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The Netherlands betting market: Altenar celebrates latest licence
The Netherlands is a market rich with opportunities, but one that demands only the highest standard of product. Altenar COO Dinos Stranomitis details the company’s approach to entering this exciting jurisdiction, and the many ways the company is set to cater to the desires of Dutch bettors
Congratulations on going to live in the Netherlands! What kind of impact are you expecting to make in this exciting market?
The Netherlands is a rich country and, subsequently, Dutch consumers have a high-spend ability. For this reason, I believe that as the market develops into a properly regulated environment, the increased level of trust will ensure that more and more Dutch citizens will give betting a try.
I also believe that the Netherlands will become a very interesting proposition when it comes to consumer behaviour, and it will also be a good indicator of what could happen in nearby Germany. I think successful Dutch regulation will translate into successful German regulation (which, in many ways, is still a work in progress). The reason for this, of course, is that much of the demographic and economic profiles of players in both countries is markedly similar.
How difficult has it been to navigate the regulatory requirements for the Netherlands, and how is your perseverance here set to pay off?
It was not difficult at all to get the technical certification. This is down to the fact that we have a number of years of experience acquiring the relevant technical certification for the 10+ major global markets we are already live in.
However, with the Netherlands there is a particular requirement that Altenar needs to prove that we take significant steps against sports corruption, which is a key part of the licensing process, and one that we welcome. Of course, we do everything possible to fight corruption, match fixing, etc., but this can be difficult to prove. To provide evidence of our efforts, we have decided to participate in anti-corruption initiatives that the MGA Maltese Gaming Authority has taken, as well as the IBIA, International Betting Integrity Association, of which we will become a full member very soon, as well as joining Sportradar’s anti-corruption effort. All of these steps have been taken to prove that Altenar is participating actively on anti-match fixing, anti-corruption processes, and the like – and we hope this will showcase our credentials as a truly ethical supplier.
What particular Altenar products are going to perform well with players in this market?
From our research and intuition towards the market, I believe mainstream European football will perform well, whether that’s the local Eredivisie, Bundesliga, La Liga or the Premier League. I am also confident that tennis will be an interesting and important performer, which should offer a solid diverse spread of betting demographics. In principle, I believe these two sports will be the main revenue drivers in the market, and I am looking forward to seeing how well they perform in the Netherlands.
Which Netherlands demographics will be catered to by these products?
This market is decidedly male-driven, but we are hoping for some balance. The most important thing we need is for the people to consider gambling as entertainment and not as a method to make money. Once it’s viewed as entertainment, then we’re talking about a much more mainstream audience. Ideally, we would like the consumer to approach gambling as an avenue to entertain themselves, with any resulting financial return just a collateral benefit that is part of the overall enjoyment of sporting action. Trying to make a profit should not be the main scope, as presenting such a product in this format will greatly limit potential demographics.
Looking ahead to the next 12 months, how does certification in the Netherlands factor into Altenar’s roadmap for continued expansion?
We have the certification, now we just have to retain it! The stage is set, and the real work starts now: our plans for the coming months will centre around building a customer base and making a serious impact on this market. I’m very proud of all our team members who have put in so much hard work to make this happen, and I have no doubt that we’ll be able to show our future operator partners why we’re becoming one of the best sportsbooks in the world!
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GGPoker Launches Online Poker Millionaires – A New Docuseries Showcasing The High-Stakes Online Poker World Of GGPoker
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Online Poker Millionaires Episode 1 to premiere on GGPoker’s YouTube channel this Wednesday, November 12
GGPoker, the World’s Biggest Poker Room, is excited to launch Online Poker Millionaires, a new docuseries that takes viewers inside the world of high-stakes online poker. The series trailer will go live on GGPoker’s official YouTube channel on Monday, November 10, with Episode 1 featuring Alex Theologis made available on Wednesday, November 12.
Series Description
Online Poker Millionaires is produced in association with POKERfilms and reveals how the game’s most dedicated players turn a laptop, ambition, and discipline into real financial success. Online poker isn’t just a game – for some, it can be a path to financial success, where real money and real careers are built at GGPoker.
Each episode follows a different high-stakes player, uncovering the mindset, routines, and drive required to compete for life-changing prizes from behind the screen. The debut episode features Alex Theologis – a GGMillion$ and WSOP champion with over $9 million in GGPoker tournament earnings – offering an unfiltered look at the grind, preparation, and passion that define one of online poker’s most respected professionals.
Launch Week Schedule
- Monday, November 10 at 17:00 UTC | 12:00 EST: Official Trailer Launch on GGPoker’s YouTube Channel: YouTube.com/@GGPoker
- Tuesday, November 11: GGMillion$ live broadcast – Alex Theologis joins Jeff Gross as guest commentator at 18:15 UTC
- Wednesday, November 12 at 17:00 UTC | 12:00 EST: Online Poker Millionaires Episode 1 Premiere exclusively on GGPoker’s YouTube Channel
- Thursday, November 13: Reddit AMA (Ask Me Anything) with Alex Theologis on r/poker, discussing the making of the episode and his online poker journey
“Online poker let me build a life I never thought was possible when I started out,” said Alex Theologis, online poker professional. “It’s tough sometimes, but I wouldn’t trade this job for anything. I just want people who watch Online Poker Millionaires to get a real, honest look at what it means to be a professional player.”
Mike Bailey, Director of Online Poker Millionaires, added: “When GGPoker approached me to create Online Poker Millionaires, I felt empowered; I wanted to show viewers the real people living real lives behind the monitors. These high-stakes pros may not care for the limelight, but I felt it was important to be able to highlight the talent and dedication that goes on behind closed doors on a daily basis.”
To be ready to catch every moment of the upcoming Online Poker Millionaires, please subscribe to GGPoker’s official YouTube channel at GGPoker.TV.
The post GGPoker Launches Online Poker Millionaires – A New Docuseries Showcasing The High-Stakes Online Poker World Of GGPoker appeared first on European Gaming Industry News.
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The International Esports Federation (IESF) proudly announces the 19 nations set to compete in Mobile Legends: Bang Bang (MLBB) at the 16th World Esports Championships (WEC25), hosted in Kuala Lumpur, Malaysia.
This year’s MLBB competitions will see teams from Egypt, South Africa, Dominican Republic, Peru, Colombia, Argentina, Bolivia, Kazakhstan, Mongolia, Nepal, Cambodia, Indonesia, Myanmar, Iran, Türkiye, Belarus, Romania, Uzbekistan, and host nation Malaysia come together in the spirit of unity, passion, and competition.
From South America to Central Asia, and from Europe to Southeast Asia, the World Esports family will once again gather under one banner, celebrating the values that define the IESF: inclusivity, integrity, and the joy of play.
“Each year, the World Esports Championships bring together athletes and fans who share the same dream, to connect, to compete, and to grow,” said Boban Totovski, IESF General Secretary. “We’re proud to see Mobile Legends: Bang Bang continue to bridge cultures and inspire players around the world. Malaysia will be an incredible stage for this year’s competition.”
The WEC25 MLBB tournament will shine a spotlight on both rising stars and champions, with every nation bringing its own story, its own energy, and its own pride to the world stage.
As the host country, Malaysia is ready to welcome the world with open arms, offering a unique blend of culture, passionate fans, and an esports scene that continues to grow year after year. WEC25 will once again prove that esports is more than a game, it’s a moment where nations unite, athletes rise, and communities grow stronger together.
The post 19 Nations Set to Compete in MLBB at The World Esports Championships 2025 in Malaysia appeared first on European Gaming Industry News.
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Yaspa, the award-winning Pay by Bank fintech, today announced a new partnership with Sterling Lotteries, the UK’s market-leading External Lottery Manager (ELM). Sterling has selected Yaspa as its primary open banking payments provider for prize-led fundraising, enabling faster, safer, and more efficient supporter payments across its charity lottery programmes.
Sterling powers weekly lotteries and raffles for 800+ UK charities, from local organisations to national causes. By integrating Yaspa, Sterling can offer a streamlined Pay by Bank experience that confirms entries in real-time, reduces processing costs, and strengthens fraud protection, thereby freeing up more funds for impact.
Yaspa’s Head of Commercial, Amie Kadhim, said: “Sterling sets a high bar for reliability, security, and supporter experience. We’re proud to power their next chapter with instant bank payments that help charities move faster, enhance engagement, and achieve more with every donation.”
The partnership aligns with Sterling’s ongoing modernisation of the charity lottery model, bringing the convenience supporters expect, while improving cashflow and operational efficiency for fundraising teams. Entry confirmation is immediate and funds settle instantly, helping charities plan with confidence and reduce admin overheads.
Richard Dixon, Managing Director at Sterling, said: “We’re thrilled to be partnering with Yaspa to deliver an open banking solution that represents a true sector-first innovation. From the outset, it was clear that Yaspa shares Sterling’s vision for using technology to drive meaningful change in the charity lottery space. Open banking has transformed retail and financial services and now we’re bringing that same innovation to fundraising. It’s faster, more secure, and significantly more cost-effective for charities. By harnessing open banking, we offer charities a bold, efficient, and future-proof way to engage supporters, especially digital-first donors who expect a seamless experience.”
Key benefits for Sterling and its charity partners include:
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Instant payment settlement and immediate entry confirmation
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Lower processing costs compared with traditional methods i.e. debit and credit cards
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Reduced fraud and chargeback risk, utilising bank-grade security
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A smoother, mobile-first, user journey for supporters
The post Sterling Lotteries selects Yaspa as its primary open banking payments partner appeared first on European Gaming Industry News.
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