In today’s connected world, a single missed message can have a ripple effect far beyond its intended recipient. For high-volume messaging businesses, from fintech to e-commerce, reliability isn’t just a feature; it’s the foundation.

At CommsHub, we’ve seen how even the most robust communication strategies can fall apart when traffic isn’t managed intelligently. That’s why built-in failover isn’t an add-on for us,  it’s at the very core of our platform architecture.

The Hidden Risk in Messaging at Scale

Sending a million messages is easy. Delivering a million messages on time without losses, delays, or duplicates is the real challenge.

Traditional messaging setups often rely on a primary route, with a manual backup plan in case of outages. The problem? Manual intervention takes time and every second loss increases the risk of failed conversions, missed verifications and frustrated customers.

For some sectors, a five-minute delay can mean thousands in lost revenue. For others, it can damage trust irreparably.

How Our Failover Works

CommsHub’s built-in failover system works like an automated traffic director.

• Real-Time Route Monitoring: Every active channel is monitored for delivery speed, message status and error rates.
• Instant Automatic Switching: If performance drops below a set threshold  or a provider experiences downtime  traffic is instantly redirected to the next best available route.
• Multi-Level Redundancy: We don’t just fail over once. Traffic can cascade through multiple backup routes until successful delivery is confirmed.

This means campaigns keep running without interruption, even when unexpected technical issues occur in the background.

The Numbers Behind It

In controlled environments, we’ve observed that our failover logic reduces message loss to near zero. While previously around 17% of messages were considered as lost or undelivered – while in reality, fallback mechanism saves them.

The architecture also ensures that when switching routes, there’s no spike in costs  thanks to our intelligent routing engine, which considers provider pricing in real time.

Protecting Revenue and Reputation

The immediate benefit is obvious: you don’t lose communication with your audience. But the deeper value lies in protecting both revenue and reputation.

For high-volume businesses, the stakes are high:

A trading platform missing two-factor authentication codes risks losing active traders.

An e-commerce brand failing to deliver time-sensitive promotions risks wasted ad spend.

A fintech company delaying fraud alerts risks customer churn.

CommsHub’s failover was designed to address these risks without requiring extra integration work or manual monitoring.

Engineering for the Future of Messaging

We see failover not as a safety net, but as a structural pillar of next-generation communication platforms. As channels diversify and volumes grow, redundancy and intelligent routing will be as essential as delivery speed and analytics.

This is why we’ve invested heavily in creating an architecture that can evolve with market needs  from adding new providers in days instead of weeks, to scaling traffic instantly during spikes.

The result? Businesses that can move faster, sleep easier and deliver messages with confidence.

In messaging, there’s no such thing as “just a delay.”
Every second counts  and with built-in failover, those seconds are always on your side.

Meet Us at SBC Summit Lisbon 2025

We’ll be showcasing CommsHub’s next-generation messaging solutions at SBC Summit Lisbon 2025, from 16-18 September.

Visit us at Booth D181 to see how built-in failover can help your business deliver every message with confidence.

With gamification emerging as a driving force in the casino industry, SBC Summit introduces the Gamification Academy, an initiative built to confront pain points in engagement, retention, loyalty, and differentiation by exploring what truly keeps players coming back.

Launched in partnership with leading iGaming turnkey solutions provider Soft2Bet, the Gamification Academy will take place on Tuesday, 16th September, at the Sala Tejo, MEO Arena.

The programme forms part of SBC’s newly introduced Tech Academies,  a series of immersive learning streams designed to arm summit attendees with practical know-how in AI, marketing, Web 3.0 & blockchain, and gamification.

Delegates can anticipate discussions examining the role of personalisation in driving loyalty, strategies for balancing gamified features with brand authenticity, and honest reflections on both the successes and challenges of gamification in the industry.

“Gamification has transformed how people interact with digital products across industries, and iGaming is no exception,” SBC Founder and CEO Rasmus Sojmark said.

“Players now expect fun, engaging, and rewarding experiences, and that’s exactly what gamification delivers. The Gamification Academy will show the industry how to apply these proven principles to build deeper connections, keep players returning, and create more meaningful player journeys,” he added.

Kicking off the Academy, Soft2Bet’s Chief Product Officer Yoel Zuckerberg will lead the ‘Introduction to Gamification & Player Engagement’ workshop. Setting the stage for the day, the session offers a comprehensive overview of gamification’s power and how it has shaped the industry in recent years.

Chief Business Development Officer Toni Jermaniš (SofaScore), CEO & Co-Founder Josh Jones (Rise & Hustle), and Senior Solutions Engineer Alec Gehlot (Optimove) will focus on the player retention angle through their ‘Why Personalisation is the Key to Retention‘ panel moderated by Soft2Bet’s Chief Business Development Officer Martin Collins.  The session will explore how tailored offers, customisable interfaces, and personalised recommendations are giving players more control over their experience and, in turn, strengthening loyalty and long-term value.

Following a networking break, two case studies will spotlight real-world lessons from gamification, dissecting what works, what doesn’t, and how to measure success.

First up is the case study titled “Baking in Gamification During Design”, led by Alexis Wicen (CEO, Scatters Group). In this session, delegates can learn how to weave gamification into their products without losing brand authenticity. Drawing on real-world examples, the session will examine where brands have succeeded in integrating gamification into their games and platforms, and where they have fallen short, showing delegates how to approach gamification more effectively in their own projects.

The second case study, ‘The Metrics of Gamification’, will examine where the impact of gamification is most evident and how brands can measure it effectively. Featuring Uri Admon (CEO, Captain Up), the session will cover key factors such as retention, loyalty, engagement, revenue, and player enjoyment, helping delegates understand how to balance player needs with company goals.

The Academy will close with ‘The Five Steps of Gamification,’ a panel hosted by Soft2Bet’s Head of Sales, Alon Eshed, joined by Helen Walton (Founder & CCO, G Games), David Olim (CEO, FootAR), and Tom Jang Lemke (CEO and Founder, SavageTech). By breaking down the fundamental building blocks of gamification, including rewards, progression, competition, and storytelling, the session will highlight how these principles form the foundation of more engaging and personalised player experiences.

The Gamification Academy will feature at the upcoming SBC Summit 2025, SBC’s global flagship event, taking place at Feira Internacional de Lisboa and MEO Arena from 16–18 September. The summit will also host a six-track conference, a 135,000 square meter exhibition, the Affiliate Leaders Summit and Payment Expert Summit, plus a full schedule of evening networking events.

Participation in the Tech Academies is exclusively for VIP Event Pass and Expo+ holders only.

You can RSVP to attend our tech academies here.

VIP Event Pass: Access to the show floor, all networking areas and conference sessions, complimentary food and drink from the summit’s food festival and access to exclusive evening networking sessions and parties.

Group VIP Event Pass: Get your passes for just €400 each when you purchase for three or more people (a saving of €200 per ticket!) – perfect for bringing your team along.

Expo+ Pass: Access to the show floor, conference sessions and daytime networking only.

Expo Only Pass: Our free option, which gives you access to the show floor only. This is perfect for individuals from outside the gaming industry who want to explore potential partnerships. Please note that this will not grant you access to our academies.

Operator and Affiliate Passes: Operators and affiliates are eligible for a free VIP event pass. Simply apply.

BetFury has recently set new standards for VIP communities worldwide. The platform has expanded the VIP Transfer Program, allowing players to carry over their loyalty status from other platforms and instantly unlock exclusive rewards. The first week brings an opportunity to claim up to $20,000, confirming BetFury’s position as a leader in player-focused innovation.

About VIP Transfer Program on BetFury

The program creates a direct bridge for experienced players. VIPs no longer start from zero – their loyalty is instantly recognized. A redesigned structure guarantees a smoother entry, transparent rules, and more powerful benefits. BetFury positions every VIP not simply as a player, but as a valued partner whose trust deserves premium treatment.

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Path to Super VIP Club Member

In addition to traditional ranks, the VIP Club includes the Super VIP stages. Players who remain active and reach the 15th rank achieve Super VIP status. It is reserved for the most loyal platform users. Higher levels deliver more substantial financial benefits, deeper personalization, and recognition that positions Super VIPs as the elite core of BetFury.

How to Transfer VIP Status to BetFury?

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About BetFury & Its Strategic Vision

BetFury is an ecosystem of crypto products for entertainment and additional income. The platform has gathered over 4M users for over six years of existence. BetFury offers over 8,000 Slots and 22 Original games, featuring an impressive RTP of up to 99.28%. In addition to iGaming, the platform has 80 Sports for betting. They include eSports and have odds better than the market average.

BetFury positions the VIP Transfer Program as more than just a promotional campaign. The initiative demonstrates a global strategy aimed at strengthening long-term loyalty, attracting experienced users from multiple platforms, and creating a unified VIP ecosystem with real value behind the status.

Contact

Preston

Alisia

BetFury

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