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Exclusive interview with Vladimir Malakchi: Evoplay kicks-off in Ireland!

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Capping off an outstanding year for Evoplay with multiple industry awards and deals with major providers, including Relax Gaming, Bragg Gaming Group and Fortuna, we sat down with Evoplay’s CCO, Vladimir Malakchi to talk through his plans for their Irish debut.

 

The burgeoning Irish market is one of the fastest-growing markets in the iGaming landscape, but what promise does it hold for Evoplay?

I would say that the Irish market’s steady expansion stems from a crucial factor – a strong demand for iGaming. The latest research illustrates that Irish gamblers constitute one of the largest iGaming audiences across Europe. To be specific, around ​​59% of Ireland’s population regularly gambles online, rendering it a particularly attractive jurisdiction for providers that are looking to expand into up-and-coming markets.

Our recently established partnership with Novibet has allowed us to unlock the Irish market and reach iGaming enthusiasts across the country with our highly sought-after titles, including 52 gamification-packed video slots and 10 instant games, featuring bestsellers such as our World Cup-inspired Penalty Shoot-out.

 

How are you looking to cater to Irish players’ preferences, and how does that impact your game development strategy? 

Online casino is in good company amongst some of the most popular types of entertainment in Ireland, and our rich portfolio is more than suitable to provide its players with the experiences they desire. The people in Ireland are sociable, outgoing, entertaining, and enjoy participating in healthy competition thanks to the nation’s rich heritage in sports.

Evoplay’s games are well-known for their innovative and gamified elements, which are core tenets of the development process surrounding each product. For this reason, we can rest assured that the variety of content we provide caters to all demographics of Irish players, with titles stacked full of social features such as leaderboards, live chats, progress systems, and tournaments.

The inclusion of these features ensures maximum excitement for players, thanks to their support of social interaction and healthy competition between players, with the experiences further enhanced by strong betting features, customisation, and well-designed peripherals.

 

Is there a particular demographic of Irish player that your products have seen success with?

As our development strategy is to create products that capture the imaginations of a broad audience, our games are popular with a real variety of demographics, from conservative players all the way to the next generation. Those coming from a background of traditional casino games will find a lot of joy in our impressive selection of our retro slots, such as the Fruit Super Nova series, while next-gen players seeking something fresh and unique can dive into our collection of modern experiences, featuring innovative yet easy-to-understand titles stacked full of social elements.

With almost half of the Irish population being interested in football, supporting football clubs and consuming a spread of sports content, our renowned football-themed instant game – Penalty Shoot-out – has every chance to become the next big hit in the market during the World Cup and beyond.

 

How have your Irish-themed slots been received by players in the region?

We already have Irish-themed titles in our portfolio, and that’s not only in regard to slots but instant games too, which have become the perfect accompaniment to Saint Patrick’s Day and a portion of our more traditional content.

Ireland as a country has a very rich culture and supplies us with so many exciting opportunities to develop themes and plots to create leading experiences. I am sure that the distinctive charm and the local peculiarities of Irish culture will inspire us to develop more titles that feature elements of Irish heritage in the months ahead.

 

Having recently taken your sought-after games portfolio live with Novibet, do you have any other operator deals on the horizon?

Ireland is a high-potential market with an online casino vertical generating more than €200 million year on year. Establishing an agreement with an operator as respected as Novibet is the first step in reaching Irish customers and making a statement about what we do at Evoplay. We definitely see more partnerships within the jurisdiction on the horizon and welcome opportunities to further establish a solid footing in the region.

 

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Spin Big, Shop Bigger — Black Friday Cart Craze Brings the Black Friday Madness to the Reels!

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Get ready for the slot event of the year in Black Friday Cart Craze, where every spin feels like a mega sale!

Load up your carts to trigger the Coin Craze collect feature or the Super Sale Spins, where everything must go. Eliminate Minor symbols and upgrade Major symbols to increase your shopping spree haul!

And just when you think the sale is over, it’s time for the Wild Drop. Collect up to 20 Wilds during your Super Sale Spins, then watch them cascade onto the reels in one epic finale. With Coin Craze Collect, Super Sale Spins, and Wild Drop all working together, this fast-paced slot is the perfect blend of retail rush and reel rewards.

Play Black Friday Cart Craze now!

Black Friday Cart Craze takes that familiar Black Friday energy,  the rush, the chaos, the thrill of the chase, and brings it to the reels,” said Craig Asling, Director of Games at Booming Games.

“Every feature, from Cart Collect to the Wild Drop, is designed to give players that shopping spree sensation, where every spin could be the next big win.”

The post Spin Big, Shop Bigger — Black Friday Cart Craze Brings the Black Friday Madness to the Reels! appeared first on European Gaming Industry News.

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Gaming Corps Signs Partnership Deal with MozzartBet

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Entire Gaming Corps portfolio is now live with global operator

Gaming Corps, a publicly-listed game development company based in Sweden, has today announced that it has signed a deal to see its full portfolio of content available with the MozzartBet Group.

Players within multiple markets across the world, will now have the opportunity to play a whole host of games from Gaming Corps, which has become synonymous with providing world leading content. This includes the Smash4Cash series and recent releases Gates of Hellfire, Hoop Champion and the highly popular 3 Pigs of Olympus.

Mozzartbet Group has been operating since 2001 and during this time, it has continued to offer its player base a variety of betting and casino game action and this latest integration will add to its ever evolving game portfolio.

Commenting on behalf of Gaming Corps, Adam Pentecost, Director of Customer Success said: “From our initial conversations to getting the deal done, MozzartBet Group has been fantastic to work with.

“There is a mutual desire to put players at the very heart of what we do and the service we provide and I’m excited to see where this collaboration will take us.”

Marina Avramović, Head of Online Casino Ops at MozzartBet Group said, “We are thrilled to have Gaming Corp’s casino content on our site, and they are a fantastic addition to our games portfolio.”

“We are particularly interested in seeing how the company’s newest games will perform, and we look forward to a fully collaborative partnership moving forward.”

The post Gaming Corps Signs Partnership Deal with MozzartBet appeared first on European Gaming Industry News.

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Jonas Groes named EveryMatrix Group Co-CEO

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Jonas Groes, highly experienced technology, finance and policy leader will become co-CEO of EveryMatrix from January 1st 2026 alongside company Co-Founder Ebbe Groes.

A long-time advisor, Jonas will join his brother at the beginning of the New Year to lead the business as it continues to scale and provide advanced turnkey platform technology to an increasing number of the world’s biggest brands and lotteries.

Jonas has a long and distinguished business career including the last 10 years as Partner of EY’s Nordic Consulting practice consisting of more than 1,200 people leading high-level projects with a focus on strategy, innovation and digitalisation towards major Government and infrastructure clients.

He is a results-driven leader with extensive experience in both public and privately owned companies with strong knowledge of technology, finance and policy. He will be based in Copenhagen, Denmark where EveryMatrix has recently opened an office.

Ebbe Groes, Co-Founder and Group CEO, EveryMatrix, said: “As the company’s growth continues, tripling our headcount in the last five years, and as we work with more of the largest gaming brands and lotteries, I needed to find someone who knows what it takes to scale a business and reach the ambitious targets we have for the next five years.

“Doing this means I will have more time to work on strategy and execute all the things we want to do to become a global top three tier-1 technology provider by 2030.”

“To share a CEO position requires complete trust at both personal and professional level. Jonas is the perfect candidate and I know he will go on to do amazing things at EveryMatrix. I’m very excited to soon be sharing the CEO position with him.”

Jonas Groes said: “Stepping into this role at EveryMatrix alongside my brother Ebbe is a dream come true. What he, Stian Hornsletten, and the rest of the team have built is nothing short of phenomenal and I’ve seen close hand just what it takes. We work well together and our differences and combined strengths complement one another. I can’t wait to get started.”

The post Jonas Groes named EveryMatrix Group Co-CEO appeared first on European Gaming Industry News.

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