Latest News
Hölle Games Joins the First Look Revolution
Rising star-studio will tap into the reach and influence of affiliates as it looks to establish itself as a leader in competitive markets such as Germany, Switzerland, The Netherlands and Belgium
Hölle Games, a rising-star studio that epitomises what it means to be made in Germany, has joined First Look Games as it looks to ramp up exposure for its slots in highly competitive online casino markets across Europe.
As a start-up developer, Hölle Games is aware of the challenges of promoting its games to players and operators, both in terms of allocating internal resources and also cutting through the noise being made by rivals in its core markets of Germany, Switzerland, Netherlands and Belgium.
With ambitions to become a leading provider in its native Germany, the studio will now use the First Look Games platform to connect directly with hundreds of approved publishers.
As a First Look Games partner, Hölle Games will be able to share information about each of its classic and premium video slot titles including logos, images and videos of them being played. These are hosted in a dedicated library where affiliates can download information and assets individually or in bulk.
The developer can manage all information and assets via the FLG Studio Management Centre where it can highlight exclusivity agreements and even add and remove jurisdictions for each game.
Most importantly, Hölle Games has complete control over the information that is made available to affiliates and when that information is made available to them. FLG also provides a suite of tools to ensure that reviews and content published by affiliates are accurate and responsible.
Tom Galanis, Founder of First Look Games, said: “I’d like to give a warm welcome to Hölle Games and look forward to seeing the studio go from strength-to-strength as it uses our platform, tools and features to promote its games via affiliates in Germany and beyond.
“At First Look Games we understand the challenges that new studios face, especially when it comes to marketing, and that’s why we offer a special start-up package aimed at developers like Hölle Games that are in the process of building momentum for their business.”
Robert Lenzhofer, CEO & Co-Founder at Hölle Games, added: “Gaining exposure for games in competitive markets such as Germany, Switzerland, Netherlands and Belgium takes a smart strategy, so leveraging the reach and influence of affiliates via First Look Games makes sense.
“FLG is the perfect partner for affiliate marketing; its platform is cutting edge and the knowledge and experience of its team are unrivalled. This is a breakthrough partnership for us, and we look forward to taking Hölle Games to the next level with the help of our friends at First Look Games.”
Latest News
Legends Collide and the Stage Ignites at Red Bull League of its Own 2025, Munich
Reading Time: 2 minutes
Everything you need to know ahead of Saturday 29 November, when Red Bull’s one-of-a-kind League of Legends tournament ‘Red Bull League of Its Own’ is set to make its grand return.
Taking place in the iconic SAP Garden in Munich, reigning champions and esport titans T1, along with some of Europe’s most celebrated teams – G2 Esports, Karmine Corp, NNO Old and Los Ratones, will go head-to-head in an unmissable end-of-year showdown.
Red Bull League of Its Own 2025 is set to light up Munich’s SAP Garden, turning the state-of-the-art arena into an electrifying esports stage in the heart of Olympic Park. 11,500 fans will fill the stands, with countless more watching online, as international icons and Europe’s elite face-off in this year’s ultimate League of Legends clash. Red Bull League of Its Own is all about pushing the action to the limit, delivering high-energy matchups, unexpected twists, and the possibility of mixed rosters that keep every game fresh. All matchups will be played in a Ultimate Fearless best-of-1 format, keeping every game high-stakes and unpredictable.
The 2024 Red Bull League of Its Own delivered an unforgettable spectacle in Paris’ Accor Arena as T1 swapped roles, Los Ratones stunned after causing an upset, and Rekkles made a triumphant reunion on stage. This year’s edition aims to raise the bar even higher, promising elevated competition and moments that will captivate the global League community once again.
Returning as the official Monitor Partner for 2025, AGON by AOC will once again deliver high-performance gaming monitors to ensure contestants get the ultimate gaming experience. Razer makes its debut as the official Chair Partner of Red Bull League of Its Own, bringing the Razer Iskur V2 – an ergonomic chair built for comfort, durability, and focus – to keep players at their best throughout every match. MSI also joins as the official Gaming PC and Laptop Partner, while KFC comes on board for the first time as an event partner.
With record viewership last year, Red Bull League of Its Own 2025 promises unforgettable clashes, daring strategies, and moments fans will talk about long after the final match.
See below for full event details, timings, and where to watch.
Schedule:
- -15:00 CET – Opening Ceremony
- -15:15 CET – G2 Esports vs NNO Old
- -16:00 CET – Los Ratones vs Karmine Corp
- -17:00 CET – G2 Esports vc Karmine Corp
- -18:00 CET – T1 vs Match 3 Winner
- -19:00 CET – T1 vs NNO Old
- -20:00 CET – T1 vs Los Ratones
Talent:
- -Eefje “Sjokz” Depoortere – Host
- -Keltoum “Giniro” Baddaje – Host
- -Robert “Dagda” Price – Caster
- -Aaron “Medic” Chamberlain – Caster
- -Joe “Munchables” Fenny – Caster
- -Daniel “Aux” Harrison – Caster
- -Jona “JustJohnny” Schmitt – MC
- -René “MasterPlay” Geigenberger – MC
On-Site Streamers:
- -Caedrel
- -Kameto
- -NNO Old (NoWay, Tolkin, Agurin, Karni, and Broeli)
- -Ilha das Lendas (Baiano, Tay, Brucer, and Pedro Bosco)
Where To Watch:
- -Fans can tune in to Red Bull Gaming’s YouTube and Twitch channels at 3 PM (UTC+1).
- -YouTube: youtube.com/live/mNV9ZU_YunA
- -Twitch: twitch.tv/redbull
The post Legends Collide and the Stage Ignites at Red Bull League of its Own 2025, Munich appeared first on European Gaming Industry News.
Latest News
1xBet Becomes the First Official Betting Partner of MIBR’s VALORANT Team
Reading Time: 2 minutes
1xBet has signed a partnership with the VALORANT roster of esports powerhouse MIBR, becoming the first-ever official betting partner in the Riot Games ecosystem.
Under this partnership, 1xBet and MIBR will focus on creating a new, immersive fan experience, strengthening the team’s global fanbase, and boosting overall engagement with VALORANT.
MIBR’s VALORANT roster currently includes players from the United States and Brazil. Over the past few years, the team has been a regular competitor in VCT Americas, and in 2025 they qualified for VALORANT Masters Toronto — the only Latin American team to do so. Later that year, MIBR also earned a spot at VALORANT Champions 2025, finishing in the Top 5 worldwide.
Beyond their esports success, MIBR continues to expand its media presence through collaborations with leading Brazilian influencers such as Sacy, producing original entertainment content, and hosting watch parties during major tournaments — all helping the organization remain one of the most talked-about and fan-favorite names on the regional scene.
Among the team’s stars is Erick ‘Aspas’ Santos, widely regarded as a VALORANT legend in Latin America. In 2025, he set the VCT Americas record for the most kills in a BO3 series and became the first player in VALORANT Champions history to surpass 1,000 kills across tournaments (2022–2024). Outside of competition, Aspas is a three-time Prêmio eSports Brasil “Athlete of the Year” winner and a massive fan favorite — during VCT Americas 2024 Kickoff, he became the most-mentioned player on Twitch chats, with over 11,300 mentions.
1xBet is one of the most recognized brands in esports betting, regularly supporting major global tournaments and sponsoring top-tier teams around the world.
Simon Westbury, Strategic Advisor at 1xBet: “This is a historic step for 1xBet — becoming the first official betting partner of an esports team within the Riot Games ecosystem. MIBR features some of the most talented and visible players in Latin America, and together we aim to strengthen VALORANT’s presence across the LATAM region, elevate its appeal internationally, and deliver a unique fan experience for audiences around the globe.”
Raphael Castanheira, MIBR’s Director of Marketing and Partnerships: “Being the first organization in the entire Riot ecosystem to obtain approval for a betting sponsorship is a direct result of how MIBR operates today, as an organized company with robust governance, clear processes, and protected by policies that put competitive integrity at the forefront. ”
The post 1xBet Becomes the First Official Betting Partner of MIBR’s VALORANT Team appeared first on European Gaming Industry News.
Latest News
ComeOn Group climbs to 21st place in the EGR Global Power 50 following a year of strategic growth
Reading Time: < 1 minute
Leading iGaming operator ComeOn Group has secured the 21st position in the 2025 EGR Power 50 rankings, reflecting a year defined by expansion, product innovation, and strengthened regulatory presence across Europe.
In 2025, the Group broadened its footprint in the regulated European markets with the launch of its casino-first brand Casinostuen in Denmark. The Group also advanced its activities in the Netherlands through the operation of Evoke’s 888 brand within the regulated Dutch market.
ComeOn Group continues to benefit from its strategic focus on locally regulated jurisdictions, which is powered by its own technology platform including an in-house sportsbook platform, proprietary games studio SpinOn, and unique, innovative jackpot products have been key contributors to differentiation and growing market share in core territories.
Juergen Reutter, Chief Executive Officer, said: “Our proprietary technology is powering our products and services, giving us a strong competitive edge in highly dynamic and regulated markets. This foundation allows us to innovate faster, deliver differentiated experiences, and scale with confidence.
At the same time, artificial intelligence is transforming how competitive we can operate. We’ve equipped our teams with the tools and governance to experiment boldly and apply AI where it creates the most value. At ComeOn Group, we want to learn faster than our competition, because speed, agility, and innovation are essential to staying ahead in this industry.”
The Group closed the period with strong financial performance, demonstrating consistent growth across all key indicators for the 12 months ending 30 June 2025. Combined with the company’s increased market reach and accelerated innovation initiatives, ComeOn Group enters the coming year with robust momentum and a strengthened market position.
The post ComeOn Group climbs to 21st place in the EGR Global Power 50 following a year of strategic growth appeared first on European Gaming Industry News.
-
Latest News3 months ago
Duels for Friends in Trophy Hunter. Invite your friends and create a shared space for fun and competition.
-
Latest News2 months ago
Announcement: 25th September 2025
-
Latest News3 months ago
Flamez – A Fiery New Online Casino Contender from Ganadu
-
Latest News3 months ago
GR8 Tech’s Bet It Drives Wraps Season 1 with Stephen Crystal—From Las Vegas Legends to Global Gaming Leadership
-
Latest News2 months ago
AI-Powered Gamification Arrives on Vegangster Platform via Smartico
-
Latest News2 months ago
The Countdown is On: Less Than 3 Months to Go Until The Games of The Future 2025 Kicks Off in Abu Dhabi
-
Latest News3 weeks ago
JioBLAST Launches All Stars vs India powered by Campa Energy: A New Era of Creator-Driven Esports Entertainment
-
Latest News2 months ago
Adidas Arena Set to Welcome the 2026 Six Invitational




You must be logged in to post a comment Login