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MPL Poker surpasses 25 lakh poker players to become the biggest poker platform in the country
The poker arm of mobile esports and skill gaming platform Mobile Premier League has surpassed 25 lakh poker players in India, making it the biggest poker platform in the country.
The app has a diverse set of users from varied socio-economic backgrounds, hailing from major cities like Delhi, Mumbai, Bangalore, and others. Over the years, it has also seen rapid adoption from tier 2 and 3 markets. Places like Thane, Nagpur, Jodhpur, Kanpur etc have registered the fastest growth. Presently, over 60% of users are from tier 2 and 3 cities where the company has built a strong presence. The mobile gaming app is already available in 5,200 towns and cities and is steadily expanding to more places, thanks to the proliferation of affordable smartphones and increased internet access. Notably, about a third of the poker players are women, and MPL said the share is rapidly growing as women make their mark in this typically male-dominated sport. The platform also has celebrity players like Sharkshe S (Shakshi Shetty) on its roster of women players.
Globally, there are over 10 crore poker players and it has taken off in a big way in India over the last few years, attracting a lot of new players as well as big-ticket tournaments by brands. Some reports put the number of active poker players in the country at 30 lakh.
“The growth we have seen on our platform attests to the fact that poker is gaining prominence among users in India not just as a hobby, but as a mind sport,” said Namratha Swamy, Country Head – India, MPL. As recognised by the International Mind Sports Association, Poker, together with Bridge, Chess and Scrabble, is part of the Mind Sports Olympiad, the global event for games of mental skill. And for good reason: Poker encourages players to use their mental skills and logical thinking while crafting every move; and just like traditional sports, it takes strategy and practice to become a better player.
But more importantly, it has evolved into a serious profession for many in the country. Swamy said, “Poker, as we know it today, is not just another card game played in a social setting. There are numerous Indian players who are engaging with the sport and making a living from playing poker.”
Poker owes its meteoric rise to advancements in tech and security too. Safety, transparency and fair play are important considerations for users, especially when taking part in games with a monetary component. Swamy concurs, “In the current day and age, it is paramount to focus on the processes that make platforms safe and secure for the users. Which is why at MPL, we have implemented industry-best security protocols that can protect our users from fraud and preserve the top-notch gameplay that we want to offer them.”
Poker, part of the burgeoning gaming industry, is growing at a rate of 35-40% a year. The gaming industry on the whole is set to cross the $5B+ mark by 2025 with a CAGR of 25%.
To promote poker further, MPL had earlier launched its Poker Academy working in concert with professional players to help users at all levels to get familiar with the various nuances of poker, and hone their skills and strategies. So far, over 85% of poker players on the platform have benefited from this.
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Hub88 adds Solidicon’s visually striking portfolio to aggregation platform
‘World-first’ racing crash game Quackinator among high-performing titles made available
Hub88 has partnered with Solidicon, the Swedish game studio famed for creating bold, artistic casino experiences that bring a fresh wave of excitement to players.
Founded in 2006 by ‘a collective of nerds and dreamers’, Solidicon has earned a reputation for crafting games that combine technical precision with playful creativity.
The developer’s portfolio, now available via Hub88’s seamless API, includes standout titles such as Navigator, Supershoot Crash and the world’s first-ever racing crash game Quackinator.
This collaboration strengthens Hub88’s catalogue of content, reinforcing its commitment to delivering in-demand, novel and creatively distinctive experiences to audiences worldwide.
Jess Inglott, Head of Supplier Relations at Hub88, said: “Solidicon’s games bring a bold, unforgettable touch to the casino experience.
“Adding their titles to our platform allows operators to offer visually striking, memorable content that stands out in a crowded market.”
Robert Ackerman, CEO of Solidicon, said: “Partnering with Hub88 provides a practical way to broaden distribution of our games and simplify access for operators.
“Their platform is well regarded for its stability and ease of use, which makes this partnership a strong fit for us.”
The post Hub88 adds Solidicon’s visually striking portfolio to aggregation platform appeared first on Gaming and Gambling Industry Newsroom.
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Greentube expands Latin American footprint with Brazino777 partnership
Greentube, the NOVOMATIC Digital Gaming and Entertainment division, has strengthened its presence in Latin America after partnering with Brazino777, an online casino and sports betting brand known for its player-first experience and fast withdrawals, to roll out a selection of its top-performing titles to the Brazilian market.
Following the agreement, Greentube’s platform is now live with Brazino777 in Brazil, marking an important milestone in the supplier’s regional growth strategy and reinforcing its commitment to delivering market-relevant content in newly regulated jurisdictions.
As part of the collaboration, Brazino777 players can enjoy some of Greentube’s most popular new releases, including Piggy Prizes:Wand of Riches 2, Trinity Treasures Wukong Buy Bonus, and Caichen Triple Blossom.
Alongside these titles, a curated selection of Greentube’s iconic classic games have also been integrated, including Book of Ra deluxe, Diamond Link: Mighty Sevens, and Cash Connection – Golden Sizzling Hot.
These games were selected for their proven performance in regulated markets and their strong appeal to Brazilian players, making them an ideal fit for Brazino777’s growing casino offering.
Now, with Brazil’s regulated online gaming landscape offering fresh opportunities, the collaboration is well positioned to reach new heights as the region continues to thrive.
Greentube’s latest Brazilian partnership further reinforces its strategic focus on Latin America as a key growth market. With a diverse portfolio of innovative slots and well-established fan favourites, the company continues to strengthen its position as a leading supplier worldwide.
Wilson Francisco, Sales and Key Account Manage at Greentube, said: “Our launch with Brazino777 is a major step forward for our strategy in Brazil. Their deep understanding of the local audience, paired with Greentube’s commitment to delivering top-performing, culturally relevant content, is a powerful combination.
“We’re confident that this partnership will elevate the player experience and help set new standards in the market.”
Andre Medeiros, Country Manager for Brazil at Brazino777, said: “Greentube’s portfolio is recognised globally for its quality, performance and player appeal. As a brand rooted in Brazilian culture, Brazino777’s focus is simple: a fun, smooth experience our community can enjoy every day.
“Partnering with Greentube reinforces that promise by expanding the entertainment options available to our players in Brazil.”
The post Greentube expands Latin American footprint with Brazino777 partnership appeared first on Gaming and Gambling Industry Newsroom.
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Yggdrasil strengthens YGG Masters roster with Nordic game provider Lakka Studios
Yggdrasil has expanded its standout YGG Masters program with the addition of Nordic independent game studio Lakka Studios, introducing fresh concepts to its premium global content portfolio.
As the 20th studio to join the YGG Masters family, Lakka Studios aligns with Yggdrasil’s vision of elevating the iGaming landscape through innovative, high-quality content from the industry’s most exciting creators.
Steeped in Nordic spirit, Lakka Studios introduces a refreshing blend of clever mechanics, polished visuals, and player-first design. Its approach to light-hearted and engaging gameplay adds a new dimension to the YGG Masters catalogue, enhancing the variety of games available to Yggdrasil’s operator partners and players worldwide.
Lakka Studios will be another early adopter of Yggdrasil’s cutting-edge Game in a Box platform, created to streamline the end-to-end development process, as well as offering a ready-made path to market through its distribution network.
Zoe Bird, Head of Masters at Yggdrasil, at Yggdrasil, said: “We are thrilled to welcome Lakka Studios as the 20th studio to join our Masters community.
“The studio brings a familiar Nordic identity that complements the broad range of studios within our network. We have every confidence that Lakka Studios will quickly build a devoted following across our global operator partners.”
A spokesperson for Lakka Studios added: “Joining the YGG Masters program marks an exciting step in our journey, and we’re incredibly proud to collaborate with a partner that shares our passion for quality and innovation.
“Yggdrasil’s support and technology provide the ideal foundation for us to bring our creative vision to life.”
The post Yggdrasil strengthens YGG Masters roster with Nordic game provider Lakka Studios appeared first on Gaming and Gambling Industry Newsroom.
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