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LuckyDays lifts its CRM to the next level with Symplify

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Symplify, the Stockholm-based market leader in CRM and AI cloud solutions, has joined forces with the LuckyDays brand – part of the L7 Entertainment Group, to help drive their CRM operations to the next level.

As the LuckyDays brand continues to expand into new territories across the globe, Symplify will play an integral role in supporting and enabling the delivery of a bespoke iGaming experience for their diverse audience of players.

LuckyDays’ main priority is to provide best in market customer service and now, via a frictionless integration with Symplify, they will be able to optimise their CRM strategies to do that.

Symplify’s single CRM Ecosystem will provide razor-sharp real time integration across multiple channels of communication. Helping LuckyDays to build meaningful relationships with their customers and deploy multichannel engagement strategies at scale.

The intelligent Campaign and Journey builder, developed by Symplify, will ensure LuckyDays is able to maximise player engagement while keeping them safe. Player protection is a core foundation of the business and the features now accessible via the Symplify solution will actively enhance the capability of monitoring and identifying problem gamblers. They will also be able to take advantage of the innovative AI solution that optimises marketing spend and harnesses customer sentiment, boosting overall lifetime player value.

Symplify CEO Robert Kimber said: “L7 Entertainment’s brand LuckyDays has been growing rapidly with recent product launches in Sweden and Ontario. We are excited to be able to support this expansion with our CRM expertise, ensuring LuckyDays players are getting the most value from their customer experiences”.

LuckyDays spokesperson added: “Since the recent market launches, we have made a continued effort to maximise and tailor our service to meet new customer expectations. With Symplify now onside, we’re looking forward to higher quality engagement with our audience, giving them precisely what they want in real time!”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Stretch Network Launches CRAZY?! Mystery Bounty Freeroll

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Stretch Network has announced the launch of the CRAZY?! Mystery Bounty Freeroll, one of the largest tournaments on its B2B online poker platform, set to take place on November 12, 2025.

Returning with the popular Mystery Bounty format, this event features a €10,000 guaranteed prize pool, with 50% allocated to Mystery Bounty rewards. Designed to drive player engagement and activity, it’s a high-visibility tournament that poker operators won’t want to miss.

Tournament Details:

Date: November 12, 2025

Start time: 17:00 (UTC+0)

Prize pool: €10,000 GTD (50% Mystery Bounty)

Buy-in: €0

Max players: 3000

Registration: Opens 24 hours before the start

Format: Mystery Bounty Freezout (no rebuys/re-entries)

Table: 6-max

Seats are limited – only 3000 players can register.

The post Stretch Network Launches CRAZY?! Mystery Bounty Freeroll appeared first on European Gaming Industry News.

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Blask reaches 100 market milestone with new additions

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Blask, the market intelligence ecosystem for iGaming, has crossed the 100-country threshold with the addition of new Asian, Africa and European markets to its platform.

Blask now provides AI-driven, real-time analytics on more than half of the world’s nations, with an in-depth overview of the operator landscape provided in 107 countries, and game analytics in 17.

The latest markets added include Turkey, Saudi Arabia, the United Arab Emirates, Ukraine, Qatar, Kuwait, Moldova, Tunisia, Zimbabwe, Jordan, Madagascar, Chad, Somalia, Niger, South Sudan and Mauritania.

Max Tesla, CEO and co-founder of Blask, said: “When we launched Blask last year, we made a commitment to bring in-depth, real-time iGaming market intelligence to the whole world. We’re now more than half-way towards completing this mission. Every new market we add brings more clarity to an industry that has operated in the dark for far too long.”

Blask shines a light on the performance of brands and entire markets where data-led intelligence has previously been lacking.

This latest update shows that as the United Arab Emirates prepares to roll out a new regulatory framework for online gaming, more than 155 brands are already active in the country. The Blask Index, a measure of engagement and interest across all brands in the UAE, is up 36.14% year-on-year.

Meanwhile, the once thriving  Ukraine iGaming market has seen a 49.11% YoY decline, with just 86 now active.

The post Blask reaches 100 market milestone with new additions appeared first on European Gaming Industry News.

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Betsson Group Shortlisted at the Global Regulatory Awards 2025

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Betsson Group has been shortlisted for “Legal Team of the Year” at the upcoming Global Regulatory Awards 2025 (GRAs), while its General Counsel, Corinne Valletta, has been nominated for “Chief Compliance Officer of the Year.”

Organised by Vixio Regulatory Intelligence, the Global Regulatory Awards celebrate excellence across the compliance and responsible gambling sectors, recognising individuals and teams who continuously raise industry standards and champion best practices.

These accolades testify to Betsson’s commitment to raising standards in compliance to ensure a safe and stable business.

The post Betsson Group Shortlisted at the Global Regulatory Awards 2025 appeared first on European Gaming Industry News.

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