Latest News
The Netherlands betting market: Altenar celebrates latest licence
The Netherlands is a market rich with opportunities, but one that demands only the highest standard of product. Altenar COO Dinos Stranomitis details the company’s approach to entering this exciting jurisdiction, and the many ways the company is set to cater to the desires of Dutch bettors
Congratulations on going to live in the Netherlands! What kind of impact are you expecting to make in this exciting market?
The Netherlands is a rich country and, subsequently, Dutch consumers have a high-spend ability. For this reason, I believe that as the market develops into a properly regulated environment, the increased level of trust will ensure that more and more Dutch citizens will give betting a try.
I also believe that the Netherlands will become a very interesting proposition when it comes to consumer behaviour, and it will also be a good indicator of what could happen in nearby Germany. I think successful Dutch regulation will translate into successful German regulation (which, in many ways, is still a work in progress). The reason for this, of course, is that much of the demographic and economic profiles of players in both countries is markedly similar.
How difficult has it been to navigate the regulatory requirements for the Netherlands, and how is your perseverance here set to pay off?
It was not difficult at all to get the technical certification. This is down to the fact that we have a number of years of experience acquiring the relevant technical certification for the 10+ major global markets we are already live in.
However, with the Netherlands there is a particular requirement that Altenar needs to prove that we take significant steps against sports corruption, which is a key part of the licensing process, and one that we welcome. Of course, we do everything possible to fight corruption, match fixing, etc., but this can be difficult to prove. To provide evidence of our efforts, we have decided to participate in anti-corruption initiatives that the MGA Maltese Gaming Authority has taken, as well as the IBIA, International Betting Integrity Association, of which we will become a full member very soon, as well as joining Sportradar’s anti-corruption effort. All of these steps have been taken to prove that Altenar is participating actively on anti-match fixing, anti-corruption processes, and the like – and we hope this will showcase our credentials as a truly ethical supplier.
What particular Altenar products are going to perform well with players in this market?
From our research and intuition towards the market, I believe mainstream European football will perform well, whether that’s the local Eredivisie, Bundesliga, La Liga or the Premier League. I am also confident that tennis will be an interesting and important performer, which should offer a solid diverse spread of betting demographics. In principle, I believe these two sports will be the main revenue drivers in the market, and I am looking forward to seeing how well they perform in the Netherlands.
Which Netherlands demographics will be catered to by these products?
This market is decidedly male-driven, but we are hoping for some balance. The most important thing we need is for the people to consider gambling as entertainment and not as a method to make money. Once it’s viewed as entertainment, then we’re talking about a much more mainstream audience. Ideally, we would like the consumer to approach gambling as an avenue to entertain themselves, with any resulting financial return just a collateral benefit that is part of the overall enjoyment of sporting action. Trying to make a profit should not be the main scope, as presenting such a product in this format will greatly limit potential demographics.
Looking ahead to the next 12 months, how does certification in the Netherlands factor into Altenar’s roadmap for continued expansion?
We have the certification, now we just have to retain it! The stage is set, and the real work starts now: our plans for the coming months will centre around building a customer base and making a serious impact on this market. I’m very proud of all our team members who have put in so much hard work to make this happen, and I have no doubt that we’ll be able to show our future operator partners why we’re becoming one of the best sportsbooks in the world!
Latest News
Soft2Bet releases TopBet.ro in Romania with a motorsport‑inspired identity tailored to local fans
Reading Time: 2 minutes
Soft2Bet has launched TopBet.ro, a new Romanian sportsbook designed to cater to local habits and preferences. Built with a clear focus on motorsport and match-day culture, the brand combines competitive odds and fast mobile journeys with an auto-themed identity that resonates with local fans.
From launch, TopBet.ro has been tuned to the way Romanians follow sport. Football and motorsport are front and centre, with timely markets, match-day boosts and content that reflects supporters’ weekly rituals. Romania’s proximity to major European circuits and easy short-haul travel make it a natural home for motorsport fans, and TopBet.ro responds with creative campaigns, themed missions and seasonal offers built around grand prix weekends. The same care is evident throughout the interface: clear navigation, quick bet placement, and a clean, mobile-first design.
Yoel Zuckerberg, Chief Product Officer at Soft2Bet, said: “With TopBet.ro, we set out to create a brand that feels Romanian from the first tap, then added MEGA missions and challenges that turn derby days and grand prix weekends into journeys people return to. What we prove on our own brands becomes the toolkit we offer partners, combining culturally tuned products with measurable engagement and the ability to scale with minimal integration effort.”
Brand representative from TopBet.ro commented: “TopBet.ro is designed for Romanian fans who want more from every match. Together with Soft2Bet, we built a platform that connects sport, competition, and rewards in a way that feels natural and exciting. Our goal is to give every player the chance to experience the game like a champion.”
Alongside sports, TopBet.ro offers a comprehensive casino lobby for quick breaks or a change of pace, featuring popular slots, live dealer tables, and sports-themed titles, all delivered in a mobile-first format with clear navigation and quick load times. The experience is powered by Soft2Bet’s performance-first platform, which delivers speed, stability, and smooth gameplay, along with responsible play tools tailored to local requirements. A key part of this is MEGA (Motivational Engineering Gaming Application), the engagement engine that turns play into progress through missions, challenges and quests that unlock rewards and keep sessions fresh.
The approach has already proved successful in Romania, where seasonal quests and local events are firm favourites among players. By turning everyday actions into clear milestones and rewards, MEGA lifts session depth and repeat visits, helping first-time players become long-term customers.
The post Soft2Bet releases TopBet.ro in Romania with a motorsport‑inspired identity tailored to local fans appeared first on European Gaming Industry News.
Reading Time: 2 minutes
ELA Games beckons players to step into a shadowy realm of sorcery and mystery with its newest release: Witches’ Book
Bathe in the magic as a powerful coven of three witches conjures their spells across the reels, revealing mysterious rewards and surprises. Each spin is a step toward ultimate strength, where massive riches and bubbling magic await.
The Power of the Book
In the Witches’ Book, magic shimmers in every spin. Players aim to collect enchanted pages and experience the power of each witch’s most mythical spells.
Once players gather enough enchanted pages, they complete the spellbook and choose their witch and symbol to unlock the magical Free Spins. As the witches’ power grows, every symbol has the chance to transform into a Jackpot, turning ordinary spins into powerful, enriching moments.
A medium volatility level and 94.9% RTP ensure that wins are frequent even on the base game. Additionally, multiple surprise features can arise and spread across the 5×3 reel format, making each spin a potion of excitement.
ELA Games’ Magical Touch
Witches’ Book is an enchanting embodiment of ELA Games’ philosophy regarding creative innovation and a focus on engaging gaming experiences. The games’ animations, sound design, and dynamic mechanics blend to create an atmospheric game that will have players a part of the incantation.
Marharyta Yerina, ELA Games’ Managing Director, commented on the release, “With Witches’ Book, our goal was to create a title that emphasises the visually-rich aesthetics that embody the atmosphere of the brooding festive season. Every feature and design element was meticulously crafted to keep players engaged and deliver value for our partners. Witches’ Book is an example of our development approach: leverage creativity to entertain players while driving meaningful performance results for operators.”
Discover Enchanting Riches Now
Players can dive into the mysterious world of magic and spells today, with powerful gameplay and immersive experiences.
Finish your incantation and cast a powerful, lucrative spell today.
The post ELA Games Casts Its Latest Spell with Witches’ Book appeared first on European Gaming Industry News.
Reading Time: 2 minutes
Lisbon’s streets set the pace for Season 2 of GR8 Tech’s Bet It Drives — the drive-time podcast where iGaming’s most interesting voices speak freely, in motion. Hosted by Yevhen Krazhan, Chief Sales Officer at GR8 Tech, each episode captures raw insight, candid stories, and the kind of energy you can only find on the road.
Episode 2 puts the spotlight on Tiago Pereira, Head of Portugal at LeBull.pt, the executive who helped turn a logo and a bull into one of the fastest-growing brands in Portugal’s regulated iGaming market. With more than 20 years in sports betting, affiliates, and casino operations at Placard.pt, Betano.pt, bet.pt, and Sportingbet, Tiago has led market entries, compliance frameworks, sponsorships, and full-funnel digital growth.
During the ride, Tiago opens up about:
- How he found his path and his journey from architecture and computer science to marketing.
- The history of LeBull.
- Portugal vs. Brazil: same language, different mindset: why copy-paste doesn’t work and true localization is key.
- The idea behind the LeBull Night Show, a weekly late-night comedy event.
- His failed marketing project.
- Trusting younger generations.
- His previous approach to marketing when he joined Betano in 2017.
- Why the Portuguese sports betting market relies on the casino vertical.
- The next chapter for affiliation.
- Network or Not Work: mascots, localization, and keeping support teams local.
- A small personal detail that’s still quietly visible online for those who know where to look.
- His Champion Rule: move forward with an “I need to get this done” mindset. Whatever happens, don’t stop. Stay consistent, keep moving forward, and the results will follow.
“Tiago showed us how to win a new market with discipline, curiosity, and the courage to keep moving forward,” said Krazhan.
Watch or listen to Season 2, Episode 2 with Tiago Pereira on:
Bet It Drives Season 2 kicked off with Rasmus Sojmark and keeps the pace with upcoming episodes featuring Kyrylo Korobka and Kelly Kehn. Buckle up. Lisbon’s just getting started.
The next chapter of iGaming belongs to those who play smart and play bold. Meet GR8 Tech at booth 5028-2 during SiGMA Central Europe 2025 in Rome, November 3–6, and discover the Heavyweight Rulebook built for operators ready to scale, localize, and win.
The post GR8 Tech’s Bet It Drives Hits the Portuguese Fast Lane with Tiago Pereira of LeBull.pt appeared first on European Gaming Industry News.
-
Latest News2 months ago
Light & Wonder to Participate in the 2025 Australasian Gaming Expo
-
Latest News2 months ago
ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025
-
Latest News2 months ago
Gavin Hamilton Joins Sports & Wellbeing Analytics as Chairman to Accelerate Global Expansion
-
Latest News3 months agoDigiPlus Backs Stricter Online Gambling Regulation
-
Latest News3 months agoCEO of MEDIA24 Interviewed: Industry Scams, Business Insights and SEO
-
Latest News1 month ago
Duels for Friends in Trophy Hunter. Invite your friends and create a shared space for fun and competition.
-
Latest News2 months ago
BC.GAME Launches “Nezha” Slot with Up to 46,656 Ways to Win and 10,000x Max Payout
-
Latest News3 weeks ago
Announcement: 25th September 2025
You must be logged in to post a comment Login