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Innovecs officially introduces Innovecs Games as its sub-brand into the global gaming market

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The reframing of Innovecs Games as a sub-brand is aligned with the significant growth and transformation taking place within the Innovecs gaming practice. Along with the brand identity update, it embodies the energy and enthusiasm of the entire team and demonstrates the dynamism of Innovecs gaming studio.

Innovecs undertook this launch to officially position its Games Studio’s services and expertise in the global Game Development market. For the past seven years, the team has been steadily developing to eventually mark a major milestone in its evolution as a sub-brand of Innovecs.

“Since the inception of a specialized vertical in 2015, Innovecs Games has morphed into the cutting-edge company realm, with a team helping create game development solutions for more than 50 clients in 15 countries. During this time, they have developed over 200 projects, assisting game studios and startups in building innovative games. This success made us rethink our image in the gaming tech arena and intensify this vertical as a sub-brand”, — Alex Lutskiy, Founder and CEO at Innovecs, commented.

As of 2022, Innovecs Games has provided a full range of end-to-end game development solutions for clients such as Zynga, JamCity, Warner Bros. Games, Gameloft, etc. The team’s work is divided into two areas: game development (including mobile games, artwork, 3D characters & environment design, animation, playable ads) and iGaming (focused on platform development).

Innovecs Games also sought to showcase its growth in the past year with new brand elements, including the new logo and motto. Throughout its history, Innovecs Games has owed its evolution to the team steadily improving both service and business processes while consistently expanding expertise areas. Such a meaningful progression required re-evaluation of how Innovecs Games should appear to team members, partners and customers. The visual component of the sub-brand is coherent with the depth of the team’s experience, values and ideals they are committed to.

Creating a visual concept of the sub-brand in particular, the team strives to accomplish its primary purpose of becoming the best partner for flagship game development studios. Innovecs Games remains a credible, approachable, and predictable ally for customers across game development industry”, — says Oleksii Isaiev, Head of Innovecs Games and VP of Delivery at Innovecs.

The exceptional capacity of Innovecs Games is rooted in the team’s passion for games, an earnest desire to contribute creatively and provide business value to the industry. Also, one of the core values ​​of the Innovecs Games crew is freedom of expression and trust among customers and colleagues. The new visual style mirrors and radiates the team’s values.

“The most valuable virtue of Innovecs Games is a professional, friendly and integrated team, our people. Therefore, developing each team member and providing career prospects are among the Innovecs Games key points. We’d love to see our teammates grow and become experts of their field and leaders. Enabling our people growth with helpful trainings, clear career path and useful experience is part of our strategy. I honestly believe that the most precious thing a company can give to a team member is the knowledge to carry further along their career journey,”Oleksii Isaiev shared his vision.

Since 2015, Innovecs Games provides a full range of complex solutions for game development, in which many satisfied clients were convinced.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License

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Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.

The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.

Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”

The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.

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Play’n GO games now live with Ivy Casino in the UK

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Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino 

Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK. 

Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others. 

Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market. 

The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards. 

Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally. 

Magnus Olsson, Chief Commercial Officer of Play’n GO, said:

“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.” 

Mark Good, representing Ivy Casino, said:

“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.” 

Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO. 

In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company. 

The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.

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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals

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Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.

New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.

“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”

Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.

The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.

Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.

The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.

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