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SBC Summit Barcelona doubles in size to meet exhibitor demand

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The leading events and media company SBC is excited to announce the return of its global betting and iGaming exhibition and conference, SBC Summit Barcelona, on 19-21  September.

Over 10,000 influential decision-makers, including 2,000 operator representatives and 1,000 affiliate representatives, will attend the show at the Fira de Barcelona Montjuïc. The event will showcase 300 top exhibitors and feature 80+ hours of conference content delivered by 450 of the industry’s most brilliant minds.

This year, due to popular demand after the overwhelming success of the event’s 2022 edition, SBC will double the size of the exhibition space. The enlarged area will cover an impressive 38,000 square metres, slightly bigger than Espanyol’s RCDE Stadium, which hosted the SBC Football Championship last year.

To help attendees easily locate and connect with the companies they are interested in, SBC will divide the exhibition floor into five distinct zones and run separate conference stages for each vertical. In addition to the zone-specific conference rooms, there will be two additional stages focused on Leadership and Global Gaming (Stage 1) and Sports Sponsorship and Player Protection (Stage 7).

Top industry leaders such as Adi Dhandhania (COO, North America Interactive, Bally’s Corporation), Jesper Svensson (CEO, Betsson Group), Maarja Pärt (CEO, Yolo Group), and Sam Sadi (CEO, LiveScore Group) will be among the speakers covering leadership issues.

Rasmus Sojmark, CEO & Founder of  SBC, said: “The feedback for this event has been extraordinarily positive, making it a must-attend show for the global sports betting and iGaming community. The 2023 floor plan is looking strong, even though the event is still nine months away, and we have already secured some top names as speakers. The Barcelona show covers every vertical, allowing attendees to network with the right people, access top-quality products and content, and experience unforgettable moments!”

In the Sports Betting Zone, attendees will have the opportunity to discover innovative solutions from sports betting leaders such as 1xbet, Altenar, BetConstruct, Delasport, Digitain, Fast Track, IGP, Pinnacle, Soft2bet, Sportingtech, and Stats Perform.

The expert speaker lineup will include Anders Hauberg Nielsen (Global Head of Sportsbook, Betcris), Andreas Bardun (CEO, KTO Group), Andy Wright (SVP Trading, Fanatics), Endre Nesset (President, Coolbet), and Matt Scarrott (Director of Emerging Markets, BetVictor), who will discuss the current and future state of sports betting.

In the Casino & iGaming Zone, event visitors can learn about the keys to creating a successful casino offering by visiting exhibitors such as Alea Gaming, Amusnet Interactive, Codium, EGT Digital, Evoplay, Platipus Gaming, Smartsoft Gaming, Spribe and Softswiss.

Allan Auning-Hansen (CEO, CEGO/Spilnu.dk), Bernd Henning (Chief Casino Director, Bet3000), Jack Anthony (Head of Product, Eyas Gaming), Lucas Lebleu (Casino Director, Betcris), and Tim Parker (CEO, SuperSeven) will be among the panellists who will guide the attendees through the potential and the challenges of various casino products and innovations.

In the Payments & Compliance Zone, visitors can meet exhibitors such as Adyen, AstroPay, Aurum Solutions, BVNK, COLIBRIX, Emerchantpay, IDnow, ISX Financial, Payment Center, and Trustly.

Attendees of the Payment & Compliance conference stage will have the chance to hear from esteemed experts such as Agata Smilgin (Head of Payments, The Luck Factory), Alex Henderson (Chief Compliance Officer, Netbet), Isabelle Delisle (Head of Group Payments, Pinnacle) and Mickael Marceau (Director of Payment Solutions, Kindred Group).

The Affiliate, Media & Marketing Zone will be a hub of activity with operators, affiliates, and media showcasing their products. Exhibitors include 7StarsPartners, 247 Partners, Betcris, Betsson Group, Better Collective, BetWinner, Kaizen Gaming, MegaPari Partners, Pin-Up Global, TonyBet, and VBet.

The speaker lineup for this zone focused on affiliate marketing, SEO, and market research includes professionals such as Andrea Bellezza (VP of EU & Asia Pacific Markets, KaFe Rocks), Asbjørn Bieling-Hansen (Director of Paid Marketing, GIG), Caroline Broman (Head of SEO, Betsson Group), Dmitry Belianin (CCO, PMI), Peter Gunni (CCO, Traffic Lab), and Sebastian Erfurth (COO, Casino.online).

The Emerging Tech, Blockchain & Metaverse Zone will provide a unique opportunity to discuss the technologies shaking up the industry by introducing forward-thinking solutions. Exhibitors in this zone include Blockotech, CoinsPaid, CryptoSnack, Damex, and Incode.

One of the highlights of this zone will be the in-person keynote speech of metaverse trailblazer and best-selling author of ‘The Metaverse: And How It Will Revolutionise Everything,’ Matthew Ball.

Other tech-focused speakers in the impressive lineup include Nick Maroudas (Global CTO, Kwiff), Oron Barber (CEO, CoinPoint Group), Sten Andersen (Chief of Innovation & Future Affairs, ATG) and Stuart Morrison (CEO, Crypto Snack).

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License

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Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.

The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.

Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”

The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.

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Play’n GO games now live with Ivy Casino in the UK

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Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino 

Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK. 

Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others. 

Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market. 

The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards. 

Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally. 

Magnus Olsson, Chief Commercial Officer of Play’n GO, said:

“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.” 

Mark Good, representing Ivy Casino, said:

“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.” 

Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO. 

In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company. 

The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.

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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals

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Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.

New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.

“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”

Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.

The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.

Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.

The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.

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