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PRAGMATIC PLAY GROWS SWISS FOOTPRINT WITH GRAND CASINO BERN DEAL

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Pragmatic Play, the major multi-product supplier to the iGaming industry, has expanded its footprint in Europe after partnering with major Swiss operator, Grand Casino Bern.

The deal will see the casino’s flagship online brand, 7melons.ch, receive Pragmatic Play’s complete slot offering, including award-winning titles Gates of Olympus™ and Wolf Gold™, as well as the hugely popular hit Sugar Rush™.

Once the slot portfolio is integrated, the partnership will expand to include the provider’s Live Casino portfolio, which combines classic experiences such as Roulette and Blackjack with engaging gameshow content like Boom City and Sweet Bonanza CandyLand™.

This latest commercial agreement signed by Pragmatic Play follows key deals with Fortuna Entertainment Group, Stake and Hollywoodbets across Europe in recent months.

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “We’re very pleased to partner with Grand Casino Bern, which is undoubtedly one of the iconic gaming institutes in Switzerland.

“Taking our extensive slot products live with its online arm, 7melons.ch, is another positive step for us in a European regulated market and we look forward to working closely together in the future.”

Bruno Peake, Director Online Casino at Grand Casino Bern, said: “Pragmatic Play has a broad portfolio of incredible, engaging products and we’re very pleased to be able to add its complete slot collection to our 7melons site.

“It is another exciting step for our online brand, and we look forward to expanding our relationship with Pragmatic Play further.”

Pragmatic Play currently produces up to seven slot titles a month, while also delivering Live Casino, Virtual Sports and Bingo games as part of its multi-product portfolio, available through one single API.

George Miller began his career in content marketing before joining the HIPTHER team in 2016 as an Editor and Content Manager. His ability to distill complex regulatory data into newsworthy B2B content led to his appointment as Head of Content in 2017.…

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