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Exclusive interview with Dr. Jaime Gonzalo, VP, Huawei Consumer Mobile Services Europe

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Today we’ve sat down with Huawei’s VP of Consumer Mobile Services, Europe, Dr. Jaime Gonzalo to talk about HDC.Europe and many more things that shape up the app ecosystem.

EG: Huawei recently hosted HDC.Europe at WebSummit in Lisbon. What were some of the key announcements at the event?

JG: There were a number of topics that we announced at HDC.Europe during WebSummit 2022, with a special focus on growth and business expansion – not only for ourselves but also for our Partners who work with us.

Our vision for some time has been to create an integrated Ecosystem, and over the last 2 years, we have seen our own business grow exponentially, including our App distribution platform AppGallery, which now has more than 580 million monthly active users globally, over 45million of which are in Europe. Also in the last 2 years, our global developer community has grown to over 6 million developers, an increase of 233%, and has resulted in more than 220,000 apps being integrated with our HMS Core open capabilities.

In that time, Huawei Mobile Services has also invested in competitive and innovative services, alongside our partners, to ensure a safe, seamless, and smart experience. This includes our Cloud and Browser services, Petal Search, Petal Maps, and more.

To support our partners’ growth potential, we’ve also invested heavily in comprehensive Business Monetisation platforms, including Huawei Ads, which now connects more than 2,000 Advertisers with more than 360,000 Publishers, and enables our Programmatic advertising platform to provide growth opportunities for all apps and game developers and website owners that want to scale up their businesses.

 

EG: What are some gaming app trends that you’re seeing on AppGallery?

JG: We see strong growth of games in AppGallery in terms of both revenues and installs dimensions. In fact, YoY performance has nearly doubled each year since 2020.

Thanks to the close cooperation with top developers and their resulting growth on AppGallery, more and more developers are considering AppGallery as one of their main user acquisition channels instead of other more traditional marketing channels. We are keeping up the pace and hundreds of new quality games are launching on AppGallery each quarter from within Europe alone.

We are also exploring hot topics like Web3, and NFT-based content with pinioning developers. However, the end goal is to build a ‘value added’ end-user experience-oriented mobile gaming ecosystem together with our game developer partners.

 

EG: What’s next for AppGallery and the HMS ecosystem in 2023?

JG: We’re very proud of how far we’ve come with AppGallery, but we know there is more work to be done.

As we look to the future there are new devices and health trends that really excite us. Commitment to innovation will always be in Huawei’s DNA, and we continually invest heavily in R&D – actually, in 2021 we were ranked second globally for R&D investment and held the number one position for patent applications in Europe.

We’ve seen strong growth in innovative form factors such as foldable phones and wearable devices, and we believe they will be a big part of the tech industry’s future. Our position here will be strengthened considerably with our integrated ecosystem approach of hardware, software, and cloud to innovate not only on hardware but also on new scenarios for the user experience.

One of a number of core areas will be HUAWEI Health. Here we will continue to expand on allowing developers to use the open capabilities to obtain health & fitness data of Huawei wearable devices and devices of Huawei ecosystem partners, allowing for innovative new products, such as the Blood pressure monitoring HUAWEI Watch D to be developed.

 

EG: In your opinion, why does bringing games to alternative app marketplaces, like AppGallery, pay off?

JG: There are multiple benefits of bringing mobile games to alternative app stores, including how partners can achieve an improved return on their considerable investment in new and existing games, come out on top in the ongoing user acquisition war, and lower the cost of retaining their hard-won customers.

Game developers are finding it increasingly difficult to reach new audiences. The major challenge is that customer acquisition cost has increased significantly over the years due to market saturation and inflated pricing. That’s why alternative app platforms such as AppGallery are emerging and playing their part to provide developers with improved revenue-generating opportunities.

Currently, 99.9% of apps downloaded via the leading app distribution platforms are losing users monthly, pushing the costs of retention higher and higher, whilst AppGallery has increased in-app revenue by 300% year-on-year. Casual game growth has also increased by over 20 times over the same period, and monthly ad revenue for developers has doubled.

Because of this, on AppGallery, gaming has become the fastest-growing and one of the most successful categories, reaching millions of monthly active users with new and existing gaming apps. The app platform now lists games from some of the world’s leading games companies, including play favorites PUBG Mobile, Mobile Legends, Garena Free Fire, State of Survival, and Lords Mobile, to name just a few.

 

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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SOFTSWISS and Evolution Launch Evo Prime Drop Campaign

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The SOFTSWISS Jackpot Aggregator, a multipurpose gamification system for managing promotional campaigns, launched the Evo Prime Drop campaign in partnership with Evolution Gaming Group AB in March. The Evo Prime Drop aims to enhance player engagement and highlight captivating games integrated with Evolution. 

Evolution is a leading B2B solution provider for casino operators offering live casino, live game shows, slots and more. The Evo Prime Drop leverages Evolution’s extensive portfolio, available through the SOFTSWISS Game Aggregator, to feature premium games from such developers as NetEnt, Red Tiger, and Big Time Gaming (BTG). 

An exceptional aspect of the Evo Prime Drop is its accessibility to casino operators within the SOFTSWISS Game Aggregator network at no extra charge. This arrangement between Evolution and SOFTSWISS supports their partners in enhancing player engagement and retention. 

The campaign’s jackpot prize pool is another highlight, featuring a generous 50,000 euro. The campaign is designed to be inclusive, allowing players to participate with a minimum bet of just 1 euro. The campaign started on 11 March and will conclude on 31 March. 

The prize distribution is thoughtfully structured to maximise the number of winners, with 20 top prizes of 1,000 euro each, 100 prizes of 100 euro, and 400 prizes of 50 euro. This tiered system adds to the appeal of the Evo Prime Drop, making it a highly anticipated event in the online gaming calendar. 

This inaugural campaign, launched in collaboration with a game provider, paves the way for further initiatives for SOFTSWISS Game Aggregator clients. The Jackpot Aggregator’s unique mechanics and the Game Aggregator’s user-friendly settings make the launch seamless and fast.

Aliaksei Douhin, Head of SOFTSWISS Jackpot Aggregator, comments: “We see immense potential in such campaigns because they present a win-win solution for all parties involved. 

Beyond addressing the casino’s primary objective of retaining and attracting players, these mechanics offer providers additional opportunities to promote their games. Furthermore, players gain new experiences, exactly what draws them to us. 

Thanks to the quick and easy launch, we view these campaigns as a positive development for the industry. 

Special thanks to Evolution for their pivotal partnership in Evo Prime Drop. Evolution’s support is instrumental in bringing these gaming opportunities to life, showcasing the strength of collaborative efforts in advancing the gaming industry.”

Nicholas Peters, Chief Business Development Officer Europe at Evolution, adds: “We are excited to partner with SOFTSWISS in the Evo Prime Drop campaign. Collaborating with the expert team behind the Jackpot Aggregator, and given the excellence of SOFTSWISS’ software solutions and the premium games from providers integrated by Evolution, we are confident in the campaign’s success.

We are constantly looking for new technologies and mechanics to maintain a leading position in the market and provide innovative solutions to our customers. We are pleased that our collaboration with the SOFTSWISS Jackpot Aggregator has proven to be mutually beneficial. “

 

About SOFTSWISS 

SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

 

About Evolution

Evolution Group is a leading B2B provider of online casino content. Evolution’s brands are synonymous with outstanding solutions and the widest choice in the online gaming world. As well as being a world-leader of live dealer gaming with its Evolution and Ezugi brands, the NetEnt, RedTiger, Big Time Gaming and Nolimit City studios produce some of the industry’s most innovative and commercially successful slots. The Digiwheel brand is the developer of the world’s first patented HD spinning gaming wheel, offering opportunities to bring the very best of wheel based online games to land-based casinos. Livespins is an innovative B2B social streaming game provider that enables.

The post SOFTSWISS and Evolution Launch Evo Prime Drop Campaign appeared first on European Gaming Industry News.

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BetConstruct Introduces 3 New Advanced Services: Zone Solutions, Pro DDOS Protection and Business Dashboard

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BetConstruct, a global leader in iGaming technologies committed to constant progress, has launched 3 services aimed at the high performance and growth of its partners: Zone Solutions, Pro DDOS Protection and Business Dashboard.

These services are precisely crafted to address the diverse needs of BetContruct’s partners providing them with leading-edge solutions to foster success in the competitive world of iGaming.

Zone Solutions

Zone Solutions is an all-encompassing suite of domain management services and solutions tailored specifically for Turnkey partners with domain management on their side to upgrade online operations and handle domain management with ease and confidence. From proactive strategies to meeting regulatory compliance measures, Zone Solutions helps businesses enhance an efficient online presence.

Pro DDOS Protection

Pro DDOS Protection is a comprehensive cybersecurity solution tailored specifically for White Label and Turnkey Partners, with domain management handled on the provider’s side. This leading-edge product is designed to combat Distributed Denial of Service (DDOS) attacks and safeguard web applications. With its instant threat detection, enhanced WAF capabilities, and rapid response, the DDOS mitigation service provides security and reliability of the digital assets of White Label and Turnkey Partners.

Business Dashboard

Business Dashboard is a powerful analytics platform that delivers real-time insights and simplifies gaming business management. This comprehensive tool allows to track key metrics across finances, player acquisition, and website traffic. It helps to optimise casino & sportsbook performance and make data-driven decisions for success.

Embracing these services, partners can confidently navigate challenges, elevate their online operations, and seize opportunities for growth in the dynamic world of iGaming. With BetConstruct as a trusted ally, the future of online gaming holds limitless potential for those who dare to innovate and succeed.

The post BetConstruct Introduces 3 New Advanced Services: Zone Solutions, Pro DDOS Protection and Business Dashboard appeared first on European Gaming Industry News.

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Booming Games launches another smash hit with Lucky Oasis

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Let your players be transported to a world of opulence and excitement with Booming Games’ latest hit slot – Lucky Oasis.

Lucky Oasis, is a 5×3, 20-payline video slot that has been designed to immerse players into a world full of engaging new features, set against a backdrop of showgirls and the rolling of dice which will have your players quickly feeling like a high roller.

With just 3 or more Scatter symbols, players can unlock up to 12 Free Spins. Additionally, the game’s unique ‘Random Selection’ feature cranks up the excitement further, by providing players with a simple auto-selection mechanism to enhance their overall gaming experience.

However, one of the standout features of Lucky Oasis is its Wild Multipliers, which can substitute for all symbols except the Scatter, with the potential to multiply wins by up to 3,024x.

Moritz Blume, Director of Product at Booming Games commented, “Lucky Oasis is such a great addition to our game portfolio because it’s where two worlds collide. It’s packed full of innovative features that players have come to love about our games, combined with the nostalgic feel of a casino you’d find sheltering under the Nevada sun.

“We love what we do and I think this is mirrored in the games that we release and Lucky Oasis is no exception. We are really excited to see this game go live and it’s impending success.”

The post Booming Games launches another smash hit with Lucky Oasis appeared first on European Gaming Industry News.

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