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Gaming Innovation Group acquires AskGamblers
Gaming Innovation Group Inc. (GiG) has today signed an agreement to acquire the casino affiliate websites Askgamblers .com, Johnslots .com, Newcasinos .com and several smaller domains from Catena Media Plc. The total consideration is EUR 45 million, of which EUR 20 million will be paid in cash on closing, EUR 10 million twelve months after closing and the EUR 15 million balance 24 months after closing. Closing is expected in Q1 2023.
Askgamblers is an award-winning website recognised as a well-trusted website source in the iGaming industry with strong brand recognition by users. Johnslots and Newcasinos build on GiG Media’s strategy to diversify its business. With this acquisition, GiG Media cements its position in the industry as the leading casino affiliate.
The acquired websites generated revenue of EUR 12.9 million in the first nine months of 2022 with an EBITDA of EUR 8.4 million. GiG expects to have an EBITDA margin between 60-70% from the assets going forward. The assets are expected to generate around 53.000 FTDs in 2022.
The acquisition will diversify GiG Media’s business further in line with the strategy to create sustainable long-term growth and provide the business with several key strategic assets and multiple revenue opportunities. The acquired websites are strong in markets that currently are non-core markets for GiG Media, therefore expanding our current geographical reach. Further to the revenue growth potential, operational synergies are expected to be realised after the acquisition via the shared use of marketing technologies, business intelligence systems and key functions.
The transaction is structured by way of a Share Purchase Agreement (SPA) with GiG’s subsidiary Innovation Labs Ltd. (part of GiG Media) and includes the acquisition of the two companies Catena Publishing Ltd (Malta) and Catena Media D.O.O. Beograd (Serbia). These companies currently employ around 90 people.
GiG will finance the initial consideration through a combination of own cash, a revolving credit facility (RCF) and a share issue. Existing shareholders have committed to participate in the share issue and the RCF, securing sufficient financing to complete the transaction at closing.
Morten Hillestad, Director of Business Development in GiG Media, said: “After three years of consolidating and expanding the GiG Media business – realising strong annual organic growth – the time was ripe to act when this acquisition opportunity emerged. GiG Media has developed world class marketing technology and operational capabilities over the preceding years, and we feel that bringing the AskGamblers brand into the company structure will provide multiple opportunities for it to flourish.”
Jonas Warrer, Managing Director of GiG Media, said: “We are very pleased to welcome quality websites such as askgamblers.com into the business and look forward to integrating with the skilled teams that have built up the websites acquired. We want to be the leading casino affiliate in the industry, and this acquisition cements our position.”
Catena Media CEO Michael Daly said: “Today’s agreement is a major step in our journey to focus the business on online sports betting and casino affiliation in high-growth, regulated markets in the Americas. I am confident that in GiG we have found a buyer that will provide a strong environment for AskGamblers and the other brands and their talented people to develop and grow.”
Richard Brown, CEO of Gaming Innovation Group commented: “GiG is extremely excited to take over the premium AskGamblers brand from Catena. Combining the assets with GiG’s media technology and operational capabilities, provides us with a great opportunity to expand our global reach and to deliver a path for the brand to continue with its strong evolution. The expansion of our strategic position in conjunction with the deal structure gives the group another great blueprint for growth. We look forward to integrating the assets and current staff into Gaming Innovation Group.”

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eGaming Integrity Welcomes Hayley Ashton as Compliance Manager
eGaming Integrity is proud to announce the appointment of Hayley Ashton as its new Compliance Manager, effective immediately. Hayley joins the firm in response to growing client demand for enhanced compliance support across the Isle of Man’s eGaming sector.
Hayley’s career reflects deep expertise across the regulatory and financial services sectors. She has gained extensive experience in anti-money laundering frameworks, risk assessment, and governance best practices, with a proven ability to support organisations in maintaining the highest compliance standards.
With diplomas in Anti-Money Laundering and Governance, Risk and Compliance from the International Compliance Association, alongside a BA in Primary Education with Qualified Teacher Status from Leeds Beckett University, Hayley combines technical knowledge with strong skills in training, leadership, and operational delivery.
Emma Shilling, Director at eGaming Integrity, commented: “The demand for practical, outcome-focused compliance advice continues to grow as the GSC elevates standards and the island prepares for MONEYVAL. Hayley’s appointment reflects our commitment to meeting that demand, and her experience and proactive style will ensure clients get the support they need where it matters most.”
Hayley Ashton added: “I’m passionate about fostering compliance cultures that are both effective and sustainable. Delivering practical, outcomes-focused guidance tailored to real-world business contexts is where I believe compliance adds its most valuable contribution. I’m looking forward to working closely with our clients and helping them put robust, workable compliance practices in place.”
Hayley’s appointment strengthens eGaming Integrity’s team of industry experts and former regulators, reinforcing its leadership in mock audits, remediation and internal audits for the Isle of Man’s egaming licence holders.
The post eGaming Integrity Welcomes Hayley Ashton as Compliance Manager appeared first on European Gaming Industry News.
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WIN A SEAT TO THE BATTLE OF MALTA MAIN EVENT OFFERING A HUGE €1.5 MILLION GTD WITH ACR POKER ONLINE QUALIFER
Online Day 1 Qualifier takes place this Sunday, with lower-cost Last-Chance Satellites also running
ACR Poker is giving players another chance to turn their online grind into a live poker dream with an Online Day 1 Qualifier to the coveted Battle of Malta (BOM) Main Event which guarantees €1.5 million.
BOM stands as one of Europe’s most iconic poker festivals, celebrated for its electric atmosphere, elite competition, and unforgettable player experiences. This year, players can skip the live Day 1 Main Event grind and qualify straight from home with ACR Poker’s Online Day 1 Qualifier this Sunday, September 14th, heading to Malta already locked in for a payout.
The Online Day 1 Qualifier starts at 10:30am ET with a $625 + $75 buy-in, and competitors will play down to 15% of the field. Players who survive will receive the tournament’s minimum cash when they check in at the BOM live event and their chip count will be automatically transferred to Day 2 in Malta (November 2nd-5th, 2025).
Players seeking lower-cost routes to the Online Day 1 Qualifier can join Last-Chance Satellites, including a $66 Mega Satellite on Sunday, September 14th at 9:05am ET, with Super Sats Freerolls and $6.60 feeders available starting Friday, September 12th.
“Opportunities like this are what poker is all about,” said ACR Pro Chris Moneymaker. “The Battle of Malta is a bucket-list event for many players, and being able to qualify online makes it accessible to everyone, with a shot at huge prizes in one of Europe’s most exciting live events. I love that ACR is opening that door for players everywhere.”
BOM runs from October 28th-November 5th at Casino Malta, featuring a revamped nine-day schedule with a €2 million guarantee, including the €2,200 buy-in ACR Super High Roller and plenty of exciting off-the-felt activities. Last October, BOM reached new heights with a prize pool exceeding €4.7 million and participants from over 60 countries.
In July, ACR Poker and BOM hosted the first-ever online edition of the beloved European live poker festival, featuring 68 events and $5 million guaranteed. With buy-ins from $5.50, players of all levels had the chance to join the fun and compete for great prizes. Ten players were also awarded €8,000 travel packages to October’s BOM live event, courtesy of ACR Poker’s Beast tournament.
For further details about the Online Day 1 Qualifier, visit ACRPoker.eu.
The post WIN A SEAT TO THE BATTLE OF MALTA MAIN EVENT OFFERING A HUGE €1.5 MILLION GTD WITH ACR POKER ONLINE QUALIFER appeared first on European Gaming Industry News.
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1 Reddit Post = 1,120 FTDs — No Site, No Backlinks!
Who says SEO has to be slow, boring, and backlink-hungry?
One of our partners cracked the code:
“Can Reddit posts rank like SEO pages?”
Answer: Hell yeah! Here’s the breakdown
The Playbook:
No website
No backlinks
Just Reddit + killer keywords
They warmed up a few Reddit accounts and dropped smart, review-style posts in top subs:
→ r/onlinegambling
→ r/CasinoBonuses
→ r/GamblingCanada
Posts like:
- “Top Aussie pokies that actually pay”
- “Best no-KYC casinos for Canadians 2025”
No spam. No hard sell. Just real talk + clean links to SlotsGem & HellSpin.
The Twist:
Google loved it. Reddit’s authority (DA 90+) shot those posts to the top 5 for juicy queries:
best crypto casino Australia
new no verification casino Canada
fast payout slots AU
No backlinks. No long hang. Just rankings.
The Payoff (in 2.5 months):
21,000+ organic visits
3,400+ offer click
1,120 FTDs
Avg CPA: $100
$100K+ partner revenue
Top GEOs: AU, CA
Big Takeaway:
You don’t need a site to crush SEO.
One smart Reddit post can outplay months of content.
Want in?
HellPartners is ready. Let’s make it loud and hot as hell! Try now
The post 1 Reddit Post = 1,120 FTDs — No Site, No Backlinks! appeared first on European Gaming Industry News.
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