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ESV5 Completes Merger with Ninjas in Pyjamas, Accelerated Globalization Process

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ESV5 E-SPORT GROUP CO., a comprehensive digital sports group in China, is pleased to announce that the Group has completed the merger with the professional Swedish esports organization, “Ninjas in Pyjamas” (NIP), through an equity share swap. Following the merger, the combined entity is named NIP Group, Mario Ho, ESV5 Chairman, will become the chairman and co-CEO of NIP group, and Hicham Chahine, the CEO of NIP, will become co-CEO of NIP Group and continue as CEO of Ninjas in Pyjamas.

With the business plan of the merger, NIP Group will fully expand its overseas business and become a global comprehensive digital sports group covering the Chinese, European and South American markets. The merger is one of the largest cross-border mergers and acquisitions in the global esports industry to date. Furthermore, this means the long-awaited arrival of the Ninjas in Pyjamas brand to the League of Legends Pro League is close – the Group is thrilled to confirm that the former Victory Five squad will finally play as NIP from 2023 onward, and eStar Gaming will continue to operate independently.

As one of the largest and most influential esports groups in the world, NIP Group covers China, Europe, South America, and operates well-known esports brands including Ninjas in Pyjamas and eStar Gaming, with around 40 million followers on social media platforms worldwide. NIP Group now fields teams in a multitude of game titles on PC and mobile platforms, including League of Legends, Honor of Kings, Counter-Strike: Global Offensive, Rainbow Six:Siege and VALORANT etc. It has home courts in Wuhan and Shenzhen, as well as offices in Stockholm and Sao Paulo.

Specialized in the development of the esports industry, NIP Group focuses on building the digital sports industry chain and operates a diverse portfolio of brands, including MAG Studio, a top-tier events production company in China. Likewise, Shinobi Studio offers content production and esports team management services to Western sports clubs looking to enter the space. Another Group brand, eStar Entertainment, a leading esports talent agency in China, has signed over 10,000 content creators, covering mainstream Chinese live broadcast platforms such as Douyu, Huya, and Douyin.

One of the world’s most legendary esports clubs, NIP was founded in June 2000 and now fields teams in CS:GO, Rainbow Six: Siege, VALORANT and FIFA. With north of 5 million followers, NIP is one of the most well-known and successful teams in the history of Counter-Strike (CS). Its legacy has earned the brand wide recognition in China along with a nickname: the “Faith Team”.

“ESV5 and NIP have been in contact and discussions since 2020, and we are delighted about the union”, Mario Ho said, “NIP has been an esports brand for over 20 years with very high-quality brand assets which helps us in our commitment to become a more popular and valuable global digital sports group. Both parties will fully realize the complementary advantages and resource sharing and fully open the international layout of NIP Group.”

Hicham Chahine said, “We’re incredibly excited to finally complete our merger establishing NIP Group. Our complementary strengths will help us reach a much wider esports and gaming audience on an unrivaled global scale. It all starts today, in the LPL and beyond”. Hicham continues “I think we can now officially say that we are truly the first global esports organization.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe

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Meridianbet, a member of the Golden Matrix Group (NASDAQ: GMGI), in partnership with Meridianbet Foundation, Expanse Studios, and BC Crvena zvezda Meridianbet announces the launch of a significant humanitarian initiative, ‘Scan. Help.’, aimed at supporting maternity hospitals across Southeast Europe.

The rollout of this action to other market territories is expected in the remainder of 2024.

How It Works

For every scanned QR code and subsequent registration on the Meridian Foundation’s website, funds will be allocated towards equipping five maternity hospitals in Serbia. This innovative approach not only raises awareness but also actively involves the community in our CSR activities.

The initiative is currently ongoing with high media presence and is broadcasted during Southeast Europe’s regional basketball Finals series (ABA League). BC Red Star players wear jerseys featuring the QR code, with additional promotion through basketball arena ads, TV ads, and more, encouraging fans and supporters to participate.

A Unified Effort for Community Impact

The ‘Scan. Help.’ campaign is a collaborative effort involving Meridianbet, Meridianbet foundation, Expanse Studios, and basketball club Crvena zvezda Meridianbet, Southeast Europe’s leading basketball club, of which Meridianbet is the name sponsor. The initiative is designed to leverage our collective resources and influence to make a meaningful impact on local communities.

Multi-Stakeholder Support and Growing Participation

The ‘Scan. Help.’ campaign has received institutional support ad backing from the Ministry of Health, reinforcing the importance and legitimacy of this cause. Additionally, several companies have already expressed their desire to contribute, with provisions made for donations through the Meridian Foundation’s account. This broadening support network amplifies the initiative’s reach and potential impact.

This campaign exemplifies Meridianbet’s dedication to sustainable development and community well-being. In 2023 alone, the company has launched 225 CSR campaigns, reflecting the commitment to making a lasting impact.

The post Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe appeared first on European Gaming Industry News.

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SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’

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The fast-growing Boomerang Partners affiliate program continues gaining global recognition, earning a nomination for the prestigious ‘Rising Star Affiliate Program 2024’ category in the Asia region

With a rapidly growing network of over 5,200 affiliates across 70+ countries, the dynamic Boomerang Partners affiliate program has been recognized as a finalist for the ‘Rising Star’ category at the SiGMA Awards Asia 2024. While Asia is not currently the central focus for brand promotion, this prestigious recognition from SiGMA is a notable honor that inspires Boomerang to fortify its global footprint and industry-leading position.

In 2023 alone, Boomerang’s achievements included paying over €50 million to affiliates, creating 22 exclusive branded games, hosting 82 tournaments across 30 regions, and expanding into 31 new markets. This followed prestigious wins like ‘Casino of the Year’ at the SiGMA Balkans/CIS Awards, ‘Commission Offer of the Year’ at the AffPapa iGaming Awards, and ‘Best PPC Affiliate’ at the SiGMA Europe Awards.

This year, Boomerang Partners is highlighting innovations like a worldwide traffic tournament and has already been nominated at the AffPapa, MAC, and AskGamblers Awards – eagerly awaiting the results across these prestigious voting processes and final selections.

“We actively collaborate with SiGMA, having participated in their events and been honored with SiGMA awards in other regions previously,” said Vitalii Prokofev, CEO at Boomerang Partners. “SiGMA sets the standard with premier industry events and accolades worldwide. This nomination at their Asia awards is valuable recognition that fuels our ambition to raise our global profile further.”

Boomerang Partners invites all affiliate managers and industry enthusiasts to learn more about their award-winning program. Voting for the SiGMA Asia Awards runs until May 20th. Winners will be announced at the June 3rd ceremony during the June 2-5 event in Manila.

Support Boomerang in the ‘Rising Star’ category while voting for other favorites at SiGMA.

 

The post SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’ appeared first on European Gaming Industry News.

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PopOk Gaming Unveils Exciting New Instant Game: “Dice”

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PopOK Gaming, a leading innovator in the gaming industry, is thrilled to announce the launch of its latest Instant game sensation: “Dice”.

“Dice” is a dynamic game that puts players’ instincts and strategies to the test. Participants can jump in at any moment and predict whether the resulting number will be higher or lower than their selected number. With every roll, the excitement mounts as players watch the green fields light up, indicating their path to victory.

It’s not just about luck – it’s about strategy too. Players have the opportunity to adjust their multiplier, choose their odds, and press start for a thrilling gaming experience.

Here’s how it goes down:

📈 Move the dice higher or lower on the screen.
🚀 Choose over or under.
⏳ Place your bet and hold on tight.
🎲 Launch the dice!
🏆 Win big, with potential rewards of up to x9600!

With its user-friendly interface and exciting gameplay, “Dice” promises to captivate players of all skill levels. Whether you’re a seasoned gamer or new to the world of Instant games, “Dice” offers endless opportunities for fun and excitement.

Join the action today and roll the dice for your chance to win big! Visit PopOK Gaming to start playing now.

 

The post PopOk Gaming Unveils Exciting New Instant Game: “Dice” appeared first on European Gaming Industry News.

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