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SIS awarded ESIC Gold Standards accreditation for Competitive Gaming offering

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Endorsement marks out supplier as only esports betting events provider to officially meet new integrity measures

SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has been awarded the Esports Integrity Commission’s (ESIC) Gold Standards, the highest possible accreditation from the industry association.

The award sees SIS become the first esports betting events supplier to meet ESIC’s stringent new criteria, created to set unmatched levels of integrity and safety in the esports betting industry, for its Competitive Gaming portfolio (Esoccer, Ebasketball and CS:GO).

The purpose of the ESIC Gold Standard is to build on its existing principles by setting out a list of standards for tournament organisers, ensuring that events are run to the highest level of integrity and safety for the benefit of all stakeholders.

With stringent integrity measures in place, SIS Competitive Gaming follows best practice outlined by ESIC in addition to strict operational measures in place to ensure that each event is fair.

Each SIS Competitive Gaming head-to-head match, all of which take place from within SIS’ UK-based self-contained studios, is streamed live with experienced casters providing live in-game commentary. The streams take place through a secure platform that is exclusive to licensed operator sites where the age of the audience has been verified and is not available on open streaming services, meaning there is less danger of toxic messaging of the sort that is often carried on unlicensed sites.

All events are overseen by a dedicated ESIC-trained integrity referee and have a real-time link to SIS’ expert trading team, which closely monitors betting activity. Rigorous gamer competitiveness and predictability tracking measures are in place, through supremacy and volatility reporting, with all events taking place in a jurisdiction with well-respected legal and employment rights.

The new ESIC Gold Standards have been created to elevate transparency and impartiality, and required SIS to meet a number of rigorous requirements across the board, including:

  • No communication devices allowed anywhere in the gaming studios
  • Minimum of three employed personnel (independent from gamers) watching every event
  • Controlled fixed game settings to ensure fair and competitive play
  • Employees are fully background checked for criminal records, with references taken
  • Ensure all gamers are of sufficient skills and expertise to compete against other pro gamers.
  • ESIC anti-corruption code to be signed by all staff and gamers

SIS continues to work with ESIC to evolve the Gold Standards to improve Integrity and the visibility of clear tangible rules and standards by which tournament organisers should run events.

Adam Conway, Head of Esports & Competitive Gaming at SIS, said: “We are extremely proud to have received this new accreditation, which shines a light on the very high integrity and safety standards we have always put at the core of our Competitive Gaming offering.

“Our operator partners and their customers appreciate our high levels of integrity, such as visible referees invigilating every game, making us the only esports betting events supplier to do so.”

Ian Smith, Commissioner at Esports Integrity Commission, said: “ESIC’s new Gold Standards set heightened levels of integrity and safety in the Esports industry for the benefit of all stakeholders, and through ongoing assessment of SIS’ Competitive Gaming operations, which meet all the key integrity requirements, we are delighted to award SIS with ESIC’s Gold Standards, our highest possible accreditation”.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License

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Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.

The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.

Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”

The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.

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Play’n GO games now live with Ivy Casino in the UK

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Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino 

Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK. 

Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others. 

Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market. 

The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards. 

Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally. 

Magnus Olsson, Chief Commercial Officer of Play’n GO, said:

“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.” 

Mark Good, representing Ivy Casino, said:

“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.” 

Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO. 

In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company. 

The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.

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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals

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Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.

New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.

“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”

Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.

The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.

Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.

The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.

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