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PRAGMATIC PLAY STRENGTHENS FOOTHOLD IN ITALY WITH SPORTBET DEAL

George Miller
December 21, 2022
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Pragmatic Play, a leading content provider to the iGaming industry, has struck an agreement with established Italian-facing operator, Sportbet.

As the latest operator to join Pragmatic Play’s expansive partner network in Italy, Sportbet customers will be able to enjoy experiencing the provider’s popular Live Casino offering, featuring a variety of exclusive titles that are proven to engage players and boost revenue.

A vast collection of Live Casino titles, including popular titles like Sweet Bonanza CandyLand, Mega Wheel and Boom City will feature alongside more traditional experiences like PowerUP Roulette to deliver entertaining gameplay that satisfies Sportbet’s customer base.

The partnership marks additional growth for Pragmatic Play as it continues to expand its presence across Europe’s key markets.

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “We’re delighted to announce the addition of another up-and-coming business to our operator network, with Sportbet reinforcing our growing presence in the Italian market.

“Europe is well established as a key region in our growth strategy, and we look forward to providing Sportbet with some of the best Live Casino content on the market.

Alessandro Palumbo, Casino Manager at Sportbet, said: “We couldn’t be more excited by the opportunity to offer Pragmatic Play’s Live Casino vertical to our loyal players.

“The company’s reputation and leading products are known by operators all across the globe, and we are thrilled to be able to offer a collection of its prominent experiences to our Italian customer base.

George Miller

George Miller

George Miller began his career in content marketing before joining the HIPTHER team in 2016 as an Editor and Content Manager. His ability to distill complex regulatory data into newsworthy B2B content led to his appointment as Head of Content in 2017.…

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Experience the Power of EEGaming.org – The Global Intelligence Hub

At the heart of the ever-evolving gaming and technology sectors lies EEGaming.org, a premier B2B platform and the definitive Intelligence Hub for industry leaders. As a flagship publication of HIPTHER, we bridge the gap between regional heritage and global innovation, redefining how the industry connects, informs, and inspires.

Expertise & Evolution – More Than Just News

Reaching a vast network of decision-makers, EEGaming.org goes beyond the headlines to deliver high-stakes intelligence and strategic foresight. From the intricacies of European regulations to the rapid evolution of global tech, we provide comprehensive coverage across the verticals that drive the industry:

  • ✔ Online and Land-Based iGaming
  • ✔ Strategic Betting and Esports
  • ✔ Global Regulatory and Compliance Intelligence
  • ✔ Technological Evolution: AI, Blockchain, and Fintech

Whether through our daily "Zero Fluff" news, exclusive executive interviews, or in-depth market reports, our content provides the Expertise required to navigate today’s markets and the Evolution needed to lead tomorrow’s.

Bringing the Industry Together

Our impact extends far beyond the digital page. EEGaming.org is a proud host of virtual meetups and industry-leading conferences that spark dialogue, foster collaboration, and drive innovation. Through detailed reports and live events, we create a space where operators, suppliers, regulators, and professional services come together to shape the future of gaming.

Get In Touch

Editorial / PR Submissions: [email protected]
Business & Advertising: [email protected]

Copyright © 2015 - 2026: EEG Gaming
EEGaming.org is proudly part of HIPTHER.
Registered in Estonia under HIPTHER OÜ, Registration no.: 17339889, EU VAT ID: EE102909106.

Join us as we celebrate a decade of delivering excellence and embrace the magic of what’s to come in 2026 and beyond!

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