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SA20 and Betway announce landmark multi-year title sponsorship partnership
Leading global online betting and gaming brand Betway, has been announced as the title sponsor of SA20, bringing to life the Betway SA20. The strategic multi-year partnership will amplify both brands in key territories around the world, giving the Betway SA20 a global footprint in its inaugural year.
SA20 joins Betway’s enviable sponsorship portfolio that includes agreements with Cricket South Africa and Cricket West Indies. The Super Group-owned brand also have a brand ambassador agreement with globally renowned voice of the game, Kevin Pietersen, who regularly writes a column on the Betway Insider; the brand’s editorial hub.
With the end goal of being South Africa’s number one sport and entertainment brand, Betway SA20 also has ambitions to be the biggest cricket league in the world outside of India and aims to inspire a new generation of players and fans.
The agreement comes as the excitement continues to build for the tournament before the first ball is bowled between MI Cape Town and Paarl Royals at Newlands on January 10.
Anthony Werkman, CEO of Betway said:
“It’s a great privilege for Betway to become the title sponsor of the inaugural Betway SA20 as we continue to position ourselves as a market leader with our cricket offering on our sportsbook.
“With the competition drawing attention from all corners of the world and with the huge excitement building for the launch of the tournament, we are delighted to see the Betway brand continue to showcase its long-standing commitment to the sport with another top-tier sponsorship.”
Graeme Smith, Betway SA20 League Commissioner, said:
“This is another significant milestone for us as we welcome Betway to our growing list of invested partners.
“They are a global brand with a passionate interest in cricket around the world and we look forward to seeing the Betway SA20 scale new markets and audiences globally.”
South Africa’s premier T20 league will kick off on January 10, with 33 matches taking place in six iconic locations in South Africa: Pretoria, Johannesburg, Durban, Gqeberha, Cape Town and Paarl. The Grand Final is set for the Wanderers in Johannesburg on February 11, where the inaugural Betway SA20 champions will be crowned. Some of the world’s best T20 players will be on show including the World Cup-winning stars, Jos Buttler, Adil Rashid, Eoin Morgan and the Proteas’ world class talent.
The tournament will be contested by teams linked with famed IPL franchises and has already wrapped up a 10-year broadcast agreement with ViacomSports 18 in India; one of the country’s premium sports networks.
The teams involved are: Durban’s Super Giants, Joburg Super Kings, MI Cape Town, Paarl Royals, Pretoria Capitals and Sunrisers Eastern Cape.
Expanding Player Reach With Cloud-Enabled Demos And Seamless Gaming Experience Across PC And Mobile Platforms
Xsolla, a leading global video game commerce company, announces updates to Xsolla Cloud Gaming solution. Powered by the new Amazon GameLift Streams on AWS, this solution allows developers to deliver high-quality PC and mobile gaming experiences to players remotely from the cloud in a browser, using a pay-as-you-go monetization model and cloud vendors’ aggregation.
The global cloud gaming market, valued at $6.91 billion in 2024, is projected to grow to $22.01 billion by 2028 at a compound annual growth rate (CAGR) of 33.59%. Xsolla Cloud Gaming is poised to capitalize on this growth, offering developers solutions that enhance accessibility, improve user acquisition, and expand regional reach, leveraging the latest cloud technology and global partnerships.
Unlike traditional cloud gaming platforms, Xsolla Cloud Gaming delivers innovative features designed to meet the evolving needs of developers and players. These updates empower developers to overcome hardware constraints, improve global reach, and create scalable revenue opportunities while enhancing the player experience.
Key updates to Xsolla Cloud Gaming include:
- Play Before You Buy: Gamers can instantly access time-limited demos and/or full games through cloud technology before purchasing. This feature allows publishers to demo their games, sell game keys directly through the cloud streams, and/or continue playing on the cloud, contributing to user acquisition and revenue growth.
- Seamless Compatibility Across Platforms: Dedicated compatibility with mobile browsers, including a virtual gamepad overlay, quickly bringing the PC gaming experience to mobile devices.
- Streamlined Global Launch Processes: Developers can launch games across all territories in just a few hours by selecting the desired region and machine type. The platform handles the rest with optimized architecture and advanced vendor routing to connect players to the most suitable cloud vendors for their needs.
- Global Partnerships: Xsolla Cloud Gaming is now supported by industry leaders, including AWS and Tencent Cloud. With their close partnership and deep integration, we can rapidly troubleshoot and implement new features to enhance the player experience. In addition, we have partnered with Aethir to offer up to $1 million in cloud credits to qualified partners.
Through Xsolla’s cloud gaming developer interface, Publisher Account, developers can further promote their games with rewards such as welcome bonuses for new registrations, free trial play for guest users, 15-minute “Play Before You Buy” trials, and referral bonuses for players. These engagement options create a rewarding and accessible experience for players worldwide.
“Xsolla Cloud Gaming redefines how developers bring their games to players,” said Chris Hewish, Chief Strategy Officer at Xsolla. “Our new features further address key industry challenges, such as hardware limitations, player acquisition, and retention, while providing developers with scalable revenue opportunities with no development effort.”
Developers worldwide are already adopting the Xsolla Cloud Gaming updates.
The Xsolla Cloud Gaming updates are now available for developers and publishers worldwide.
For more information about Xsolla Cloud Gaming, visit: xsolla.pro/rws25cloudg
The post XSOLLA CLOUD GAMING EXPANDS DEVELOPER ACCESS TO NEW USERS WITH GLOBAL REACH appeared first on European Gaming Industry News.
Latest News
RG24seven Premieres Live Webinar Series – Starting with AI in Responsible Gaming, with US & UK Industry Experts
RG24seven Virtual Training, the industry-leading and free video-based virtual training system for Tribal and commercial gaming employees, and a BMM Innovation Group company, announced today the premiere of TALK 24, a live webinar series.
The first episode of TALK 24 will be co-hosted with Better Change and will feature a discussion highlighting Responsible Gaming training and AI solutions in support of Problem Gambling Awareness Month (PGAM).
The webinar will host special guests:
- Phil Sherwood, Senior Director of Responsible Gaming at PrizePicks, and
- Paula Murphy, Head of Business Development at Mindway AI.
Wendy Anderson, Chief Executive Officer of RG24seven, said, “The goal of the TALK 24 webinar is to highlight comprehensive, up-to-date education addressing emerging issues with subject matter experts. We are very pleased to welcome Paula Murphy and Phil Sherwood to speak and share their knowledge on the intersection between Responsible Gaming and AI Technology.”
Anderson added, “Our Responsible Gaming Training is compliance-grade, presented by the top experts in the industry, and available to gaming companies year-round. The first episode of the TALK 24 webinar will serve as a preview to our new course focused on Responsible Gaming and Artificial Intelligence.”
RG24seven and Better Change will host the complimentary webinar on March 13, at 8:30 a.m. Pacific Time.
- The session will be held in a live webinar format and designed to be both engaging and interactive.
- By the end of the 24-minute webinar, attendees will better understand the future of AI in Responsible Gaming, along with best practices, challenges, and ethical considerations.
- Registration for the free webinar is now open. Gaming company executives, managers and other representatives can register at: https://bit.ly/talk24-webinar
Contact [email protected] for more information.
The post RG24seven Premieres Live Webinar Series – Starting with AI in Responsible Gaming, with US & UK Industry Experts appeared first on European Gaming Industry News.
Big Bola Casinos reinforces its commitment to innovation and player experience by introducing Zitro’s CONCEPT cabinet line at its SEVEN by Big Bola venue in Santiago de Querétaro. These globally successful cabinets feature the exclusive Magic Lighting system, transforming the gaming floor with a synchronized light show that creates a unique and immersive sensory experience. The expansive Screen Deck provides both comfort and functionality, enhancing the experience for players and staff alike.
Players can also enjoy the medieval-themed Legendary Sword multigame, offering an engaging experience with its large 6×5 reel and exciting features. “Honor” multiplies winnings, “Glory” awards extra spins, and the “Magic Sword” doubles all prizes in its column. Triple Charm Journey adds further excitement with features like “Rise,” which increases wins with each spin; “Collect,” which accumulates Link symbol values; and “Enigma,” which multiplies its value along with select Link symbols on the screen.
Rafael Blanco, Commercial Director of Big Bola, commented, “We’re proud to continue innovating and bringing the best the market has to offer to our customers. Adding the CONCEPT cabinets and these new games underscores our commitment to excellence. The overwhelmingly positive player feedback confirms we’re on the right track.”
Johnny Viveiros Ortiz, Founder of Zitro, added, “We’re very grateful for Big Bola Casinos’ continued trust in our products, especially with this impressive deployment of our CONCEPT cabinet line. It’s a significant investment that’s already delivering excellent results. I’m very pleased with our personal and business relationship, which will undoubtedly continue to be the foundation for many more shared successes.”
The post ZITRO INTRODUCES CONCEPT AT SEVEN BY BIG BOLA IN QUERÉTARO appeared first on European Gaming Industry News.
XSOLLA CLOUD GAMING EXPANDS DEVELOPER ACCESS TO NEW USERS WITH GLOBAL REACH
RG24seven Premieres Live Webinar Series – Starting with AI in Responsible Gaming, with US & UK Industry Experts
ZITRO INTRODUCES CONCEPT AT SEVEN BY BIG BOLA IN QUERÉTARO
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