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Multiscription announces new €1.5M funding round as its Unleashd subscription service for mobile games sees rapid growth

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Danish mobile gaming start-up Multiscription has secured a new round of funding to support the growth of its Unleashd service, a subscription-based alternative to existing free-to-play marketing and monetization. This latest investment of an additional €1.5M was led by Sisu Game Ventures, with additional funding from Sweden’s Tigrim and The Danish Growth Fund, the state-backed, independent fund which invests in Danish start-ups. This is the group behind the previously announced investment of €800,000 in September 2021.

Subscription-based gaming is expected to be worth $24.1 billion per year by 2030, according to a new report from Grand View Research, with mobile gaming projected to see the highest growth of any platform at 16.8 percent  per year. This is due both to the ubiquity of mobile phones and the fact that mobile is the primary gaming platform of consumers in markets such as India, Brazil and much of Asia.

Unleashd is a unique mobile games subscription service that gives publishers an alternative to existing free-to-play (F2P) monetization that works alongside their existing revenue streams. Mobile publishers can easily add their games to the Unleashd subscription app, with gamers able to play games without disruptive ads,  accessing exclusive benefits such as score multipliers, character upgrades and unique in-game items. Gamers can test out Unleashd for free for seven days, after which the service costs from 4.99 Euros per month.

Right now, there are 22 games included in the monthly subscription, including Conduct This!, Bonfire 2 and the newly-integrated Tiny Rails from Trophy Games; new games are being integrated all the time.

The investment is crucial to Multiscription’s growth plans as it allows the company to expand the development team behind the Unleashd platform and further enhance the technology used to onboard new developers and their games.

“This new funding is a great vote of confidence in our work to show mobile game publishers that there is an alternative to existing monetization models. It will help us scale up our team and technology and enhance our in-game monetisation design capabilities, a service we provide to our publisher partners to create the best subscription offers. On top of this, we are working towards the iOS launch in early 2023,” said Teis Mikkelsen, Co-Founder and CEO of Multiscription.

Mobile gaming accounts for more than half of all game revenues globally, yet very little has changed regarding how publishers monetize their games. Unleashd offers a fresh approach to discovery and monetization, taking a subscription model we know consumers like and giving it a mobile-first twist. We are excited by what Teis and the team are building, and its potential to disrupt the F2P status quo,” said Samuli Syvähuoko, Founding Partner at Sisu Game Ventures.

Publishers joining the service are still able to offer rewarded ads and in-app purchases, but Unleashd provides an opportunity to create extra exclusive offers that are only available to subscribers.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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BetKing Renews Ikorodu City FC Partnership for 2025/26 NPFL Season

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BetKing, Nigeria’s leading sports betting and digital entertainment brand under KingMakers, has renewed its official partnership with Ikorodu City Football Club for the 2025/26 Nigeria Premier Football League (NPFL) season.

This marks the third consecutive year of collaboration between both organisations, highlighting a shared commitment to grassroots development, youth empowerment and the growth of Nigerian football.

Since the partnership began in 2023, Ikorodu City FC, popularly known as the Oga Boys, has risen rapidly through the ranks, earning promotion to the NPFL in 2024 and finishing an impressive fourth place in their debut 2024/25 campaign.

Their season was highlighted by a record-breaking 6–0 victory over Katsina United, one of the most dominant results in NPFL history.

BetKing’s support for Nigerian sports extends far beyond football. The company recently commissioned a modern mini sports complex at Ifako Ijaiye, already serving over 400,000 community members, including neighbouring communities.

The post BetKing Renews Ikorodu City FC Partnership for 2025/26 NPFL Season appeared first on European Gaming Industry News.

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Paysecure launches dynamic cashier – iGaming’s most customisable payments solution

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  • Solution gives operators complete control over cashier look and feel

  • Product designed to enhance player conversion, retention and LTV

  • Dynamic cashier will debut at SBC Summit in Lisbon

Paysecure, an award-winning payment orchestration provider in iGaming, has unveiled its dynamic cashier product – the most customisable cashier solution on the market, providing operators with deep insights into user behaviour to improve conversion and reduce fraud.

The dynamic cashier solution empowers clients to completely control the look, feel and execution of the deposit and withdrawal process to enable seamless, multi-currency deposit and pay-out flows.

An enhanced cashier experience is designed to improve conversion by up to 7% and increase deposit value by up to 35%. It also enables operators to extend brand experience, localise and segment user flows, and gain deeper insights into player behaviour at the cashier stage.

Operators will gain access to deep insights on player behaviour at the cashier, enabling them to continually optimise the experience to boost acceptance rates and reduce friction. Detailed cashier performance analysis on data points including cashier load times, error types and success rates – combined with advanced AI tools to monitor and flag performance improvement opportunities – equip payments teams to scale operations and reduce barriers for players.

The dynamic cashier product also allows operators to add personalised promotions and notifications at key touch points throughout the cashier experience, to help improve player engagement rates, reduce friction and provide a seamless journey to play.

Operators are able to build their ideal cashier experience at speed via the Paysecure platform. With control over colours, logos, CTA buttons and more, teams are able to update and test updates in a sandbox environment, meaning improvements can be pushed live within minutes.

Paysecure’s customisable cashier also allows operators to control taxation parameters, surcharge fees, transaction thresholds, and currency settings.

Viktoriia Degtiarova, CCO and Co-Founder at Paysecure, said: “Our dynamic cashier solution gives operators unprecedented flexibility to transform the payments journey into a real competitive advantage.

“The cashier is where players decide whether to deposit, return and ultimately stay loyal, so delivering the right experience directly impacts conversion and lifetime value. With our fully customisable, dynamic cashier, operators can fully control the look and feel of their cashier to create seamless, on-brand journeys that resonate with players, while localising flows for different markets and segments.

“The product is built with performance and reliability in mind, from faster checkouts and built-in smart routing to detailed insights on success rates, load times and player behaviour. That means operators can continually refine their strategy, boost acceptance from the first step and deliver frictionless, reliable payment experiences at scale.

“For iGaming businesses looking to strengthen brand resonance, drive repeat custom and unlock new growth, our dynamic cashier offers the most customisable and client-focused solution on the market.”

The Paysecure team will be at SBC Summit in Lisbon at stand E200.

The post Paysecure launches dynamic cashier – iGaming’s most customisable payments solution appeared first on European Gaming Industry News.

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Paytently and Mastercard Partner to Launch Next-Generation Open Banking Payment Solution

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Paytently, the specialist payments orchestration platform, has launched Paytently Open Banking powered by Mastercard Open Finance, an account-to-account payment option at checkout that lets customers pay directly from their bank and helps merchants increase conversion rates and improve cash flow.

This comes as Mastercard research[1] shows that more than three-quarters of consumers in leading markets already use open banking, fuelling demand for instant, account-to-account payments at checkout, giving merchants with “Pay by Bank” functionality a competitive edge.

Leveraging Mastercard’s open banking connectivity and Paytently’s orchestration layer, Paytently Open Banking streamlines payments end-to-end, bringing secure bank authentication, payment initiation, and enhanced reconciliation within a single flow for greater operational efficiency. Paytently’s proprietary orchestration engine routes each transaction over the most effective rail for instant payment confirmation and faster settlement.

“This collaboration with Mastercard marks a significant step forward in our mission to deliver robust, scalable payment solutions for sectors that demand more from their payments partner,” said Samuel Barrett, Co-Founder and CEO of Paytently. “By combining our orchestration expertise with Mastercard’s open banking technology, we’re enabling merchants to move money faster, reduce operational friction, and ultimately create a more seamless experience for their customers.”

“Our collaboration with Paytently brings the benefits of open banking payments to more merchants who value speed, transparency, and flexibility in their transactions,” said Valerie Nowak, EVP, Head of Open Finance APEMEA at Mastercard. “By combining Mastercard’s secure open finance infrastructure with Paytently’s expertise in complex payment environments, we’re enabling businesses to offer their customers another trusted and seamless way to pay.”

The partnership reflects a strong alignment between Mastercard’s global scale and secure open finance infrastructure, and Paytently’s agility and expertise in orchestrating payments for various sectors. Together, they are bringing an advanced open banking payment solution to market that delivers on speed, reliability, and customer experience.

Paytently and Mastercard will be presenting the solution together at SBC Summit in Lisbon, September 16–18, 2025, where Paytently is a Platinum Headline Sponsor.

 

[1] Rise of Open Banking Report, Mastercard 2024

The post Paytently and Mastercard Partner to Launch Next-Generation Open Banking Payment Solution appeared first on European Gaming Industry News.

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