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Lady Luck Games Signs Landmark Aggregation Agreement with Relax Gaming

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Lady Luck Games has signed a partnership agreement with Relax Gaming, forming part of its leading distribution programme “Powered By Relax”.

Founded in Stockholm in 2019, the talented Swedish studio has quickly developed a name for itself for utilising a perfect mix of creativity and solid business knowledge to develop some of the industry’s most unique iGaming titles.

As part of the Powered By Relax programme, a number of Lady Luck Games’ top performing games will be made available to operators via Relax Gaming’s extensive distribution network. These titles include The Treasures of Tizoc, Valholl Wild Hammers and Madame Clues; operators will also enjoy branded games such as Beetle Bailey and Popeye, developed by the Company in partnership with King Features.

In addition to receiving their premium casino content, operators will also be able to showcase branded content such as Beetle Bailey and Popeye, co-developed by Lady Luck Games and King Features.

Shelley Hannah, Director of Casino Products of Relax, said: “Lady Luck Games is a studio renowned for delivering quality content to the iGaming industry. The innovative approach, stunning graphics, and unique mechanics make the company stand out among other providers. We are thrilled to have Lady Luck Games on board and are looking forward to a fruitful collaboration.”

Mads Jørgensen, Co-Founder and CEO of Lady Luck Games, said: “We are very excited about our partnership with Relax Gaming, as they are one of the most preferred routes to market for many operators. This agreement will allow us to move forward and integrate our content faster. We’re very excited to see what the future will bring as a result of this landmark partnership.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Students from three British universities will fight to become champions of UE Masters

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The United Kingdom is one of the countries represented in the largest video game competition between universities across Europe. Students from University of Roehampton, Nottingham Trent University, and Staffordshire University will fight to qualify for the Grand Final and become champions of UNIVERSITY Esports Masters (UE Masters).

After demonstrating a high level in the previous qualifiers, the British universities will have four teams participating in the UE Masters Playoffs, which will be played on the following dates: Rocket League (May 11 and 12) and VALORANT (May 25 and 26). In addition to the players from the UK, opponents representing Croatia, Belgium, France, Italy, Germany, Ukraine, Ireland, Spain, and the Netherlands will also take part. The matches can be followed on the competition’s official Twitch channel (twitch.tv/uemasters).

Two teams of University of Roehampton will seek victory in Rocket League Playoffs this weekend. On the other hand, students from Nottingham Trent University and Staffordshire University will try to be the winners in the VALORANT Playoffs in the coming weeks.

The 2023/24 edition of the UE Masters, which will distribute a total prize pool of 14,000 euros, has counted with the participation of university teams from 17 European countries and the support of Riot Games, one of the world’s leading video game developers (publishers).

Beyond of a video game competition

UNIVERSITY Esports Masters is a video game competition integrated within UNIVERSITY Esports, a global esports, gaming and technology project that is present in 26 countries on four continents and has the participation of more than 100,000 universities.

The main objectives of UNIVERSITY Esports Masters are to create a sense of community among players from all over Europe, to give them the opportunity to compete in high quality international tournaments and to provide avenues for young people to develop a career within the esports world, as well as to find a place to learn and enhance their skills.

The potential of esports and gaming in the UK

Gaming and video game competitions are positioned as one of the fastest growing sectors of the entertainment industry year on year globally. According to the statistics portal Statista, “the United Kingdom is experiencing a surge in Esports popularity, with a growing number of tournaments, teams, and dedicated arenas.”

The same source forecasts that the domestic esports market in the UK will reach revenues of £183.3 million in 2024, with a penetration rate of 27.9%. By 2028, it estimates revenues of £234 million and a market share of 33.1%.

The post Students from three British universities will fight to become champions of UE Masters appeared first on European Gaming Industry News.

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BF Games Enters Czech Market with Apollo Games

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BF Games, the dynamic game development studio, has entered a new market through a collaboration with Apollo Games, a major licensed online casino operator in the Czech Republic. The content deal provides Apollo Games customers with the supplier’s most engaging releases, including titles like Stunning Hot Remastered and Cave of Fortune, which are now available.

ApolloGames.cz has been entertaining Czech players since 2021 and is part of the globally known Apollo Game Group, which boasts more than 17 years of experience in online games as well as land-based operations. The commercial partnership is part of the supplier’s plans to expand across Europe and supply thrilling games to operator partners worldwide.

Rok Hribar, Head of Sales and Account Management at BF Games, said, “Our new partnership with Apollo Games is a huge milestone for us as we make a significant entrance into the growing Czech market.
“We look forward to providing some of our most popular games to Apollo Games player base and bringing our creative content to their screens.”

Stanislav Jurecka, Casino Manager at Apollo Games, said, “We are watching the rapid development of BF Games’ offerings and are thrilled to sign this deal with the studio.”
“Adding BF Games’ slots to our online casino is a great win for us and our players, providing fantastic entertainment through a great mix of classic and innovative content. We look forward to introducing further games throughout the year and growing our successful partnership.”

The post BF Games Enters Czech Market with Apollo Games appeared first on European Gaming Industry News.

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BETBY Press Release for Publication

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Betby, a premium sportsbook supplier, will be restoring its busy routine of travelling to international expos with its team of experts attending SiGMA Asia, in Manila, on June 3-5.

Considered as one of the biggest igaming gatherings in the Asian part of the world, Betby will be showcasing its premium sportsbook solution and products, including its proprietary Betby Games esports feed, and AI-based sportsbook tools under the umbrella of “AI Labs”.

Kirill Nekrasov, Head of Betby Games, will also be joining a panel of leading experts discussing in detail the growth of the eSports market. Together with his peers Nekrasov will also be discussing the inclusion of eSports in major sporting events, how it aids the diversification of revenue streams for operators and the potential implications for gambling sectors.

Betby will be showcasing its products alongside its ground-breaking solution for the Asian continent on June 3-5 welcoming all visitors at Stand B804.

The post BETBY Press Release for Publication appeared first on European Gaming Industry News.

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