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S8UL scripts history; becomes first Indian Esports organisation to win ‘Content Group of the Year’ award globally at ‘Esports Awards’22’
S8UL, one of India’s leading Esports organisations have made esports history by becoming the country’s first Esports organisation to win globally at the coveted ‘Esports Awards 2022’ in the ‘Content Group of the Year’ category on Wednesday.
S8UL is the brainchild of the country’s esports industry veterans, Naman Mathur aka Mortal, Animesh Agarwal aka 8Bit Thug and Lokesh Jain aka Goldy. This triumph was a long-awaited one for the Indian esports community and winning against global sensations from the industry including the likes of 100 Thieves, FaZe Clan, OTK, G4TV, Tribo Gaules etc at a global esports recognition event, is a matter of great pride for S8UL and for Indian esports. This is bound to do good things for them, as well as for Indian esports globally in terms of recognition and respect.
Lokesh Jain aka Goldy, Co-Founder, S8UL while reflecting on this momentous achievement said “I talk a lot with fans, with creators and with everyone, but today I am speechless. The journey we have mapped together as a team seems like a blur and a vivid memory all at once. What looks like a winning moment, is actually made up of those 100s of little moments everyday, where we put in the hard work, miss special personal events, sacrifice sleep, go through lows, brainstorm, rise again and create, create, create content like we mean it. It’s such a moment, for all of us. Three cheers for the team!”
Since its very inception, S8UL has been the frontrunner of gaming content in India. They have challenged the status quo at every turn, and have leveraged social media platforms like YouTube, Instagram, Discord etc to bring together some of the best gaming content creators under a single umbrella, to create outstanding gaming content, watched everyday by millions of viewers. The high calibre of their esports talent which includes Mortal, Scout, Payal, Mamba, Rega, Krutika, Sidd, Kaashvi, and many more is evident from the various esports titles they have bagged over the years and the fandom they enjoy.
“Love us or really love us, but we are, as of 10:35 AM IST today, officially the “global content group of the year” and no one can take that away! So then, do dreams come true? As of now, I can proudly say that they can. We dreamt, we worked and clearly we’ve done something right, to be here today! And that’s all I ever wanted, for us to do a lot of small rights, winning the right to win big. This is the biggest motivation to take things only bigger from now on. 2023, here we come!” said Animesh Agarwal aka 8Bit Thug, Co-Founder, S8UL
Alongside S8UL, their co-founder and the face of Indian gaming and esports Naman ‘Mortal’ Mathur was also nominated at the awards for the ‘Esports Personality of the Year’ category where the first place was bagged by Nadeshot, owner of 100Thieves; and the results for second and third positions are still awaited. He is also the only Indian Esports athlete to be nominated in the history of the global “Esports Awards”. In 2020 and 2021, Naman won second place for the Streamer of the Year for two consecutive years.
“If we have learnt anything today, it’s that a group of passionate people, sitting somewhere in a ‘developing’ country CAN create history. Words fail me as I see our dream as a dream team come true. Seeing us being celebrated by the global esports community, it’s a real feeling. It’s really time to pause, reflect and feel happy. But we also have one eye on the future and we hope to break all records. Thanks to the fans who watch us everyday and motivate us to show up with great content, Thanks to the brands who have worked with us as a content group, but most of all, thanks to the creators who work hard all day everyday, this is our moment in the sun!” said Naman Mathura aka Mortal, Co-Founder, S8UL
Dedicated to showcasing top-class performance and innovation, the Esports Awards recognises excellence in Esports and ensures that success and achievement in esports is celebrated globally. The 2022 edition of the awards was hosted in Las Vegas where prominent names from the Esports community all over the world were in attendance.
S8UL have recently unveiled their Pokemon Unite and PUBG: New State rosters and aims to dominate India’s Esports space with top-notch athletes competing in multiple Esports titles.
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Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License
Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.
The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.
Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”
The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.
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Play’n GO games now live with Ivy Casino in the UK
Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino
Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK.
Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others.
Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market.
The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards.
Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said:
“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.”
Mark Good, representing Ivy Casino, said:
“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.”
Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO.
In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company.
The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.
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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals
Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.
New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.
“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”
Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.
The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.
Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.
The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.
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