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The Netherlands betting market: Altenar celebrates latest licence
The Netherlands is a market rich with opportunities, but one that demands only the highest standard of product. Altenar COO Dinos Stranomitis details the company’s approach to entering this exciting jurisdiction, and the many ways the company is set to cater to the desires of Dutch bettors
Congratulations on going to live in the Netherlands! What kind of impact are you expecting to make in this exciting market?
The Netherlands is a rich country and, subsequently, Dutch consumers have a high-spend ability. For this reason, I believe that as the market develops into a properly regulated environment, the increased level of trust will ensure that more and more Dutch citizens will give betting a try.
I also believe that the Netherlands will become a very interesting proposition when it comes to consumer behaviour, and it will also be a good indicator of what could happen in nearby Germany. I think successful Dutch regulation will translate into successful German regulation (which, in many ways, is still a work in progress). The reason for this, of course, is that much of the demographic and economic profiles of players in both countries is markedly similar.
How difficult has it been to navigate the regulatory requirements for the Netherlands, and how is your perseverance here set to pay off?
It was not difficult at all to get the technical certification. This is down to the fact that we have a number of years of experience acquiring the relevant technical certification for the 10+ major global markets we are already live in.
However, with the Netherlands there is a particular requirement that Altenar needs to prove that we take significant steps against sports corruption, which is a key part of the licensing process, and one that we welcome. Of course, we do everything possible to fight corruption, match fixing, etc., but this can be difficult to prove. To provide evidence of our efforts, we have decided to participate in anti-corruption initiatives that the MGA Maltese Gaming Authority has taken, as well as the IBIA, International Betting Integrity Association, of which we will become a full member very soon, as well as joining Sportradar’s anti-corruption effort. All of these steps have been taken to prove that Altenar is participating actively on anti-match fixing, anti-corruption processes, and the like – and we hope this will showcase our credentials as a truly ethical supplier.
What particular Altenar products are going to perform well with players in this market?
From our research and intuition towards the market, I believe mainstream European football will perform well, whether that’s the local Eredivisie, Bundesliga, La Liga or the Premier League. I am also confident that tennis will be an interesting and important performer, which should offer a solid diverse spread of betting demographics. In principle, I believe these two sports will be the main revenue drivers in the market, and I am looking forward to seeing how well they perform in the Netherlands.
Which Netherlands demographics will be catered to by these products?
This market is decidedly male-driven, but we are hoping for some balance. The most important thing we need is for the people to consider gambling as entertainment and not as a method to make money. Once it’s viewed as entertainment, then we’re talking about a much more mainstream audience. Ideally, we would like the consumer to approach gambling as an avenue to entertain themselves, with any resulting financial return just a collateral benefit that is part of the overall enjoyment of sporting action. Trying to make a profit should not be the main scope, as presenting such a product in this format will greatly limit potential demographics.
Looking ahead to the next 12 months, how does certification in the Netherlands factor into Altenar’s roadmap for continued expansion?
We have the certification, now we just have to retain it! The stage is set, and the real work starts now: our plans for the coming months will centre around building a customer base and making a serious impact on this market. I’m very proud of all our team members who have put in so much hard work to make this happen, and I have no doubt that we’ll be able to show our future operator partners why we’re becoming one of the best sportsbooks in the world!
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Hub88 adds Solidicon’s visually striking portfolio to aggregation platform
‘World-first’ racing crash game Quackinator among high-performing titles made available
Hub88 has partnered with Solidicon, the Swedish game studio famed for creating bold, artistic casino experiences that bring a fresh wave of excitement to players.
Founded in 2006 by ‘a collective of nerds and dreamers’, Solidicon has earned a reputation for crafting games that combine technical precision with playful creativity.
The developer’s portfolio, now available via Hub88’s seamless API, includes standout titles such as Navigator, Supershoot Crash and the world’s first-ever racing crash game Quackinator.
This collaboration strengthens Hub88’s catalogue of content, reinforcing its commitment to delivering in-demand, novel and creatively distinctive experiences to audiences worldwide.
Jess Inglott, Head of Supplier Relations at Hub88, said: “Solidicon’s games bring a bold, unforgettable touch to the casino experience.
“Adding their titles to our platform allows operators to offer visually striking, memorable content that stands out in a crowded market.”
Robert Ackerman, CEO of Solidicon, said: “Partnering with Hub88 provides a practical way to broaden distribution of our games and simplify access for operators.
“Their platform is well regarded for its stability and ease of use, which makes this partnership a strong fit for us.”
The post Hub88 adds Solidicon’s visually striking portfolio to aggregation platform appeared first on Gaming and Gambling Industry Newsroom.
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Greentube expands Latin American footprint with Brazino777 partnership
Greentube, the NOVOMATIC Digital Gaming and Entertainment division, has strengthened its presence in Latin America after partnering with Brazino777, an online casino and sports betting brand known for its player-first experience and fast withdrawals, to roll out a selection of its top-performing titles to the Brazilian market.
Following the agreement, Greentube’s platform is now live with Brazino777 in Brazil, marking an important milestone in the supplier’s regional growth strategy and reinforcing its commitment to delivering market-relevant content in newly regulated jurisdictions.
As part of the collaboration, Brazino777 players can enjoy some of Greentube’s most popular new releases, including Piggy Prizes:Wand of Riches 2, Trinity Treasures Wukong Buy Bonus, and Caichen Triple Blossom.
Alongside these titles, a curated selection of Greentube’s iconic classic games have also been integrated, including Book of Ra deluxe, Diamond Link: Mighty Sevens, and Cash Connection – Golden Sizzling Hot.
These games were selected for their proven performance in regulated markets and their strong appeal to Brazilian players, making them an ideal fit for Brazino777’s growing casino offering.
Now, with Brazil’s regulated online gaming landscape offering fresh opportunities, the collaboration is well positioned to reach new heights as the region continues to thrive.
Greentube’s latest Brazilian partnership further reinforces its strategic focus on Latin America as a key growth market. With a diverse portfolio of innovative slots and well-established fan favourites, the company continues to strengthen its position as a leading supplier worldwide.
Wilson Francisco, Sales and Key Account Manage at Greentube, said: “Our launch with Brazino777 is a major step forward for our strategy in Brazil. Their deep understanding of the local audience, paired with Greentube’s commitment to delivering top-performing, culturally relevant content, is a powerful combination.
“We’re confident that this partnership will elevate the player experience and help set new standards in the market.”
Andre Medeiros, Country Manager for Brazil at Brazino777, said: “Greentube’s portfolio is recognised globally for its quality, performance and player appeal. As a brand rooted in Brazilian culture, Brazino777’s focus is simple: a fun, smooth experience our community can enjoy every day.
“Partnering with Greentube reinforces that promise by expanding the entertainment options available to our players in Brazil.”
The post Greentube expands Latin American footprint with Brazino777 partnership appeared first on Gaming and Gambling Industry Newsroom.
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Yggdrasil strengthens YGG Masters roster with Nordic game provider Lakka Studios
Yggdrasil has expanded its standout YGG Masters program with the addition of Nordic independent game studio Lakka Studios, introducing fresh concepts to its premium global content portfolio.
As the 20th studio to join the YGG Masters family, Lakka Studios aligns with Yggdrasil’s vision of elevating the iGaming landscape through innovative, high-quality content from the industry’s most exciting creators.
Steeped in Nordic spirit, Lakka Studios introduces a refreshing blend of clever mechanics, polished visuals, and player-first design. Its approach to light-hearted and engaging gameplay adds a new dimension to the YGG Masters catalogue, enhancing the variety of games available to Yggdrasil’s operator partners and players worldwide.
Lakka Studios will be another early adopter of Yggdrasil’s cutting-edge Game in a Box platform, created to streamline the end-to-end development process, as well as offering a ready-made path to market through its distribution network.
Zoe Bird, Head of Masters at Yggdrasil, at Yggdrasil, said: “We are thrilled to welcome Lakka Studios as the 20th studio to join our Masters community.
“The studio brings a familiar Nordic identity that complements the broad range of studios within our network. We have every confidence that Lakka Studios will quickly build a devoted following across our global operator partners.”
A spokesperson for Lakka Studios added: “Joining the YGG Masters program marks an exciting step in our journey, and we’re incredibly proud to collaborate with a partner that shares our passion for quality and innovation.
“Yggdrasil’s support and technology provide the ideal foundation for us to bring our creative vision to life.”
The post Yggdrasil strengthens YGG Masters roster with Nordic game provider Lakka Studios appeared first on Gaming and Gambling Industry Newsroom.
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