Latest News
Nefta partners with VIKER to bring blockchain technology to casual mobile games
Nefta will partner with VIKER to help pursue its goal of building the world’s largest blockchain gaming community
Nefta, the Web3 technology platform, has announced a new partnership with VIKER, a blockchain gaming studio with a growing portfolio of Play-And-Earn mobile games. Nefta will provide its end-to-end Web3 technology to VIKER in order to facilitate deeper blockchain integration in its current and upcoming games.
With a commitment to making Web3 gaming more accessible, VIKER boasts a growing portfolio of casual mobile games which are fully built into the blockchain, meaning that players can earn crypto currency while playing their favourite games.
Nefta will also play an integral part in the launch of VIKER’s very own Genesis NFTs, by minting the tokens and launching its marketplace. Each NFT will act as an earning multiplier, giving the user instant utility and an even better gaming experience. The first wave of games where players will be able to access the NFTs include SOLITAIRE, BALLS KING, and WHO WANTS TO BE A MILLIONAIRE.
Geeshan Willink, CEO and Co-Founder of Nefta, said: “The team at VIKER is poised to make huge strides in the Web3 gaming space. They have already made some beautifully crafted games which are ripe for Web3 integration. We’re excited by this partnership because we’re scaling their gaming audience, introducing the ability to onboard Web3 gaming guilds and partner ecosystems. In addition, with the introduction of the Nefta AdSDK, we will enable VIKER to increase the LTV of web3 users.”
Built on Polygon, an Ethereum-based platform, VIKER and Nefta will take advantage of the proof-of-stake chain to increase transaction speed and reduce fees, as well as lowering the environmental burden imposed by proof-of-work blockchains. By partnering with Nefta, VIKER is poised to lead further accessibility in blockchain gaming, with no joining fees or wallet requirements.
Ben Cusack, Founder of VIKER, said: “We started VIKER with the ambitious goal of bringing Play-and-Earn to one billion players, and to reward them for spending time in-game. We wanted to streamline game development, while maintaining a high-quality output. With Nefta’s end-to-end blockchain solution, we will continue to bring the best Play-and-Earn games to players, while offering high calibre, worthwhile rewards.
“We’ve grown VIKER to the point of achieving over 80 million downloads across all our games, in over 100 countries. With this new partnership, we can bring more fun and rewarding game experiences to an even bigger audience, democratising access to crypto in the process.”

Latest News
iQOO Becomes Official Title Sponsor for S8UL’s Historic Esports World Cup 2025 campaign
S8UL has officially qualified for the grand finals in Apex Legends, , and EAFC 25 at EWC 2025, making it the first Indian esports organisation to represent the country at one of the world’s biggest esports tournaments. The organisation’s Chess stars Nihal Sarin and Aravindh Chithambaram will be competing in the Last Chance Qualifier from July 24 to 26, while EAFC player Aaron Rivera (Happy) will vie for one of the four remaining spots at the EWC in the FC Pro 25 Play-Ins.
Nipun Marya, CEO, iQOO, commented, “Esports in India is evolving rapidly, and we’re proud to strengthen our association with S8UL as they represent India on one of the biggest international stages. Our collaboration reflects iQOO’s focus on connecting with the performance centric community and supporting talent that’s redefining competitive gaming in India.”
Taking place from July 8 to August 24, the EWC 2025 features a record-breaking $70 million (approx. INR 598 crore) prize pool and hosts the world’s best talent across console, PC, and mobile titles. S8UL’s participation across different titles underscores the organization’s depth, diversity, and ambition.
The post iQOO Becomes Official Title Sponsor for S8UL’s Historic Esports World Cup 2025 campaign appeared first on European Gaming Industry News.
Latest News
Felicity Appoints İlker Yoldaş to Lead Product Strategy
AI enabled game publisher, Felicity has appointed İlker Yoldaş, a revered name in the gaming industry as the company’s new Vice President of Product. With more than 20 years of experience in the gaming industry and over a decade in senior product leadership roles, İlker is known for scaling live games and building product infrastructure across mobile and emerging platforms. They specialise in live ops, AI- driven personalisation, and data-first monetisation.
İlker Yoldaş with their player-first leadership philosophy and cross functional experience, will play a pivotal role in shaping Felicity’s product strategy and global growth. İlker’s earlier roles with Homa, TastyPill, and Peak Games, have helped hone their focus on core game design, feature development, and systems thinking across multiple platforms. Prior to Felicity, İlker served as Head of Studio at Quiet, successfully leading it to acquisition by TapNation.
“Proud to join Felicity as VP of Product,” said İlker Yoldaş. “Energy is high, the roadmap is defined, and we’re hiring across multiple roles. Looking forward to shaping the future landscape of gaming through unseen innovations that redefine the industry.”
Felicity is strategically building a global leadership team to drive a tech-first game publishing model, combining innovative tech design, cross market expertise, and a unified vision to redefine how games are discovered, distributed, and scaled worldwide.
“İlker is a systems thinker with a player-first heart,” said Anurag Choudhary, Founder & CEO of Felicity. “İlker’s experience in leading teams, scaling live titles, and integrating AI into core gameplay systems makes for a perfect fit as we enter Felicity’s next phase of growth.”
“Felicity’s next chapter is global,” Anurag added. “Our talent footprint will span select markets globally, and every new team member will add deep expertise in mobile gaming, monetization strategy, and AI-driven design. We’re scaling not just our games but the systems behind them.”
The post Felicity Appoints İlker Yoldaş to Lead Product Strategy appeared first on European Gaming Industry News.
Latest News
“Rock the Month”: Spinmatic’s monthly promos to power operator growth
As summer reaches its peak, so do the opportunities for operators partnering with Spinmatic. The premium Slot developer has launched two new exclusive offers as part of its ongoing Rock the Month campaign – a high-impact promotional series featuring targeted incentives, exclusive discounts and seasonal themes designed to support long-term operator growth.
After a strong debut in July with Fruit Fiesta and Summer Splash, Rock the Month has quickly become a key initiative for many partners, offering unique commercial advantages each month, exclusively to Spinmatic clients.
For August, the provider turns up the heat with two new offers: Summer Crash and Freespin Hype. Both are available to apply for until July 25 and designed to help operators during the summer’s most critical weeks.
This August’s promotions offer Spinmatic’s partners the chance to unlock up to 60% off in Revenue Share, depending on the offer selected. Full activation details – including game selection and placement requirements – are reserved exclusively for Spinmatic’s operator network.
“Our goal with Rock the Month is to bring consistent value to our partners,” said Norbert Mathies, Managing Director at Spinmatic. “We know operators are constantly under pressure to keep players engaged, so with our monthly promotions, we aim to offer something that’s genuinely useful. With two offers available each month, operators can choose the one that best fits their market. At the same time, we’re helping them get more out of their campaigns and explore new games with reduced risk.”
Spinmatic encourages operators and industry stakeholders to stay tuned, as new Rock the Month promotions will continue to be rolled out monthly. For those looking for innovative ways to increase player loyalty and revenue, now is the perfect time to get involved.
The post “Rock the Month”: Spinmatic’s monthly promos to power operator growth appeared first on European Gaming Industry News.
-
Latest News3 months ago
Exclusive Q&A With Bar Konson, Chief Business Development Officer at NuxGame
-
Latest News2 months ago
Week 17/2025 slot games releases
-
Latest News2 months ago
Fortuna Partners with 2025 UEFA Under-21 EURO
-
Latest News3 months ago
Esports World Cup Foundation Confirms Full Game Lineup, Schedule, and Club Championship Rules for EWC 2025
-
Latest News2 months ago
ELA Games Receives Key Nomination at EGR Marketing & Innovation Awards
-
Latest News3 months ago
ACR POKER’S NEXT HIGH STAKES ADVENTURE TAKES PLAYERS TO MONTENEGRO FOR PRESTIGIOUS SUPER HIGH ROLLER SERIES
-
Latest News2 months ago
Bojoko.com Surpasses €100 Million in All-Time Deposits Milestone
-
Latest News2 months ago
LeoVegas Group to Open a New Office in Leeds
You must be logged in to post a comment Login