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Shaking up the Court

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Professional betting is a barely discussed and underinvested part of the betting ecosystem, but underneath the bonnet professional betting syndicates are hugely important and highly cash generative. The world’s largest betting syndicates wager billions of dollars each year by exploiting a unique ‘edge’ across sports and horse racing. And 2022 has seen a new talent emerging.

Perhaps the most famous betting professional, often called ‘the cleverest man to place a bet’ is Tony Bloom. Based on publicly available information, his syndicate Starlizard is one of the world’s largest syndicates. Starlizard bets billions of dollars annually on many sports, with expertise in football. Bloom is the owner and chairman of Premier League football club, Brighton & Hove Albion, and is a majority owner of Belgian First Division A team, Royale Union Saint-Gilloise.

Now it seems, there’s a new generation breaking through. A betting syndicate was launched in 2020 by one of Starlizard’s breakaway stars, Thomas Dry. Focusing on tennis, Tom cut his teeth working at Starlizard as a football analyst and data-scientist.

Tom grew up in Portsmouth, UK and is 28 years old. Growing up with three brothers, he regularly played strategic games, which instilled the concepts of risk/reward, exploiting informational advantages, and game theory from a young age. As a child, Tom played, studied, and followed almost every sport: football, cricket, tennis, athletics, F1, snooker, darts, etc. This obsessive, historical, and first-hand knowledge of sport has given Tom a rare understanding of the ‘deep nature’ of different sports, which has subsequently proved very valuable.

He is a totally self-taught coder, and a totally self-taught statistician / data-scientist. He built a snooker model in his spare time and became obsessed with winning, improving the model, and sourcing and modelling ever more predictive proprietary data, culminating in a computer vision model which could extract the coordinates of the balls on the table and evaluate the difficulty of the position for the player.

Tom is now concentrating on tennis. Currently, almost all of Tom’s betting volume is focused on the Match Winner market, with nearly all bets placed pre-match. Betting on derivatives markets such as handicaps and totals, and building an in-play model, would substantially increase his volumes.

Over the next year, Tom will continue to expand betting turnover in tennis, remaining entirely focused on only pre-match betting.

In the grand slams, and latter stages of the biggest tournaments, where there is the greatest liquidity, Tom could do much larger volume with minimal effect on price / return. Furthermore, by finding more high-level betting partners, he will be able to increase volumes across the board, from Grand Slams down to Challengers.

Women’s tennis currently represents only ⅓ of his total volume, which has room to grow and reduce overall risk. Tom also hopes to begin betting on one other major sport over the next year, following the same template that has worked for tennis, by using unique, proprietary data and finding sport-savvy, elite mathematicians to build models and make trades. Over the next three years, Tom wants to add in-play betting to his tennis betting and add betting on a further three sports.

Tom’s operations are highly cash-generative and well-positioned to grow through increased betting on tennis, other sports and the provision of data and form services. At just 28 years old, he has a long runway to become the next Tony Bloom.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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STAKELOGIC LIVE TAKES FURTHER STEPS INTO SWITZERLAND WITH GRAND CASINO BADEN DEAL

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Stakelogic Live, the industry-leading provider of live casino content renowned for its expertise and innovation, has agreed on a new partnership with Grand Casino Baden, a trusted and respected Swiss casino operator.

The deal sees Stakelogic Live integrate its full portfolio of state-of-the-art live casino games into Grand Casino Baden’s online platform, Jackpots.ch. The casino is one of the biggest names in the Swiss market, operating both online and physical casinos, with Jackpots.ch being the oldest online casino in the country.

Players at Grand Casino Baden’s online platform, Jackpots.ch, are now in for an exhilarating live casino experience. They will have full access to groundbreaking titles like Speed Baccarat, Super Stake Blackjack, Spin to Win Live, and the industry-first Super Wheel bonus.

Stakelogic Live’s content is widely considered among some of the best in the industry. All games are broadcast live from studios in Malta and the Netherlands using cutting-edge streaming technology and hosted by experienced casino professionals.

The strategic partnership with Grand Casino Baden is a win-win situation for both parties. It marks a significant milestone in Stakelogic Live’s continued expansion into the Swiss market and allows Grand Casino Baden to offer industry-leading live casino games to its players.

Neil Tanti, Senior Sales Manager at Stakelogic Live, said: The Swiss market is one that fills us with excitement and this deal with Grand Casino Baden is a significant step on our journey there.

Grand Casino Baden is a brand that needs no introduction to Swiss players. By working closely with them, we will be able to establish a strong base in Switzerland and make ourselves the region’s number one live casino provider.

Brian Christner, Chief Online Gaming at Grand Casino Baden, said: We are beyond thrilled to begin working with Stakelogic Live. Live casino is an important vertical to us, and we want to ensure our players get the most immersive and high-tech experience we can provide. Partnering up with Stakelogic Live ensures exactly the level of quality we take pride in offering our players.

The post STAKELOGIC LIVE TAKES FURTHER STEPS INTO SWITZERLAND WITH GRAND CASINO BADEN DEAL appeared first on European Gaming Industry News.

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Prime Network Jackpot Nears €500,000

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The SOFTSWISS Jackpot Aggregator, a solution designed to enhance player engagement and retention, announces that the Prime Network Jackpot is edging closer to 500,000 euro,  ready to be claimed at any time.

After the success of the first network campaign, the Jackpot Aggregator launched its second round. With an initial fund of 300,000 euro, the progressive jackpot pool quickly exceeded 490,000 euro and continues to grow.

Operators find this mechanic appealing as rewards are distributed from a shared pool, rather than being exclusive to a single brand. Additionally, the Prime Network Jackpot offers a significantly higher amount than typical branded jackpots. This can attract more players and provide participating casinos with an additional opportunity to retain their player base.

“This summer, we anticipate an unforgettable prize strike. The first campaign concluded with a prize of 244,742.34 euro, while the second campaign is poised to award a substantially larger amount. We are eager to see who the lucky winner will be.

We aim to expand the capabilities of our online campaigns to provide players with a more thrilling experience and the opportunity for life-changing wins. Unlike other jackpots, the reward is paid in full and promptly rather than in instalments. We have seen promising results from this networked approach and are committed to building on this success,” shares Aliaksei Douhin, Head of SOFTSWISS Jackpot Aggregator.

The SOFTSWISS Game Aggregator’s clients can easily and quickly set up and launch not only their branded jackpot campaigns but also join the network jackpot, enhancing player engagement and increasing potential winnings. 

In celebration of its 15th anniversary, new clients of the SOFTSWISS Casino Platform, Game Aggregator, and Sportsbook have the exclusive opportunity to explore the Jackpot Aggregator options as bonuses, available for free or at discounted rates.

 

About SOFTSWISS 

SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

The post Prime Network Jackpot Nears €500,000 appeared first on European Gaming Industry News.

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Kansas Lottery Moves to Instant Game Management Partnership with Scientific Games

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Company’s Game Portfolio Management, Advanced Logistics and Analytics Will Drive More Profits for State Programs in Kansas

Scientific Games will provide the company’s world-leading instant game management program to the Kansas Lottery. The Scientific Games Enhanced Partnership program advances the Lottery’s relationship with the company to drive sales performance and more profits to fund state programs in Kansas. Scientific Games has provided the Kansas Lottery’s systems technology since 2018.

The Scientific Games Enhanced Partnership program will provide the Kansas Lottery with portfolio management and game planning services, data analytics, advanced logistics, licensed brand services, and retail sales and marketing support. The program is used by more than 20 lotteries, including five of the top six performing instant game lotteries worldwide. The Scientific Games Enhanced Partnership program drove 33% better performance for U.S. lotteries using the program in fiscal year 2022-23 (MAP weekly per capita sales).

In addition to the Scientific Games Enhanced Partnership, the company will also deploy its SCiQ retail ecosystem at select Kansas Lottery retailers. The SCiQ system improves instant game inventory management and the retailer’s experience selling lottery products while providing enhanced security and real-time, store-level sales analytics.

Stephen Durrell, Executive Director of the Kansas Lottery, said, “We are excited to advance our collaboration with Scientific Games through this expanded partnership. The track record of this technology-driven program is promising, and it provides an opportunity for us to grow the performance of our entire game portfolio.”

The Scientific Games Enhanced Partnership program comes to the Kansas Lottery for five years, with the option to extend for an additional five years. Scientific Games staff will provide its industry-leading experience in developing instant game programs in collaboration with the Lottery as well as provide customized insights through its patented Infuse analytics engine.

John Schulz, President Americas and Global Instant Products for Scientific Games, said, “As a systems customer since 2018, the Kansas Lottery is adding the SGEP program and technology that will expertly manage instant products across its network of approximately 1,700 retailers using data analytics. This takes vision and a willingness to create change in their instant game program and we commend the Lottery’s leadership team on their work to continually improve profits for the state of Kansas.”

With products representing 70% of instant scratch game retail sales globally, Scientific Games is the world’s largest lottery games creator, producer and services provider in the world. The company provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries around the globe.

Infuse™, MAP™ and SCiQ® are trademarks of Scientific Games. © 2024 Scientific Games, LLC. All Rights Reserved.

 

The post Kansas Lottery Moves to Instant Game Management Partnership with Scientific Games appeared first on European Gaming Industry News.

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