than life personality and his strong opinions on the beautiful game. We see great synergy between Patrice and the Stake brand, and are really looking forward to what will be a great partnership.”
The post STAKE SIGN FOOTBALL LEGEND PATRICE EVRA AS GLOBAL AMBASSADOR appeared first on European Gaming Industry News.
-
Latest News3 months ago
Week 17/2025 slot games releases
-
Latest News3 months ago
Fortuna Partners with 2025 UEFA Under-21 EURO
-
Latest News2 months ago
ELA Games Receives Key Nomination at EGR Marketing & Innovation Awards
-
Latest News3 months ago
Bojoko.com Surpasses €100 Million in All-Time Deposits Milestone
-
Latest News3 months ago
LeoVegas Group to Open a New Office in Leeds
-
Latest News2 months ago
LEGENDS by Fire & Ice: July 1st at The BOX Soho
-
Latest News1 month ago
New Resort & Casino Selects IvedaAI for Intelligent Video Surveillance Ahead of Grand Opening
-
Latest News1 month ago
HIPTHER Movement Launched: Fitness Community & Summer Run-Off Challenge Powered by GameOn
You must be logged in to post a comment Login