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MiFinity glides past 500 merchant branding integrations

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MiFinity, the iGaming payment services company, celebrated a milestone in November as it passed 500 merchant branding integrations. With a rock-solid pipeline of merchants in integration, it will not be long before the 1,000 milestone is reached, with MiFinity continuing to expand its market share.

MiFinity is easily one of the fastest-growing payment services in the iGaming space, with the likes of Betsson , GGPoker and iBet in its rapidly expanding merchant base. With innovative products, including the MiFinity eVoucher available in 225 countries and territories, and core products such as the MiFinity eWallet and PayAnyBank servicing 82 Countries, operators are queuing up to integrate MiFinity as quickly as possible and keep up with player demands.

MiFinity CEO Paul Kavanagh said, “Our accelerated growth has been a massive team effort. Our tech and product teams have developed a portfolio of services that is second to none and have operators banging on the door, wanting to integrate MiFinity. Our customer care team go above and beyond to help players get the most out of our services, which in turn helps our merchants. Our affiliate, marketing, and commercial teams have a huge amount of market experience and are focused on supporting our merchants’ strategic goals, helping them increase conversions, revenue, and brand loyalty. And, of course, everyone else behind the scenes at MiFinity is committed to driving our success. 500 merchants and counting are all down to our incredible team.”

One of the reasons thousands of players are creating MiFinity eWallets EVERY DAY is the company’s low-cost fee approach and hugely flexible account structure. Players can hold up to nine native currencies in a single eWallet account, providing true consumer choice. MiFinity also boasts over 75 integrated payment methods and 17 currencies, in 20 languages, all accelerating demand from players to use their MiFinity eWallet on their favourite iGaming sites.

Kris Deyanov, Head of Business Development, commented: “MiFinity is in the enviable position of having iGaming customers asking operators to integrate our services into their cashiers so they can use the MiFinity eWallet. Forward-thinking, customer-centric operators understand that payment options are a significant and crucial part of the customer experience and that the right partners can help boost customer acquisition, retention and increase engagement. It’s not just about delivering frictionless and speedy transactions; it’s also about all the added value a payment services provider like MiFinity offers.”

MiFinity provides players with the most innovative and intuitive user experience available in the market. Its soon to be released, best-in-class native app and desktop version underpin its commitment to players. This best-in-class approach becomes an extension of the iGaming experience when MiFinity is integrated into the merchant’s cashier via the iFrame. MiFinity further supports its merchants with the industry’s most competitive affiliate programme, bespoke marketing campaigns, and in-app promotions.

500 and counting, is a lot for MiFinity to celebrate!

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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GGPoker Launches Online Poker Millionaires – A New Docuseries Showcasing The High-Stakes Online Poker World Of GGPoker

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Online Poker Millionaires Episode 1 to premiere on GGPoker’s YouTube channel this Wednesday, November 12

GGPoker, the World’s Biggest Poker Room, is excited to launch Online Poker Millionaires, a new docuseries that takes viewers inside the world of high-stakes online poker. The series trailer will go live on GGPoker’s official YouTube channel on Monday, November 10, with Episode 1 featuring Alex Theologis made available on Wednesday, November 12.

Series Description

Online Poker Millionaires is produced in association with POKERfilms and reveals how the game’s most dedicated players turn a laptop, ambition, and discipline into real financial success. Online poker isn’t just a game – for some, it can be a path to financial success, where real money and real careers are built at GGPoker.

Each episode follows a different high-stakes player, uncovering the mindset, routines, and drive required to compete for life-changing prizes from behind the screen. The debut episode features Alex Theologis – a GGMillion$ and WSOP champion with over $9 million in GGPoker tournament earnings – offering an unfiltered look at the grind, preparation, and passion that define one of online poker’s most respected professionals.

Launch Week Schedule

  • Monday, November 10 at 17:00 UTC | 12:00 EST: Official Trailer Launch on GGPoker’s YouTube Channel: YouTube.com/@GGPoker
  • Tuesday, November 11: GGMillion$ live broadcast – Alex Theologis joins Jeff Gross as guest commentator at 18:15 UTC
  • Wednesday, November 12 at 17:00 UTC | 12:00 EST: Online Poker Millionaires Episode 1 Premiere exclusively on GGPoker’s YouTube Channel
  • Thursday, November 13: Reddit AMA (Ask Me Anything) with Alex Theologis on r/poker, discussing the making of the episode and his online poker journey

“Online poker let me build a life I never thought was possible when I started out,” said Alex Theologis, online poker professional. “It’s tough sometimes, but I wouldn’t trade this job for anything. I just want people who watch Online Poker Millionaires to get a real, honest look at what it means to be a professional player.”

Mike Bailey, Director of Online Poker Millionaires, added: “When GGPoker approached me to create Online Poker Millionaires, I felt empowered; I wanted to show viewers the real people living real lives behind the monitors. These high-stakes pros may not care for the limelight, but I felt it was important to be able to highlight the talent and dedication that goes on behind closed doors on a daily basis.”

To be ready to catch every moment of the upcoming Online Poker Millionaires, please subscribe to GGPoker’s official YouTube channel at GGPoker.TV.

The post GGPoker Launches Online Poker Millionaires – A New Docuseries Showcasing The High-Stakes Online Poker World Of GGPoker appeared first on European Gaming Industry News.

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19 Nations Set to Compete in MLBB at The World Esports Championships 2025 in Malaysia

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The International Esports Federation (IESF) proudly announces the 19 nations set to compete in Mobile Legends: Bang Bang (MLBB) at the 16th World Esports Championships (WEC25), hosted in Kuala Lumpur, Malaysia.

This year’s MLBB competitions will see teams from Egypt, South Africa, Dominican Republic, Peru, Colombia, Argentina, Bolivia, Kazakhstan, Mongolia, Nepal, Cambodia, Indonesia, Myanmar, Iran, Türkiye, Belarus, Romania, Uzbekistan, and host nation Malaysia come together in the spirit of unity, passion, and competition.

From South America to Central Asia, and from Europe to Southeast Asia, the World Esports family will once again gather under one banner, celebrating the values that define the IESF: inclusivity, integrity, and the joy of play.

“Each year, the World Esports Championships bring together athletes and fans who share the same dream, to connect, to compete, and to grow,” said Boban Totovski, IESF General Secretary. “We’re proud to see Mobile Legends: Bang Bang continue to bridge cultures and inspire players around the world. Malaysia will be an incredible stage for this year’s competition.”

The WEC25 MLBB tournament will shine a spotlight on both rising stars and champions, with every nation bringing its own story, its own energy, and its own pride to the world stage.

As the host country, Malaysia is ready to welcome the world with open arms, offering a unique blend of culture, passionate fans, and an esports scene that continues to grow year after year. WEC25 will once again prove that esports is more than a game, it’s a moment where nations unite, athletes rise, and communities grow stronger together.

The post 19 Nations Set to Compete in MLBB at The World Esports Championships 2025 in Malaysia appeared first on European Gaming Industry News.

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Sterling Lotteries selects Yaspa as its primary open banking payments partner

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Yaspa, the award-winning Pay by Bank fintech, today announced a new partnership with Sterling Lotteries, the UK’s market-leading External Lottery Manager (ELM). Sterling has selected Yaspa as its primary open banking payments provider for prize-led fundraising, enabling faster, safer, and more efficient supporter payments across its charity lottery programmes.

Sterling powers weekly lotteries and raffles for 800+ UK charities, from local organisations to national causes. By integrating Yaspa, Sterling can offer a streamlined Pay by Bank experience that confirms entries in real-time, reduces processing costs, and strengthens fraud protection, thereby freeing up more funds for impact.

Yaspa’s Head of Commercial, Amie Kadhim, said: “Sterling sets a high bar for reliability, security, and supporter experience. We’re proud to power their next chapter with instant bank payments that help charities move faster, enhance engagement, and achieve more with every donation.”

The partnership aligns with Sterling’s ongoing modernisation of the charity lottery model, bringing the convenience supporters expect, while improving cashflow and operational efficiency for fundraising teams. Entry confirmation is immediate and funds settle instantly, helping charities plan with confidence and reduce admin overheads.

Richard Dixon, Managing Director at Sterling, said: “We’re thrilled to be partnering with Yaspa to deliver an open banking solution that represents a true sector-first innovation. From the outset, it was clear that Yaspa shares Sterling’s vision for using technology to drive meaningful change in the charity lottery space. Open banking has transformed retail and financial services and now we’re bringing that same innovation to fundraising. It’s faster, more secure, and significantly more cost-effective for charities. By harnessing open banking, we offer charities a bold, efficient, and future-proof way to engage supporters, especially digital-first donors who expect a seamless experience.”

Key benefits for Sterling and its charity partners include:

  • Instant payment settlement and immediate entry confirmation

  • Lower processing costs compared with traditional methods i.e. debit and credit cards

  • Reduced fraud and chargeback risk, utilising bank-grade security

  • A smoother, mobile-first, user journey for supporters

The post Sterling Lotteries selects Yaspa as its primary open banking payments partner appeared first on European Gaming Industry News.

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